Tuesday, March 22, 2016

Can Authors Audit Their Writing Like They Do Their Taxes?

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It’s tax season now and people are rushing to get their taxes for 2015 done.  Many people get a refund, so the result is a positive one...
Monday, March 21, 2016

How Are Books Really Made?

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After reading a review in The New York Times of  The Secret Life of the American Musical: How Broadway Shows Are Built , I started to...
Sunday, March 20, 2016

Academy Winner Puts Spotlight On Media & Books

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Even though I see plenty of movies in the theater every year, I somehow didn’t get to see Spotlight, the Oscar winner for Best Picture...
Friday, March 18, 2016

How Big Is Your Book Marketing Wallet?

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Authors – and publishers – desperately want their books to succeed.  However, what isn’t clear is how much money or resources should be...
Thursday, March 17, 2016

How Authors Navigate Around PR Jenga

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When authors and book publicists promote a book they often approach it as if they were playing a game of Jenga.  You may recall this ga...
Wednesday, March 16, 2016

15 Things Authors Should Do In An Interview With The Media

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Authors love to get media exposure for their books. It allows them to be heard, to have a voice that can influence people, induce sales...
Tuesday, March 15, 2016

Are Writers & Astronauts The Same?

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A NASA astronaut recently returned to Earth after spending 340 straight days in space.  He traveled nearly 144 million miles. Over four...