Friday, November 11, 2022

What If A Book Cured Cancer?


Could a book that even contains the cure for cancer go nowhere in the marketplace?

What if your book truly is amazing, so well written that it is compared to classics and labeled as a generational star?

What if your book is not just empowering, informative, entertaining, or enlightening, but a game-changing, trendsetting resource?

It is possible that your book would win awards, hit a best-seller list, receive critical acclaim, and make the bookshelf of many homes. It is also quite possible that absolutely nothing happens, where you scrape together just a few sales, get no recognition, and are below the radar of the news media.

How could the latter happen?

It doesn’t matter how good or important a book is; it simply won’t sell unless its targeted reader knows it exists. A spark needs to happen for a fire to spread. The same applies to books. Once a critical mass knows about a book, exposure to that book comes exponentially and organically. But a certain number of people need to initially discover, read, enjoy, and advocate for a book in order for it to be in a position to take off.

You need to make the initial push in order to ignite things. The greatness of your book will play a role in its sale, but only after a certain number of people embrace the boon. Understand?

When a book first gets published, whether it is a piece of shit or treasured gold, it starts out the same way. No one is looking for your book. No word of mouth yet exists. You need to actively promote it so that you get hundreds, and then thousands of people to read it and start sharing good news about to to friends, family, colleagues, and social media.  connections.

Like the lottery, you need to be in it to win it. Your lottery ticket is not your book; it is your application for book awards, your pursuit of speaking engagements, your persistent outreach to the news media, your networking on social media, the digital ads that you buy, the solicitation of customers reviews, and all of the things you should do to get discovered by enough people so that the book can actually sell itself.

Go ahead and write the equivalent of the cure for cancer, but don’t expect the Nobel Prize until you make people aware that your book exists.



Please Contact Me For Book PR Help

Brian Feinblum, the founder of this award-winning blog, can be reached at He is available to help authors promote their story, sell their book, and grow their brand. He has over 30 years of experience in successfully helping thousands of authors in all genres.


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About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2022. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This award-winning blog has generated over 3.2 million pageviews. With 4,400+ posts over the past decade, it was named one of the best book marketing blogs by BookBaby and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by as a "best resource.” For the past three decades, including 21 years as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Susan RoAne, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, IBPA, Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, NewsdayThe Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult:



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