Second, their product involves self-improvement, knowledge, fantasy, history, and every important aspect of life. You can get books that you want or need – or discover ones you didn’t know existed.
Third, the customers are self-selected. Anyone can come to a bookstore, but it draws the intelligent-minded, answer-seeking type of person. So when you walk the floor to search for a book you are rubbing shoulders with others who share in your love for words, ideas, and interesting experiences.
Fourth, it welcomes all ages, from bright-eyed toddlers tumbling upon board and picture books to seniors still hungry to find something new and interesting.
2. Encourage others to visit or congregate at the bookstore – and push them to make purchases.
3. Give out gift cards to the store as presents when you need to buy something for friends, family, and colleagues.
4. Bring you children and grandchildren to the bookstore. See it as an event, a thing to do. Introduce them to authors speaking and signing at the store. Let them see the bookstore as special.
5. Encourage your local bookstore to improve – hold more events, sell books it hadn’t been offering, and to train and hire good workers who make the bookstore experience special and easy going.
6. Buy your books at a bookstore instead of an online vendor.