Monday, November 26, 2018

The Commandments Of Author Networking




Writers are always looking to network and make the right connections – with publishers, literary agents, the media, bookstores, libraries, and readers.  So how do they go about connecting with others and developing helpful relationships?

It all starts with having intention – a clear goal of the types of people you want to converse with.  Once you know who you want to connect with – and what you hope to get out of a connection – you can ask for what it is that you want.

So if you realize you need to develop relationships with certain types of people, start to identify where these people live and exist.  Can you find them at a conference or event? Do they gather online?  Do you know people who can introduce you to those you want to meet?

Authors can’t afford to be shy, conservative, or muted.  Even luck won’t deliver you to those you want to meet unless you at least try to put yourself out there.

Networking and relationship–building for authors is vital to getting what they want.  It’s similar to dating – you have to put your best foot forward and expose yourself to others.  Be willing to get rejected, ignored, or mistreated.  Life has risks, many of which are worth taking when you’re seeking to pursue a goal.

So let’s say you meet someone and you want to see how the relationship can form.  What do you do or say?  I would suggest you ask questions and be a good listener. People like to talk.  They’ll like that you enjoy listening to them.  You may also learn something in the process.

Then offer them information about yourself, but don’t be scattered and just talking about anything and everything.  Stay focused.  Give examples or tell a short story of something interesting and relevant.  Your goal is to sound important enough for them to sense you can do something for them.  Hopefully you can mutually help one another.

Offer help.  Sound sincere.  Show you’re informed, even enlightened, maybe funny, and always curious.

People will help those they think can help them.  They will also help out of guilt, greed, fear, or hope.  They will share information over doing something.  They will want to come off as being supportive, even if they’re not.  They will certainly talk further if you show an affinity for the things they value.

Seek to find things you have in common.  It could be your faith, industry, favorite sport, or where you used to live.

Lastly, exchange contact information so that you can email each other or connect on social media.  Take notes on what you know of the person, when you met and under what circumstances.  In six months, check in again.  Maybe it will spark a new dialogue that leads to an action step.

Always network.
Then follow up.
Always ask for something.
But first give something.
Ask to meet their connections.
Share yours freely as well.

Some of my best friends or business dealings have come from referrals or third-party introductions. You can do this.

One of the best people to network with is other authors.  Yes, your competition!  

They understand your world and many are open to helping each other out.  You speak the same language!


DON”T MISS THESE!!!
How Smart Book Marketing Decisions Are Made


Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2018. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America and participated in a PR panel at the Sarah Lawrence College Writers Institute Conference.

Sunday, November 25, 2018

Does Book Publishing Use A Fixer Like Donovan?


Image result for image of ray donovan

One of the television shows I enjoy watching is Showtime’s Ray Donovan.  It’s a guilty pleasure of mine, probably because the show depicts everything that I’m not – murderers, illegal acts, unethical dealings, and gratuitous violence.  The hero is a hit-man Hollywood fixer.  You have a problem that can’t be resolved using the police?  No problem, Ray can fix it with a pay-off, threats of blackmail, a good beating, or an old-fashioned bullet to the head.  You watch because it’s mesmerizing to root for the bad guy, to lust for vengeance and power, and to see a sense of justice delivered in a different package.  You watch because this world of Donovan is so other from us, a completely opposite world from the one we choose to live in.

But the show got me wondering: What if there are enforcers and fixers in the book publishing industry?

Maybe that’s how some book deals get the greenlight.  Forget great writing, lucky breaks, or friendly connections.  Maybe a publisher agrees to do a book to avoid bodily harm or to be exposed for some illegal act or personally embarrassing deed.  It just takes one weak link to get the job done.  Find an acquisitions editor with an opioid addiction, a criminal past, or a sexual harassment history. Or maybe it is a family member of the editor that has problems. Blackmail him or her.

 It could be going on right now!

Why couldn’t the Donovan world exist in book publishing?  Millions are at stake.  Egos run high.  It’s a world of creative and wealthy people, which also means addiction, sexual affairs, and crazy criminal activity lurks closely.

I guess we’ll never know.  Anyone who’s a fixer won’t talk, for fear of retribution or criminal prosecution.  Those taken advantage of by fixers are too afraid to speak up or risk losing their place in the book world, not to mention their safety.  And usually few witnesses exist – and they certainly won’t talk. But this would make a great book!

In our concierge society we hire people to do everything – walk the dog, nanny the kids, be personal shoppers, help us organize, clean our houses, tend to our lawns, find us jobs, line up dates, plan our vacations, etc. so why wouldn’t someone hire a fixer to do the dirty work that others lack the heart, balls, or skills to do?

Enter Ray Donovan.  Book publishing absolutely has a bunch of Donovans running around killing book deals that ruffle the politics and financial interests of powerful entities.  They are out there with photos, videos or false evidence, armed with information or threats and weapons, ready to fix a problem. 

The book industry prints billions of dollars of commercial activity.  It is likely to be as corrupt as other industries, even though it appears to be the world of gentlemen and ladies of society.


DON”T MISS THESE!!!

How Smart Book Marketing Decisions Are Made



Best interview of book publishing experts: 2018



How to have a successful book



Book Blog Post #3,000



What do authors want to hear about book publicity?



21 book marketing ideas for authors



What Should I Do Today To Publicize My Book?



Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2018. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America and participated in a PR panel at the Sarah Lawrence College Writers Institute Conference.



Saturday, November 24, 2018

What’s On Your Book Bucket List?



Do you have a book bucket list?

James Mistich, cofounder of the acclaimed book catalog A Common Reader, puts forward the books one should read in a lifetime of reading with his critically-applauded book 1,000 Books to Read Before You Die:  A Life-Changing List.

Of the 1,000 books featured, roughly half are fiction, half non-fiction.  In the text of the entries and the endnotes, more than 6,000 additional titles are referenced, along with another 3,000 authors.  This should suffice as a good starting point for one seeking to determine what they should read that’s not from today’s 3,800 newly published titles.  Or tomorrow’s 3,800.  Or the next day’s.

The book is alphabetized by author, and often there’s more than one recommended book per author, especially when you come to Shakespeare, Faulkner, Hemingway, Austen, Dickens and the like.  The expected pillars are contained in this 948-page volume, including Virgil, Dante, Tolstoy, and Kafka.  Joining these established writers and their time-honored classics are unexpected choices such as the 9/11 Commission Report, The Man Who Mistook His Wife for a Hat, and A Visit from The Goon Squad.

The result, as the book jacket correctly states, “is a treasury of essential reading for expensive tastes"  His list is thorough but considered incomplete by virtually anyone with an opinion or contradictory experience with a book.  And that’s okay.  It encompasses many good selections, including children’s books.

His carefully and personally curated compendium of books will inspire many hours of reading – not just of the books he recommends, but of his own book.  There’s something reassuring with a book like this, for it celebrates the gorgeous mosaic of our literary heritage.  His book hands us a rich history of the many writers and books that have shaped the lives of many generations.

Even if you only read a tenth – or 1% of the books listed here – you will have come across some real gems.  The very act of reading 1,000 Books to Read Before You Die exposes you to so many ideas and plots of great writers that just by reading summaries of their careers and books you feel like you learned something while living a thousand other lives.

I leave you with an excerpt from the book’s introduction, as it speaks to what he hopes to accomplish with its publication:

“Any exercise in curation provokes questions of discernment, epistemology, and even philosophy that can easily lead to befuddlement, and in the case of books, since they are carriers of such varied knowledge in themselves, it can be paralyzing.  A book about 1,000 books could take so many shapes.

“It could be a canon of classics; it could be a history of human thought and a tour of its significant, disciplines; it might be a record of popular delights (or even delusions).  But the crux of the difficulty was a less complicated truth:  Readers read in so many different ways, and any one standard of measure is inadequate.  No matter their pedigree, inveterate readers read the way they eat – for pleasure as well as nourishment, indulgence as much as education, and sometimes for transcendence, too.  Hot dogs one day, haute cuisine the next.

“Keeping such diversity of appetite in mind, and going to have something to satisfy every kind of reading yen.  I wanted to make 1,000 Books to Read Before You Die expansive in its tastes encompassing revered classics and commercial favorites, flights of escapist entertainment and enlightening works of erudition.”



DON”T MISS THESE!!!

Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2018. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America and participated in a PR panel at the Sarah Lawrence College Writers Institute Conference.

Friday, November 23, 2018

Check Out The Library Book




I saw no fewer than three major stories or reviews in just a few short days about a book that sounded like a welcome edition to anyone who collects books about books.  So I grabbed a copy of The Library Book by Susan Orlean (Simon & Schuster).

The book’s about a fire that devastated the Los Angeles Public Library, destroying 400,000 books and damaging another 700,000.  More than three decades since the arson-induced fire engulfed a treasure, the 1986 fire remains a mystery.  Orlean’s book serves as a tribute to librarians, libraries, and books, with her thorough, heartfelt exploration.

The Washington Post calls it a “dazzling love letter to a beloved institution.”  Indeed, her book is a welcome addition to anyone’s library.  Orlean, whose earlier book won an Academy Award as a movie, uses wit, insight and compassion to show us how beloved institutions like libraries provide us not just access to books, but a home to a neighborhood’s soul.

The book says this of itself:  “Orlean chronicles the LAPL fire and its aftermath to showcase the larger, crucial role that libraries play in our lives, delves into the evolution of libraries across the country and around the world, from their humble beginnings to a metropolitan charitable initiative to their current status as a cornerstone of national identity, and brings each department of the library to vivid life.”

Just read this part of a paragraph that she wrote to describe her childhood moments spent at a suburban Cleveland library, Shaker Heights Public Library:  “Our visits to the library were never long enough for me.  The place was so beautiful.  I loved wandering around the bookshelves, scanning the spines until something happened to catch my eye.  Those visits were dreamy, frictionless interludes that promised I could leave richer than I arrived.”

I was around 19 when the LAPL fire occurred, but I don’t recall reading anything about it at the time – or since.  Orlean classifies this as “the biggest library fire in American history.”  Maybe her book will shed light on why the fire went virtually ignored by mass media.

The fire took over seven and a half hours to be extinguished, required the majority of LA’s firefighting personnel to battle it.  Amazingly, the building stayed hot for five days, with temperatures lingering close to 100 degrees.  Water damage, smoke damage, and burned debris threatened both fire fighters and the buildings integrity.  Fifth thousand boxes of books got packed up by volunteers seeking to salvage the remains.

In Orlean’s well-researched book, readers learn there are about 200 library fires every year in the United States, though many are minor and usually caused by accidents from overheated fans, short circuits, and lightning strikes.  But some are caused as the result of casual vandalism.  Ironically, the number of fires in libraries has increased since smoking was banned from them.

Even though libraries seem like the pillar or backbone of a community, you have to realize how vulnerable they are to suffering damage from weather, vandalism, arson, accident or theft.  They are not well guarded nor are libraries always given the latest equipment.  Some libraries are in disrepair or falling victim to an aging infrastructure.

Libraries, not so long ago “had become an essential feature of the American landscape, a civic junction, a station in ordinary life.   Everyone traveled through the library.”

Today, the library continues to be a stable environment for the world.  Olean estimates there are 320,000 public libraries servicing hundreds of millions of people each year, worldwide, from vending machine libraries in Beijing to Bangkok’s Library Train for Young People to the Library of Congress in Washington, D.C.

Here are some selected excerpts from the book:

Library Defined
It seems simple to define what a library is – namely, it is a storeroom of books.  But the more time I spent at Central, the more I realized that a library is an intricate machine, a contraption of whirring gears.  There were days when I came to the library and planted myself near the center of the main corridor and simply watched the whirl and throb of the place.  Sometimes people ambled by with no apparent destination.  Some people marched crisply, full of purpose.  Many were alone, some were in pairs; occasionally, they traveled in a gaggle.  People think that libraries are quiet, but they really aren’t.  they rumble with voices and footsteps and a whole orchestral range of book-related noises – the snap of covers clapping shut; the breathy whisk of pages fanning open; the distinctive thunk of one book being stacked on another; the grumble of book carts in the corridors.

Lost Libraries
You could fill a book with the list of lost libraries of the world, and in fact, there have been many books written about them, including one with the haunting title Libricide, written by a professor of library science.  Early in history, when there were fewer books, and printing copies was expensive and time-consuming, the loss of a library could be terminal.  UNESCO released studies in 1949 and in the 1996 listing all the libraries that have been demolished throughout modern history.  The number of books destroyed, by UNESCO’s count, is so enormous –in the billions---that I sometimes find it hard to believe there are any books left in the world.

World War II
The grinding destruction of the war crushed the libraries of Europe.  Some were merely unlucky and got caught in fire bombings and aerial attacks meant for more strategic targets.  But the German army singled out books for destruction. Special book-burning squads known as “Brenn-Kommandos” were sent out to burn libraries and synagogues.  The squads were effective.  Enumerating the losses of libraries in the war, both incidental and purposeful is dizzying.  Twenty major libraries containing two million books were destroyed in Italy.  France lost millions more, including 300,000 in Strasbourg, 42,000 in Beauvais, 23,000 in Chartres, and 110,000 in Douai.  The Library of the National Assembly in Paris burned down, taking with it countless historic arts and science books. In Metz, officials hid the library’s most valuable books in an unmarked warehouse for safekeeping.  A German soldier found the warehouse and threw an incendiary device into it.  Most of the books, including rare eleventh and thirteenth-century manuscripts, were destroyed.

Burning Books
Burning books is an inefficient way to conduct a war, since books and libraries have no military value, but it is a devastating act.  Destroying a library is a kind of terrorism.  People think of libraries as the safest and most open places in society.  Setting them on fire is like announcing that nothing, and nowhere, is safe.

The Depression
Libraries were a solace in the Depression.  They were warm and dry and useful and free; they provided a place for people to be together in a desolate time.  You could feel prosperous at the library.  There was so much there, such an abundance, when everything else felt scant and ravaged, and you could take any of it home with you for free.  Or you could just sit at a reading table and take it all in.

Problems
Every problem that society has, the library has, too, because the boundary between society and the library is porous; nothing good is kept out of the library, and nothing bad.  Often, at the library, society’s problems are magnified.  Homelessness and drug use and mental illness are problems you see in every public place in Los Angeles.  One difference is that if you see a mentally ill person on the street, you can cross to the other side.  In a library, you share a smaller and more intimate space. The communal nature of a library is the very essence of the library, in he shared desks and shared books and shared restrooms.

The library’s commitment to being open to all is an overwhelming challenge.  For many people, the library may be the only place they have to be in close quarters with disturbed or profoundly dirty people, and that can be uncomfortable  But a library can’t be the institution we hope for it to be unless it is open to everyone.

Discovering Libraries
Libraries are old-fashioned, but they are growing more popular with people under thirty.  This younger generation uses libraries in greater numbers than older Americans do, and even though they grew up in a streaming, digital world, almost two thirds of them believe that there is important material in libraries that is not available on the Internet.  Unlike older generations, people under thirty are also less likely to have office jobs.  Consequently, they are always looking for pleasant places to work outside their homes.  Many end up in coffee shops and hotel lobbies or join the booming business of co-working spaces.  Some of them are also discovering that libraries are society’s original co-working spaces and have the distinct advantage of being free.


DON”T MISS THESE!!!



Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2018. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America and participated in a PR panel at the Sarah Lawrence College Writers Institute Conference.

Thursday, November 22, 2018

How Authors Can Sell More Books



Image result for images of book sales

Authors often dream big, if not wildly, about how many books they will sell.  Many books – for the life of the book – don’t crack five digits.  So how many books do you think you will sell – and what’s your marketing plan to achieve that number?

Setting goals is the first step in the process, but distinguishing between wishes and reality is important to your success.  Some author have no idea what to expect in terms of sales.  They certainly don’t want to limit the possibilities of selling a lot of copies, but few have any idea of what constitutes “a lot,” and even fewer have any realistic notion of what needs to get done to get there.

Let’s first look at what could influence sales:

·         Price of the book
·         Distribution/availability
·         Title appeal
·         Cover appeal
·         Genre and subject matter
·         Competing titles
·         Advertising
·         Speaking appearances
·         Social media (generated by author)
·         Traditional media radio, TV, print)
·         Digital media (written about book/author)
·         Direct marketing (i.e. email blasts)
·         Give-aways and word-of-mouth
·         Lots of strong book reviews

Next, let’s look at various sales targets and how many you would need to sell every single day for a year to achieve:

5,000 – roughly 15 per day
7,500 – about 22 per day
10,000 – nearly 30 per day
20,000 – up to 60 per day
50,000 – some 150 per day

Now think about what you would need to do every single day to generate any of the above sales levels.  How much time, money, resources, and effort will you need to dedicate to this?  Sales won’t just happen out of thin air.  It takes persistent, consistent, smart, hard work to break through the clutter.

One of the ways to get ahead of things is to work in advance.  You don’t wake up today and say that you have to sell 20 or 50 copies of your book.  Instead, you plan in advance of the next book and take action steps now that will yield sales 6-12 months from now.  How many speaking gigs did you call about today? How many testimonials did you seek out today?  How many media outlets did you research today? How many connections did you make on Twitter, Instagram, Facebook, or Linked In today? Plan ahead.

The other things you need to do are as follows:

Line Up Bulk Sales – Which groups, companies, no-profits, schools, or houses of worship might buy copies of your book to give away or re-sell?

Expand Your Distribution – Aside from traditional bookstores and libraries who else can carry your book?  Try contacting gift shops, non-book retailers, non-Amazon websites, and affiliate sellers.

Partner with Others - Can you package your book with the book, product, or service of another where you cross promote and sell each other’s stuff?

Update your Website – Your website is not static.  It’s your business card, billboard, and bullhorn.  Use it to spread the word about your book and any news relating to it.  Post new media clips there. List upcoming appearances to speak.  Load new video to keep it fresh. Post something that you’re giving away – a resource – that will generate clicks.

Keep Learning – read up on book marketing, sales methods and branding.  Things change by the minute.  You’ll get better at things not only by practicing them and experimenting but by learning from others.

It’s okay to dream a little and to think big, but you have to also act big and do the little things daily that position you to at least have a long shot at success.  It takes brains, guts, luck and timing, but you can certainly achieve more book sales this year by empowering yourself rather than merely wishing for things to happen.

There’s no definitive formula for sales success, but we know there are formulas for failure.  Don’t just dream – act now and often!

DON”T MISS THESE!!!

NEW! FREE! 2019 Book Publicity & Marketing Toolkit 



Study this exclusive author media training video from T J Walker



Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2018. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.

Tuesday, November 20, 2018

All New 2019 Book Publicity & Marketing Toolkit!


Image result for photos of news media
8th Annual Edition For Authors & Publishers


Here we are, with over 3,000 posts on my blog. At the seven-and-a-half-year-point of this award-winning blog, I proudly reached my 1.60 millionth click.   Below are the best blog posts of the year.

My sincerest goal is for authors to become better book promoters and for all books to get the media exposure they deserve. 

This blog is a labor of love and I am happy to say it has been recognized by so many people as a leading source of great book marketing and publicity tips, strategies, and resources.

Enjoy, and please give back by sharing this with others.



This Is How You Get Book Reviews!

Where You Find Book Reviewers

Why Authors Must Invest In Book Marketing

12 Things Authors Should Do To Promote A Book

Best-Selling Book PR Tips From Book Expo Panel

Book Marketing Landscape For First-TimeAuthors

How Authors Can Craft Effective Facebook Posts

Great Book – Or Great Marketing?

Blog Post 3,000!!

Best Interviews in Book Publishing In 2018

Here Are Big Book Marketing Lessons From My All-Time Top 10 Blog Posts

2018 Book PR & Marketing Toolkit


Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2018. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.