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Saturday, October 12, 2013

Sports Illustrated Swimsuit Book Is A Model Of Beauty



Many brands have been with us for over 50 years, including IBM, Walmart, Target, K-mart, Nathan’s, Disney, Coca-Cola, and on and on. But few cause the annual stir that occurs when Sports Illustrated releases its swimsuit issue. That beautiful brand now celebrates the half-century mark looking as youthful, attractive, and alluring as ever.

A new book, Sports Illustrated Swimsuit: 50 Years of Beautiful, honors the cultural significance of the magazine’s signature yearly issue. The 300-page book is filled with over 500 photos and makes for a wonderful -- if not heavy--  coffee table book. The book’s cover intelligently displays a bikini-clad model donning a swimsuit made up of a collage of past swimsuit covers.

The book provides a rich detail of the inside story to the iconic magazine's premiere issue. It pays tribute to the mega successful franchise, showcasing five decades of stunning models set amidst luxurious settings. The unparalleled photography has made it the magazine’s best-selling issue and a pop-culture touchstone.

SI Swimsuit has launched the careers of many cover girls, including Christie Brinkley, Heidi Klum, Kathy Ireland, and Kate Upton. SI helped elevate many into international runway stars, including Tyra Banks, Elle Macpherson, and Brooklyn Decker.

Perhaps in the era of free digital porn and dime-a-dozen catalogs, magazines, and books that showcase bathing suit models, the SI Swimsuit issue does not seem to have lost a leg up on the competition. The magazine seems to have stepped it up. Once ground-breaking and virtually competition-free, SI manages to now stay relevant simply because what once seemed racy now comes off as classy and substantive.

The swimsuit issue is always a discussion starter and is something men and women have been able to view separately or together. It’s sports, it's fashion, it is beauty. It’s as American as Apple, Disney, and the NFL.

The oversized book gives you the feeling that SI is important. Just the book and feel of it tells you there’s something special about a brand that has never lost its luster.

If you want to check it out, go to www.si.com/swimsuit50book

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Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer, the nation’s largest book promoter. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2013

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