How Do Authors Overcome Book Marketing Obstacles?

 

 

We all lack a number of things that limit our ability to succeed. From our looks, personality, brains, wealth, health, and other key areas, we have disadvantages that hold us back from reaching our dreams. Writers are no different. They are restrained by real or self-imposed barriers.

Authors have certain things that could limit their book marketing efforts, including:

* Phobias and insecurities
* Low Discretionary Funds
* Lack of Time
* Bad Attitude
* No Confidence
* Shortage of Marketing Knowledge
* Physical Limitations
* Deficient Technological Skills

So, how do you work around whatever real or perceived obstacles that stand in your way to successfully market your books?

* Change your attitude and thus your approach to marketing.
* Improve your aptitude — read up, attend writer conferences or marketing webinars, or ask questions of others so that you feel empowered with knowledge about marketing books.
* Get help from a book publicist to do things for you.
* Take a leap of faith and do something you never saw yourself as being capable of doing
* See a therapist to overcome your mental baggage.
* Hire a marketing coach to navigate the landscape for you with strategic advice.

Let me tell you something:

* You can break through.
* You can be more than what you have done.
* You can rise beyond what you think you are capable of.
* You can think better and do better.

Now, look to YES as the answer to each and every question:

* Can you improve upon an ability or trait that you have?
* Can you turn a perceived negative into a positive, and not in spite of but because of it?
* Can you overcome or ignore certain deficits?
* Can you develop a whole new skill that you never even thought about until now?
* Can you get lucky?
* Could circumstances change that now favor what you already possess?
* Can you get very good help to put you over the top?

That’s it. No more pep talks are needed. Awaken to the power within you and go out there and find your way to book marketing success. 

Do You Need Book Marketing Help?

Brian Feinblum can be reached at brianfeinblum@gmail.com  He is available to help authors like you to promote your story, sell your book, and grow your brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator!

 

About Brian Feinblum

This award-winning blog has generated over 5,000,000 page views. With 5,400+ posts over the past 14 years, it was named one of the best book marketing blogs  by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.”  Copyright 2025.

 

For the past three decades, Brian Feinblum has helped thousands of authors. He formed his own book publicity firm in 2020. Prior to that, for 21 years as the head of marketing for the nation’s largest book publicity firm, and as the director of publicity at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler.

 

His writings are often featured in The Writer and IBPA’s The Independent (https://pubspot.ibpa-online.org/article/whats-needed-to-promote-a-book-successfully). He was recently interviewed by the IBPA: https://www.youtube.com/watch?v=F0BhO9m8jbs

 

He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, BookCAMP, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, Morgan James Publishing, and Connecticut Authors and Publishers Association. He served as a judge for the 2024 IBPA Book Awards.

 

His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida Homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.

 

Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog.

 

You can connect with him at: https://www.linkedin.com/in/brianfeinblum/ or https://www.facebook.com/brian.feinblum