As
adults we can get into a thinking rut, where we seem to get lost in negative or
uninspiring thinking. We know we need to
do something – lose weight, change jobs, fix a relationship – but we can’t seem
to get going in the right direction when it comes to marketing a book for most
authors, writers need a boost or a swift kick in the butt to get them going in the
right direction. I came upon a book that
could help redirect your focus – in life and probably for promoting your own
book.
I
just read Unfu*k Yourself: Get Out of Your Head and Into Your Life
by Gary John Bishop. It is a New York Times Best-Seller. I admit I was drawn to it by the catchy cover
and provocative title, but the contents lived up to its name.
“It’s
not that you have to find the answer,” he writes, “you are the answer.”
So
what’s his secret sauce?
He
talks about the conversations we have with ourselves daily. Studies show we have over 50,000 thoughts a
day. What do yours tell you to do, feel, or say?
“It
all starts by making a conscious choice to talk in a way that’s helpful rather
than harmful," the author writes. "By using the right kind of language and framing our problems in a
more reality accessible light, we can quite literally change the way we see and
interact with the world.”
He
helps us understand “the complexity and power of self-talk and how to use it as
a force for good in your life.”
Bishop
encourages us to:
·
Engage
with life and see a situation from a new perspective.
·
Control
our destiny or let it control you.
·
Stop
building things up as bigger in our minds than they really are.
·
Cease
from setting limits to our potential.
·
Achieve
the things we set our mind to – we are wired to win.
·
Better
understand our patterns of negative behavior in order to alter them.
·
Not
stick to doing what we’re comfortable with because we need to stretch ourselves
and try new things.
·
Embrace
uncertainty and not worry about what we can’t control.
·
Grind
it out, stake your claim, and hustle for what you want. Sometimes you will need to make things
happen.
·
Realize
the only difference between you and the person who’s living the life you want
is that they’re doing it. Stop wanting and start doing.
We
often operate out of unrealistic perceptions of others – and unrealistic
demands of ourselves. We bundle our
problems together to the point they overwhelm us, rather than try to tackle
each one separately. We can’t wait for
the right moment, circumstance, or mood to strike – or wait for magic. We simply must act and put our thoughts
aside. This is true in life – and in
book marketing.
Bishop,
implores us to adopt a mindset of “Expect nothing and accept everything.” He believes this allows you to live in the
moment and to act without worry about the future or of rejection. He wants us to take ownership of our lives.
Some
people don’t like motivational books or inspirational speeches, but I can tell
you that Bishop just gives you the right amount of reality shock infused with
some encouragement, talking to us in a very conversational way. He made me feel, after reading his book, that
more is possible in my life.
And
more is possible with your book marketing.
Strategy, skills, and timing aside, the key to marketing your book
effectively comes down to your attitude and state of mind. It comes down to your devotion to taking
action and changing with the times.
Now
go unfu*k yourself!
Here
are some select excerpts:
Be
Unwilling
Only
when you’re unwilling to continue
just simply existing, feeling unsatisfied and unfulfilled, will you make the
effort necessary to make a change. Only
when you’re unwilling to put up with
the bullshit any longer will you grab your shovel and star digging. At times
there is no greater motivation to change than the unwillingness to do “this”
any longer. Which one works for you in your life currently? “I am willing” or “I am unwilling”? Can you see how being unwilling can
potentially be just as powerful as being willing?
Tackle
Each Problem
Face
your problems as they come, one by one; give them the attention they need and
move on. Bundling them all together into
a morass of confusion and letting them overwhelm you just won’t help. It talks precision, patience, and discipline
of thought. Work through each item
pragmatically and with a solution in mind.
Remember, everything is
solvable, and if you can’t see a solution, it only means you haven’t worked it
out yet.
You
are Relentless
When
you’re not sure if you’re following the right path, when you’ve been knocked
down a few too many times, it’s completely fine to get discouraged, hell, even
defeated. What’s not okay is to stop.
Because
you can always lean on relentlessness.
When you have nothing else, you have relentlessness. When you have
nothing else, you have relentlessness.
Rather
than worrying about whether you should keep going or turn back, press in
relentlessly. Relentlessness has one
direction, and that’s forward. It only
has one option, and that’s to keep the momentum going.
There
is into giving up. There is no
quitting. There is no changing of plans.
No
Excuses
Take
a long, hard look at your life. Be
honest with yourself, identify the behaviors that are holding you back. You
need to use every waking hour of your life to further your cause, no
excuses. You’re not any different or any
worse off than anyone else. You’re not a
fucking special case who needs different rules than everyone else.
You
need to make a choice, right now. You’re
never going to change your life until you get rid of those things. No more
excuses.
Two
Steps to Freedom
If
you’re truly ready to change your life, to take hold of that freedom you’ve
been missing, there are two things you need to do.
1.
Stop
doing what you’re currently doing.
Simple
right? Look at the things that are
sourcing your problems, the habits that have put you in the situation you are
in.
2.
Start
taking the actions to propel you forward.
Again,
pretty straightforward, right? Changing
your life isn’t just about NOT doing certain things. You’ve also got to put in the work and build
the positive habits that will pull you in the right direction.
DON”T MISS THESE!!!
Some key principles to rally your book
marketing around
How to write powerful, effective book
advertising copy that sells tons of books
So what is needed to be a champion book
marketer?
The Book Marketing Strategies Of
Best-Sellers
How authors can sell more books
No. 1 Book Publicity Resource: 2019 Toolkit
For Authors -- FREE
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