Are authors failing to achieve their goals, realize their dreams, and become successful simply because they fail to reach beyond the realm of what most people will try to do?
According to author Grant Cardone, famous for best-selling The 10X Rule, people would be far more successful if they supersized what they did – radically increasing their number of generated emails, ideas, connections, and activities – so that they can break through whatever seems to hold others back.
He says: “There is nothing ordinary about The 10X Rule. It is simply what it says it is: 10 times the thoughts and 10 times the actions of other people. The 10X Rule is about a pure domination mentality. You never do what others do. You must be willing to do what they won’t do – and even take actions that you might deem unreasonable.”
That is it. There is his formula for victory. Simple, yes, but can it be done?
Authors, like others trying to launch a career, build a brand, or grow a business, fail to work longer, try harder, and do more than the competition. In his book he outlines several key areas that people fall short in.
“The following is the basic series of mistakes people make when setting out to achieve goals:
- Misstargeting by setting objectives that are too low and don’t allow for enough correct motivation.
- Severely underestimating what it will take in terms of actions, resources, money, and energy to accomplish the target.
- Spending too much time competing and not enough time dominating their sector.
4. Underestimating the amount of adversity they will need to overcome in order to actually attain their desired goal.”
So what would a 10X approach for the book world look like?
· Authors would publish more books.
· They would invest more into promoting them.
· They would write book, on under-covered subjects.
· They would market in unconventional ways.
· They would work harder, smarter, longer – and not make excuses.
Sounds good to you, right? So how could this actually get done?
Authors will have to:
· Spend more time executing and less time planning.
· Get help and hire pros to expand and grow.
· Overcome fear and venture into what makes them uncomfortable.
· Build on what works – faster, bigger, more.
· Attack, create opportunities, follow-up aggressively.
· Stop thinking of book sales or media opportunities as being limited to only some authors.
· Believe they can make good things happen – assume control.
· See themselves as taking action and as not being acted upon.
He rails against “average thoughts and actions.” He says: “Don’t think average, think massive.” In fact, he goes so far as to say: “Average never yields anything more than average and usually much less. Average thinking and actions will only guarantee you misery, uncertainty, and failure. Rid yourself of everything that is average, including the advice you get and friends you keep.”
He wants us to believe bigger, set higher goals, and to do more than we ever thought ourselves capable of doing.
“The more action you take, the better your chances are of getting a break,” he writes. “Disciplined, consistent, and persistent actions are more of a determining factor in the creation of success than any other combination of things. Understanding how to calculate and then take the right amount of action is more important than your concept, idea, invention, or business plan.”
You need to act persistently, consistently, and immediately. Do what others can’t or refuse to do. Take any action and do it to a level others would never take it to. Size up the competition and their approaches – and then beat them at their own game by playing under a different set of rules.
I liked what he said on time management:
“You have to decide how you are going to use your time. You must command, control, and squeeze every second out of it in order to increase your footprint and dominate the marketplace. Get everyone necessary--your family, colleagues, associates, employees--to recognize and agree upon which properties are most important. If you don’t do this, you will have people with different agendas pulling you in all sorts of directions. My schedule works for me because everyone in my life--from my wife to the people who work with me--knows what is most important to me and understands how I value time. This allows us to handle everything else that comes our way.”
This book, like all other motivational/self-help/get-rich books, offers enough inspiration to go out there and do more, be better, think smarter, and overcome self-appointed boundaries. But it of course, makes you wonder, literally, if you can increase your efforts by tenfold. It doesn’t matter. Try to increase by 10, 50, 100% or more. Then you will be on your way to achieving success as an author – so go for it!
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Brian Feinblum, the founder of BookMarketingBuzzBlog, can be reached at firstname.lastname@example.org. His insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are the product of his genius. You can – and should -- follow him on Twitter @theprexpert. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2020. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s The Independent. This was named one of the best book marketing blogs by BookBaby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo.