Every author and book needs publicity to sell a book or build a brand. So
what elements are needed for one to be promotable?
Let’s start with these 21 areas:
1.
You hire a publicist or do it yourself. Or
both.
2.
Have something to say that is newsy, unique, interesting,
or relevant.
3.
Inform, inspire, enlighten or entertain with
your words.
4.
You will need to understand which media outlets
to contact.
5.
You will need to know how to contact them (by
which means).
6.
You will need to know when to reach them and
have accurate contact information.
7.
You will have to know which individuals at each
media outlet to contact.
8.
You will need a press kit or at least a strong
press release.
9.
You will need a quality Web site.
10.
You will need to be attractive to the media.
11.
You will need to have a book and or credentials
that appear to be better than others they are contacted by.
12.
You will have to sound and look professional
and be coached on media interviewing.
13.
You will need to be persistent and
thick-skinned.
14.
Someone knows you or knows someone you know who
will put in a good word.
15.
Pray and get lucky.
16.
You need to know what a specific media outlet
likes to cover and to present them with something relevant to their demographic
of followers.
17.
Display flexibility in scheduling your
appearance or in how they want to use you.
18.
You will need to know the timeline or lead time
needed for contacting certain media.
19.
You will need to offer exclusives but not to
two competing media outlets at the same time.
20.
You will have to be good at following up
aggressively but not to the point you become a stalker or harasser.
21.
You must have an opportunistic, confident, and
courageous mindset.
How Authors Should
Build A Platform
https://bookmarketingbuzzblog.blogspot.com/2020/10/how-authors-should-build-platform.html
How Authors Can
Supersize Their Efforts – And Results!
https://bookmarketingbuzzblog.blogspot.com/2020/10/how-authors-should-live-by-10x-rule.html
Why Every Author
Needs A Cheerleader Or Coach!
https://bookmarketingbuzzblog.blogspot.com/2020/10/why-every-author-needs-cheerleader-or.html
21 Guaranteed Ways
To Market A Book
https://bookmarketingbuzzblog.blogspot.com/2020/10/21-guaranteed-ways-for-successfull-book.html
Why Do Authors Commit
Publishing Suicide?
https://bookmarketingbuzzblog.blogspot.com/2020/10/why-do-authors-commit-publishing-suicide.html
10 Things Authors Need For Successful DIY Book Publicity
https://bookmarketingbuzzblog.blogspot.com/2020/10/10-things-authors-need-for-do- it.html
Do
Authors Take Responsibility For Book Sales?
https://bookmarketingbuzzblog.blogspot.com/2020/09/do-authors-take-responsibility-for-book.html
Here’s How We Protect
Free Speech On Social Media
https://bookmarketingbuzzblog.blogspot.com/2020/09/heres-how-we-protect-free-speech-on.html
Is Today A New Year
For Authors?
https://bookmarketingbuzzblog.blogspot.com/2020/09/is-today-new-year-for-authors.html
How Do You Land A
Book Publishing Deal?
https://bookmarketingbuzzblog.blogspot.com/2020/10/how-do-you-land-book-publishing-deal.html
Brian Feinblum, the
founder of BookMarketingBuzzBlog, can be reached at brianfeinblum@gmail.com. His
insightful views, provocative opinions, and interesting ideas expressed in
this terrific blog are the product of his genius. You can – and should --
follow him on Twitter @theprexpert. He feels much more important when
discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog
©2020. Born and raised in Brooklyn, he now resides in Westchester with his
wife, two kids, and Ferris, a black lab rescue dog. His writings are often
featured in The Writer and IBPA’s The Independent.
This was named one of the best book marketing blogs by BookBaby
http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and
recognized by Feedspot in 2018 as one of the top book marketing blogs.
Also named by WinningWriters.com as a "best resource.” He recently
hosted a panel on book publicity for Book Expo.
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.