One
of the keys to successfully marketing your book is to ask for — and
receive — favors. Big ones. Small ones.
Any and all will do.
So
who do you ask favors from-and what do you ask for?
You ask anyone who can give you anything – and you ask for what you believe you can get, and a little more.
People will surprise you and help. But you have to ask them, and you must be specific in what you want, with a realistic date or deadline attached to it.
You ask anyone who can give you anything – and you ask for what you believe you can get, and a little more.
People will surprise you and help. But you have to ask them, and you must be specific in what you want, with a realistic date or deadline attached to it.
Here are the type of things you might ask for:
·
For
someone to buy your book.
·
To
have a chance to speak before a large group.
·
To
be able to post about your book on one’s website or their social media.
·
An
introduction to someone they know who can further help you.
·
Advice,
guidance, or information.
·
A
book review on Amazon.
·
A
great testimonial.
·
Access
to their list of followers and contacts.
·
Funds
to aid in your marketing efforts.
Start
by asking those closest to you – friends, family, and good colleagues, or
perhaps neighbors, church members, or those you do business with. Lean on your close relationship to get what
you need.
So
how do you convince peripheral people in your life to help you as well? Have them believe in your book or your
mission to be successful. Let them feel
a part of something special, something that could take off.
How
about strangers or distant connections?
Bargain with them. Trade
something of perceived value to them.
Consider paying them for their access or help. Offer them a favor to be repaid when you make
it big. Bring in a third party to
complete a triangular trade that helps everyone.
The
keys to getting what you want include:
·
Mapping
out a wish list of desires and needs.
·
Making a big list of all who can help you – and identify what each one can do for you.
Making a big list of all who can help you – and identify what each one can do for you.
·
Thinking
ahead of your ask of what you can offer them in exchange for their level of
help.
·
Sounding
passionate, visionary, and helpful – people latch on to leaders with
convictions.
·
Entertaining
or razzle-dazzling those whom you seek favors from.
You
must believe you can do this, that you are worth it, that there’s no risk in
asking, and that there may not be a more cost-effective way than to beg, ask,
and wheel and deal. We all become who we
are with the help of others. The more
people who can help, the better.
Remember, if you don’t ask, nothing happens. If you do ask, the world opens up to you.
Remember, if you don’t ask, nothing happens. If you do ask, the world opens up to you.
“The time is always
right to do what is right.”
--Martin
Luther King, Jr.
“Don’t find fault,
find a remedy.”
--Henry
Ford
“Life consists of
what a man is thinking of all day.”
--Ralph
Waldo Emerson
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