A unique blog dedicated to covering the worlds of book publishing and the news media, revealing creative ideas, practical strategies, interesting stories, and provocative opinions. Along the way, discover savvy but entertaining insights on book marketing, public relations, branding, and advertising from a veteran of two decades in the industry of book publishing publicity and marketing.
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Thursday, January 30, 2014
How Non-Fiction Can Promote Fiction
find themselves challenged to promote their books, more so than non-fiction
authors, especially when it’s their debut novel. Why? Non-fiction has many more
avenues to promote to. Have a book about improving your marriage? You’d speak
to groups, media, and others about your book. Have a romance novel? You are
limited to bookstores, libraries, book groups, literary gatherings, and book
conventions. But there’s plenty you can do to market and promote a novel, and
the best way to do that is to have a non-fiction book to lay the groundwork.
It may seem odd
that in order to promote one book you need to promote another, but that’s
exactly what would help novelists.
If you write the
marriage/relationship advice and how-to book first, you can promote it and
then, when you release your romance novel, you can take advantage of the
connections you made from the first book.
As an expert in
relationships, your romance novel will then have more credibility. You aren’t just
promoting an interesting story, but theoretically, an informed one. All things
being equal, a marriage counselor of 20 years may tell a more believable and
relatable story than a novice writer without such experience. You are perceived
differently as a non-fiction expert, and that perception should work to your
advantage when you seek to:
your book to groups or organizations
write just fiction or just nonfiction and never cross over. But you may find you can get the best of both worlds by writing in both the real and
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