·
It
makes life easier when you have something worth marketing. If your book is truly well-written and adds
something to the dialogue that’s going on about your topic, you are in a good
position to work from. If you find your
book can be better, seek to improve it with a second edition when it comes time
to reprint it. Of course, you can always alter the ebook form at any time.
·
The
bigger the market, the better. If you
have 20 million potential consumers to reach vs. 20,000, you have a better
chance of success as the percentage of those you need a sale from are far lower
with a bigger customer pool. However,
even a smaller customer pool can work if it’s a targeted group that can be
found and marketed to in a concentrated way.
·
Your
success as a marketer will depend on how much time you can put into it. Most importantly, time management and best
uses of your time will dictate levels of success, but generally speaking, the
more time you can put into this, the better.
·
Teaming
up with a marketer will increase your chances of success. Any outside help, assuming it is
cost-efficient, is a plus.
·
The
number of resources you supply yourself with will dictate success too. If you
need to purchase a mailing list, advertisement, computer software or attend
pricey events in order to elevate your marketing you will need to take those
steps or limit your potential.
·
Expect
little but demand a lot of yourself. It’s good to set goals, have dreams, and
explore your desires – but don’t let them blind you from investing the hard
work that’s needed to put you in a position for success.
·
Keep
studying up on your areas of expertise. To be seen as the expert you need to be
up-to-date, savvy, and aware of what’s going on in your field and the world in
general.
·
You
must be good at reaching out to others.
There are no shy marketers. Ask
many people for many things and a certain percentage are sure to say yes. Ask nothing of no one and you’re left with
nothing.
·
Be
good at locating and analyzing opportunities.
Then seize them.
·
Network
often. The connections you make – and
the people they know – can escalate your success exponentially.
·
Improve
the skills of selling, negotiating, communicating, and researching. If need be, take a course in them or read
books on them. You need to know the basics of these areas in order to gain an
edge – or at least to not fall behind.
It’s okay if you’re weak in one of these areas or even two. Seek to improve on the weakest links and
continue to gain an advantage in areas you believe you’re strong in.
·
Follow-up
often with those you’ve reached out to.
A certain number forget, get too busy, or were unsure of something and
all they needed was for you to prompt them to address your offer.
·
Speak
and write well but listen even better.
·
Think
of possibilities, then probabilities. This means don’t let anything stand in
your way – no barriers or self-imposed limitations. Just brainstorm of what could be. Write down your ideas on how to market
yourself. Don’t pass judgment on them.
If you discover a weakness in an idea, identify how you’d make it
stronger. Think your way through
it. Then prioritize which ideas sound
the best based on potential payoff, ease of implementation, smaller risks,
etc. Rally around those that time and
resources permit you to pursue.
·
Be
experimental and willing to change your plans, your approach, or your strategic
partners.
You don’t need a Master’s in marketing to be good at
it. But there are certain traits, some
of which you can’t do much about, that will come into play, including your:
·
Personality
and smile
·
Emotional
state
·
Ability
to be creative
·
Attitude
·
Intelligence
·
Appearance
and looks
·
Energy
level
·
Voice
tone and sound
·
Truthfulness
·
Likeability
Now go out there and market the heck out of your book!
DON”T MISS THESE!!!
How authors can communicate better when promoting a book
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No. 1 Book Publicity Resource: 2019 Toolkit For Authors -- FREE
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