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Monday, June 4, 2018

Do You Need A Book Promoter's Thesaurus?



When searching for the right word we may consult a dictionary or thesaurus.  For some writers who are in need of a book for developing ideas for novels and short stories, they may need Fred White’s The Writer’s Idea Thesaurus.  But what do authors and book marketers turn to so they can feel inspiration or creativity when it comes to marketing a book?

A lot of book publicity is executed and based on a few models or resources.

For resources, one may go online, read a book on marketing, or attend a seminar on book publicity.

For models, one may look at how books, brands, celebrities or major companies market themselves and their messages.  We copy what seems to work, though the reasons it worked for one may not also be true for why they’d work for another.

But, like a book that gives writers plot prompts and computer programs that help writers avoid writer’s block, could a tool, model, or resource exist to help any author or book promoter move their book marketing along?

The way one should look at their book marketing, to me, is simple and straight-forward:  set goals, identify resources, create a timeline to achieve incremental successes, and fulfill the basics while also dreaming big.

Basically, throw a number of balls into the air and try to keep them all afloat.  Support the ones that show the most promise or pay-off.  Diversify your efforts and experiment until you see where to really specialize and excel.

When something doesn’t work, examine why.  Could something be changed to bring about success – or is it best to move on?

When something works, see how you can ride it and continue to exploit it until you begin or receive diminished returns from your efforts.

Once you feel you are doing all that you can, based on your knowledge, skills, and experience – as well as time availability – explore who you can hire to help with what specific areas that you have not been able to approach or break through.  Determine a budget, list your expectations, and set boundaries as to how long you’ll give it a try -- until you get desired results or signals to end your pursuits.

Embrace these mantras:

·         Do something daily.
·         Push out a lot and hope for some return.
·         Believe someone’s interested in your book – do what’s needed to find, inform and sway them to buy.
·         Don’t give up but do change strategies.
·         Great books don’t sell as fast as the great marketing of books.
·         Be open to all types of approaches and strategies until you see enough evidence to determine which strategy works – and which fall short. 
·         Just as in a writer needs to come up with exactly the right word or phrase to accurately and convincingly convey a thought, he or she needs to come up with exactly the right approach or tactic to market a book successfully.

All writers aside from the book they ended up writing, must write their own book publicity book – a blueprint for achieving sales, branding, and the adoption of the writer’s works.  No matter what the writer does, it won’t be enough.  Or at least the writer won’t feel it is enough.  He or she seeks to be a best-seller, garner awards, engender critical acclaim, and to find his or her book embraced by others that brings about a better world.  Writers are bound to hit major roadblocks in seeking to achieve any of this.

Maybe authors need to craft their own book marketing thesaurus, something to help them get unstuck when searching for the right approach to promote their art.

Stuck on developing a new press release?
Not sure how to proceed with social media?
Looking for a better way to market to those beyond your core reader?

Consult the book marketer’s thesaurus!  Just as a thesaurus finds the right synonym, antonym or homonym – and as plot-aid books help writers to get unstuck at critical points of creation – a writer can benefit from some prompts to keep working harder, smarter, and effectively when marketing a book.

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Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog 2017©. Born and raised in Brooklyn, now resides in Westchester. Named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs 


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