Sunday, October 2, 2022

Your Book Marketing Stinks: Here’s A Fix


Your book marketing stinks.

Am I wrong?

How do I know this?

Because I play the odds.

Most authors barely attempt to market their books — and most attempts are weak and fail to deliver.

Writers often do not want to promote, don’t know how to, and lack the time or funds to do it well. You will feel guilty over your book marketing shortfall, adding insult to injury. 

You alternate between thinking about it and doing it, never fully committed to it even when you are doing some marketing:

Human nature kicks in. Am I wrong?

Marketing for authors fails for the same reason that half the marriages end in divorce, the majority of our nation is fat, and that most people live paycheck to paycheck. Things go sour often due to many factors, including — but not limited to — a lack of initiative, skills, knowledge, time, and willpower.

It is how we live life — failure, loss, and challenge in the key areas of our life are often present.

You may want to improve your book marketing. Does it stink for a reason? Could it be that:

* You lack a good effort?
* You do not market frequently?
* Your marketing lacks quality?
* You had bad luck? Bad timing?
* You don’t have realistic goals?
* You need help but don’t pursue it?
* You don’t know how to market well?

The key to change, is to in fact change.

Progress starts first by admitting you need help and that your book marketing sucks. Then figure out exactly where you fall short, identify why, and plan on what you will do to change and improve things.

Look, your book marketing stinks. Fix that shit.


 Please Contact Me For Book PR Help

Brian Feinblum, the founder of this award-winning blog, can be reached at He is available to help authors promote their story, sell their book, and grow their brand. He has over 30 years of experience in successfully helping thousands of authors in all genres.


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About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2022. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This blog, with over 4,000 posts over the past decade, was named one of the best book marketing blogs by BookBaby and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by as a "best resource.” For the past three decades, including 21 as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Susan RoAne, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, IBPA, Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult:





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