But I also teach them how to overcome fear, to get more out of themselves, and to enjoy whatever they are doing. But deep strategy and the intricacies of the game will have to wait for another day. So it goes for authors. Before we strategize on getting the cover of a magazine, hitting the NYT best-seller list, or getting a TED Talk, we need to tackle the 15-second elevator speech, how to answer a reporter’s questions, and when to seek out certain media opportunities.
The Author PR Priority List
22 Bad Things Writers Should Avoid