I
recently skimmed through a book called Klout
Matters (McGraw-Hill Education. I
couldn’t stomach to hear about how I had to do things to appear important, but
I guess that’s what social media is all about.
You need to have big numbers or you are seen as a nobody.
I
have 13,200 LinkedIn connections but only around 400 Facebook friends. Am I a somebody or a nobody? Does quality count too, or only quantity? Because our online actions can be quantified
by clicks, signups, downloads, and other metrics, we get caught up in judging
things by size.
But
some of the numbers are meaningless or fail to reveal the whole story.
Anyway,
the book has some useful resources. Here
are some worth sharing with you (as quoted from the book):
BottleNose
Tool
for organizing your social media channels and life. Think of it like an
executive dashboard for your social media needs.
Smartr
Organize
your Gmail, social media networks and more with this handy tool. We are blown away by the capabilities it has
to help you stay in touch with people and engage.
BossJock
Create
podcasts on your smartphone, iPad or tablet and send them to the world. Get into podcasting now with this tool.
Audacity
This
is a great audio-editing tool that is open source and free. It can do a great
job editing your audio podcasts, and it is something for every thought-leader
to examine.
SpeakPipe
This
plug-in allows visitors to your website to leave an audio comment for you. This can be particularly helpful in audio
podcasts to get real feedback from your listeners.
Survey Monkey
Content
creators alert! Rather than trying to
think what you believe is important for your market, ask community
members. Survey Monkey is a great tool
for this.
Video Conferencing with Google+Hangout
Since
Skype was a client of Terry’s and he remains a big fan – we have to mention
this. Leverage the power of Skype to
reach people worldwide.
Buffer
Tool
for automatic scheduling of social news you send.
Rapportive
Used
with Gmail to identify various ways on social media and more to reach your
contacts. Good for building relationships.
Social Mention
Like
Google Alert, but for social media. Find what the social media world is saying
about a topic, trend or yourself!
DID YOU MISS THESE GEMS?
18 Questions You Need To Ask To
Make Your Book A Success
Why do I search for meaning
#online?
Are authors sexy enough to sell
books?
Which books are worthy of PR?
Will Your Book Be Relevant – Or
Read – In 2014?
Interview With Leading Book
Marketer Brian Feinblum
What An Author Is Worth
65 Websites For Writers &
Publishers
Mass Communications Disconnect
Brian Feinblum’s views, opinions, and
ideas expressed in this blog are his alone and not that of his employer, Media
Connect (www.Media-connect.com), the nation’s largest book promoter. You can follow him on Twitter
@theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This
is copyrighted by BookMarketingBuzzBlog © 2014.
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