How can you
capitalize on what is already out there?
For instance, don’t you notice people selling T-shirts for an event before it happens? If a sports team is playing in a championship game you will see vendors selling “champion” shirts near the stadium before the final outcome is even known. Or maybe it is the Fourth of July – ever notice people selling festive things like sparklers?
You don’t have to be officially connected to an event, or organization, or news personality to cash in on something popular or timely. Can you get sales for your book in a similar way?
For instance, don’t you notice people selling T-shirts for an event before it happens? If a sports team is playing in a championship game you will see vendors selling “champion” shirts near the stadium before the final outcome is even known. Or maybe it is the Fourth of July – ever notice people selling festive things like sparklers?
You don’t have to be officially connected to an event, or organization, or news personality to cash in on something popular or timely. Can you get sales for your book in a similar way?
·
Do
a spoof. The Onion, Mad magazine, Saturday Night Live and National Lampoon have made millions of
dollars with parodies, spoofs, and the use of humor to ridicule something
popular or infamous. If you cannot be the popular kid, score points talking
about him or her.
·
Be
contrarian. Simply support the minority viewpoint in a way that is
controversial, creative, and eye-opening.
·
Claim
your research or poll uncovers new trends to watch.
·
Issue
a challenge, a dare, an ultimatum.
·
Issue
a plea, call to action and a demand for something.
·
Utilize
a highly-known spokesperson.
·
Declare
a top ten list, create a rating system, a hall of fame, a walk of shame, a
Nobel Prize for stupidity, an Oscar for worst performance, your all-star list
of complaints, etc.
·
Pursue
or break a record.
·
Make
bold predictions or craft hypothetical situations into a story.
·
Call
for industry reform or a need for a new standard.
·
Reverse
a cliché and apply it to your industry.
·
Give
your book to someone important and have them comment on it.
·
Pull
a stunt.
·
Use
multimedia and sharp editing to put together a cool media piece that goes
viral.
·
Call
attention to a historically significant but little known or forgotten event
that took place 20, 50, or 100 years ago that has relevance now.
·
Tie
a message into something popular – music, TV show, movie, play, convention.
·
Partner
with a major non-profit, corporation, or government agency or person in the
news.
·
Have
an attractive model somehow involved in your marketing materials or efforts --
beautiful people sell well no matter how much we may complain that one’s looks
should not be used to whore a product.
·
Exploit
kids, pets, natural scenery, and the images that move people – life and death,
power and money, sex and innocence, family ties, etc. Your marketing landscape
knows no limits – use whatever image, idea, or phrase that will push people to
react – but be mindful of backlashes to your choices.
·
Offer
a crazy guarantee or warranty.
·
Highlight
the little guy, the comeback, the underdog, the victim, the nobody – everyone
loves Rocky.
·
Panic!
Sound the alarm. Warn us of the extreme, dire consequences of action or
inaction.
·
Paint
a picture of good and evil. We want a black and white world even when we know
it is full of grey shades.
DON”T MISS
THESE!!!
How Authors
Get Bulk Sales Now
Some key principles to rally your book marketing around
How to write powerful, effective book advertising copy that sells
tons of books
So what is needed to be a champion book marketer?
The Book Marketing Strategies Of Best-Sellers
How authors can sell more books
No. 1 Book Publicity Resource: 2019 Toolkit For Authors -- FREE
Brian
Feinblum’s insightful views, provocative opinions, and interesting ideas
expressed in this terrific blog are his alone and not that of his employer or
anyone else. You can – and should -- follow him on Twitter @theprexpert and
email him at brianfeinblum@gmail.com. He feels much more important when
discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog
©2019. Born and raised in Brooklyn, he now resides in Westchester. His
writings are often featured in The Writer and IBPA’s Independent.
This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the
top book marketing blogs. Also named by WinningWriters.com as a "best
resource.” He recently hosted a panel on book publicity for Book Expo America.
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