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Wednesday, November 13, 2013

Social Media Numbers Baloney, But So What?


Google+ claimed use of its social media platform is growing like crazy.  From May to September, it claims the number of users jumped by 58%, from 190 million to 300 million.  However, this is worldwide.  In the U.S., Facebook is clearly the dominant social king.

Facebook, which has over 1.1 billion users worldwide, is five times bigger than Twitter’s 230 million global users.  But if you tell me that Google+ has more users—by 30%--than Twitter, I have to call bullshit.

There’s no independent verification of these numbers, so all of this self-reporting is really suspect.  In any case, reality trumps claims.   Ask yourself this: Other than filling out a user profile on Google+, have you used it? I haven’t.

Twitter’s numbers seem low for a planet of seven billion.  People may criticize the 140-character limit, but Twitter has been influential in marketing, politics, and news reporting.  Are people not using it because it seems like a dumb tool—or because it’s dangerously powerful?

For authors and publisher, all social media platforms hold value when used correctly, often, and intelligently.  Like any tool, it can be utilized to help advance your cause—or lead you to fall flat on your face. 

Don’t stay on the sidelines—put on your social media bathing suit and jump into the pool.  The temperature is just right.

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Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer, Media Connect, the nation’s largest book promoter. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2013

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