CITIZEN DESIGNER /SECOND
EDITION
1. What really inspired you to write your book, to force you from taking an
idea or experience and conveying it into a book?
Steve and I weren’t “forced”
to write this book, but we were “compelled” to take a stand given the political
upheaval in the USA since the election of Donald Trump. We dedicated our book
to Michelle and Barak Obama, a clear indication of our engagement and
convictions.
2. What is it about and whom do you believe is your targeted reader?
Our readers are designers who
might feel powerless when it comes to making a change for the better. We wanted
to inspire them — and give them tools — to use their professional savoir-faire
to serve worthwhile causes.
3. What do you hope will be the everlasting thoughts for readers who finish
your book? What should remain with them long after putting it down?
As problem solvers,
communication experts, and complexity specialists, designers today can make a
huge difference by clarifying the message of responsibility. We’d like them to
feel empowered to get involved to uphold the democratic values they cherish. To
quote Charles Eames, perhaps the greatest American designer of the 20th
century: “Don’t delegate understanding.” In other words, don’t believe the
propaganda. If you do not understand something, find out for yourself.
4. What advice or words of wisdom do you have for fellow writers?
Whether you are writing for
the page or the screen, pay attention to the design. All too often, text is
badly laid out, making it hard for readers to enjoy what they read. The best piece of writing becomes unreadable
if the rules of typography are ignored. Don’t let bad design turn your
well-crafted thoughts into gibberish.
5. What trends in the book world do you see and where do you think the book
publishing industry is heading?
Books in print are the last
bastions of privacy. No one spies on you when you turn the pages of a book. No
algorithm looks over your shoulder. Printed books are safe havens and as such
they are becoming more valuable and special.
6. What great challenges did you have in writing your book?
Design responsibility is such
a rich topic, we couldn’t cover all the angles. Our selection of essays and
interview is not totally comprehensive. It’s only a sample of what’s happening
in the field of design.
7. If people can only buy one book this month, why should it be yours?
Mid-term elections are days
away. It’s a great opportunity to act responsibly as citizens of a great
democracy.
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