Writers must be tired of hearing they need a platform. Literary agents and publishers are quick to tell promising authors that it is not enough to pen a quality book, on a timely and interesting topic, that appeals to a large pool of people. Writers need to understand that they have to clearly show how they plan to sell a book, which will come mainly by relying on their brand or platform. They must exhibit a commitment to dedicate time, money, and energy into securing book sales.
Authors fully know they need to have higher visibility, a bigger network of connections, and third-party validation in the form of testimonials and a media resume. So how do they go about getting or building a platform?
Here is a starting point:
· Establish an identity or persona for yourself – a tagline is needed
· Be known in certain circles
· Start locally, expand regionally and nationally
· Write a blog, have a newsletter, tweet, and post articles on article-sharing sites
· Network with influencers – online and off
· Gain access to mailing lists
· Always promote yourself to the news media
· Post videos on video-sharing sites
· Get testimonials even if you have to pay or trade for them
· Be active in other groups and take a leadership position
· Have your own podcast -- and broadcast regularly on a You Tube channel
· Develop your market niche
Areas to explore include:
· Speaking: from libraries, bookstores and schools to non-profits, churches, businesses.
· Media: get interviewed by radio/tv/newspapers/magazines/newsletters/major websites.
· Social media coverage: have other blog about you, interview you on their podcast, retweet your post, write about you or your book on Facebook.
· Your own blog posts: consistent, frequent, quality content that you post and share.
· Your own podcasts: interview others who will share your content or speak on relevant topics and post it on your own social media and elsewhere.
· Your own posts on Twitter, Facebook, Instagram, etc: Post daily and network on these sites – increase your connections by the thousands
Building a platform means you are building a living resume, associating with people who can help amplify your message and brand and position you for greater book sales. It takes some skill, some strategy, and a lot of effort – but it is worth it. It is required if you want to succeed as a writer. Get going!
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Brian Feinblum, the founder of BookMarketingBuzzBlog, can be reached at firstname.lastname@example.org. His insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are the product of his genius. You can – and should -- follow him on Twitter @theprexpert. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2020. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent. This was named one of the best book marketing blogs by BookBaby
http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo.