Wednesday, October 9, 2013
When To Market Your Book To Women
If you want to be a successful author you most likely will need to sell your book to women, as they reportedly buy 75% of the books sold (I don’t have the source, but have heard this number over and over). So how does one sell to women?
Women obviously vary in their tastes, needs, and desires, based on any number of things, including location, education, race, age, relationship status, etc. I would expect a 70-year-old, black lesbian, in Birmingham to have different reading preferences from a single, 20-something, straight white female New Yorker. But apparently women need to be marketed to at a certain time of day and day of the week, regardless of their reading habits.
According to a poll conducted by Ad Weekly (Sept 30, 2013), women feel least attractive when they wake up (69%), when sick (67%), hot and sweaty (62%), when tired or stressed (61%) and after crying (60%). So what should that tell us? Try to sell books to women when they are relaxed -- on a cool day-- or when they feel refreshed, perhaps earlier in the day.
Women buy when they feel attractive and confident. They feel most attractive on Thursdays and least attractive on Sundays and Mondays. On the other hand, if your book is about energy, beauty, and related topics, maybe selling to women during their most vulnerable times makes sense.
Maybe the best time to sell anything to a woman is:
a) On payday
b) When she’s not with a guy who will question the purchase
c) On vacation and open to anything
d) Without her kids so she’s not distracted
All of these studies and polls are baloney. Just write a damn good book and sell it like it’s the next big thing. Someone’s bound to buy, maybe even a woman on Wednesday at lunch time.
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Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer, the nation’s largest book promoter. You can follow him on Twitter @theprexpert and email him at firstname.lastname@example.org. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2013