Follow by Email

Monday, May 21, 2018

Use Your Book’s Contents To Promote Your Book




When promoting your book to the news media you are hoping the publicity will sell more books, enhance your media resume, elevate your brand, and provide a platform for your message.  Perhaps one of the best ways to do all of that is to repurpose the contents of that book so you can get lots of mileage with online and print media.

For a non-fiction book, each chapter could serve as a story idea.  Think of how you can promote yourself as an expert not just of the broader book topic but on specific subjects.  For instance, your book on personal finance, relationships, diet, parenting or travel can be promoted to the media not just as a book but you as an expert on numerous topics.  Have specialized pitches that narrowly highlight one point and only one point.

Each chapter can be chopped into smaller blog posts.  Sometimes you can just quote a section of the book and it reads as a stand-alone post.  Other times you may have to borrow different portions from various parts of the chapter or book and string them together to serve as a blog post.  

You can take portions directly from your book but then you have to add new content, perhaps something that relates to a particular situation in a current news cycle that ties into your book.

For social media, look for stand-alone paragraphs in your book that can make for good Facebook posts.  Add a visual and re-post on Instagram or Pinterest.

For Twitter, look to quote a sentence or two from a bunch of places in your book.  You may have enough material for over a hundred tweets.

You can inquire at various websites if you can guest-post content on their sites.  Take 600, 700,1000 words from your book and post it elsewhere. The same could be true for newspapers and magazines.  See if they have an interest in you penning a by-lined article – especially if it’s on a topic you can take from your book.

Your website should feature book excerpts and a downloadable sample chapter.

Another way to utilize your content is to post one- to two-minute-long videos on your site, for You Tube, or to be shared via social media.  These videos can be you sharing advice, instructions, interesting stories or opinions on timely topics – all of which you might be able to read from your book.  Same is true for a podcast.

Good luck in using your own words to sell your book!

DON”T MISS THESE!!!

Exclusive: Book Expo Panel on Book PR Preview
http://bookmarketingbuzzblog.blogspot.com/2018/05/exclusive-best-seller-pr-strategies-at.html

Yes, this is how you get your book reviewed

What is the payoff  for authors to getting a million clicks?


Do you think like a book marketer?

How should authors sell themselves?

The keys to great book marketing

How Authors Can Capture The Media’s Attention

Big Marketing Lessons From My All-Time Top 10 Blog Posts

Enjoy New 2018 Author Book Marketing & PR Toolkit -- 7th annual edition just released

Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2018. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource

2 comments:

  1. Tom Corson-Knowles, the author who founded Bestseller Ranking Pro, spent six long years trying to get a traditional publishing deal (and failed miserably). He finally decided to self publish his first book on Kindle in February, 2012.

    That one decision changed his life (and the lives of the more than 30,000 authors he's since taught how to write, publish and market their books professionally).

    Just twelve months after self publishing his first book, Tom had his first $12,000+ month from Kindle ebook royalties alone.

    In Bestseller Ranking Pro, Tom will share with you his step-by-step system for becoming a bestselling author.

    These strategies have also helped Tom and his private publishing clients create more than sixty-seven #1 Amazon bestselling books and counting.

    If you're going to write, publish or promote a book this year, you need to see this:

    https://bestsellerrankingpro.com?kfjd3746fhhsgd7

    ReplyDelete
  2. How do you skyrocket your book sales without a bigger platform, email list, paid traffic, or PR?

    It starts by understanding how your readers buy books today, and how you can reach them (without a huge marketing budget).

    I've found something that can show you how.

    Bestseller Ranking Pro provides authors and publishers with live data on every single bestseller list on Amazon for eBooks and physical books (all 19,669 of them and counting), as well as advanced video trainings on how to maximize your sales and sales rankings on Amazon.

    Check it out here: http://XXX.bsrpro.hop.clickbank.net

    If you haven't met Tom Corson-Knowles yet, the author who created Bestseller Ranking Pro, I think you'll find his story inspiring.

    Like most authors who have been in the game for years, the only signs of interest Tom got from publishers were rejection letters. After six years of trying to get a traditional publishing deal, he finally decided to self publish his first book on Kindle in February, 2012.

    It was a life-changing decision.

    Just twelve months after publishing that first book, he had his first $12,000+ month from Kindle ebook royalties alone!

    You can learn how in this video. These strategies have also helped him and his clients become #1 Amazon bestselling authors.

    If you're going to write, publish or promote a book this year, you need to see this:

    https://bestsellerrankingpro.com?jfgsu8945639dg7gnk

    ReplyDelete