A unique blog dedicated to covering the worlds of book publishing and the news media, revealing creative ideas, practical strategies, interesting stories, and provocative opinions. Along the way, discover savvy but entertaining insights on book marketing, public relations, branding, and advertising from a veteran of two decades in the industry of book publishing publicity and marketing.
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Tuesday, December 3, 2013
What Will 2014 Bring For Publishing?
Wall Street is an indicator of things to come, 2014 should be a prosperous new
year, not just for the overall economy, but for publishers and authors.
May, the Dow Jones crossed 15,000. It took six years to advance 1,000 points,
from 14,000. But this November it hurled past 16,000, growing 1,000 points in
just six months.
that are expected to heat up in 2014:
an election year (one-third of the Senate and all of the House of Representatives are
up for grabs). Technology will continue to feed our insatiable desired for
faster, smaller, lighter gadgets.
will be a growth industry, as Obamacare finally goes from computer glitch and
political football to a reality.
the nation’s newly crowned building, The Freedom Tower, at 1776 feet, will open
its doors in 2014 as the country’s tallest building and usher in a new era of
prosperity of the feel-goof 80s is not yet upon us, but we’ve transferred out
of the mindset of the 1930s Depression era. 2014 could launch the run-up of some
very good years for the country.
books mirror the growing economy, then we should see more book sales and even
higher cover prices.
in order to capture what people want to read about, will start to cover the hot
topics that people want to invest their time, such as;
topics will stay with us, including:
will likely see:
increase in eBook sales
increase in reading device and tablet purchases
for brick and mortar book sales
increase in the re-release of backlist in digital-only format
increase in the number of new books published
will be the big books in 2014? Who knows. Did anyone imagine 50 Shades would
sell over 50 million copies?
Big Five could turn into the Big Four, but that’s all rumor and conjecture.
Maybe once the holiday season tallies are made, decisions will happen over to
merge or not.
sales are influenced, in part, by social media and exposure from traditional
media. There will again be changes across the news world. Shows will fold, while new ones taking their place.
thing that holds true -- books are great sources of content for all media and
2014 will continue to see more interviews, stories, bylined articles, guest
posts, and features that connect books to the reading public.
continues to be shrinkage in book reviews by newspapers and magazines.
Declining circulation has led to ad page decreases, which have led to a decrease in the editorial coverage of books. Some newspapers are going digital-only, at
least part of the week.
reviews rose this past year. Kirkus, PW Select, and others provide a change-for
option. They also have a non-paid section, too.
don’t expect anything radical in 2014 to shake the book world but it all depends
on what Amazon might be cooking up. I believe 2014 will be more of the same as
2013 -- but with more growth. Happy Holidays!
my 2014 Book Marketing & Publicity Toolkit: Based on 20+ years in