Interview With Author Carolyn Akinyemi

 

 

 

 

 

1. What inspired you to write this book?

After years of infertility, I gave birth to 4 children in less than 5 years and ALL of then developed chronic Eczema. So, my motherhood experience was quite a challenge as I had 4 lots of emollients, steroids, wet wraps and allergic negotiations to deal with. Despite doing everything I was told to do by our primary care physicians, including breastfeeding each of my children for 12 months, the Eczema kept spreading. I was told it was just one of those things, no one knows why eczema occurs and we obviously had an Atopic gene in our family. I was told it was likely that the allergies and eczema would continue to get worse as the Allergic march ensued. 

 

Desperate to help my children find healing, I started my own research, looking at Eczema causes and treatments from any medical perspective I could find and I began to map the inner workings of eczema, finding evidenced based ways to treat it from the inside. Treating roots rather than fruits so to speak. I developed a systematic approach to healing Eczema naturally by addressing 8 different medical areas and I used it protocol to switch off the Eczema inside all my children. When i saw how effective it was I started to help others, and it began to spread even more to other eczema sufferers.

 

2. What exactly is it about and who is it written for?

The book is called Eczema Decoded and is a systematic approach to healing Eczema by discovering what's gone wrong inside your body and how you can correct it to turn the Eczema switch back off again. Things always happen for a reason. Disease is no different. This book is NOT written for people who are happy to keep going with the status quo and following what they are told by mainstream sources. It is for those who know deep down there must be more that they haven't been told. Its for those who are willing to look and think outside the box and to take the action steps necessary to get real results.

 

3. What do you hope readers will get out of reading your book?

My desire is for others to find healing from chronic Eczema just as my children did. But not only that, it's also that by actioning the teaching in this book, they will turn down the inflammation in their bodies and consequently save themselves from the many auto-immune diseases that Eczema sufferers have a much greater risk of developing. 

 

4. How did you decide on your book’s title and cover design?

I worked very hard to break down the scientific documents and write the information in easily understandable format for those who need the knowledge but do not possess medical degrees. To me it feels like a work of decoding; to decode eczema and make it easier for sufferers to understand why they got it and what they need to to about. Then I worked with a professional designer to create an cover that showed the idea of broken skin being healed without showing pictures of actual raw skin. I really like the cover. 

 

5. What advice or words of wisdom do you have for fellow writers – other than run!?

I love writing so I wouldn't tell anyone to run from it. Writing is therapeutic and healing and it's an amazing way to share your knowledge with others who need it. The advice I'd genuinely give to other authors is that your book is not going to sell itself. If you want it to sell, the hardest work happens after it's published as you need to get eyes on your book in order to sell it! 

 

6. What trends in the book world do you see -- and where do you think the book publishing industry is heading? 

Although there has been a shift towards e-books over the years, there are many die-hard traditional book fans (I am one of them) who just love the feel of holding physical books and turning the pages. There is a sense of achievement reaching the final page that still gives me a dopamine hit of having successfully acheived a goal. This is why I don't think physical books will ever lose their appeal. The trend I do see however is audio books making great strides. In our very busy world we are often multi-tasking and listening to podcasts and YouTube videos while doing other things such as cooking or driving. The audio book option is a great parallel market to meet this demand for audio resources and it's definately something I'm looking at doing for Eczema Decoded. My only challenge with that is that I can't portray the visuals in an audio book. 

 

7. Were there experiences in your personal life or career that came in handy when writing this book? 

Oh many! I find it very helpful to share a story relating to things people do understand and then bounce off that story to help explain the medical concepts that may have been challenging to understand without it. I do this at the start of every chapter; share a personal story and use that to teach the next concept about Eczema that needs to be understood. 

 

In addition to the stories, I think my training as a British Sign Language interpreting helped me with my writing because interpreting is also like decoding. It is taking information that is unintelligible in one form and changing it into another form that is understandable, whilst still keeping the intention of the information in the source language. This is similar to my intention with Eczema Decoded. So, I do think my training and experience in interpreting sign language benefitting my writing.

 

8. How would you describe your writing style? Which writers or books is your writing similar to?

I read a lot of books! That's a difficult question for me to answer. Hmm... I think those with a similar writing style from the point of view of language style, probably Sayer Ji, and T. Colin Campbell who wrote two of my favourite books Regenerate and The China Study. My style is more like I'm having a conversation with you. I wanted the reader to feel like I was in the room with them talking and walking them through the teaching. 

 

9. What challenges did you overcome in the writing of this book?

 

The biggest challenge for me was finding a decent editor and Cover Designer. Now I found a great guy on Fiverr and I go back to him for all my design work. I don't really have challenges with the writing as I love writing. Some people find it challenging being disciplined to regularly make time but for me it's more that I can get lost in writing and forget I have other responsibilities to take care of! 

 

10. If people can buy or read one book this week or month, why should it be yours?

If someone has suffered from chronic Eczema for any length of time and is completely fed up going round in circles, doing what they've been told to do and getting nowhere, then they need to stop and rethink what they are doing. You don't get results by doing more of what isn't working. You get results by asking why this happening in the first place, finding out what's gone wrong and taking action to fix it. This is what Eczema Decoded does. It takes your hand and walks you on a journey of discovery to help you find out why you got eczema, how you got trapped in it, and what you need to do to get out of it. It helps you treat the roots of the disease, not just repeatedly fighting the fruits. It's a completely different approach to what we are told by our doctors and consultants and it puts the power back into the hands of the Eczema sufferer, empowering them to know what actions they need to take and why. It's also not just opinion or what worked for me that might not work for you. Everything I've taught is backed by research so the readers can trust that there is scientific basis for everything I share. 

 

For more information, please see: https://eczemaacademy.com

 

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About Brian Feinblum

Brian Feinblum should be followed on www.linkedin.com/in/brianfeinblum. This is copyrighted by BookMarketingBuzzBlog ©2024. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This award-winning blog has generated over 3.9 million pageviews. With 5,000+ posts over the past dozen years, it was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.” For the past three decades, including 21 years as the head of marketing for the nation’s largest book publicity firm, and director of publicity positions at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler. He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, BookCAMP, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, Morgan James Publishing, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida Homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.