Can Writers Promote Other Writers?

While talking to a poet and author about promoting him to the media, he asked if I had any reservations or concerns about promoting the writings of others since I, too, am a writer. 

At first, I thought about how I love to write but also that I love to promote books and authors. I believe advocating for an individual’s ideas and thoughts can spark action, change, and the betterment of society. I would hawk a book sooner than a widget or a corporate entity. But then, I thought about it some more. He wanted to know if I can promote a book that’s not mine – could I push the writings of another, perhaps more than I would my own writings?

It’s best to have another individual to promote your writings than to be your own advocate. I don’t see a conflict in promoting the books of others, especially when their writing belongs to a separate literary genre. 

Writers should see each other as collaborators, not competitors, as we collectively assist to inform, enlighten, inspire, or entertain the world. Writers are the creative backbone of culture and society. We need a variety of books discussing varyious subjects, written in diverse styles with numerous viewpoints. 

If I can help promote books to the media – and the public at large – I can assist in the shaping of how the world thinks, and ultimately, how we act towards each other.

Though I’m a book publicist by trade, I think all writers should help to promote literature within the greater author community. Some write for fame, some fortune, but in the end, what’s left are the words we share and the unique sequences that we place ourselves and others in. Books are our legacy and the sooner we get more people to read more books the better off we shall be.

All writers need help promoting their books. I feel lucky to be positioned to bolster the research, creativity, ideas, and narratives of others. I feel good knowing I help to improve literacy, further free speech, and raise the intellectual bar for a nation all too often focused mindlessly on celebrities, gossip, games, and recreational substances that impair the mind and dull the soul.

There is an obligation and burden that comes with promoting the works of others. We are placed into a position of championing the vision of another when we may have doubts, concerns, or conflicts with what they have written. But it helps the writer and reading public to determine what they accept and embrace. My role is to put it out there, to be transparent with the information and literature I receive regarding sharing it with the media and the public. Can an author’s words be harmful and come back to hurt society? Quite possibly. Books represent people and many people are unethical, act out of avarice and lust, or have natural human imperfections that limit their utility, goodness, or purpose. But we need more books, more readers, more debate, and more shared knowledge.

DON’T MISS THESE:

How can most authors help each other to get book publicity?

http://bookmarketingbuzzblog.blogspot.com/2017/07/how-can-authors-help-authors-with-book.html

Do our best books and leaders really need to f**king curse?

http://bookmarketingbuzzblog.blogspot.com/2017/07/do-we-really-need-to-fking-curse.html

Do you really need a book publicist?

http://bookmarketingbuzzblog.blogspot.com/2017/07/do-you-really-need-book-publicist.htm l  

How do authors get on TV?

http://bookmarketingbuzzblog.blogspot.com/2017/07/how-do-authors-get-on-tv.html

Where do authors go for book PR help?

http://bookmarketingbuzzblog.blogspot.com/2017/07/where-do-authors-go-for-book-publicity.html

How can you keep up with book publishing news?

http://bookmarketingbuzzblog.blogspot.com/2013/01/are-you-keeping-up-with-book-publishing.html

What actually works in book publicity?

http://bookmarketingbuzzblog.blogspot.com/2017/07/what-can-work-in-book-publicity.html

16 nook marketing lessons learned at #Thrillerfest

http://bookmarketingbuzzblog.blogspot.com/2017/07/16-book-marketing-strategies-for.html

Do most authors make any real money from their books?

http://bookmarketingbuzzblog.blogspot.com/2017/07/do-any-authors-make-real-money-writing.html

Good book publicity is a marathon, not a sprint

http://bookmarketingbuzzblog.blogspot.com/2017/06/good-book-publicity-is-marathon-not.html

Authors don’t need to panic when speaking to the media

http://bookmarketingbuzzblog.blogspot.com/2017/06/authors-dont-need-to-panic-when-talking.html

Best Author PR Strategy: Cover The Basics

http://bookmarketingbuzzblog.blogspot.com/2017/06/author-pr-strategy-do-basics.html

Can you sell at least 10 copies of your book every day for a year?

http://bookmarketingbuzzblog.blogspot.com/2017/06/can-you-sell-10-copies-of-your-book.html\

What Does It Really Take To Hit A Best-Seller List?

http://bookmarketingbuzzblog.blogspot.com/2017/06/what-does-it-really-take-to-hit-best.html

An author primer on how the news media works

http://bookmarketingbuzzblog.blogspot.com/2017/05/author-primer-on-how-media-works.html

10 Lessons For Authors-Turned-Bloggers

http://bookmarketingbuzzblog.blogspot.com/2017/05/10-lessons-for-authors-turned-bloggers.html

Can you market your book for five minutes a day?

http://bookmarketingbuzzblog.blogspot.com/2017/05/can-you-market-your-book-for-5-minutes.html

Complete Author Book Marketing & PR Toolkit for 2017

http://bookmarketingbuzzblog.blogspot.com/2016/11/2017-all-new-book-marketing-book-pr.html

Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog 2017©. Born and raised in Brooklyn, now resides in Westchester. Named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs 

Should Some Advertising Be Banned?

Free speech should just be called something else.  It seems that such a thing is constantly under assault, leaving us to wonder if it really exists. Free speech now is more like sell out speech.  you can only speak on what is in one's financial interest. You can speak your mind, but don’t expect to escape financial repercussions.  Well, in London, it’s gotten worse with its passing of a new restriction on advertising.

The Advertising Standards Authority in London announced it will ban ads it deems shows gender stereotypes in a negative way.  Which ads might not be protected?  Ads showing fumbling dads, frazzled wives, or outdated workplace role perspectives will be abolished.  They might as well ban all advertising, for every image plays upon some stereotype, feeds off of some fear or desire, and encourages people to buy what they don’t need.  Most ads do not advertise the best products  -- only a few products are truly the best so that means the rest of the ads advocate for second-tier products and services, trying to dress them up as being as good as or better than the rest when they know that’s just not possible.

Advertising, to me, is like the news media, free to say what it wants. Just no lies is all that we ask.  If ads can be banned by a country, this, to me, is censorship.  And if the news media won’t run a story about an idea, company, person, product or service all the more reason one should be allowed to pay to advertise themselves.

Imagine if in the United States you couldn’t advertise your product or service with the message that you want to share?  A specific media outlet has the right to choose who it will accept advertising from but the government doesn’t declare a ban across the board on specific messages or the presentation of certain ideas.  The Brits should fight back.

USA Today reports that “The AJA does not have the power to impose fines, but British broadcasters are bound by the terms of their licenses to comply with its rulings.  The law will take effect next year.”

Sure, none of this seems simple  It gets complicated because as a society, we mean well in wanting  to prevent people from feeling ignored, ridiculed or victimized with messages of hate, ignorance, or negativity. But we can’t handcuff the media or advertisers.  How do we know what our views should be unless we’re exposed to many of them?  

In order to set limits, we first need to push past them.  Counter a bad advertisement with a good one. If you think an advertiser shares a lousy message, don’t buy its products.  But to ban ads never helps anyone.  We need to show tolerance, inclusivity and even acceptance for views that we normally wouldn’t embrace.  Advertising is something that allows not just companies to express themselves.  Consumers can respond with expression of their own.  

Get all ideas out in the open, debate them, and support theories you believe in by showing great tolerance of those you don’t agree with.

DON’T MISS THESE:

Do you really need a book publicist?

http://bookmarketingbuzzblog.blogspot.com/2017/07/do-you-really-need-book-publicist.htm l  

Where do authors go for book PR help?

http://bookmarketingbuzzblog.blogspot.com/2017/07/where-do-authors-go-for-book-publicity.html

How do authors get on TV?

http://bookmarketingbuzzblog.blogspot.com/2017/07/how-do-authors-get-on-tv.html

How can you keep up with book publishing news?

http://bookmarketingbuzzblog.blogspot.com/2013/01/are-you-keeping-up-with-book-publishing.html

What actually works in book publicity?

http://bookmarketingbuzzblog.blogspot.com/2017/07/what-can-work-in-book-publicity.html

16 nook marketing lessons learned at #Thrillerfest

http://bookmarketingbuzzblog.blogspot.com/2017/07/16-book-marketing-strategies-for.html

Do most authors make any real money from their books?

http://bookmarketingbuzzblog.blogspot.com/2017/07/do-any-authors-make-real-money-writing.html

Good book publicity is a marathon, not a sprint

http://bookmarketingbuzzblog.blogspot.com/2017/06/good-book-publicity-is-marathon-not.html

Authors don’t need to panic when speaking to the media

http://bookmarketingbuzzblog.blogspot.com/2017/06/authors-dont-need-to-panic-when-talking.html

Best Author PR Strategy: Cover The Basics

http://bookmarketingbuzzblog.blogspot.com/2017/06/author-pr-strategy-do-basics.html

Can you sell at least 10 copies of your book every day for a year?

http://bookmarketingbuzzblog.blogspot.com/2017/06/can-you-sell-10-copies-of-your-book.html\

What Does It Really Take To Hit A Best-Seller List?

http://bookmarketingbuzzblog.blogspot.com/2017/06/what-does-it-really-take-to-hit-best.html

An author primer on how the news media works

http://bookmarketingbuzzblog.blogspot.com/2017/05/author-primer-on-how-media-works.html

10 Lessons For Authors-Turned-Bloggers

http://bookmarketingbuzzblog.blogspot.com/2017/05/10-lessons-for-authors-turned-bloggers.html

Can you market your book for five minutes a day?

http://bookmarketingbuzzblog.blogspot.com/2017/05/can-you-market-your-book-for-5-minutes.html

Complete Author Book Marketing & PR Toolkit for 2017

http://bookmarketingbuzzblog.blogspot.com/2016/11/2017-all-new-book-marketing-book-pr.html

Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog 2017©. Born and raised in Brooklyn, now resides in Westchester. Named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs 

What’s So Very Wrong With Barnes & Noble?

Barnes & Noble will continue to shrink and eventually go under or get sold for cheap.  It’s not just Amazon, e-books, or the change in consumer reading and buying habits that threaten it.  Unfortunately, it is running up against its own incompetence.

Why do I say this?

Let’s start with a few things:

Their pricing stinks.  I just bought a new $32 hardcover book for $29.  B&N, if you buy their membership at an annual fee of $25 will give you a 10% discount.  That membership should be free and then should give more than a 10% discount.

Their customer service is ignorant of the books it sells.  In one store that I had look up the book title to make sure it was in stock, the clerk was unfamiliar with it.  Meanwhile, Time magazine just ran a two-page spread about the book.

I also looked for a copy of The Cooperstown Casebook, a new book from St. Martin’s Press, about the selection process for baseball’s hall of fame. There was only one B&N store selling it.  No one else in the city or Westchester County (home to 9 million people) had copies.  I said: “Why not?”  He said the store buyer felt this title didn’t match with the store’s buying demographics.  Let me get this right, B&N thinks no one in Manhattan or Westchester (a baseball-centric area) is interested in a baseball book that was just written about in the Wall Street Journal?  Hmm, looks like sound judgment there.

This chain just rots at the top.  Its last few CEOs have zero experience in book retail or book publishing.  How do you run the nation’s largest and most prestigious bookstore chain without such experience?  They will never succeed if they don’t have a bibliophile in charge.

It boggles my mind at how the brand is just getting shredded by its own stupidity and lack of initiative.

I’ve said it before and I’ll say it again.  Barnes & Noble needs to think like Amazon and run its stores with the hunger of the indies. It needs to house around the clock events and author signings. It needs to use its space 24/7 and have after-hours book-related events or even rent its space for cool non-book events. It needs a community outreach program, partnering with local schools, businesses, and government agencies to get people into its stores.  It also needs to be staffed by knowledgeable bookworms.  

It needs to wake up before it’s in a coma.

DON’T MISS THESE:

How do authors get on TV?

http://bookmarketingbuzzblog.blogspot.com/2017/07/how-do-authors-get-on-tv.html

Where do authors go for book PR help?

http://bookmarketingbuzzblog.blogspot.com/2017/07/where-do-authors-go-for-book-publicity.html

What actually works in book publicity?

http://bookmarketingbuzzblog.blogspot.com/2017/07/what-can-work-in-book-publicity.html

Do most authors make any real money from their books?

http://bookmarketingbuzzblog.blogspot.com/2017/07/do-any-authors-make-real-money-writing.html

Do you really need a book publicist?

http://bookmarketingbuzzblog.blogspot.com/2017/07/do-you-really-need-book-publicist.htm l  

Good book publicity is a marathon, not a sprint

http://bookmarketingbuzzblog.blogspot.com/2017/06/good-book-publicity-is-marathon-not.html

Best Author PR Strategy: Cover The Basics

http://bookmarketingbuzzblog.blogspot.com/2017/06/author-pr-strategy-do-basics.html

Can you sell at least 10 copies of your book every day for a year?

http://bookmarketingbuzzblog.blogspot.com/2017/06/can-you-sell-10-copies-of-your-book.html\

What Does It Really Take To Hit A Best-Seller List?

http://bookmarketingbuzzblog.blogspot.com/2017/06/what-does-it-really-take-to-hit-best.html

10 Lessons For Authors-Turned-Bloggers

http://bookmarketingbuzzblog.blogspot.com/2017/05/10-lessons-for-authors-turned-bloggers.html

Can you market your book for five minutes a day?

http://bookmarketingbuzzblog.blogspot.com/2017/05/can-you-market-your-book-for-5-minutes.html

Complete Author Book Marketing & PR Toolkit for 2017

http://bookmarketingbuzzblog.blogspot.com/2016/11/2017-all-new-book-marketing-book-pr.html

Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog 2017©. Born and raised in Brooklyn, now resides in Westchester. Named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs 

How Can Authors Make Better Impressions?

How does an author make a good impression during a media interview, video, or speaking engagement?

The answer may seem obvious, but is it?

Authors need to say or do something that inspires an action step – visit their website, buy a book, attend an event, download a video, or connect on social media.  

Will the author use humor, wit, new information, outrageous declarations, or the raising of interesting questions to lure you in.  Will they tell good stories or have a great way of phrasing things?  How about if they have a cool accent, look unusual, dress well, or are very attractive?  Maybe their voice is forceful or melodic and perhaps they exude a level of passion and energy in their mannerisms.  Any and all of these things can be a key factor in whether a positive impression is made.

Writers are focused on words and ideas and substance.  But they need to look beyond the printed page and look at their 3-D image and improve accordingly.  What changes can an author make that will quickly play a difference in how people perceive and respond to them?

One can tinker with the physical – hair, clothes, makeup, jewelry, shoes, accessories, eyewear, hats, etc.  Authors can do a makeover that helps portray the image others would gravitate to.

Authors shouldn’t feel they have to change for anyone, but they can alter how others view them if they hope to get positive attention for their work.  Authors can let their merits speak for themselves, but they can also promote and market in a way that calls attention to them.  Such attention only comes – and can be maintained – if one changes their look, style, sound, and presence.

Other factors that shape your image include what you say publicly, whom you associate with, what your views are when it comes to politics and social issues, and what you are like as a person beyond the book.  

Do you have a pet?  Kids?  What kinds of cars do you have?  What are your hobbies?  Do you travel a lot?  It’s like a building a singles dating profile – authors need to give consideration to how they come off to others.

They say not to judge a book by its cover.  How about by its author?

We can’t all write anonymously and keep out of the public’s eye.  In order to build a brand, sell books, and impact society with your message, you need to get out there with tweets, Facebook posts, bookstore signings, media appearances, and You Tube videos.  

Don’t be shy and don’t overlook an opportunity to change your image.  The success of your writing depends on this.

DON’T MISS THESE:

How can most authors help each other to get book publicity?

http://bookmarketingbuzzblog.blogspot.com/2017/07/how-can-authors-help-authors-with-book.html

Do our best books and leaders really need to f**king curse?

http://bookmarketingbuzzblog.blogspot.com/2017/07/do-we-really-need-to-fking-curse.html

Do you really need a book publicist?

http://bookmarketingbuzzblog.blogspot.com/2017/07/do-you-really-need-book-publicist.htm l  

How do authors get on TV?

http://bookmarketingbuzzblog.blogspot.com/2017/07/how-do-authors-get-on-tv.html

Where do authors go for book PR help?

http://bookmarketingbuzzblog.blogspot.com/2017/07/where-do-authors-go-for-book-publicity.html

How can you keep up with book publishing news?

http://bookmarketingbuzzblog.blogspot.com/2013/01/are-you-keeping-up-with-book-publishing.html

What actually works in book publicity?

http://bookmarketingbuzzblog.blogspot.com/2017/07/what-can-work-in-book-publicity.html

16 nook marketing lessons learned at #Thrillerfest

http://bookmarketingbuzzblog.blogspot.com/2017/07/16-book-marketing-strategies-for.html

Do most authors make any real money from their books?

http://bookmarketingbuzzblog.blogspot.com/2017/07/do-any-authors-make-real-money-writing.html

Good book publicity is a marathon, not a sprint

http://bookmarketingbuzzblog.blogspot.com/2017/06/good-book-publicity-is-marathon-not.html

Authors don’t need to panic when speaking to the media

http://bookmarketingbuzzblog.blogspot.com/2017/06/authors-dont-need-to-panic-when-talking.html

Best Author PR Strategy: Cover The Basics

http://bookmarketingbuzzblog.blogspot.com/2017/06/author-pr-strategy-do-basics.html

Can you sell at least 10 copies of your book every day for a year?

http://bookmarketingbuzzblog.blogspot.com/2017/06/can-you-sell-10-copies-of-your-book.html\

What Does It Really Take To Hit A Best-Seller List?

http://bookmarketingbuzzblog.blogspot.com/2017/06/what-does-it-really-take-to-hit-best.html

An author primer on how the news media works

http://bookmarketingbuzzblog.blogspot.com/2017/05/author-primer-on-how-media-works.html

10 Lessons For Authors-Turned-Bloggers

http://bookmarketingbuzzblog.blogspot.com/2017/05/10-lessons-for-authors-turned-bloggers.html

Can you market your book for five minutes a day?

http://bookmarketingbuzzblog.blogspot.com/2017/05/can-you-market-your-book-for-5-minutes.html

Complete Author Book Marketing & PR Toolkit for 2017

http://bookmarketingbuzzblog.blogspot.com/2016/11/2017-all-new-book-marketing-book-pr.html

Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog 2017©. Born and raised in Brooklyn, now resides in Westchester. Named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs 

Who Will Make A Case For Books?

If a person is the sum of what he or she reads, why isn’t the world smarter, better and nicer?  What’s stopping us from acting on what we know to be true, based on the information we consume and the ideas we are exposed to?

The problem is that the influence of the once-prominent book is being eroded by cheap, easily accessible content online.  We’d like to think the two can work together and actually support one another but often the two are in direct conflict of a consumer’s time and money.  Even worse, people may be influenced or moved by online content that is not vetted, complete, or unbiased, leaving books on the shelf that could very well provide the depth of information and truth so desperately needed today.

It shouldn’t have to come down to the Internet vs. books, and yet it does.  When you have a free source of writings it will interfere with how much time one can read books. And when it’s free, it gets harder to demand fair compensation for a book.  I believe each of us continually has to state the case, publicly and privately, that books matter and need to be read if society is to ever advance.

The Internet can play an important role in the dissemination of information, but it needs to clean its act up. Fake news, biased content, opinion dressed as fact, or shoddy research and sloppy editing leave the Internet needing a sheriff to swoop in and clean it up. 

Books, though they too, can be subject to what dooms the Internet, offer something wonderful and need to be championed and protected.  There’s a rich history to books that deserves preservation but books are not just museum pieces or a collector’s item.  No, they can surely inform, enlighten, entertain or inspire us to live better lives, have deeper experiences, and unite to help one another.  Books transform and shape us.  They capture something worth exploring, something that can’t merely be blogged or tweeted about.

It’s not so much an issue of what’s the case for books, as all book lovers can rattle off reasons why they love books, why books are important, and why we must consume them.  But who will make this case?  Who will go out there and talk not just about literacy, free speech, or a specific book, but the very need to promote, protect, read and share all books?

I need you to step up to the plate and insert books into your chats with friends, visits with relatives, emails to colleagues, small talk at work, your social media, your dating profile, and whenever a conversation takes place. 

I need you to show books off – publicly read books and recommend others enjoy books too. 

We each must make the case for books before it’s too late.

DON’T MISS THESE:

How do authors get on TV?

http://bookmarketingbuzzblog.blogspot.com/2017/07/how-do-authors-get-on-tv.html

Where do authors go for book PR help?

http://bookmarketingbuzzblog.blogspot.com/2017/07/where-do-authors-go-for-book-publicity.html

What actually works in book publicity?

http://bookmarketingbuzzblog.blogspot.com/2017/07/what-can-work-in-book-publicity.html

Do most authors make any real money from their books?

http://bookmarketingbuzzblog.blogspot.com/2017/07/do-any-authors-make-real-money-writing.html

Do you really need a book publicist?

http://bookmarketingbuzzblog.blogspot.com/2017/07/do-you-really-need-book-publicist.htm l  

Good book publicity is a marathon, not a sprint

http://bookmarketingbuzzblog.blogspot.com/2017/06/good-book-publicity-is-marathon-not.html

Best Author PR Strategy: Cover The Basics

http://bookmarketingbuzzblog.blogspot.com/2017/06/author-pr-strategy-do-basics.html

Can you sell at least 10 copies of your book every day for a year?

http://bookmarketingbuzzblog.blogspot.com/2017/06/can-you-sell-10-copies-of-your-book.html\

What Does It Really Take To Hit A Best-Seller List?

http://bookmarketingbuzzblog.blogspot.com/2017/06/what-does-it-really-take-to-hit-best.html

10 Lessons For Authors-Turned-Bloggers

http://bookmarketingbuzzblog.blogspot.com/2017/05/10-lessons-for-authors-turned-bloggers.html

Can you market your book for five minutes a day?

http://bookmarketingbuzzblog.blogspot.com/2017/05/can-you-market-your-book-for-5-minutes.html

Complete Author Book Marketing & PR Toolkit for 2017

http://bookmarketingbuzzblog.blogspot.com/2016/11/2017-all-new-book-marketing-book-pr.html

Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog 2017©. Born and raised in Brooklyn, now resides in Westchester. Named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs 

Do You Market Your Book With Urgency?

Do you approach your book publicity as if on a vacation or in an emergency?  How about tackling your book promotions with urgency?

You don’t have to act as if desperate, nor should you crawl at the pace of snooze when it comes to taking care of the marketing of your book.  But one must proceed with some kind of pep in her/his step or you’ll always feel left behind.

The vacation strategy is opposite Ben Franklin’s approach of not putting off until tomorrow what could be done today.  To take a lazy approach to promoting your book is to mean you expect few results.  But leaving your book’s fate in the hands of others and always resetting your start button is not a highly effective strategy.

Acting if under an emergency can be stressful and ineffective.  Being in a panic mode clouds your judgment and makes all of your decisions based on immediate results and not long-term visions.  The ER mode merely reacts to a deficit or discomfort but doesn’t tackle chronic issues.  When acting under high-alert you are highly motivated but you may under duress of rushed thinking, divert precious assets to address the wrong thing.

So, where ER stops the bleeding and vacations ignore what needs to be done, acting in urgent mode is the way to go.

To market your book with urgency means:

·         You remain mindful of what needs to be done, but you don’t panic or make decisions in haste.

·         You stay aware of deadlines and timelines for taking action.

·         You assert action to be on the offensive and not merely react to a problem on the defensive.

·         You make an extra effort – daily – and don’t delay things, but you don’t rush yourself into making costly mistakes.

·         You are willing to take a chance or move off of a stalled game plan but you are not wildly putting yourself at risk.

·         You pour more resources into succeeding, rather than waiting to see what happens.

·         You execute multiple strategies simultaneously and remain more open to experimenting or diversifying your approach.

·         You take a ‘why not, let’s try it’ approach vs. being too cautious or inert.

·         You step out of your comfort zone and explore all avenues.

So what does an urgent PR campaign look like?  It’s one that is executed with thought and care.  You are not reckless or feeling backed against a wall, but you are not waiting on the sidelines for luck or a single connection to break through.  You are taking on several approaches to generate publicity, sales, and branding.  You are rethinking your initial strategy and reassessing the market landscape.  The author who moves with a sense of urgency is one who will see results!

DON’T MISS THESE:

How do authors get on TV?

http://bookmarketingbuzzblog.blogspot.com/2017/07/how-do-authors-get-on-tv.html

Where do authors go for book PR help?

http://bookmarketingbuzzblog.blogspot.com/2017/07/where-do-authors-go-for-book-publicity.html

How can you keep up with book publishing news?

http://bookmarketingbuzzblog.blogspot.com/2013/01/are-you-keeping-up-with-book-publishing.html

What actually works in book publicity?

http://bookmarketingbuzzblog.blogspot.com/2017/07/what-can-work-in-book-publicity.html

16 nook marketing lessons learned at #Thrillerfest

http://bookmarketingbuzzblog.blogspot.com/2017/07/16-book-marketing-strategies-for.html

Do most authors make any real money from their books?

http://bookmarketingbuzzblog.blogspot.com/2017/07/do-any-authors-make-real-money-writing.html

Do you really need a book publicist?

http://bookmarketingbuzzblog.blogspot.com/2017/07/do-you-really-need-book-publicist.htm l  

Good book publicity is a marathon, not a sprint

http://bookmarketingbuzzblog.blogspot.com/2017/06/good-book-publicity-is-marathon-not.html

Authors don’t need to panic when speaking to the media

http://bookmarketingbuzzblog.blogspot.com/2017/06/authors-dont-need-to-panic-when-talking.html

Best Author PR Strategy: Cover The Basics

http://bookmarketingbuzzblog.blogspot.com/2017/06/author-pr-strategy-do-basics.html

Can you sell at least 10 copies of your book every day for a year?

http://bookmarketingbuzzblog.blogspot.com/2017/06/can-you-sell-10-copies-of-your-book.html\

What Does It Really Take To Hit A Best-Seller List?

http://bookmarketingbuzzblog.blogspot.com/2017/06/what-does-it-really-take-to-hit-best.html

An author primer on how the news media works

http://bookmarketingbuzzblog.blogspot.com/2017/05/author-primer-on-how-media-works.html

10 Lessons For Authors-Turned-Bloggers

http://bookmarketingbuzzblog.blogspot.com/2017/05/10-lessons-for-authors-turned-bloggers.html

Can you market your book for five minutes a day?

http://bookmarketingbuzzblog.blogspot.com/2017/05/can-you-market-your-book-for-5-minutes.html

Complete Author Book Marketing & PR Toolkit for 2017

http://bookmarketingbuzzblog.blogspot.com/2016/11/2017-all-new-book-marketing-book-pr.html

Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog 2017©. Born and raised in Brooklyn, now resides in Westchester. Named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs