2. What is it about and whom do you believe us your targeted reader? All owners, founders, managers and board members will answer yes to the question "Is your company a system", yet the vast majority of them have never studied systems thinking, systems dynamics and natural system behaviors. This is a huge over sight. So the book is targeted as an approachable introduction to the topic and a supplement to all of the great managementliterature already written about the discrete, individual topics - Leadership, culture, marketing, sales, etc. Peter Senge, in The Fifth Discipline" tried to promote systems thinking, but his work was seen as too academic and somewhat unapproachable. I set out to write an approachable management book about systems thinking.
3. What do you hope will be the everlasting thoughts for readers who finish your book? What should remain with them long after putting it down? That they never stop thinking about their enterprise as a living, changing system that must be managed as such. I hope they see the dynamics that have been swirling around them with a new set of lenses provided by systems thinking and my models and begin to manage accordingly.
5. What trends in the book world do you see and where do you think the book publishing industry is heading? I am too new to be an expert, but I think authors now have to have a broad platform and genuinely connect with their audience in a holistic way. There will be sometransactional readers who buy and read the book, but the real results will come from expanded connections with the audience.
6. What great challenges did you have in writing your book? The biggest challenge I faced was having to stop refining and adding. As much as I wanted to stop and publish, I also wanted to keep adding anecdotes and notes from the field and content.
7. If people can only buy one book this month, why should they buy yours? If you are a manager, or owner, or board member and you haven't been exposed to systems thinking, you are missing out on a set of tools, lenses, mental models, and techniques that can bring you much greater clarity. I have had three CEOs (each a CEO multiple times) read Simple_Complexity and immediately buy it for their whole staff and start the process of group learning using a systems perspective. Thinking in systems is truly transformational, and not just in business.
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