Thursday, September 1, 2022

Authors Can Make Headlines Without News


This century, where arguably more information has circulated to more people than in all of the combined years in the history of the world prior to 2000, we find that less news is reported, with media coverage giving way to prejudicial speculation, cheerleading, and distortion. How should authors promote their books in an environment where news is secondary to opinion, and information is lagging behind entertainment?

If you watch a news channel like CNN, Fox, or MSNBC, you will notice a pattern. There is very little news that is being reported on any of these stations. The idea of an exclusive news story is almost forgotten. These streaming and cable shows fill the airwaves with:

* Predictions.
* Rumors.
* Surveys.
* Rankings.
* Reflections on the past.
* Statistical analysis.
* Opinion and commentary.
* Ideas and even fantasies.

Everything but news.

Do you remember that thing with facts and fairness, where a reporter goes out and interviews relevant people to uncover the truth? These stations sure don’t.

Even when they attempt to share news, they do so with bias. They filter what you see and make editorial choices on what they choose to say, how they word it, and what they purposely omit.

When I first started promoting authors, on August 7, 1989, television was the hot medium. Cable TV was busting loose with around-the-clock news. Network news was strong, as were the morning shows. Syndicated talk shows got outrageous attention. TV was where you went to get famous.

Now it is a shell of its former self.

Fewer authors seem to make it on to TV these days. There are not as many shows nor as many opportunities on these shows as there used to be. Viewership is way, way down.  The type of authors coming on as television guests has changed too.

However, authors can be all over the Internet, from blogs, videos, and podcasts to key social media platforms. They can be on radio and covered by newspapers and magazines. They can make headlines without even having anything of news value to share.

The state of the news media is pathetic today, but this environment allows for authors to get exposure and get their books front and center. Even when you have nothing important to say, you can make headlines


Please Contact Me For Book PR Help

Brian Feinblum, the founder of this award-winning blog, can be reached at He is available to help authors promote their story, sell their book, and grow their brand. He has 30 years of experience in successfully helping thousands of authors in all genres.


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About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2022. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This blog, with over 4,000 posts over the past decade, was named one of the best book marketing blogs by BookBaby and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by as a "best resource.” For the past three decades, including 21 as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Susan RoAne, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, IBPA, Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult:

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