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Thursday, April 9, 2020

Interview with TV’s Inside Edition Correspondent & Author Megan Alexander


Megan, what inspired you to pen a children’s book, One More Hug?
My son, while waiting for the school bus, had anxiety as the doors opened. He kept running back to me for “one more hug” and this went on for a year. I realized how important it was to meet his basic request. This became our little saying “there’s always time for one more hug!”

What is your book’s message?
Children are asking for more than a hug with this request. They are asking for love, attention and reassurance. The book’s message is to make time for these sweet moments, and cherish them. It is especially for little boys.

You also co-wrote a song for the book. How does the song bring the power of your book to the fore?
It is one more extension of the book. I wrote the song with country singer Lucas Hoge and songwriter Michael Hunter Ochs. I hope the song touches hearts the way the book does. And it was neat to write and record it. My son’s voice is heard on the end. We also did a music video to illustrate the message. It’s on you tube. The song is officially called “One More”. You can get it on iTunes !

As a king-time correspondent to the top-rated national syndication news magazine TV show, Inside Edition, do you work hours that don’t always allow you to give your children all of the hugs that you want to share?
 Sure, every once in awhile. It’s part of the job. When news breaks, the job demands I respond. But I’m not unusual. I think every working parent can relate. We are all doing the dance.

Your book shows young boys it is okay to have fears and needs, even as they get older, and that it is okay to share those feelings with the people who love them. Why is it so hard for young children to develop inner confidence?
I actually don’t think it’s necessarily hard for kids to develop inner confidence. I think the book is about reassurance and being there to offer it in those moments.  I do think society tends to send the message that young boys should “wipe their tears” and “toughen up”
Too soon. Our boys can do both - be tough and be sensitive.

Megan, you were raised in Seattle, but you split your time now between Nashville and New York City, raising your two young sons with your husband. How challenging is it to be a parent today?
Technology sure complicates things. But I try to return to the basics. That’s what this book is illustrating. Maybe it’s as simple as offering “one more hug”.

Have you read your book to your boys? What  was their review?
Of course! They loved it. They live it. :). They are proud of it and love saying “Mama wrote this book about me!” They also enjoy hearing the song and singing along.

Do you have any advice for others looking to write a children’s book?
Write what you know, and keep it simple. :)

PLEASE CONSULT THESE TIMELY RESOURCES

How Do Authors Promote Books When The Media Is Corona Centric?

Advice to Authors From A Book Promoter of 30 Years

How Are Authors Selling Books Through A Pandemic?

A Book Marketing Pandemic Playbook

What Types of Books Can Get Media Coverage Now?

The Bestseller Code For Book Marketers & Authors

What Should You Do to Market Your Book?




Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2020. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.

Interview With USA Today Best-Selling Author Jeannie Moon

                                   All of Me (Compass Cove Book 3) by [Moon, Jeannie]

All of Me



1. What really inspired you to write your book, to force you from taking an idea or experience and conveying it into a book? All of Me is the third book in the Compass Cove series, and while each book is connected, the protagonists in this book had a serious story to tell.  I'm always driven by what my characters have to say and doing justice to their journeys.

2. What is it about and whom do you believe is your targeted reader?
 This book is a quest of sorts.  My two main characters are searching for belonging, but my heroine is also searching for herself. She's escaped an abusive relationship, one that robbed her of her courage and her self-worth, so she returns to her small hometown to rebuild her life and find the lost pieces.

3. What do you hope will be the everlasting thoughts for readers who finish your book? What should remain with them long after putting it down? All of Me, at its core, is a story of hope and connection. I want readers to feel those emotions and to understand that by pushing through the darkness, you can find the light. That we all have people who will walk through that darkness and stay with us while we find our way. 

4. What advice or words of wisdom do you have for fellow writers? This sounds cliched, but it's true: tell the story that makes your heart race. Tell the story that makes you cry. Don't chase trends, and don't buy into group think. Tell your story. Keep it simple and dig deep with the emotions. 

5. What trends in the book world do you see and where do you think the book publishing industry is heading? The trend of "more is better" seems to be fading a bit, especially in the romance world where authors were burning themselves out with unrealistic publishing schedules.  I believe, in both traditional and indie publishing, we will start to see fewer releases. No one is going to notice, as  there will still be lots of new books, but the pace was unsustainable for most, (not all) and quality suffered. Readers deserve our best work, and that doesn't generally happen at a breakneck pace.

6. What great challenges did you have in writing your book? Domestic abuse is a hard subject. The challenge is making it part of the character, not a plot device. Above all else, I had to understand the nuanced behavior we see in survivors. I had to do a deep dive into Lilly's heart and soul, and I had to stay a while to examine her trauma and how it became embedded. Her experience was not just what happened, but how it became part of her.  Survivors deserve nothing less than my respect and attention, and I took this to heart. 

7. If people can only buy one book this month, why should it be yours? Because even though it's a serious subject, the small town I've built, Compass Cove, is all about love, family and finding a place to call home. Readers will feel deeply, but in the end, they will emerge with a feeling of hope.  They too will feel the power of finding true north. 

8. Why do you feel women over 40 are misrepresented in fiction? While my main characters in All of Me are both under 40, I do have several characters over 40 who are series regulars. I resent women being shown as clueless, tech illiterate, sexless and unattractive. It gets worse over 50, and over 60...forget it. You are firmly in grandma status. It's upsetting because the truth is women are just getting started at midlife. We have a lot to offer and our life experience gives us tremendous personal power. 

9. Are men under- or mis-represented as well? Sometimes, but the older man has long been a sexy icon in literature, film and television. That's not to say we don't have some bumbling older male characters, but if fiction were our road map, older women have nothing to look forward to except their knitting circles and book clubs. 

For more information, please consult: https://jeanniemoon.com/mediakit/


PLEASE CONSULT THESE TIMELY RESOURCES


How Do Authors Promote Books When The Media Is Corona Centric?



Advice to Authors From A Book Promoter of 30 Years



How Are Authors Selling Books Through A Pandemic?



A Book Marketing Pandemic Playbook



What Types of Books Can Get Media Coverage Now?



The Bestseller Code For Book Marketers & Authors



What Should You Do to Market Your Book?




Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2020. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.



Wednesday, April 8, 2020

Do Authors Need To Pay Bribes To Succeed?


              Image result for bribe images


There are many tolls an author may have to pay these days. Just take a look:


  • They could self-publish and pay for it.
  • They can hire a book marketer.
  • They can pay for advertising
  • They can get book reviews or some media coverage in a pay-for-play manner.
  • They can pay people to buy their books and hit a best-seller list.

Heck, they can pay someone to write their book for them! There is no end to what one can pay for. Welcome to America!

But what about bribing people to succeed?

Well, let’s call it an ethical bribe. Not suggesting anything illegal or even immoral here. Come explore with me.

What you want is to create partnerships. You must give others an incentive to help you. You can pay them a commission for a sale or a lead. You can do favors for those who help you. Forget about barriers. Look around for people or groups that you can partner with. Everyone can be in a relationship with you. You can even work with competitors, sworn enemies, or people who don’t even like your book. All you need to do is find a common-ground incentive to inspire one to help you.

Of  course, some will help you with no expectation of anything in return. They like you or consider you a friend or they believe in your book or message. But many people in key positions will not be so altruistic or even have you on their radar unless you can show you bring value to them.

You can beg, barter, or buy anything to help your cause.

Will you give something in a way to get something in return/?

Here are a few common practices:

  • Give out books and hope people post positive reviews or click on your site so they could be sold something else.
  • Make a trade -- give free seminars or consultations and hope to get others to do something for you, such as share your message with their list of connections.
  • Offer to cross-promote others. 
  • Market their book, product, or service -- and they do the same for you.
Look at a bribe as an incentive, as some reason people will go the extra mile for you. Bribe as many people as you can and then reap the windfall!


PLEASE CONSULT THESE TIMELY RESOURCES

How Do Authors Promote Books When The Media Is Corona Centric?

Advice to Authors From A Book Promoter of 30 Years

How Are Authors Selling Books Through A Pandemic?

A Book Marketing Pandemic Playbook

What Types of Books Can Get Media Coverage Now?

The Bestseller Code For Book Marketers & Authors

What Should You Do to Market Your Book?

Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2020. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.

Tuesday, April 7, 2020

Interview With Inspirational Author Sabrina Lawton


Keep Your Sexy Sacred

Keep Your Sexy Sacred: Win the War Between the Flesh and the Spirit by [Sabrina Universal Lawton]

1.      Sabrina, what inspired you to write Keep Your Sexy Sacred?  I wrote Keep Your Sexy Sacred because I believe every problem has a spiritual solution.  Many of the problems we face in our world, have a direct correlation between our misunderstanding of God and Sex.  First, we are commonly taught that God is one gender, and that gender is male. Because of this, women are disconnected from the power we have within ourselves to be the forerunners for unleashing the true love, and nurturing our world needs in places of business, politics, and religion. Men running world religions, large corporations, and politics has not served our world very well at all. This is because both men and women have masculine AND feminine energies, or testosterone and estrogen in varying quantities. To deny one or the other is to deny the fullness of God within ones-self. The bi-product is that men are disconnected from their inherit feminine qualities, and this contributes greatly to the devastatingly harsh world we live in today. Keep Your Sexy Sacred uses biblical and scientific principles to help readers come back into balance within their being, so that they can “embody” the change we must see in our world and ourselves.

2.      What will readers learn by reading it? Readers will learn how God has been working both in the darkness and the light of their lives. They will learn their true nature as gods in the earth. They will receive the biblical understanding they need to make their mess their message. Readers will heal from past trauma and pain by seeing their lives through new lenses, with 20/20 vision. Readers will receive the “divinity codes” they need to go beyond religion to a personal relationship with God. With this information, they will “Evolve To Love” and create a new life, and bear good fruit..

3.      Your life got off to a rocky start. You were raised by a teen-age mom, your dad was incarcerated for rape. You were molested at age five. You also suffered a violent, near-death experience. Are you amazed you are here today, alive and thriving? I am grateful to be here today. It is true what they say, “what doesn’t kill you makes you stronger.” I believe wholeheartedly that before I came into this earth realm, I knew what I was signing up for. I believe most of us has signed up for this “game of life” by which we walk through the darkness, forgetting who we are, to travel back through the light to rediscover ourselves, and our purpose. Every experience that I have had, has given me the authority to write this book.  How could I invite anyone to “Keep Your Sexy Sacred”, had I not suffered the consequences of not doing so, and lived to tell it? All of it is Divine. I thank every person who played a starring role in the movie of my life. It wouldn’t be a blockbuster without them!

4.      What do you mean by “winning the war between the flesh and spirit”?  To win the war between the flesh and the spirit means is to overlook what is happening in the flesh in order to understand the super-powers you have as a spirit-being to change all that is within the material or physical realm. When you can no longer react to what is happening in the illusory world, you can respond to it instead, activate your Avatar, and create a more perfect picture, all when you realize, you are spirit, or energy, and your flesh is simply a bi-product of your spiritual energy, or e-motion = energy in motion. Change the unseen, and what is seen will change. You are a dual being, not just flesh, but spirit. To reconcile yourself unto Yourself is to win the game of life!

5.      You say you hope to “Activate the divine power within women.” How so? I will help women understand the feminine nature of God. First, the Bible refers to wisdom and understanding as “feminine” in every case by identifying both words using the nouns “she”, and “her”. Next, open an orange, an apple, a seed… You will find that all things require a “womb” to be birthed through Even Jesus did not need a human male father, he did require a woman’s /womb. This is just the tip of the iceberg with regard to the Divine Power within women. Let’s not forget, beside every good man; and I do emphasize good, you will find a spiritual woman.

6.      You say you were healed by God’s love. What needed healing? I needed to see myself beyond my flesh. Beyond the way the world saw me.  The world said, I was a disadvantaged African American woman. My flesh was for the pleasure of man. My education was lacking. The world called me a statistic, and for some time, I believed that. When I consulted the Universal God within, through prayer, meditation, and the Basic Instructions Before Leaving Earth (B.I.B.L.E) I learned a different story. I learned that every darkness was an opportunity to showcase the healing power of God’s Light if I would avail my body or “vessel” to such work. I healed when I discovered there’s power in my pain, if only I had the courage to travel through it and alchemize it.

7.      Do we have healthy images and an understanding of sex?  No we do not have a healthy understanding nor image of sex. Pornography and mainstream television programming does a terrible job of helping men to understand what women want and need in order to have truly fulfilling sexual relations with a man. Through porn, and other sources, women have been taught to be performers for men, when in actuality, just like the male peacock shows off his colors and beauty to attract a female it should be the same with men. The short of it is, the orgasm will always be a poor substitute for the Omega. Sex is a sacred expression of the love two people already feel for one another. Lust never lasts because the more you waste your sacred energy in orgasm, the less fulfilled you become. This is by very nature of our design. The goal is to alchemize your sexual or “creative” energy from your root chakra up through your crown chakra. When you’ll do, you will create something beauty and necessary for our world. This is why the sexiest parts of you, are in fact the most sacred parts of you. It is indeed true, your sexy is sacred.

8.      How do we find love?  We find love by being love. Whatever we “think” we are, we attract. Whatever we “think” love is, will be. It is very important for us to look at the examples of love we witnessed growing up. If they were not healthy examples, then we can be sure that there’s a subconscious and even unconscious bias about love rooted in our belief system. In every case, our be-lief will be-life. Decide what beliefs need to change about you and your connection to love, and your love life will change as well.     

9.      What advice do you have for people who are struggling to find balance and peace in their lives? It’s a simple formula. I say that based on the biblical principle as it is written; “God is not a God of confusion”. Breath + Stretch + Praise = Heal. I give my readers and spiritual advising clients an opportunity to do just that by guiding them through a physical exercise, and spiritual experience I call “YOFLOW. The more practical answer is this. Stop thinking. The same consciousnesses that got you in the situation cannot be the same consciousness that will get you out of it.  Access the “field” by breathing, being, and letting go; then your mind will simply receive a new download from the Universal God which is in you, and all around you. Healing comes by way of learning to dance to the fine tune of life. “do-be-do-be-do”.

For more information, please consult: www.sabrinalawton.com.


PLEASE CONSULT THESE TIMELY RESOURCES

How Do Authors Promote Books When The Media Is Corona Centric?

Advice to Authors From A Book Promoter of 30 Years

How Are Authors Selling Books Through A Pandemic?

A Book Marketing Pandemic Playbook

What Types of Books Can Get Media Coverage Now?

The Bestseller Code For Book Marketers & Authors

What Should You Do to Market Your Book?

Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2020. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.


Monday, April 6, 2020

Interview With MIT Author Lee McIntyre



THE SCIENTIFIC ATTITUDE: DEFENDING SCIENCE FROM DENIAL, FRAUD, AND PSEUDOSCIENCE
(MIT Press, 2019)

   The Scientific Attitude: Defending Science from Denial, Fraud, and Pseudoscience                           

1. What really inspired you to write your book, to force you from taking an idea 
or experience and conveying it into a book?
I've been a scholar in the philosophy of science for 20 years, but my goal in writing philosophy is to convey my ideas clearly to a general audience. For years I've been thinking about what is distinctive about science, but I finally had to admit that the philosophers' approach of logic and method just wasn't working. We didn't have a good answer for why science was special and that meant that we couldn't defend science as well as we should. Science deniers exploited this to manufacture doubt about things like climate change or vaccines, where there really is no scientific controversy. This got me thinking about what was REALLY distinctive about science, which I think is the attitude that scientists take toward evidence: they are open to new ideas, but skeptical of those ideas until they have been tested. In a nutshall, scientists care about evidence and they are willing to change their mind based on new evidence. This insight allowed me to figure out a way to push back against science deniers, and once I had that I just had to share it!

2. What is it about and whom do you believe is your targeted reader?
My book is about all of the ways that scientists embrace the rigor of testing scientific theories, and how often scientific theories fail. But that is not a bad thing because it can lead to great scientific progress. Uncertainty is not to be feared, but is rather a part of how scientists come to understand the natural world. Gathering evidence that increases the warrant for your theory is an awesome thing. What is really great about scientists is that they have an ethos that is embedded in a set of practices that allow them to keep one another honest. A good scientist is always answerable to the evidence. My targeted reader would be those who care about science. This includes not just scientists and philosophers, but really anyone who is concerned about the recent assault on science.

3. What do you hope will be the everlasting thoughts for readers who finish your book? What should remain with them long after putting it down?
That science is one of the greatest inventions of the human mind. It is a wonderful way of making sure that we aren't just fooling ourselves into believing something just because we want to. We have to be humble and curious before nature. We can achieve great things if we allow ourselves to follow the evidence and not just assume that we already know the right answer.

4. What advice or words of wisdom do you have for fellow writers?
Always keep your reader in mind. When I am writing about complex ideas I constantly ask myself "what would a reader know at this point and what questions might they have?" By putting myself in the reader's shoes I can anticipate what they need to know next. This means that even when I am discussing something difficult, I can take the reader right along with me.

5. What trends in the book world do you see and where do you think the book publishing industry is heading?
I think there will always be a market for books, but the big New York publishers are increasingly afraid of anything that isn't a guaranteed bestseller. That is unfortunate and it is why I think there is a great and continuing role for small presses and university presses. My own publisher, MIT Press, is a model of academic rigor, innovation, and appeal to a trade audience. I wish that more publishers would adopt that model, and I think that the business side of things would follow.

6. What great challenges did you have in writing your book?
Making it rigorous enough for the philosophers, but comprehensible enough for the lay reader. That was my constant challenge. It took me three years, and about 10 from-the-ground-up redrafts, to get there.

7. If people can only buy one book this month, why should it be yours?
My book is the first comprehensive defense of science along the lines of its values and practices that has appeared in several decades. It provides a roadmap for defending science from climate change deniers, vaccine deniers, etc. If you've ever wondered what to say to someone who says "that's just a theory" or "I'll wait for more data" this is your book.

8. How do we bridge the science literacy gap?
In elementary school, they should teach not just the findings of science, but how scientists think about their work. Failure, experiment, uncertainty, wonder.....those are the keys to the scientific attitude.

Interview With: Lee McIntyre is a Research Fellow at the Center for Philosophy and History of Science at Boston University, and an Instructor in Ethics at Harvard Extension School. He has a Ph.D. in Philosophy from the University of Michigan (Ann Arbor) and has taught philosophy at Colgate, Tufts, Simmons, and Boston University. A black belt martial artist, he lives with two German Shepherds and the rest of his family just outside Boston. For more info, see: www.leemcintyrebooks.com

Interesting Excerpts form: Citizen Reporters: S.S. McClure, Ida Tarbell, and the Magazine that Rewrote America



“Magazine seems to be a frivolous thing: a way to pass the time in a waiting room or on a commute, a way to take a break from the work of real thinking. But behind each pulp-and-ink issue lies gargantuan effort to satisfy the curiosities of an anxious society. Each article represents a claim on the reader’s attention, as well as a period of obsession, or at least dutiful fixation, for the writer behind it. In the years before radio, television, and the internet, this meant readers from all walks of life--from the president to the newly literate--turned to the written word to tell them what exactly they were living through, and what might come next.”


“Out of all the loud--shouting newspapers and venerable magazines of the day, Mc Clure’s unprecedented in its determination to entertain, to chase the allure of the new, and to expose injustice. Mc Clure’s  stories agitated for change, though they also sought subscribers the way television producers now chase ratings. They exposed the dysfunction of mob-run cities like   St. Louis and Pittsburgh and destabilized the monopoly on industry held by oligarchical tycoons, particularly John D. Rockefeller. S.S Mc Clure’s conviction that a magazine could be a cultural force kept Mc Clure’s sharply attuned to the demands of the reading public. The magazine embodied the muckraking genre; this term for investigative journalism was arguably invented for Mc Clure’s. By 1900, Mc Clure was widely recognized as one of the most important men in America. In a latter reflection in Life, the writer noted, “nobody’s hand has been more perceptible than his on the crank that turns the world upsidedown.” At its peak, McClure’s  had more than 400,000 subscribers, soundly beating, its rivals Harper’s Monthly, Scribner’s Magazine, The Century and The Atlantic.”



“The bitterness between politicians and the press weighs on us now, too, more than a century after the “muckrake” speech and mutiny at Mc Clure’s. Now, at a time when powerful voices question the value and validity of a free press every day, the story of Mc Clure’s illuminates both what can happen when investigate journalism is able to thrive and the consequences that come when it is deliberately torpedoed. It also shows the pitfalls of a media world whose major currency is outrage, a dynamic that can jeopardize the integrity of investigative work and seems certain to set readers on a path to apathy.”


PLEASE CONSULT THESE TIMELY RESOURCES

How Do Authors Promote Books When The Media Is Corona Centric?

Advice to Authors From A Book Promoter of 30 Years



How Are Authors Selling Books Through A Pandemic?



A Book Marketing Pandemic Playbook



What Types of Books Can Get Media Coverage Now?



The Bestseller Code For Book Marketers & Authors



What Should You Do to Market Your Book?




Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2020. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.


What Will The Post-Corona Book World Look Like?

               

Let’s look at the book ecosystem to see how corona is impacting people now and how it could be as we begin to transition into recovery.

First ,we must consider there are three phases here: First we have to ride out this pandemic. It may have two waves – one now and one in the fall. Second, until there is a return to normalcy, albeit a new normal, we will be in a transition period between shutdown and fully open. So all of this will play out over 6-18 months and is too fluid to predict with any certainty, but one can see that each of these phases will eventually take place.

·       Bookstores – Many are shut for now. A fair number laid off staff. When they are able to reopen who knows how many will be financially able to do to. No doubt, some will shutter permanently or get sold for a low bid. But gradually, just like after the Great Recession dust settled, when more indie bookstores opened each year and some were thriving, new stores will open up to replace the ones that closed. It will take a number of years for this to happen.

·       Consumers -- Obviously they have a lot on their mind – their health, the health of loved ones, their jobs, their finances, their mental well-being. From fear, sickness and poverty, it seems everything is on the table at once. However, people are reading now and finding solace and escape in books. They are purchasing them online, whether physical or digital copies or audio. As time goes on and stores reopen, people will slowly return though their pocketbooks may be a little lighter.

·       Authors  -- Some are delaying their book publication now. With many stores physically closed, sales opportunities are down. Events, where possible, have moved online. They certainly do not provide the same size and scope of in-person events.

·       Publishers – Some have furloughed staff. Others will be closing or merging. Self-publishing will continue to fill the void.

Few people like change though some see it as an opportunity for a fresh start at life. Most see change as something being forced upon them, often with negative consequences. We crave the familiar, especially when it worked for us. The nation and world is experiencing simultaneous change at a record pace. Where will be six months or two years from now?

Can we project into an uncertain future? We need to build our own models, built on facts, the past, human nature, and of what could be. Authors can do this. Let’s try.

Will people buy books during the recovery? Yes, books are still a relatively inexpensive joy and need. But they may afford a few less books.

Today sucks, but writers can do things now to prepare for the inevitable day when we can circulate again.


They can take time now to:


  • Learn, conduct research, and network
  • Build up a reserve of blog posts, podcasts, videos and content
  • Be more active on social media
  • Create speeches for future events
  • Develop online courses
  • Writing additional books
Today it rains. tomorrow it might snow. But the sunshine will clean all of that away. Use the dark days to prepare for the day the sun will eventually come around.



PLEASE CONSULT THESE TIMELY RESOURCES

How Do Authors Promote Books When The Media Is Corona Centric?

Advice to Authors From A Book Promoter of 30 Years

How Are Authors Selling Books Through A Pandemic?

A Book Marketing Pandemic Playbook

What Types of Books Can Get Media Coverage Now?

The Bestseller Code For Book Marketers & Authors

What Should You Do to Market Your Book?

Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2020. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.