Wednesday, September 16, 2015
Ebook Sales Sink – Great For The Industry
Ebook prices are rising and sales are slumping, according to the Wall Street Journal. This is terrific news for the book industry.
If consumers think an ebook isn’t worth paying more than $10 for, then publishers will have a hard time. Why? First, they need to perfect print. If the price gap of print to ebook is too great, more will opt for ebooks. When print is protected, the industry is healthier.
Additionally, people should buy books because they want or need them, not simply because something is so cheap (oh well, I’ll try it). Books are not a commodity.
If you have a great book, people will buy it. If you promote it, they will come. If you like ebooks, you’ll spend $15 for a title. If you prefer print, you’ll pay more or around the same as the ebook. That’s how it should be.
Perhaps people are realizing, price aside, they simply like paper over digital. Our whole life is lived on devices and screens. The novelty and throwback of print could be appealing. Personally, I love print, but I respect that some prefer ebooks. This book industry needs a balance and is big enough to support print, digital, audio, and all formats.
Ebook sales are slumping, but it’s good news.
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Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer. You can follow him on Twitter @theprexpert and email him at firstname.lastname@example.org. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2015