You say there are five keys to success and influence. What are they?
What do you attribute your success to? Simplification, doing what I love, luck, hard work and surrounding myself with the right people.
You have worked with Cadillac, Yahoo!, Travel Zoo, AT&T and others to improve these digital capabilities. How do you ensure that you don’t put the brand at risk while trying to grow it dramatically? Only those that have something to hide are concerned with the added transparency and loss of control. Good brand and companies understand while they may not be perfect, as long as they strive for perfection and are open and honest with the customer than they have mitigated the majority of any risk that may ensue from failing fast, failing forward, failing better.
Your book jacket says you are “one of today’s most respected social media experts” but truthfully, there are so many experts out there and many are behind the scenes. How did you rise to the top? I've been blessed to be surrounded by so many great luminaries and visionaries like Chris Brogan, Guy Kawasaki, Mari Smith, Brian Halligan, Tom Izzo, Tony Hawk, Jeff Jarvis, David Meerman Scott, David Kerpen and too many to mention. They have lifted me up on their shoulders and for that I'm grateful.
How can your book’s advice be applied to an author or even a publisher like McGraw-Hill? If you follow the 5 STAMP keys in the book there is no question that whether you are a first time author or an incredible publisher like McGraw-Hill that the amount of success you achieve this digital decade is truly a choice.