I
don’t often write about my clients at MEDIA CONNECT, the nation’s leading book
publicity firm, but after spending time with an author at an event I feel
compelled to share with you why this may be the most important book I’ve
promoted in years.
Considering
I’ve promoted over 1,000 authors, that’s no small statement. Like a parent who can’t choose favorites
amongst his kids, I don’t like to label
one book as better than another but Dan Pelino’s and Bud Ramey's Trusted Healers (Koehler Books, September 17, 2019) is a
very special book worth the attention of all of us.
Allow
me to explain what his book is all about and why we should care. It touches on the heart of the matter when it
comes to our health and the healthcare system of America. It also looks at global healthcare and shows where
our country stacks up.
Pelino,
along with co-author Bud Ramey, interviewed dozens of amazing experts in health
and wellness, and found that the long-term solution to people living longer
comes down to increased healthcare accessibility, the need for everyone to have
a primary care medical home, and for consumers to take responsibility for their
health with increased awareness and education, eating a balanced diet, exercising
regularly, and shunning their addictions through breakthrough brain therapies.
Pelino
is thinking big – to revolutionize and transform healthcare as we know it – but
he has identified models and studies that work to bring down healthcare costs,
improve treatment results, and enhance wellness by avoiding the health problems
that derail millions of people.
At
the heart of his book, he features the timeless work of Dr. Paul Grundy, a
legend who has served four U.S. presidents and is coined the Godfather of
Primary Care Medical Home. He served for
two decades as the global director of IBM’s healthcare, and is now the transformation officer
of Innovaccer, which provides breakthrough healthcare technologies. Pelino followed Dr. Grundy across some of the 50
cities and 5 continents that he visited in little more than a one-year
period, advocating for how better healthcare can exist for all.
The
book doesn’t come out officially for three months (www.trusted-healers.com), but special
advance copies were made available at an amazing event, The Kennedy Forum, this past week. The event, attended by over 1,000 people
in Chicago, is an annual gathering headed by Patrick Kennedy, the nephew of
President John F. Kennedy and a former member of Congress. His forum highlights what needs to be done to
ensure mental health and addiction prevention and recovery get their proper
share of resources and attention by our healthcare system. He’s a staunch advocate for making sure America
provides access to mental wellness for all.
Kennedy wrote in the foreword of Trusted Healers, “You will never look at
healthcare the same way again.” As a
result of the book, he introduced Pelino to a crowd of faithful gatherers. It was a wonderful moment of recognition for
the message in the book.
“Dr.
Paul Grundy’s crusade to save healthcare is a story that has never been fully
told,” says the eight-term congressman.
“Trusted Healers does so by producing the transformation of
healthcare delivery and the aspiration for better care around the globe.”
Pelino’s
book features the leadership insights and breakthrough work of dozens of
people, including:
·
Dr. Oz Show co-creator, Dr. Michael Roizen, currently
the chief wellness officer at The Cleveland Clinic Wellness Institute.
·
One
of the 50 most powerful physician executives in healthcare, Glenn D. Steele,
MD, Ph.d and the former CEO of Geisinger Health System
·
Former
Secretary of Health and Social Care for the U.K, Jeremy Hunt, and Current
Secretary of State.
·
CEO
of NEXT Integrate Minds Life Sciences, Inc., David Folk
Trusted
Healers
is about a journey to wellness and identifies what will be needed for a
societal change towards healthcare.
Under Pelino’s leadership blueprint, we’re now one step closer to seeing a true
revolution in healthcare.
DON”T MISS THESE!!!
How Book Publishers Grow
Their Brand & Sales With Their Authors’ Help
How Authors Get Bulk
Sales Now
A podcast on book
publicity that you need to listen to today
How Authors Can Market To Libraries Successfully
Unfu*k Your Book
Marketing
How Authors Get A Yes
Out Of Others
Some key principles to rally your book marketing around
How to write powerful,
effective book advertising copy that sells tons of books
So what is needed to
be a champion book marketer?
The Book Marketing
Strategies Of Best-Sellers
How authors can sell
more books
No. 1 Book Publicity
Resource: 2019 Toolkit For Authors -- FREE
Brian
Feinblum’s insightful views, provocative opinions, and interesting ideas
expressed in this terrific blog are his alone and not that of his employer or
anyone else. You can – and should -- follow him on Twitter @theprexpert and
email him at brianfeinblum@gmail.com. He feels much more important when discussed
in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born
and raised in Brooklyn, he now resides in Westchester. His writings are
often featured in The Writer and IBPA’s Independent.
This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the
top book marketing blogs. Also named by WinningWriters.com as a "best
resource.” He recently hosted a panel on book publicity for Book Expo America.
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.