Thursday, October 13, 2022

What To Say To Sell Books


What do you say to people to get them to buy your book?

Your initial statement to people about your book is not supposed to generate a sale on the spot. Instead, what you say should have the goal of enticing the recipient to ask questions and to want to know more. The knockout punch will come, but it is unlikely to come in the first few sentences out of your mouth.

The real question is: What do people want or need to hear?

The presentation of a book is not just based on the unique offerings of said book; it is based more on the potential reader’s needs, wants, desires, experiences, and perceptions. Basically, what are they able to absorb in what you say, and how will your message penetrate their working sense of preferences, biases, and state of mind? 

So, your book does not stand alone. Nor does its customer. 

You have to take what you offer and say it in a way that another will embrace. Your offer’s value depends on whether another values it. You may think your book is the best thriller, but another may not be convinced based on what you say. Or another may accept your statements but not care. They are in the mood for a romance comedy and not a thriller, no matter how great it is. 

People can be swayed by your personality and passion — as well as who you are, your life, and your book’s accomplishments. 

Third-party validation persuades, so mention:

* Awards that you won

* Media coverage garnered

* Great book reviews earned

* Awesome endorsements received 

Your book’s description should comment on:

* Plot/theme or subject

* Style of writing

* Unique characters or resources shared

* What makes it unique, different, or better than most in its genre 

Who you are matters. Tell us:

* Your background that relates to your book

* Your unique personal experiences or professional accomplishments

* What else you have published

* Where you grew up/live now

* Of odd hobbies and passions 

Selling your book based on a low price or format (audio, trade paper, hardcover, e-book), are relevant, but secondary. People have to like what they hear of the book or you first before anything else comes into play. 

Please Contact Me For Book PR Help

Brian Feinblum, the founder of this award-winning blog, can be reached at He is available to help authors promote their story, sell their book, and grow their brand. He has over 30 years of experience in successfully helping thousands of authors in all genres.


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About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2022. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This blog, with over 4,000 posts over the past decade, was named one of the best book marketing blogs by BookBaby and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by as a "best resource.” For the past three decades, including 21 as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Susan RoAne, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, IBPA, Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult:



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