You are trying to
promote and sell your current or upcoming book so the last thing you need is to
publish another book that needs publicity, right? Well, what if you published
one book in order for it to be used as a marketing tool for one’s business,
consulting firm or brand?
Let’s say you
publish a book on selling real estate and you want that book to sell well, help
you get new clients, and help you get publicity. Consider doing an ebook
(something you can get out quickly, with little or no cost and something that
can be shorter than a traditional book) in addition to your main book. The
e-book can even be given away for free in hopes it will get people to your
site, where they can buy your original book. The ebook can be on a
complementary subject or it can be some additional material that serves as a
teaser for the book you want to sell.
Or let’s say you
published a specialized book that sells more than a typical book in a
bookstore. Maybe it is selling for $100 or $1000 a copy. To promote such a
high-priced volume, consider having a traditional publisher issue a different
version of the book, one that doesn’t give the same quantity of information of
the premium valued one but nevertheless still is perceived as giving useful,
and interesting information. The mass distribution of the second book could get
more visitors to your site and lead some readers to buy your more expensive,
specialized book.
You can experiment
and release different books at varying price points and each one can serve to
help sell the other one and space lend to generating more traffic to your site.
Some people prefer different options., based on budget preference or needs.
If you don’t want to do a second book, consider writing a number of white papers (well-researched 4-6 page reports on a specific topic) and use them to promote your book and site.
DON”T MISS THESE!!!
If you don’t want to do a second book, consider writing a number of white papers (well-researched 4-6 page reports on a specific topic) and use them to promote your book and site.
“Do not wait for
extraordinary circumstances to do good action; try to use ordinary situations.”
--Jean
Paul Richter
“Things are not as we
see and sense them but as we wish they were seen and sensed.”
--Augusto
Roa-Bastos
“To understand a new
idea break an old habit.”
--Jean
ToomerDON”T MISS THESE!!!
How authors get their book marketing mojo – and avoid failure
Authors cannot succeed without the right attitude
So what is needed to be a champion book marketer?
Should You Promote Your Book By Yourself?
The Book Marketing Strategies Of Best-Sellers
How authors can sell more books
No. 1 Book Publicity Resource: 2019 Toolkit For Authors -- FREE
Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent. This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.
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