Sunday, October 9, 2022

Overcome Your Book Marketing Biases


You are biased. That is my unbiased opinion. Actually, it is just a fact. To be human, is to be biased. As an author, you have a bias about book marketing. 

Many authors will not invest in their marketing. Why? They have one or more of these biases: 

Fear of failure.

But if you don’t try, you guarantee failure. 

Fear of success.

Worry about success when you get there. 

Lack of vision.

You are not aware of what is possible, and for what you do see, you reject. 

Believe only certain books can sell.

You don’t notice the titles that succeed other than a handful of super-popular ones and those written by famous people, but plenty of books sell 25,000 copies or more — and open doors for authors. 

Unaware of what actually could work. 

You are more in tune with what does not work. You fall short. You witness a few failed books. Other authors that complain add to your impression that few things work for few people.  

Don’t believe in yourself.

A lack of confidence can undermine your efforts. But once you experience some success, you can build on it and feel less insecure. 

Don’t trust others.

By not choosing in those who could help you protect against loss — or gain. 

Have a belief in your work that is not supported by your marketing approach.

You have a skewed over expectation for your book, thinking it is so great that it will succeed without you doing much to spread the word. 

ROI: It is not worth the money, time, and mindshare to market.

It is worth it if you do it right and succeed. 

Emotional: It is too frustrating to market.

It can also give you an emotional high when things go right. 

Overcome your marketing biases and embrace these truisms:

You have to make an effort to market your book. So what will you do? Plan and execute. 

You will need help. Who will you ask, beg, trade with, borrow from, or pay to assist you? Find the people who can elevate you. 

Ignore the naysayers, be prepared to work hard and take risks, and believe in your book.  

Above all, check your limiting marketing biases. They simply do not help you.


 Please Contact Me For Book PR Help

Brian Feinblum, the founder of this award-winning blog, can be reached at He is available to help authors promote their story, sell their book, and grow their brand. He has over 30 years of experience in successfully helping thousands of authors in all genres.


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About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2022. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This blog, with over 4,000 posts over the past decade, was named one of the best book marketing blogs by BookBaby and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by as a "best resource.” For the past three decades, including 21 as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Susan RoAne, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, IBPA, Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult:



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