Saturday, October 31, 2020

How Authors Should Build A Platform


Writers must be tired of hearing they need a platform.  Literary agents and publishers are quick to tell promising authors that it is not enough to pen a quality book, on a timely and interesting topic, that appeals to a large pool of people. Writers need to understand that they have to clearly show how they plan to sell a book, which will come mainly by relying on their brand or platform. They must exhibit a commitment to dedicate time, money, and energy into securing book sales.

Authors fully know they need to have higher visibility, a bigger network of connections, and third-party validation in the form of testimonials and a media resume. So how do they go about getting or building a platform?

Here is a starting point: 

·         Establish an identity or persona for yourself – a tagline is needed

·         Be known in certain circles

·         Start locally, expand regionally and nationally

·         Write a blog, have a newsletter, tweet, and post articles on article-sharing sites

·         Network with influencers – online and off

·         Gain access to mailing lists

·         Always promote yourself to the news media

·         Post videos on video-sharing sites

·         Get testimonials even if you have to pay or trade for them

·         Be active in other groups and take a leadership position

·         Have your own podcast  -- and broadcast regularly on a You Tube channel

·         Develop your market niche

Areas to explore include: 

·         Speaking: from libraries, bookstores and schools to non-profits, churches, businesses.

·         Media: get interviewed by radio/tv/newspapers/magazines/newsletters/major websites.

·         Social media coverage: have other blog about you, interview you on their podcast, retweet your post, write about you or your book on Facebook.

·         Your own blog posts: consistent, frequent, quality content that you post and share.

·         Your own podcasts: interview others who will share your content or speak on relevant topics and post it on your own social media and elsewhere.

·         Your own posts on Twitter, Facebook, Instagram, etc:  Post daily and network on these sites – increase your connections by the thousands

Building a platform means you are building a living resume, associating with people who can help amplify your message and brand and position you for greater book sales. It takes some skill, some strategy, and a lot of effort – but it is worth it. It is required if you want to succeed as a writer. Get going!

Learn, Grow, Succeed!!

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Brian Feinblum, the founder of BookMarketingBuzzBlog, can be reached at  His insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are the product of his genius. You can – and should -- follow him on Twitter @theprexpert. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2020. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This was named one of the best book marketing blogs by BookBaby and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by as a "best resource.” He recently hosted a panel on book publicity for Book Expo.

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