For instance, don’t you notice people selling T-shirts for an event before it happens? If a sports team is playing in a championship game you will see vendors selling “champion” shirts near the stadium before the final outcome is even known. Or maybe it is the Fourth of July – ever notice people selling festive things like sparklers?
You don’t have to be officially connected to an event, or organization, or news personality to cash in on something popular or timely. Can you get sales for your book in a similar way?