Marketing Tips
·
Marketing
is a contact sport. If you don’t follow-up and touch others they won’t
follow-up with you.
·
Sometimes
you need to make repeated efforts to reach out to someone. They may be busy,
having a bad day, or distracted by something. Or they may truly not be
interested in what you are offering. Rework your approach and keep trying until
you have resolution. You need to be a chameleon and morph into what they need.
Be what they want.
·
The
Internet mirrors Wall Street somewhat. The marketplace has temporary advantages
and then the popularity of a site or stock spawns competition and criticism,
which forces the seeking of new markets. Competition creates invention. You are
only unique, new, or first for a brief period of time.
4 Marketing
Factors
The key
influencers to marketing yourself depend upon:
1. The topic quality of your book and its
potential readership size
2. The price of your book
3. The location you will market to
4. The publicity attached to your book
Obviously in
order to build and maintain your brand and its reputation, you’ll need to
supply these:
· Provide a high-quality book and service
· Maintain the highest ethical standards in
all of your business dealings
· Clearly define your offer and what you
stand for
· Make all of your correspondence,
presentations, ads, social media, and press relations positive and informative
· Be viewed as an active member of the
community/industry
· It also helps if you are aligned with a
charity or cause.
Marketing
Challenges
·
Knowledge
·
Money/Resources
·
Time
·
Technology
·
Competition
·
Timing
·
Media
·
Spam
laws
·
Outdated
lists
·
People’s
attitudes
·
Customer’s
understanding of your offer
·
Actual
and perceived value of your information/service
·
Marketplace
shifts
·
Overall
economy
·
Ability
to track results, analyze them, and change tactics
·
Networking
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No. 1 Book Publicity Resource: 2019 Toolkit For Authors -- FREE
Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent. This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.
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