Follow by Email

Thursday, January 16, 2014

Authors: Boost Your Social Media In 10 Steps


1.      Set goals for everything
-          How often you’ll blog
-          How many new connections per week you are seeking
-          How many views/downloads you want to achieve by a certain date

2.      Schedule your posts for your blog, Facebook page, tweets, guest-posts.  Have an editorial calendar for yourself.

3.      Spend time each day or week reaching out to others to increase your number of followers/connections on various platforms.

4.      Balance time between creating content, sharing it and reading/viewing the content of others.

5.      Reserve time for researching those you’d find worth connecting to.

6.      Build up at least one account with huge numbers, but don’t expect each one to be large.  The ones worthy of spending time on are Facebook, Twitter, LinkedIn, YouTube, Pinterest, Instagram and your blog/website.

7.      Your social media can’t be an afterthought or something you go to only when there’s down time.  It’s something you do with intention and purpose.

8.      Create content in bulk and then save your materials and release them strategically over time.

9.      Curate content and share it with others.  Use resources like Google.com/alerts, www.socialmention.com, www.news.me  and www.getprismatic.com.

10.  Use Crowdbooster, a resource that analyzes your Facebook and Twitter accounts and then notifies you of the best times to post your content.

The key to all of this is:
-          Having a plan and sticking to it
-          Being consistent
-          Staying dedicated to your social media campaign
-          Always looking to tweak and improve your approach

Good social media will eventually lead to a bigger brand, more product sales, and more opportunities.  In order to grow your platform you’ll need to follow most if not all of the above-stated steps, or else you’ll just drift across the digital sea without a raft. 


Need A Good Book Editor?
Do you want a trained editor to review your manuscript?  Looking for a second pair of eyes for your new Web site content?  You can try an English major from your local college on the cheap, but your best bet is to consult these resources:
Editorial Freelancers Association with www.the-efa.org

What fees might you encounter? You can negotiate a price based on length of content, time or a flat fee.  Poets & Writers Magazine says most proofreaders get $30-35 an hour.  Editing and basic copyediting runs $30-40 an hour.  Heavy editing could fetch $50 an hour. 

DID YOU MISS THESE GEMS?


18 Questions You Need To Ask To Make Your Book A Success



Why do I search for meaning #online?



Are authors sexy enough to sell books?



Which books are worthy of PR?



Will Your Book Be Relevant – Or Read – In 2014?

Interview With Leading Book Marketer Brian Feinblum



What An Author Is Worth



65 Websites For Writers & Publishers



Mass Communications Disconnect



Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer, Media Connect, the nation’s largest book promoter. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2014.

No comments:

Post a Comment