Here are eight things authors would benefit from knowing:
- To sell to the library market, your book needs to be
available via major wholesales and distributors. Baker & Taylor, owned
by Follett corporation, is the dominant one. Follett is the largest
distributor of books to K-12 schools. Publishers that want to try to reach
libraries may attend the American Library Association Conference and Exhibition.
There is also a midwinter meeting.
2. Some of the fastest-growing independent publishers during parts of 2016-2020, according to Publishers Weekly includes:
· Wolfpack Publishing
· Blue Star Press
· The Innovation Press
· Mango Publishing
· Entangled Publishing
· Magination Press
· Chelsea Green
· Ulysses Press
· Rocky Nook
· Morgan James Publishing
· Graystone Boos
· Brown Books Publishing Group
· Page Street Publishing
· Barefoot Books
· Charles Bridge
· Agate Publishing
· Berrett-Koehler Publishers
· No Starch Press
· North Atlantic Books
· Westminster John Knox Press
If you are looking for a
job in the book industry, check out linked in, Publishers Lunch, Media Bistro,
If you want to learn
more about publishing, explore these programs: New York University’s Summer
Publishing Institute, Columbia University’s Publishing Course, Denver Publishing
Institute, and LA Review of Books Publishing Workshop.
5. Major book reviews that require three to four
months lead time prior to your book’s publication date include these:
· Kirkus Reviews
· Library Journal
· Publishers Weekly
· Foreword Magazine
· Midwest Book Review
· Independent Publisher
· Book Page
· American Book Review
· Chicago Tribune Books
· LA Times Book Review
· NY Times Book Review
6. Take the right approach to your use of key words
when posting on social media and on your website. Look for:
· Exact key words that match what you want.
· Seek out lesser known but similar-meaning terms.
· Look at phrases -- not just singular words.
· Look for brand association clusters of key words.
Use negative key words
(words that come with a minus sign so you can benefit from filtered searches).
7. Use free content in the public domain. For written works published before 1923, all is fair game. A copyright snafu allows you to republish such works. Further, works created before 1978 that were published without a copyright notice are permanently in the public domain. You can sell, give away, or quote from these books.
8. If you are an indie publisher or self-published
author and need distribution, try these companies:
· AK Press
· American West Books
· Baker & Taylor
· BCH Fulfillment & Distribution
· Anchor Distirbutors
· C&B Books Distribution
· Cardinal Publishers Group
· Casemate Group
· Consortium Book Sales
· DeVorss & Company
· Gem Guides Book Co.
· Independent Publishers Group
· Legato Publishers Group
· Midpoint Trade Books
· New Leaf Distributing Co
· Publishers Group West
· SCB Distributors
· Simon & Shuster
· Small Press Distribution
· Sunbelt Publications
· TAN Books
Brian Feinblum, the founder of this award-winning blog, can be reached at email@example.com He is available to help authors promote their story, sell their book, and grow their brand. He has 30 years of experience in successfully helping thousands of authors in all genres.
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Interview With A Leading Book Marketer For Over 30 Years, Brian Feinblum
About Brian Feinblum
Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2022. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent. This blog, with over 4,000 posts over the past decade, was named one of the best book marketing blogs by BookBaby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by WinningWriters.com as a "best resource.” For the past three decades, including 21 as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Susan RoAne, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, IBPA, Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult: .