Somehow, 9% of all adults don’t even own a cell phone. Not surprisingly, higher-income households yield higher smartphone ownership. 90% of 18 to 29-year-olds who earn $75,000 or more own a smartphone. 87% of 30 to 49-year-olds making $75,000 or more have a Smartphone.
Second, think about how smartphones change people’s habits. For instance, when you contact bloggers or other media members, a portion of them are receiving your pitches via a smartphone. They aren’t looking for lengthy e-mails or clunky attachments and links to download.
Third, give thought to how you have access to people 24/7 when the information-delivering device is with them all the time. People constantly check their e-mail, even if on vacation, commuting, or waiting on a line somewhere. They even text during dinner, while watching TV, or while talking to someone. Rude, yes. A gateway to ADD, likely. But it is a great opportunity for book publicists to reach you – any time and all the time.
Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer, the nation’s largest book promoter. You can follow him on Twitter @theprexpert and email him at firstname.lastname@example.org. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2013