A unique blog dedicated to covering the worlds of book publishing and the news media, revealing creative ideas, practical strategies, interesting stories, and provocative opinions. Free speech, literacy, and great books are also discussed. Along the way, discover savvy but entertaining insights on book marketing, public relations, branding, and advertising from a veteran of three decades in the industry of book publishing publicity and marketing.
Thursday, November 13, 2014
Breaking News: Amazon settles book battle with Hachette
News reports claim the battle of Big Five publisher Hachette with Amazon is over. Who won? Clearly readers win and Hachette scored many points for waging a publicly damaging case against the Internet retail bully. Terms have not been released but it was said that Hachette won the ability to set its own prices. That is significant. But it was also said that there were contractual incentives for Hachette to lower its prices. Of course thus was settled just in time for the maddeningHoliday Season. Merry Christmad!
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