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Friday, February 20, 2015

Magazines Are Rising; Books Could Follow


If the number of new magazine launches in 2014 is an indication of the industry’s health, things are looking pretty good.  If success for the magazine industry is an indicator of things to come for other print providers, such as newspapers and books, then 2015 could be a bright year!

According to the Magazine Innovation Center at the University of Mississippi, the number of new magazines launched in 2014 was up by 21% from a year ago.  Looking at new magazines that published at least quarterly, 234 publications came to be in the last dozen months.

However, stats were not provided on how many mags went bankrupt or what overall sales have been.  Still, it is very encouraging to hear that publishers have not given up on print.  In fact, a number of magazines coming out are ones that began digitally, including Politico, DuJour, AllRecipes, and Net-A-Porter.

There were also 621 specials launched -- one-time magazines on a specific topic like Kennedy, The Royal Family, or Space.  The total of 855 new titles on the newsstands fell short of the 1056 launched in 1998, but more than the 177 in 1984.

DON’T MISS: ALL NEW RESOURCE OF THE YEAR

2015 Book PR & Marketing Toolkit: All New




Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2015

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