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Thursday, May 31, 2018

Book Marketing Made Simple



To market a book, one should make a comprehensive plan that could include many or all of these areas:

·         Publicity and media coverage.
·         Social media.
·         Speaking and appearances.
·         Direct marketing – mailers, telemarketing,  and email blasts.
·         Advertising.
·         Networking

You will simply need to:

·         Identify your marketplace and targeted reader.
·         Figure out how to reach them.
·         Set goals (short/long-term; reachable/lofty)
·         Set a timeline to take the steps needed to reach goals.
·         Create a mission and vision statement.
·         Line up funds to invest in your marketing.
·         Hire experts to help you in select areas.

Here are some resources that may be of assistance:

O’Dwyer’s Directory of Corporate Communications
Lists communications directors of large companies and associations.

Standard Rate and Data Service
A comprehensive directory of publications that accept advertising.

Periodicals About Marketing
Advertising Age
Adweek
B-to-B
Direct Marketing
DM News
Target Marketing
Sales and Marketing Management

National Mail Order Association

Direct Marketing Association
212-768-7277

Small Business Association

SCORE

Encyclopedia of Associations
Directory of major industry professional associations  
A few others include:

Directory of Major Mailers 
Direct Marketing Club of New York 
Did You Know?
In 2016, 62% of US adults reported they get at least some of their news from social media, with 18% saying all of their news comes from social media, according to the Pew Research Center.

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Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2018. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.”

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