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Tuesday, July 7, 2020

Market Your Book Like Ferris, A Rescue Doggy




I adopted a black labrador retriever a little over a month ago. He is more than my quarantine dog. He is a companion and a true family member that I hope to be with for a long time. He also reminds me that perhaps old authors can learn new book marketing tricks.

We named him Ferris after the movie character, Ferris Bueller. He was claimed off the streets as a stray from Lucky Lab Rescue down in Oklahoma. They don’t have any history on him and his foster mom of a month said he is a sweety. We saw a photo online and a ten-second video clip. We basically adopted him knowing nothing, not even getting to meet him until he was ours. I couldn’t be happier.

He seems trained, disciplined, loving, healthy, smart, and playful. I can’t stop gushing about the four-pawed fella. He is a gentle creature with a terrific disposition. Ok, enough gushing over this beautiful dog. Here are book marketing lessons Ferris has taught me:

1. Never give up on your baby. 
Ferris was counted out, left on the streets to fend for himself. Put into the system, he could have remained in a cage, not adopted, or worse, he could have been euthanized. But he persevered, got lucky, and now has a fresh start with us. You, too, may have been left behind or felt abandoned, by society or by your own doing. Don't give up. Give yourself a second chance.

2. Get to know your strengths. 
Ferris couldn't tell us what he could do -- he had to show us. We had to be patient to see how he acts in certain situations and environments. You too must figure out what you are capable of and good at doing to help your book marketing along.

3. Use your assets well.
Ferris is a good-looking, sleek-looking athletic dog, so he enjoys lots of compliments and gets so many walks with us. You, too, have natural skills and strengths -- or resources -- to help your cause. cash in on whatever you are good at and apply it to your book marketing.

4. Work hard but play hard, too.
Ferris teaches me about play time and the rewards that come from hard work. Ok, he doesn't work hard, though he is dedicated to making me happy, and in return, I offer playtime with him. You, too, should balance your time for working hard -- and then letting yourself feel entitled to play, roll-over, or take a nap at 2 pm.

5. Pace yourself.
He can walk for miles, even in the summer's high-noon heat. But he knows to rest in between these walks, and pants enough to keep up with the elements. You, too, can pace your efforts.

6. Be goal-oriented. 
Ferris has simple needs, but he keeps his eye on the prize -- belly rubs, snacks, couch time, chipmunk chasing, and chin scratches. You must be focused on your goals and keep an eye on the prize.

One dog is the same as another and yet they are each unique with their own habits and ways
and breed traits. Many authors are the same as each other, each confronting the book marketing puzzle with their own unique habits, ideas, and assets. You can rescue your book marketing effort, just as we salvaged Ferris. I couldn't be happier. 

You will thrive -- just give your self a second chance. And earn a bone!


PLEASE CONSULT THESE TIMELY RESOURCES

How Should Authors Promote Books During A Plague?


10 Tips For Pitching Books To The Media Now


Here’s My Graduation Address to the Class of 2020 on A Writing Career

Are You Really Ready To Write, Publish & Market Your book?

Powerful 2020 Book Marketing Toolkit -- FREE

How Do Authors Promote Books When The Media Is Corona Centric?

The Bestseller Code For Book Marketers & Authors

32 Book Deal, Discount & Promotion Sites For You

Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2020. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo 

Monday, July 6, 2020

Simplifying Book Marketing So Anyone Can Do It


15-Step Book Marketing Strategy - Lisa Larter

Book marketing needs to be done, to support an author’s brand, generate book sales and spread a message. Authors know this well, but so many try to avoid it. Maybe they just need to see the act of book marketing in a different light.

Start by breaking it down into specific, smaller elements. Focus on one thing and explore how you can do it well. Don’t get overwhelmed by everything that you need to do. Just zero in on one thing.

For instance, if we’re talking about advertising, develop a checklist of specific needs, questions,  resources, and timelines needed to execute a successful ad campaign.

You might want to research:
·         Where to advertise
·         Cost of advertising
·         When to advertise
·         Examples of successful ad campaigns
·         How to construct an advertisement with great content/images/headline

Or, maybe you want to explore speaking engagements. Again, develop your checklist to figure out what you need to know, decide, or do.

You will want to research:
·         Where to speak (which cities/locations).
·         If one is paid or given an opportunity to sell books.
·         A timeline of when to speak.
·         Identify content for your speech.
·         Researching a contact sit for specific venues, such as bookstores, libraries, schools, organizations, businesses, churches, or other groups.
·         What you’d speak about.
·         Researching a contact for specific stores, libraries, schools, organizations, businesses, or churches to solicit speaking engagements.

By separating each large task, such as speaking, advertising, social media, bills, sales, networking, news media, blogging, etc., you help yourself focus better. By then listing smaller, specific tips for each large task you start to go from a concept to actualizing a reality.

Some of us really have ADHD or OCD or procrastinate all of the time. But even without an official diagnosis of something that debilitates us, we all seem to suffer from being poor planners who get fearful of the unknown, delay things to the point it sabotages us, and who hate making decisions. Something cripples us and then nags us. If we just get going in some direction, and then build on what we are doing, we will be fine.

So what stops us from taking hold of our book marketing fate?

·         We lack knowledge
·         We feel insecure
·         We lack time or money
·         We doubt our success potential
·         We fear rejection
·         We don’t have a good role model
·         We don’t enjoy it and want to just write, write, write

I know we can’t all be good at doing everything, nor can we all be good at marketing a book. But we can each do better, and try a little harder, and act a little smarter than what we’ve done so far. Give it a shot. You haven’t a thing to lose – and so much to gain.


PLEASE CONSULT THESE TIMELY RESOURCE

How Should Authors Promote Books During A Plague?


10 Tips For Pitching Books To The Media Now

The Right Social Media Strategy For Authors

Here’s My Graduation Address to the Class of 2020 on A Writing Career

Are You Really Ready To Write, Publish & Market Your book?

Powerful 2020 Book Marketing Toolkit -- FREE

How Do Authors Promote Books When The Media Is Corona Centric?

The Bestseller Code For Book Marketers & Authors

Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2020. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo 

Wednesday, July 1, 2020

How Do Authors Really Get Discovered?

In Danger of Being Discovered - The Portsmouth music documentary.

So many writers live a dream, a dream unfulfilled. 

They believe they have written great books but get frustrated when no one buys their book. Others feel disappointed that a publisher has not agreed to publish their gem or that they can’t convince a literary agent to represent them. Millions of writers are angry, confused, frustrated, disappointed, and undiscovered. 

So how do they make it big and break through the clutter?

It takes one part talent, two parts luck, and three parts marketing.

As you can see, talent is the least of it. The formula for success comes down to who you know, what you are willing to do to help yourself, and random luck.

But what can you control – or take advantage of – that will position you for a lucky break?

First, don’t expect the world to discover you. No, you need to push out your brand and make your voice heard. You can do it for free with social media. You can also be active in securing speaking appearances, getting media exposure, paying for advertising, and networking to secure more sales.

Second, you can seek out testimonials from qualified, recognizable, authoritative figures, which will impress others.

Third, you can craft a creative, interactive, nicely-designed, robust web site.

Fourth, you can learn to become a dynamic speaker.

Fifth, you can buy or trade for access to big-name support. You can buy testimonials or contributions to your book, such as a foreword. You can also attend or participate in events put on by key organizations that may help advance your brand or book.

Nothing comes easy.

Time.
Money.
Effort.
Access.

Invest in what you want to get and in whom you want to become. If your book is really THAT good, it will get discovered – provided you actually give it a big push. No push, no breakthrough. It’s simple math.

Most authors operate under myths, misperceptions, fears, lack of information, jealousies, or lack of effort and worries. But the excuses need to stop. The world is not rigged to defeat you but it will challenge you and force you to jump through hoops in order to earn your fame.

Of course, that said, plenty of great writers have failed to get published or fell way short of fame once they were published. Afterall, there is a lot of competition out there. Only a certain small percentage of all writers really enjoy successful writing careers.

Authors need champions. They need cheerleaders too. They need real support – psychologically and financially – to break through. But they need advocates or sponsors, people who will not only root them on or help pay for things like marketing, but who have connections to open doors for others.

Publishing is different – and yet similar to – Broadway, Hollywood, or professional sports. Only a few thousand lucky and talented and connected and persistent performers get to the winner’s circle each year. There’s definitely a formula for failure, but the road to success is littered with many challenges and obstacles. Authors will need a tough resolve, an optimistic heart, and a can-do attitude to break through.

Are you a great optimist, networker, marketer, and social media user? Are you a lucky cat? Do you have help?

Are you a great writer? Prove it.


PLEASE CONSULT THESE TIMELY RESOURCE

How Should Authors Promote Books During A Plague?


10 Tips For Pitching Books To The Media Now

The Right Social Media Strategy For Authors

Here’s My Graduation Address to the Class of 2020 on A Writing Career

Are You Really Ready To Write, Publish & Market Your book?

Powerful 2020 Book Marketing Toolkit -- FREE

How Do Authors Promote Books When The Media Is Corona Centric?

The Bestseller Code For Book Marketers & Authors


Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2020. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo 

Monday, June 29, 2020

Interview With YA Time Travel Author JB Yanni


New Series Explores: Would You Change Events From The Past If You 
Could Time Travel?



   

Novelist JB Yanni takes us on a journey with a pair of captivating books (Time Benders series) that challenge us to confront the moral and practical implications of time travel. These heartwarming books pack a punch of history, faith, and science that explore the “what-ifs” of life’s most significant moments.

“The three underlying messages of the Time Benders series are the closeness of family and how that makes the individuals stronger; the importance of faith in our lives; and that young people are empowered to accomplish great things,” says Yanni. “The books convey this through the characters, the events of their lives, and lessons learned from their time travel. The books have appeal for girls and boys and adults by being set in the 1970’s, having elements of history, math, and science, and are both reliable and believable.”

Whereas the books begins in 1974, the time travel takes us on trips to Dallas in the 1960’s and visits Las Vegas in the 1950’s. Both books help give us a perspective not only on those times but on all of time.

Kirkus Reviews on Time Benders: The Machine:
“A breezy, straightforward approach to time travel featuring unforgettable characters.”

Kirkus Reviews on Time Benders: And The Two Promises, Book II:
“Appealing siblings fortify a time-bending tale that offers plenty of drama.”

Yanni, who is a client of the public relations firm that I work for, is interviewed below:

1.       What inspired you to pen a series of books that involve faith, science, and family? I was inspired to write the Time Benders series by my belief in the importance of family to build strong individuals, and as the best support system; my faith in the Lord as a guiding light in my life through good and bad; and my desire to provide fiction that is relatable and realistic while being adventurous for young people through characters that can be seen as friends, people they grew up with and knew, or maybe even themselves as a teen, and a nostalgic but fun tale for adults.

2.       The time Benders series zeroes in on some challenging questions, such as: If one has the ability to time travel, should they? So, should they? I think we all wonder at some point in our lives, if we had the ability to go back and change something, would we or should we.  Especially as we get older, we look back on some of our actions or words and wish we could take them back or change them. I think that’s a normal part of life.  The question of whether we should do it, if we could, gets addressed in Time Benders and the Machine, through the many discussions between the characters as they contemplate their time travel.  I think, when you read how the Fitzgerald kids handled it, and what they learned, you realize maybe you shouldn’t. The consequences are sometimes more drastic than you plan.

3.       You also raise a concern over the consequences or rewards of seeking to redefine the present by changing the past. Is it a good idea to tinker with trying to stop or remove even awful events from our history? There is a paradox in the scientific studies of time travel known as the Hitler Murder Paradox.  It basically says that changing something major, like killing Hitler before he came to power, although intended to prevent some great evil, has a ripple effect that might be much worse than the original event.  The risk is pretty great that if you change something major, you will cause an even greater catastrophe.  You can read all about this paradox and several others on www.jbyanni.com by clicking on the link for Time Travel.

4.       How did you research the science behind the time travel theories out there? Anyone who knows me well will know that science isn’t really in my wheelhouse.  It was, in fact, my least favorite subject in school and the challenge to writing the Time Benders series.  I, like one of the characters, know how to do research, however, so I read, and googled and thankfully, one of my kids knows way more physics than I do. He was a great resource, but also a great critic, as he hates movies that take leaps with physics, and he kept me on track to make the science seem as realistic as possible. And, now I know a whole lot more about physics and the space-time continuum than I did two years ago.

5.       Why is our literature filled with time travel themes? Its fascinating isn’t it? Time travel seems like one of the last great unknowns, and so I think the literature goes there to consider this last big question.  The time travel fiction really picked up steam in the eighteen hundred’s, which was also a time of great technological advancement and when we humans contemplated travel by air, and space for the first time in a real sense, so of course the contemporary literature would pick up steam then as well.  As we’ve advanced our understanding of space, from Einstein onward, the literature I think has kept pace, and become less fantastical and more realistic.  A certain aspect of literature always keeps pace with what’s important in its contemporary culture.

6.       What trends do you see for science fiction literature? The young adult trend seems to me to be more geared toward fantasy, and dystopian worlds and magicians than time travel or even space travel right now. There has been an increase in adult fiction with time travel elements in the last year or two, especially from the independent authors.   And there have been some television shows, like Timeless that have sparked some renewed interest in time travel.  I for one hope that pushes the trend forward so there’s more material soon. I really like to see what other authors come up with for solving the paradoxes.

7.       Why are YA books, like yours, so important for the newest generation to read? I struggled as a parent to find reading material for my kids that was age appropriate and interesting to appeal to them, but something I was comfortable with them reading. That’s one reason I wrote Time Benders. I also think a wider variety of material is always better for kids to find a subject and storyline that interests them enough to sit and read.  Plus, with the setting in the 70’s, the Time Benders series gives kids today a look at a real world they would otherwise never experience.   

8.       How can we get more women to write science fiction – and to appeal to the needs and desires of today’s reader? I come from a family full of educators, so I have always understood the value of education.  I think to get more women involved in writing science fiction it has to start with the availability of interesting material to read, like the Time Benders series of books, and being exposed to subject matter at an early age so the interest gets sparked.  I read a lot when I was a kid, so I would say, supporting and encouraging young people to read as much different kinds of material as possible would help men and women be better writers and try different genres. 

PLEASE CONSULT THESE TIMELY RESOURCE

How Should Authors Promote Books During A Plague?


10 Tips For Pitching Books To The Media Now

The Right Social Media Strategy For Authors

Here’s My Graduation Address to the Class of 2020 on A Writing Career

Are You Really Ready To Write, Publish & Market Your book?

Powerful 2020 Book Marketing Toolkit -- FREE

How Do Authors Promote Books When The Media Is Corona Centric?

The Bestseller Code For Book Marketers & Authors

Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2020. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo