We Need To Grow New Book Buyers

  

Each year, in the United States, book publishers get over 3.6 million new potential customers. That is the number of people born in America annually.   

Then, add in the number of foreign tourists coming here, some 75 million in a year.    

There are also millions of legal and illegal immigrants entering our border each year as well.   

Granted, three million Americans die annually, and some six million Americans live abroad in any given year. You get the math. There are rich opportunities to develop more book buyers in our country. So, which strategy are book publishers and authors implementing to convert these people into customers? 

Authors and publishers could: 

Publish more books in Spanish to meet the needs of a growing ESL population. 

Sell books at hotels to target tourists who flood America daily. 

Develop a cradle-to-grave approach to marketing books to consumers and start to invite in those who care for newborns, infants, toddlers, and pre-schoolers: parents, grandparents, aunts, uncles, daycare center managers, librarians, nannies, babysitters, social workers, and child speech therapists. 

The publishing industry, as a whole, needs to feel responsible for taking ownership here. Without developing new readers now, we will not have them later.  

America now has over 340 million citizens. About one in four adults did not read one book last year, unless it was for school or work. We can do a lot better. We have to.

Do You Need Book Marketing Help?

Brian Feinblum, the founder of this award-winning blog, with over four million page views, can be reached at brianfeinblum@gmail.com  He is available to help authors like you to promote your story, sell your book, and grow your brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator!

About Brian Feinblum

This award-winning blog has generated over 4.4 million pageviews. With 5,300+ posts over the past 14 years, it was named one of the best book marketing blogs  by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.”  Copyright 2025.

 

For the past three decades, Brian Feinblum has helped thousands of authors. He formed his own book publicity firm in 2020. Prior to that, for 21 years as the head of marketing for the nation’s largest book publicity firm, and as the director of publicity at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler.

 

His writings are often featured in The Writer and IBPA’s The Independent (https://pubspot.ibpa-online.org/article/whats-needed-to-promote-a-book-successfully).

 

He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, BookCAMP, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, Morgan James Publishing, and Connecticut Authors and Publishers Association. He served as a judge for the 2024 IBPA Book Awards.

 

His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida Homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.

 

Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog.

 

You can connect with him at: https://www.linkedin.com/in/brianfeinblum/ or https://www.facebook.com/brian.feinblum