Follow by Email

Wednesday, September 16, 2015

Ebook Sales Sink – Great For The Industry



Ebook prices are rising and sales are slumping, according to the Wall Street Journal. This is terrific news for the book industry.

If consumers think an ebook isn’t worth paying more than $10 for, then publishers will have a hard time.  Why?  First, they need to perfect print.  If the price gap of print to ebook is too great, more will opt for ebooks.  When print is protected, the industry is healthier.

Additionally, people should buy books because they want or need them, not simply because something is so cheap (oh well, I’ll try it).  Books are not a commodity.

If you have a great book, people will buy it.  If you promote it, they will come.  If you like ebooks, you’ll spend $15 for a title.  If you prefer print, you’ll pay more or around the same as the ebook.  That’s how it should be.

Perhaps people are realizing, price aside, they simply like paper over digital. Our whole life is lived on devices and screens.  The novelty and throwback of print could be appealing.  Personally, I love print, but I respect that some prefer ebooks. This book industry needs a balance and is big enough to support print, digital, audio, and all formats.

Ebook sales are slumping, but it’s good news.

DON'T MISS THESE POSTS

The 7 Tenets of Author Branding

Promote your book to the selfie culture of today

How to make a blog post go viral – or at least get opened

How to connect your book to the news

Explore a guided tour through the English language

Get The Writer’s Legal Guide – Very Helpful

Don’t say this to the media when promoting your book

Free newswires can help promote books and author brands


Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2015

1 comment:

  1. I'm a big fan of your blog, Brian. Most of the time I agree with you. Here, I don't. My own perspective:

    http://teleread.com/ebooks/click-bait-du-jour-ebook-sales-sink-great-for-industry-book-pr-guy/

    I hope you'll keep an open mind. The book business and especially writers could use more revenue; but let's get it by growing the universe of readers, not raising prices.

    David Rothman
    Publisher, TeleRead.com

    ReplyDelete