There’s a pattern here – 1 in 2 American adults care about books, museums, plays and the like – and almost as many do not care at all.
This study was about readership, not purchasing, so with so many books given away online, available for peanuts at used bookstores, retailing well-below cover price on Amazon, and available for free at libraries, affordability doesn’t appear to be the issue.
The Internet has greatly increased time spent reading. We read newspapers, magazines, blogs, newsletters, websites, and emailed documents – for hours every day. Obviously America, with a high literacy rate is reading plenty of stuff – just not books.