5 Fast Ways To
Engage Another
1.
Startle
or shock with a profound statement, stunning fact, or outrageous opinion.
2.
Talk
about a common problem and bond over the same issues.
3.
Spin
a good story – short but dramatic.
4.
Ask
engaging questions that force them to open up.
5.
Stir
a picture with a hypothetical situation that potentially could be real.
You must also do this:
1.
Know
your book and service well. It sounds obvious, but after you wrote your book
you may have forgotten all of the special features in it. You don’t want to
undersell it. Think about what people want to know or expect to hear and seek
to match that up with what you can offer.
2.
Be
aware of your industry or field. Keep up with the latest trends impacting your
expertise area so as not to seem dated or out of the loop. Whatever we come to
know and learn we may need to revisit later on. Look at Pluto. That used to be
considered a planet. Scientists recently downgraded it. So things we accepted
as fact can’t be taken for granted.
3.
Make
a good first impression. In the first 30 seconds of meeting you, people already
determine whether or not they’d do business with you. Smile. Be polite and
courteous. Show an interest in them and their needs. Speak slowly and clearly
but let them talk more than you. Never say a bad word about anyone or express
opinions on unrelated matters that may alienate you from their opposing views.
Express optimism, sound confident, dress appropriately and make eye contact.
Don’t be late.
4.
Know
your customers. What concerns do they have? What do they want or need? What
types of experiences, training, or knowledge are they likely to possess? What
might they find objectionable about you or your offer? What are their
alternatives to buying your book or hiring you?
5.
Treat
everyone like a VIP. Let the one you’re with feel they have your full
attention. Think positively and act with passion and energy. Even if you can’t
win a new client, perhaps they’ll remain a fan. What you want to avoid is
turning someone off so completely that they give off bad word of mouth to
others.
DON”T MISS THESE!!!
How authors get their book marketing mojo – and avoid failure
Authors cannot succeed without the right attitude
So what is needed to be a champion book marketer?
Should You Promote Your Book By Yourself?
The Book Marketing Strategies Of Best-Sellers
How authors can sell more books
No. 1 Book Publicity Resource: 2019 Toolkit For Authors -- FREE
Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent. This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.
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