A unique blog dedicated to covering the worlds of book publishing and the news media, revealing creative ideas, practical strategies, interesting stories, and provocative opinions. Along the way, discover savvy but entertaining insights on book marketing, public relations, branding, and advertising from a veteran of two decades in the industry of book publishing publicity and marketing.
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Saturday, February 8, 2014
Are You An Expert To The Media?
should an expert be able to offer the media?
new or newsy
answers to their questions
ideas or a different way to see things
on a story that’s not about you
authors can present themselves as an expert and often they can make a case as
to why he or she should be considered an expert. Are you such a person?
qualifies as an expert?
with a major degree, such as a Masters or Ph.D.
with many years of experience in a targeted or related area
who works or worked for a major corporation, non-profit, or government agency
or authoritative group/person
close to the rich, famous and powerful
subject of a news story
author, especially an award-winning or best-selling one
the media has established as an expert in a related area
no singular authoritative body to designate anyone an “expert” of anything but
people can sense when someone is qualified to be taken seriously. However, there is a lot of wiggle room
there. If you speak like an expert with
conviction, energy and well expressed views/ideas, that’s half the battle. Credentials are in the eyes of the beholder.
the expert you want to be by speaking like one, by declaring yourself an expert, and by doing things or acting like one who is an expert. The media often quotes or interviews people
that are barely qualified or in the know, but due to any number of factors –
availability, timing, lack of resources to find out how qualified an expert is
– the media may just interview those who are not even amongst the top 1,000
people on a given subject. You can be
Start being an expert by being an expert.
Build up your interview totals and guest blog posts and start to
proclaim you’re an expert to bigger media outlets. As one media outlet accepts and validates
your expertise, it gets easier to impress other media outlets.
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