Now let’s get to the big one: Thanksgiving Day.
In both cases, economics are at play. Stores now need to compete with each other for the pre-Black Friday dollar. Their workers, hardup for holiday cash themselves, come to work, whether forced to or not. Consumers, especially the budget-conscious, have to get in on these early deals in order to stretch their holiday gift fund and to meet everyone’s needs.
Stores end up spending more money and resources to stay open earlier or later, but overall, there’s only so much money to go around. Stores can only take so much of a limited pie. They may look to siphon business from one another, but collectively, many stores don’t win. Only a few do. The workers and consumers may feel like they won, earning extra money or getting more deals, but I feel like they lose when you look at how work and shopping consumes their time and minds.
What will you be doing that day?