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Friday, May 30, 2014

Answer The PR Question



Are you ready to promote your book? Even if you believe or hope a book sells itself (it rarely does), you’ll need to confront the question. How will you answer it?

Perhaps to answer the question, you’ll need to first answer a series of other questions, including these:

·         Should I hire someone to do my publicity?

·         Should I supplement what my publicist does?

·         If I do my own publicity, when do I begin and end?

·         What should I do to promote my book before it’s published?

·         How do I promote my book with traditional media, once it is published?

·         Which social media should I utilize, how often, and what type of content should be posted that leads to sales?

·         Who should I hire – for how much budget – and what would I like them to do for me?

·         Is my book promotable, and if so, to whom?

·         Do I need media coaching?

Writers write and promoters promote, but often as a writer, you wear multiple hats. In order to successfully launch a book, consider the questions listed above. Your answers and execution of those answers will largely determine the fate of your book and writing career.

Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer, Media Connect, the nation’s largest book promoter. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2014

Wednesday, May 28, 2014

Let The Media Hits Rain Upon You!


It never gets old for me to see my clients get great media hits. When their book gets coverage and their name appears in ink I feel as if it’s my name up in lights. I guess the day I take it for granted or don’t get excited over a nice media hit is the day I should stop working in the book publishing industry.

This was a particularly good week. One author was on The 700 Club, another in The New York Post, one in The Globe, another in Army Magazine, and one in The Wall Street Journal. There were other strong placements for these and other clients, and it’s so nice to see a smiling author—especially when you gave them reason to grin.

Getting a quantity of quality media coverage is no easy feat but there are proven strategies, approaches, and pitches that if timed right and presented creatively, can yield many interviews and stories. But sometimes it takes time. It took five months, but my team landed National Geographic online recently for an author. We also got Reader’s Digest, Fox-TV, Huffington Post and other hits.

Being patient but persistent pays off with book publicity. A book is not a movie—though it’s important to get PR around the time a book launches, pre- and post-launch publicity is just as important. Whereas movies get big box office for a few weeks and then fall out of theaters, books have a longer shelf life and PR cycle.

No matter how good you think your book, credentials or press release is, only the media can determine if it’s any good. You’ll need to change it up over time and of course customize it to the outlet/person that you pitch. No one pitch fits all, and no one pitch works for long.

Media begets media—small hits can lead to big ones and big ones can lead to other big ones or more small ones. It all adds up. No PR should be dismissed as too small, and no PR, no matter how big, can be relied on for long. Each day you go back and look to get more PR.

Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer, Media Connect, the nation’s largest book promoter. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2014

Monday, May 26, 2014

Pay Attention, I’m Naked!


Hey, I got you to read this. That’s part one in the battle for getting others to discover you in a media landscape filled with message saturation and competition for your eyes and wallet. To win over others, you need a strong email subject line, a catchy blog post heading, or a witty tweet.

The company I serve as the chief marketing officer of, Media Connect, is the nation’s leading book publicity firm with a successful track record for over 50 years. For the upcoming annual event, Book Expo America, where tens of thousands of publishing industry insiders gather, we created an ad for The Show Daily, a trade publication put out by Publishers Weekly. Many of the  attendees, which includes literary agents, authors and publishers, look at this publication at the event. The question our company faced was: What should be in the ad?

We didn’t want a ton of text, even though we had great things to share—testimonials, awards, best-selling clients, and terrific media hits.

We weren’t going to lead with a sale or discounted prices. We are not a commodity. We provide a quality service at a reasonable price.

We weren’t promoting a particular source or book, for we are a full-service publicity firm with experienced savvy managers and a well-trained and passionate staff. We promote books of all genres and authors of all sizes.

So, what should the ad say?

We came up with the idea that we just need a big visual to get people’s attention—and then the rest of the ad should simply explain what we do. Show a logo and have contact information.
That’s it.

The search was on for an image that undeniably would draw people in. We searched thousands of images from clip art to high-end stock photography. We didn’t know exactly what we wanted, but knew we’d recognize it once we saw it.

Then, there it was. A middle-aged man kissing a slobbery English bulldog. People love animals, particularly dogs. The man had a funny, eye-popping expression and the dog looked playfully irresistible. Done deal.

We tested it around the office and found almost unanimous appeal. It fit our purpose—to get people to pick our ad out amid the clutter and content vomit. Plus, the image gives you a chuckle and a warm, likeable feel. Publicists, with their gritty persistence, are often seen as bulldogs. Never mind that I have one at home, a scrunched up purebred named Daisy.

The initial headline below the image said: “We know how to get your attention—and the media’s!” We then changed it to one about how relationships come in all sizes. The ad copy was just a few lines. Short and sweet. We hope we showed and said enough for people to take an action step, which is to go to our website where anyone will find detailed information and hopefully be impressed enough to take another step: Contact us.

People mistakenly think an ad has to win you over and make the sale on the spot. All it needs to do is make you want to continue the conversation. The ad should invite you in and tease you, like a miniskirt worn on a first date. You’re not getting married just yet, but you have garnered enough interest for a second date.

Keep this in mind when you promote, market, or advertise your book. Sometimes it takes multiple steps to earn a sale or get a media placement, but it starts with an attention-grabbing statement or image. And if you like, go adopt a bulldog and exploit its cuteness for your gain.


Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer, Media Connect, the nation’s largest book promoter. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2014

Thursday, May 22, 2014

You Can’t Be Camera Shy On Social Media


In the social media era of today, where it seems like everyone is Tweeting, Facebooking and Instagraming their lives away, it surprises me to see how many people still don’t have a profile photo. I particularly noticed that at least 35-40% of people on LinkedIn lack a photo.

Considering it’s a professional networking site, it boggles my mind.

When you don’t see a photo, you wonder why, and none of the reasons shine a positive light on you:

-          Are you wanted by the police?
-          Are you in the Witness Protection program?
-          Did you forget or not see the importance of having a pic?
-          Do you not know how to upload a photo?
-          Are you a vampire who avoids the light?
-          Are you embarrassed over a perceived physical blemish?

Then there are people who think it’s cute to use a logo or cartoon image or something other than an actual photograph. Watch out for them!

Some will post their photo, but it's cut off or blurry, or shadowy or seemingly artsy but in all cases, you can’t really make out their faces. There’s a certain level of dishonesty associated with this. Why don’t we see who we're communicating with?

On the other hand, we judge people too much by their photo. We filter people based on age, beauty, skin color or other physical attributes. Maybe we should all be photoless?

But in the digital communications era it’s imperative to have complete profiles, headshots, and well-edited blogs and websites. We will be judged harshly if we lack these things. Red flags go up and they don’t disappear.

Whatever the reason for not having a clear photo of yourself, you need to know that many people, including those who lack photos of themselves, will be prejudged against you and rightfully pre-judge or question you. Lacking a photo is like lacking a name or a phone number or an email address. You can’t go far without these things.

The opposite is true, as well. A strong photo can make such a good impression that you feel closer to this potential connection. When people smile or exude confidence, we are drawn to them. And when they are good-looking hotties, we are even more excited to be in contact with them -- even when we’re not looking for a sexual relationship.

Certain visuals draw us closer to others -- and the lack of a photo signals a disconnection.


BOOK EXCERPT: FOCUS WITH FARBER
by Barry Farber

There are some circumstances in life we can change; there are many we cannot.  When we are faced with situations we must accept, we have two choices: We can live in disappointment, bitterness, and anger—or we can look deep within ourselves, find the place that won’t be crushed by circumstance, and then pick ourselves up, dust ourselves off, and start all over again.

A positive attitude is not a phony smile, a happy face, and a perky disposition.  It is simply a way of responding to life in a manner that allows us to accept the things we cannot change, and change the things we can.  A positive attitude enables you to make a difference in the world, because when you are able to see things in a positive light, you help others to see the light as well.

Every day, your attitude is challenged by other people and by outside events.  How will you react?  Will you let adversity or obstacles stop you from moving forward?  Or will you look at the situation objectively and find the lesson that can be learned or the action that can be taken to turn things around?  Will you let a negative person influence your day, your life?  Or will you remember the words of the great Eleanor Roosevelt, who said, ‘No one can make you feel inferior without your consent.’”


Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer, the nation’s largest book promoter. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2014

Wednesday, May 21, 2014

You Can’t Minimalize Book PR


Because writers are short on budget and time, and generally lack a desire to actively promote their book, I am often asked: What’s the priority or one thing I have to do?

It’s akin to asking Congress to make budget cuts – do we decrease funding schools, hospitals, police, or Social Security? Is there a service we can eliminate?

There are a few schools of thought on what authors HAVE to do vs. SHOULD vs. OPTIONAL. It depends on how successful you want your book to be, as well as how many resources you are prepared to devote to it. It also depends on how good the book is and whether or not it is truly promotable.

One can only start from the ideal and work their way down. First, assume the book’s great. Second, act as if you had an unlimited budget of money and time. List all of the things one could possibly do to promote the book. Then start to get realistic. Cross off the most expensive items or the time-consuming tasks. Look for the sweet spot – the things you can do with minimal risk or investment that have a potentially large payoff.  But don’t ignore the low-hanging fruit and the things that should work with some effort behind it.

Look at your PR and marketing like a financial portfolio. Diversify. How much of your resources are invested in:

Marketing – seeking partnerships, speaking gigs, mailings to consumers
Advertising – paid ads and commercials
Publicity – connecting with the news media
Social Media – Tweeting, blogging, Facebooking, website

Within each of the four areas, how do things break down:

Marketing
What’s your budget?
Who will you reach out to and what will you ask for?
Who can be your sales partner?
How will you contact consumers?

Advertising
What’s your budget?
Will you create commercials, videos, etc.?
Will you place ads online, television, radio, or print?
How often will you run ads and over what time period?

Publicity
What’s your budget?
Will you contact TV, radio, print, and online? National vs. local?
What will be your message and background materials?

Social Media
How much time will you commit to this?
Which platforms/sites will you be active on?
What content will you create/provide?

One can easily spend $50,000 to promote, market, and advertise a book properly – and still not get to do everything. One can spend far less – but get a smaller return by far. There’s no formula for every dollar spent; that you will  sell x copies of your book or get x amounts of followers online. But generally, when you spend your time and money wisely, there is a certain level of return for it.

There’s no easy answer to say what should minimally be done for a book. One has to think about who their ideal reader is, ponder how to locate and reach them, and then compare options. Usually one has to try five or ten things in order to find the optimum way to generate book sales, fans and connections.

I do know, however, that you can’t rely on just one thing to get you everything. Social media by itself or bookstore signings alone or sending review copies to book review editors by themselves won’t get you over the top. By combining different approaches, you increase your chance for success. Instead of thinking about doing the minimum, explore how you can do more.

Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer, Media Connect, the nation’s largest book promoter. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2014

Tuesday, May 20, 2014

Interview With BenBella Books Publisher Glenn Yeffeth



1. What are some of your recent successes as the publisher of BenBella --- and what are some of your big Fall books? 2013 was a great year for us – we grew by over 50% - and 2014 is off to a blazing start, with three New York Times bestsellers so far including our first e-book only bestseller, The Savage Murder of Skylar Neese. We’ve got some wonderful books coming this fall, including a very insightful business title, The Ultimate Competitive Advantage, from two executives at FranklinCovey, a hysterical humor book, Stuff You Should Know About Stuff, from YouTube sensations Tripp and Tyler, and Food Forensics, a cutting-edge look at what’s really in your food, by Mike Adams of naturalnews.com.

2. What are the rewards and challenges of working in publishing? There has never been a better time to be in publishing. Things are moving fast and always changing, so if you like variety and innovation, it’s a fantastic field to be in. But you have to be comfortable with change, and you have to love marketing, because marketing is at the core of successful publishing.

3. What can authors do to collaborate with a publisher to promote their book? At least in non-fiction, it’s very helpful if authors can adopt a marketing-mindset, which starts from the  very conception of the book through editorial, packaging and, of course, marketing. This can be challenging when the book is your passion, but in the end each book is a product competing against many other products. Defining your target market, your competition, and how your book can be the best available for its market is critical.

4. What type of books does BenBella publish and what do you look for in deciding whether to publish a particular book? We publish a broad range of non-fiction, and particularly like books that are unique, well-written, and have a strong point-of-view.

5. How are current trends in book publishing impacting your publishing house? In my mind, all the trends point to one basic idea – that publishers, first and foremost, have to be marketers, and have to integrate marketing thinking into all of their operations. This is something we’ve always been focused on and where we can never be satisfied. We work continually to improve our marketing because it’s at the heart of successful publishing.

6. Where do you see the industry heading in a few years? I have no idea. Fortunately, as a nimble independent publishing house we don’t have to predict the future. We just need to be alert and responsive to changes in the marketplace, while working to be the best at what we do.

For more information, consult: Visit the BenBella website. Congratulations to the authors of BenBella’s fourteen recent New York Times Bestsellers: The Savage Murder of Skylar Neese, The Bank on Yourself Revolution, ImpactJourney to Rainbow Island, Collapse of Dignity, Whole, Recover to Live, Custom Nation, Taming Your Alpha Bitch, Three Simple Steps, What Really Happened, Presumed Guilty, The Entrepreneur Equation, and Networking is a Contact Sport.

Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer, Media Connect, the nation’s largest book promoter. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2014

All The Dirt That’s Fit To Print


Alec Baldwin is arrested for riding his bike opposite of traffic and mouthing off at the arresting officers. Donald Sterling says more racist things about blacks and basketball. BeyoncĂ©’s sister slaps Jay-Z in an elevator. These are recent headlines in the tabloids as well as cable news. Just when you think the media can’t get any lower, it does. Rather than berate our journalists for resorting to reporting non-news, let’s embrace their approach and use it to drive publicity for our books.

The first question you need to ask yourself is: What can I take from my background, my book, current events, or my opinions that would get the media’s attention?

You may instinctively want to focus on something of substance but such a mentality won’t get you to where you want to be. You are swimming in mud, so get ready to get dirty. Think lowest common denominator. Think sex, money, celebrity, and power. Say something that angers and offends. Be outrageous and courageous. Dress up in hi-liter rainbow colors. Put on your game face. You are an actor, a personality, and the media is but a stage for theater. The media is here to entertain us, apparently, not so much inform us.

Everything from the visuals and words to the attitude and vantage point behind them must come across in a way that is not polite or even fair. You need to cause a commotion.

If your book is about personal finance, a seemingly dry and straightforward subject, turn your press release into a funfest. Instead of a headline like, “CPA Shows You 5 Resources to Count on for Retirement,” make it say, “Even Bloomberg, Gates & Trump Could Use New Book’s Advice.” Inject a big name in there. Maybe turn it up a notch: “Golddiggers & Scammers Learn to Invest Their Loot with New Book.”

Maybe your book is about how to develop and keep a healthy relationship. Sounds positive, right? Turn it around: “How to Avoid Divorce by the Age of 35” or “Why Men Stray – New Book Tells You How to Keep Your Guy” or “She’s Not Going to the Gym for You – 10 Signs She’s Dumping You.” Too tame? Toss in some celebrities – “Why Kate Upton is Too Sexy to Settle down,” or “Romance Your Wife Like a Porn Slut, New Book Says.”

Perhaps you wrote a sci-fi fantasy book. How about: “New Book Explores the Benefits of an Alien Invasion,” or “Love Abounds in Alien Massacre” or “Sexism on Mars Leads to Universal War = But She’s Worth It.”

Get the idea? Take a crazy hook and dress it up in weird. Don’t just state a fact – make an accusation. Be specific over general. Challenge people. Make them angry or fearful. Rattle us. Live on the extremes, and not in the middle.

The news media is in the toilet, but it still influences public opinion, checks up on government, questions standards and morality, and informs us of big and small things. It influences millions of people and sells books. Use it to your advantage. 

Think big by going small – the media wants dirt, violence, spats, crime, war, personality clashes, bankruptcy, villains, whores, racists, crooked cops, and corrupt politicians. Give them more of what they like and serve it up without guilt or fear.

No one will buy a book about how loving an actor is as a parent, but we all will clamor for scandal, debauchery, and salacious living. To get attention, talk tough, act bad, shed your clothes, and leave your morals at the door. The world’s media has normalized smut, sports as front-page news, gossip as fact, scandal as acceptable, and demonizes or ignores those who do their job, act ethically, don’t cheat on their spouse, and make an honest living. When you promote your book, keep this in mind.

If Ben Franklin were alive today or Einstein or Socrates, the media would find a way to knock them down from being icons. Same goes for authors. You won’t get attention for praising Franklin, but think of all the media you’d get for this headline: “Founding Father Sued by Woman for Misusing his Lightning Rod.”

Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer, Media Connect, the nation’s largest book promoter. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2014

Friday, May 16, 2014

How To Write A Great Book


Many authors want their books published – and millions will find a way to get a publisher or resort to self-publishing. The best path to publishing is to beef up the manuscript and make it better. Every single book can be made better, even those already published.

So what would you do to improve your manuscript?

The first step is to have others read it, so you can receive feedback. However, many friends and family won’t be brutally honest, nor are they fully invested in thinking of all potential changes, deletions, and additions your book needs.

The second step, if you have the budget, is to give it to one or two respected editors and ask them for corrections and constructive feedback. You may get conflicting advice, but it’s good to be exposed to multiple viewpoints.

Third, compare it to your competitors. Don’t look at other books with a jealous eye, but rather like a kid in a candy store. If you see something you like, grab it and consume it. Adopt the styles of others, and take ownership of them so they seem like your own.

Fourth, think of things from the eyes of the consumer that you are targeting. Are you giving people what they expect and something extra? Do you meet their needs and desires?

Fifth, are you able to easily give a 15-second elevator pitch as to what your book is about and why people must read it? If you struggle to find your unique selling position, you either failed at the task, or your book fails to provide you with what’s needed.

Sixth, maybe your content is good but the order it’s presented in or the overall design and layout need a second look.

Seventh, is the book too short or too long? Neither is good.

Eighth, does your book appeal to a marketable group? For instance, is there a built-in audience for it? Will parents want it or business executives? Will people who want to improve their sex lives or finances or health buy it? Will fans of movies, baseball, music, or something else buy it? If the book lacks at least one central core consumer group, you have a problem.

Of course, a book will do well if it entertains, enlightens, informs or inspires. If it covers something people value or reflects a relevant in-the-news topic or features a celebrity, it has a better chance of succeeding.

In the end, all you can do is write the book that is within you, and if you do it well and seek the help of others, you will position yourself better than most. The book market is highly competitive; but if you at least have a great book, you can compete at a high level. Of course, without solid book marketing and publicity efforts, even most great books will die. But that’s for another blog post.

Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer, the nation’s largest book promoter. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2014

Thursday, May 15, 2014

Interview with AudioFile Publisher Michele Cobb


1.      As the publisher if AudioFile Magazine tell us what trends you are seeing in audiobooks today? More, more and by the way, MORE. It’s been an amazing production explosion over the last few years. We are excited that more people are listening and that there is more for them to choose from these days. It’s impressive to see how publishers, narrators and producers have ramped up their activities to meet demand and to continue to expand the industry. AudioFile is working hard to review as many titles as possible and we’ve launched REX – our weekly recommendations engine with the best of the best reviewed titles. We encourage people to check it out at www.audiobookrex.com.

2.      Though audiobooks have grown in popularity they haven't exactly taken off either. What would boost audiobook consumption? Well I’d argue that portable players and mobile phones have boosted consumption. A decade ago when I said the word audiobook it took a little while to talk someone through what it was and it usually involved the phrase “Oh, you mean books on tape…” Now when I mention audiobooks most people know exactly what they are. We continue to strive to grow the listening market and attract consumers of all ages. On May 15th the SYNC program, sponsored by AudioFile, launches at www.audiobooksync.com. The intent is to introduce young people to listening and get them hooked. Each week we give away 2 titles (the first week is Eoin Colfer’s WARP: The Reluctant Assassin and the H.G. Wells Classic The Time Machine. Listening Library has generously donated the downloads and OverDrive powers the program which has been growing leaps and bounds every year since its inception in 2010. Cooperative efforts like these continue to grow the market.

3.      Where do you see audiobooks and book publishing in five years? Well obviously we are being influenced by the explosion of self-publishing, but the need for well-edited, well-curated content with marketing engines behind it will always be there. At AudioFile we hope that in 5 years we’re keeping up with times – focused on the digital market and able to keep up with the number of titles being produced.

4.      June is AudioBook Month. Why do you love audiobooks --- and why should we? I am a multi-tasker – pretty much incapable of doing only one thing. I discovered audiobooks as a touring children’s theatre director who spend way too much time driving and not nearly enough time reading. Audiobooks were both an entertainment and consumption necessity for me and now I’m never without one. I’ve got one going in the car and one on my computer and one on my phone at all times. And audiobooks encourage expansion of your reading comfort zone. I’m not a heavy non-fiction reader with my eyes, but I enjoy non-fiction very much when it is read to me by a talented narrator.

5.      You just launched Sound Talent. What is it and why should we follow it?
Sound Talent is our new e-newsletter that features the skills and accomplishments of narrators – who are crucial to the success of an audiobook. Skillful narration is truly an art – finding the rhythm of the books and characters means more than just having a good voice. Great narrators inhabit the books without getting in the way. I know many listeners who get invested in particular narrators and actively seek them out when searching for a new listen. Sound Talent is designed to highlight narrators who have read something recent really well and also to put them in front of producers and publishers who hire for jobs.

Anyone can sign up at www.audiofilemagazine.com in the newsletter box in the lower right corner. And here’s a direct link to our newsletter sign up page (which includes our other newsletters and the SYNC program).


6.      Do you publish an audio version of your magazine? We do a portion of our reviews as audio versions and we are just about to do an audio interview with author Karin Slaughter. Check out our sound cloud pagehttps://soundcloud.com/audiofilemagazine for all of these treats.

7.      How do audiobooks further literacy? Audiobooks have been proven time and time again to further comprehension and are especially important for auditory learners. I know my 6 year old is reading way above her grade level in part because she was exposed to audiobooks in the womb. She got excited about words and reading long before she could comprehend the letters and now she is a book and audiobook fiend.

Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer, Media Connect, the nation’s largest book promoter. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2014

Wednesday, May 14, 2014

Can You Find Someone To Sell Your Book To Out Of These 600+ Groups?



The Phone Book May Just Stimulate Some Marketing Ideas!

Below is an outline of various aspects of our society, from businesses and industries to the things we do and need. They are the different headings to listings in the Yellow Pages  phone book. I actually made this list 17 years ago.  If you look closely, you will begin to see ideas for new markets for your books.  It’s a long list, but one worth perusing at least once., just to see what ideas come to mind Ask yourself this question before each listing: Could I sell me book to this market? If so, how? You will soon come to see you have dozens of groups to market to.

Accountants/CPAs
Acrobatic Dancers
Actuaries
Acupuncturists
Insurance Adjusters
Adoption Services
Adult Care Facilities
Advertising Agencies
Direct Mail Companies
Aerial Photographers
Aerobic Instructors
AIDS Counselor
Air Conditioner Sales/Repair
Air Courier Service
Aircraft Charter, Rental & Leasing Service
Aircraft Dealers
Aircraft Schools
Airlines
Alcoholism Treatment Center
Ambulance Service
Animal Hospitals
Animal Removal-Wildlife
Antique Dealers
Apartments
Appraiser - Real Estate, Insurance, Jewelry, Auto, Fine Arts
Architects
Art Galleries/Dealers
Art Restoration
Art Schools
Artificial Flowers & Plants
Artificial Limbs
Artists
Astrologers
Attorneys
            -- Accidents & Personal Injury
            -- Accidents & Property Damage
            -- Bankruptcy'
            -- Child Adoption
            -- Corporation, Partnerships & Business Law
            -- Criminal Law
            -- Debt Collection
            -- Debt Consolidation
            -- Employment
            -- Estate Planning & Administration
            -- General Practice
            -- Immigration Naturalization
            -- Insurance Law
            -- Labor Law
            -- Landlord  & Tenant
            -- Malpractice
            -- Matrimonial & Family Law
            -- Patent, Trademark & Copyright
            -- Product Liability
            -- Real Estate
            -- Social Security & Disability Claims
            -- Taxation
            -- Traffic Violations
            -- Trial Practice
            -- Wills, Trusts, Guardianships & Probate Estates
            -- Workers' Compensation
Auctioneers
Audiologists
AAA
Auto Body & Fender Work
Auto Brokers & Buying Service
Auto Burglar alarms
Auto Customizing
Auto Dealers/Antique & Classic
Auto Dealers/New, Used, Lease, Rent, Trade
Auto Diagnostic Service
Auto Inspection
Auto Insurance
Auto Oil & Lube Service
Auto Painting
Auto Parts/Supplies New & Used
Auto Racing Equipment
Auto Radios/Stereos
Auto Repairs
Auto Restoration
Auto Upholstery
Auto Tags
Auto Truck Brokers
Bagels
Bags/Paper & Plastic
Bakeries
Balloons
Banks
Banquet Facilities
Barbers
Bars & Grills/Bartenders
Baseball Cards
Bathroom Remodeling
Beauty Shops
Hospitals
Beepers
Beds
Beer, Beverage, Wine
Bicycles
Billiard Parlors
Billing Services
Birth Announcements
Beaches
Blood Tests/Donations
Birthday Parties
Blueprinting
Boat Cleaning
Boat Covers
Boat Dealers
Boat Polishing & Restoration
Boat Rentals
Boat Repairs
Boat Trailers
Boat Yards & Storage
Boating Instruction
Bookkeepers
Charter Boats
Boiler Repairs
Book Dealers
Boutique Shops
Bowling
Bowling Apparel & Accessories
Boy's Wear
Brake Service
Boat Insurance
Bridal Shops
Bridal Consultants
Building & Home Inspection
Building Materials
Burglar Alarm Systems
Bumper Stickers
Bus Lines
Butchers
Cabinet Makers
Cable-TV
Cafeterias
Calendars
Calligraphers
Cameras
Campgrounds & Recreational Vehicle Parks
Camps
Candles
Candy
Car Washing
Card Reading
Carpenters
Carpet Dyeing
Carpet Laying
Carpet Cleaners
Cassette Tapes
Cat Food
Cat Hospitals
Catalog Printers
Catalog Shoppers
Caterers
Cellular Phones
Cement
Cemeteries
Check Cashing Service
Chemicals
Child Care
Child Counselors
Childbirth Education Counselors
Children's/Infant's Wear
China & Glassware
Chinese Restaurants
Chiropractors
Churches
Cigars
Civil Engineers
Claim Adjusters
Cleaners
Cleaning Services
Clergy
Clinics
Clock Repair
Closet Designers & Builders
Clothes Dryers
Clowns
Clubs
Cocktail Lounges
Coffee/Tea Supplies/Bars
Coin-op Laundry Mats
Collectibles
Colleges
Color Consultants
Communications Consultants
Compact Discs
Computers/Buy, Repair, Sell, Upgrade, Training, Software
Concert Tickets
Condo Law & Landscape Maintenance
Condo/Co-op Buy, Sell, Rent
Consignment Shops
Consultants
Contact Lenses
Contractors
Convalescent Homes
Convenience Stores
Cookies
Copiers & Supplies
Copy Writers
Copying & Duplicating Services
Cosmetics
Costumes
Counseling/Personal, Family, Professional
Country Clubs
Courier Service
Credit Bureaus
Credit/Debt Counseling
Credit/Debit Cards
Credit Repair
Credit Unions
Crisis Intervention
Cruises
Crystals/Birth Stones
Curtains Blinds/Drapery
Dairy Products
Dance Instruction
Dart Boards
Dating Service
Day Care - Child
Day Care - Seniors
Delicatessens
Delivery Service
Demolition Contractors
Dental Equipment
Dentists
Department Stores
Interior Designers
Desktop Publishing
Detectives
Diagnostic Labs
Diet Programs
Dinettes
Direct Mail
Disc Jockeys
Discount Stores/Clubs
Dishwashers
Divers
Diving Instruction
Dock Builders
Doctors
Dolls
Donuts
Doors -- Garage, Front, Back, Shower/Build-Repair
Dresses/Dressmakers
Driveways
Driving Instruction
Drug Abuse & Addiction Treatment
Drug Stores
Dry Wall Contractors
Duct Work
Dumpsite Service
Educational Consultants
Electric Appliances
Electric Companies
Electric Generators
Electric Motor Trains
Electronic Equipment & Supplies
Embroidery
Emission Control Inspection
Employment Agencies - Temp/Perm
Energy Conservation Consultants
Engineers - Architectural/Civil/Consulting
Engines - Parts
Engravers
Environmental & Ecological Services
Entertainers
Escalators
Escort Service
Excavating & Grading
Executive Search Consultants
Exercise & Body Toning Equipment
Exporters
Exterminators
Eyeglasses
Facials
Facsimile
Family Counselors
Fans
Farm Products
Fences
Fertilizer
Film Processing
Financial Planning Consultants
Financing
Fingernail Salons
Fire Alarm Systems
Fire Alarms
Fire Department
Fire Extinguishers
Fire & Water Damage Restoration
Fire Place
Fish Markets
Flight Instruction
Flood Damage Restoration
Floor Polishing & Refinishing & Waxing
Florists
Freezers
Formal Wear
Fruit Baskets
Fruits and Vegetables
Fund Raising
Funeral Directors
Furniture Dealers Indoor/Outdoor
Garage
Garbage Collection
Garden Supplies
Gas Appliances/Generators
Gems
Gift Baskets
Glass
Golf Courses/Instructors
Government
Graphic Artists & Designers
Greeting Cards
Groceries
Guards & Patrol Service
Guns & Knives
Gyms
Gymnastics Instruction
Hair -- Cutters, Removal, Weaving, Wigs, Shaving, Waxing
Hand-crafted Merchandise
Handbags
Handyman Service
Hardware
Health Clubs
Health Foods
Health Insurance
Hearing Aids
Hearing Disorders/Deaf
Heating Contractors
Herbs
Hobby & Model Shops
Holistic Supplies
Home Accessories
Home Health Care
Home Entertainment
Home Improvements & Modernization
Home Liquidates
Homes -- Built
Horticultural Consultants
Hospital Equipment & supplies
Hot Tubs & Spas
Hotel Reservations
Hotels
Houseware
Housewives
Hurricane Shutters
Ice Cream -- Desserts, Cakes, Parlors
Ice Cube Making Machines
Immigration Services
Importers
Income Tax Preparation Insecticides
Inspections
Insurance
Internet
Investigation Service
Investment Advisers
Investment Properties
Invitations & Announcements
Imports
Janitorial Services & supplies
Japanese Gardens
Japanese Restaurants
Jewelers -- Appraisers, Designers, Repairs
Judaica
Karate
Kennels
Keys
Kindergarten
Kitchen Cabinets
Kung Fu Instruction
Labs -- Clinical, Medical, Diagnostic
Ladies' Wear
Lamaze Instruction
Lamps
Land Surveyors
Landscape Contractors & Designers
Language Schools
Laundromats
Lawn Furniture
Lawn Mowers and Sprinklers
Leather
Letters
Libraries
Life Insurance
Lighting fixtures
Limo Service
Liquor Stores
Loans
Linens
Lingerie
Linoleum & Tile
Locksmiths
Locks & Lockers
Luggage
Machines
Magazine Dealers & Publishers
Mail Boxes
Mail Order Shopping
Management Consultants
Manicure & Fingernail Salons
Marketers
Marriage Counselors
Massage
Matches
Maternity Wear
Meat Markets
Mediation Services
Medical Groups
Men's Clothing
Mental Health Services
Microscopes
Microwaves
Mobile Homes -- Dealers, Parks, Repairs
Modeling Schools
Mortgages
Morticians
Motels
Motorcycles
Motor Vehicle Registration Service
Motor Scooters
Movers & Storage
Movies -- Rental, Theatre, First-run
MRIs
Mufflers
Museums
Music Stores
Musicians
Nail Care
Neon Signs
Newspapers
Night Clubs
Notaries
Nursery Schools
Nurses
Nursing Homes
Occupational Therapists
Office Buildings -- Supplies, Furniture, Rentals
Opthalmologists
Opticians
Orchestra & Bands
Orthopedic Devices
Oxygen Supply
Packaging Materials & Services
Printers
Paintings -- Restored, sold, Displayed, Created
Palm Reading
Parakeets
Paralegals
Parenting Courses
Parking attendants
Parrots
Party Favors -- Planners/Supplies
Passport Photos
Pastry Shops
Patents
Patios
Patrol Service
Pavers
Pawnbrokers
Pensions
Perfume & Cologne
Pest Control
Pets -- Grooming, Sitting, Supplies, Training. Medical
Photographers
Physicians
            -- Adolescents
            -- Alcoholism
            -- Allergy & Immunology
            -- Anesthesiology
            -- Breast Surgery
            -- Cardiology
            -- Child Psychiatry
            -- Chiropractors
            -- Colon & Rectal Surgery
            -- Dermatology
            -- Emergency Medicine
            -- Endocrinology & Metabolism
            -- Family Practice
            -- Gastroenterology
            -- General Practice
            -- Geriatrics
            -- Hematology
            -- Infectious Diseases
            -- Internal Medicine
            -- Nephrology
            -- Neurology
            -- Obstetrics & Gynecology
            -- Opthalmology
            -- Orthopedic Surgery
            -- Otolaryngology
            -- Pain Management & therapy
            -- Pediatrics
            -- Plastic & Reconstructive Surgery
            -- Podiatrists
            -- Psychiatry
            -- Radiology
            -- Rheumatology
            -- Sports Medicine
            -- Surgery
            -- Cardiovascular Surgery
            -- Vein Surgery
            -- Weight Reduction
Physiotherapists
Pianos
Pipes
Pizza
Plant Shops
Plastic
Plumbers
Poison Ivy
Police
Pools
Porches
Pork
Portraits
Post Office
Power Tools
Pre-School
Pregnancy -- Tests, Counseling
Pressure Cleaning
Printers
Prints
Process Servers
Property Management
Psychiatrists -- Psychologists, Psychotherapists
Psychics
Public relations
Publishers
Pumps
Racquetball
Radiator
Radio
Railroad
Reading Improvement Instruction
Real Estate -- Brokers, Agents, Appraisers, Developers, Inspectors & Managers
Record Players
Records Management
Recreational Vehicles
Recruiting
Recycling Centers
Refrigerators
Registrations
Rehabilitation Services
Reptiles
Resorts
Respirators
Restaurants
Retirement
Road Construction & Maintenance
Rodents
Roller-skates & Roller-blades
Roofers
Roommate Referral Service
Rugs
Safes & Vaults
Sailboats
Sailing Instruction
Sanitation
Satellite
Scalp Treatment
Schools
Scuba Dive
Seafood
Second Hand Stores
Secretarial Services
Security Systems
Self-defense
Senior Citizens
Septic Tank
Service (Gas) Stations
Sewers
Sewing Machines
Sex Therapy
Sheet Metal Work
Shingling
Shock Absorbers
Shoe Repair & Dyeing
Showers
Shrubbery
Shutters
Sidewalk
Sightseeing Tours
Signs
Silk Flowers
Silk Screen Painting
Singing
Sitting -- Baby, Pet
Skating -- Shops, Training, Rinks, Equipment
Skin Care
Skylights
Sliding Doors
Smoke Detector
Sneakers
Social Workers
Socks
Sofas
Spas
Speech Therapists
Sports Medicine
Sports -- Tickets, Clothes, Equipment, Leagues, Bars
Sprinklers Systems
Stairs
Stock Brokers
Stress Release
Sun Glasses
Swim Wear
Swimming Pool
Synagogues
T-shirt Printing
Tables
Tae Kwon Do Instruction
Tailors
Talent Agent
Tanning Salons
Tattooing
Taverns
Tax Preparers
Taxi
Telephone Answering Service
Television
Tennis -- Court, Pro
Tents
Termite Control
Theatres
Thrift Shops
Tile -- Ceramic
Tire Dealers
Tools
Tourist Attractions
Tours
Towing
Toys
Traffic Schools
Travelers
Trains -- Model
Trash Collection
Travel Agencies & Bureaus
Tree Removal
Tropical Fish
Truck Driver
Trucking
Tuxedos
Typing Service
Underground
Undertakers
Underwriters
Uniforms
Unisex
Upholstery
Urine Analysis
Vacuum Cleaners
Valet Parking Service
Vans
Variety Stores
Vegetables
Vending Machines
Vertical Blinds
Video Equipment
Vintage Clothing, Cars, Items
Voice Mail
Waitress
Wall Unit
Wallpaper
Warehouse
Washing Machine
Watches
Water Coolers
Water Heaters
Waterproofing
Web Page Design
Weddings
            -- Announcements & Invitations
            -- Bakeries
            -- Banquet Facilities
            -- Bridal Gown Alterations
            -- Bridal Gown Restoration & Preservation
            -- Bridal Shops
            -- Caterers
            -- Chapels
            -- Clergy
            -- Disc Jockeys
            -- Entertainment
            -- Florists
            -- Formal Wear -- Men's
            -- Hair Stylists
            -- Hotels & Motels
            -- Jewelry
            -- Limousine service
            -- Make-up Application
            -- Manicuring & Fingernail Salons
            -- Orchestras & Bands
            -- Party Information & Planning Service
            -- Photographers
            -- Travel Agencies & bureaus
            -- Video Taping Service
Weed Control
Weight Control
Welding
Wheel Chairs
Wholesalers
Wildlife removal
Window Treatments
Wines & Liquors & Champagne
Women's Wears & Accessories
Wood
X-ray Labs
Yachts
Yogurt
Youth Organizations

Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer, Media Connect, the nation’s largest book promoter. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2014