Monday, May 2, 2022

Author Costs & Rewards


Let’s just take a look at the thousands, perhaps tens of thousands of dollars, most authors will need to spend in order to get their book published, promoted, and sold.  

When seeking to improve and package their writing in order to recruit a literary agent or impress a book publisher, authors may: 

* Hire an editor

* Attend writing workshops and retreats

* Participate in publishing seminars

* Take courses in an MFA program 

Actually, you may also do all of the above if you end up self-publishing.  

Authors may also invest in paying for: 

* Website development


* Book reviews

* Managing social media

* Book give-aways

* Book award submissions

* Social media influencer endorsements

* Advertising

* Book publicist

* Blog tour

* Best-seller campaign

* Select pay for play media opportunities 

Authors, if they don’t spend money to address various needs, they certainly pay with the commodities of time, sweat, and mindshare. They pay with the sacrifice of trading living for writing, of dealing with the constant fear of rejection, and the pain of being ignored. They already pay when in therapy and in lost wage opportunities. They may even pay with addictions, broken relationships, overall health or sleep. 

Wow, when you list it this way, one can get overwhelmed or intimidated. Do not fret. Many authors succeed by taking various paths, and not all of them require spending tons of money. One should only spend what they can afford.  

Whatever authors spend, the key is to do so intelligently, willingly, and with your eyes wide open. It is an investment in your author brand for the long-term and to acquire book sales in the short-term. Luckily, there are many free and paid resources available to you, and I have no doubt that a great book with some financial assistance, can find its readership. 

There is a cost to being an author — and there also can be a tremendous pay-off and reward. Just keep writing — and invest accordingly.



Please Contact Me For Help

Brian Feinblum, the founder of this award-winning blog, can be reached at He is available to help authors promote their story, sell their book, and grow their brand. He has 30 years of experience in successfully helping thousands of authors in all genres.


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About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2022. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This blog, with over 4,000 posts over the past decade, was named one of the best book marketing blogs by BookBaby and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by as a "best resource.” For the past three decades, including 21 as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Susan RoAne, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, IBPA, Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult: 

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