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Wednesday, December 4, 2019

Do You Know Your Readers?



In order to get customers for any product or service, you need a few things:

·         A large enough pool of people who need or desire what you have to offer.
·         People with the means to pay a certain price for it.
·         Your ability to reach your marketplace with a cogent offer that appeals to them.
·         A way to convince others you are better than the competition.

So, if you hope to sell books – and lots of them – start by drawing up a list of features that your ideal customer comprises of.  Build a demographic profile of their core basics:

·         Age range
·         Gender
·         Relationship status
·         Parental status
·         Location
·         Education level
·         Wealth status
·         Employment
·         Occupation
·         Politics
·         Race
·         Religion

Think of it as you wanting to see customers just like how the nation conducts a census. The more you know about who makes for your ideal customer, you can track them down and sell to them in a way that would appeal to who they are.

Maybe you need to delve further. What do they like to watch, read, and consume – in theaters, on television or at the arena? Do they like pets? Do they prefer wine over beer, or marijuana over alcohol?  Do they like to travel or cook or visit museums? All of this data shapes us and who we sell to.

Now, you may say, “Who knows who will buy my book – it’s for everyone.”  Or you may be book-centric and determine people will buy it if they need or want it, regardless of their habits, pasts, or demographic allegiances:  No one has a crystal ball to determine the right approach, but all things being equal, you should be able to narrow down who is more likely to be your book’s readers and then heavily pursue them.

There’s also a psychological profile to your book readers.  Are they likely to be people who are more loving and good-natured or people who are hardened, jaded, and not so trustful? Will it be people driven by fear – or anger – or laughter? Are you looking for people who feel like victims and underdogs – or do you appeal to winners?

Your reader could be anyone, so don’t turn anyone away, but if you have limited time, resources, and funds to market to only certain people, cut to the chase and pursue whomever is most likely to be interested in your book.


Please Read This:

See 2020 With Best Book Marketing Blog Posts of the Year


Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.

Tuesday, December 3, 2019

When Will Books Be Hot Sellers On Black Friday?


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How many bookstores went all-out for Black Friday?  Did any book publishers have any crazy deals on their websites for Thanksgiving Day’s kickoff to a season of good cheer and heavy shopping?

It seems like book publishing doesn’t really participate in the mad shopping rush of Black Friday the way most of the industries and retailers do. No one is waiting on line for two hours or pushing back crowds to buy a book on the Friday after turkey time, are they?

But why not?

The book world needs to be like Apple, Walmart, Target, Gap and every other big outfit and create some interest in their products. Discounts galore.  Special deals.  The hot new book. Where’s a touch of Madison Avenue when it comes to the book publishing industry?

Sure, there are some deals out there – discounts on gift cards, a little extra off on popular titles, maybe even a 2-for-1 sale on some books. But I don’t feel like the book world made a concerted effort to push books, front and center, to lure consumers away from shiny divices and breaks on shoes, bags, and perfumes.

What would get people excited about big books for the holidays?

What if bookstores sold TV’s or some eye candy product, just for Black Friday? They could partner with Samsung or some company and use the big discounts as a draw for people to come to the bookstore.

Or how about bookstores discount accessories – from book-themed shirts, mugs, bags, magnets, and hats to things like bookcases, globes, small statues, posters, art, etc.?

Maybe book publishers should issue a major launch on Black Friday, like a new Harry Potter book or some must-have book.

Bookstores can’t simply yield Black Friday to Amazon, Best Buy, and Macy’s.

I had never participated in Black Friday – until this past one. That’s right, I’m 52, and never thought to get up early, at the crack of dawn, wait on line, contend with the mobs, and look to come away with some steal. But this time, my 14-year-old son asked me to help lasso a discounted; iPhone 11 – and I said yes.

The scheduled 7:00 am opening at a Target had about 190 people lined up outside the doors when they opened seconds before seven in the morning. I was in the middle of that throng.

We navigated the store to end up being third in line for Apple products and first for a phone.  I didn’t witness any shoving, screaming or fighting. The Hunger Games mentality is what I envisioned would take over.  Surprisingly, it was like any other weekend, just busier.

Long story short, we did not come away with the phone that day but were able to secure it the next day at the same discounted price. He was a happy camper. He put some money toward our holiday plus birthday present and was able to upgrade from a 7 to an 11 after three years. I still have a 6 and I don’t mind.

He is Generation Z, which is tech-centric, and he is addicted to the newest air buds, phone, iPad, drone, etc. It’s his sport, his books, his love. But the book industry can’t give up.  It must compete with that and find a way to excite consumers about books on the very day everyone is all in on spending money. Otherwise, bookstores will be distant thoughts when people think about gifts – for others and themselves.

Please Read This:

See 2020 With Best Book Marketing Blog Posts of the Year

Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.

Sunday, December 1, 2019

The 2020 Book Marketing & PR Toolkit


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2020 Book Marketing & PR Toolkit

In this past year, I surpassed 3,400 blog posts and am about to hit two million clicks for an award-winning blog that debuted in May, 2011. I have been helping authors for 30 years and love promoting books. Below are my 20 best posts from 2019 and the past – collectively they read like a book. It is your very own personal, free copy! Should you need further assistance, please consider reaching out to me at brianfeinblum@gmail.com or check out www.media-connect.com, the leading book public relations firm that I have worked for since 1999.


A Podcast Interview with Brian Feinblum On The Essentials of Book Publicity

The Book Marketing Strategies Best-Selling Authors & Big Business Brands Fail To Execute

How Authors Can Become Better At Book Marketing

Busting The Myths of Book Marketing

How Authors Generate Bulk Sales

Unf*ck Your Book Marketing!
What Will Get People Interested In Your Book?

Do You Have Time To Write & Live?

Which Types Of Books Sell Well?

How To Make Better Book Marketing Decisions

Great Buzz Phrases For Authors Promoting Books

How Book Publishers Can Brand Themselves With The Help of Their Authors

2019 Book PR & Marketing Toolkit

2018 Book PR & Marketing Toolkit

2017 Book PR & Marketing Toolkit

2016 Book Marketing & Book Publicity Toolkit

2015 Book Marketing & PR Toolkit

2014 Book Marketing & PR Toolkit

2013 Book Marketing & Book PR Toolkit
http://bookmarketingbuzzblog.blogspot.com/2012/12/book-marketing-book-publicity-tool-kit.html  


“If you are not wiling to learn, no one can help you.  If you are determined to learn, no one can stop you.”
--Zig Ziglar

“Continuous learning is the minimum requirement for success in any field.”
--Brian Tracy

“The key to success is dedication to life-long learning.”

--Stephen R. Covey


Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.

Tuesday, November 26, 2019

Happy Thanksgiving Day, Books!


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My wife and two kids are heading to Boston for Thanksgiving, a ritual that goes back some six or seven years.  My wife’s aunt and uncle have greeted 20-something family members with open arms – and lots of food and drink. My daughter, 11, wants to ask people what they are thankful for.  Here’s my list, as it relates to books and life.

I am thankful for…

·        The existence of books in our world.  Where would we be without the transfer of knowledge all of these centuries? Books have been our way to connect generations of experiences, discoveries, theories, fantasies, and thoughts.

·        The re-emergence of independent bookstores and all of the retailers that now sell books.  Without them, all that would be left would be Amazon.  A wealth of goods or knowledge should not be concentrated in the hands of an all-too-powerful corporation.

·        Writers, who with courage and conviction, want to pick up a pen or laptop in any given day to create something from nothing, to give voice to an idea, to provide a means to transmit what’s on their minds and in their hearts.

·        Teachers who make strides to raise a literate society, and get students at any age to engage with books and to read as much as possible.

·        Libraries and librarians, who are underpaid and understaffed but manage to filter stacks of knowledge so that patrons are exposed to the books and resources that will benefit them. Parents give us not only love and safety, but a deep admiration of books.

·        The news media, for even though it gets a bad rap, is a huge champion of books, truth, and knowledge. Without a flourishing media, books don’t get discovered, and America gets dumber.

·        Book publishers, who in the face of a huge self-publishing movement, manage to publish a record number of books. They uphold standards but open the doors for our nation to be exposed to a variety of thoughts and credentialed writers.

·        Literary agents, who tirelessly seek to advocate on behalf of writers who deserve a good publishing home – and to be compensated fairly for their good works.

·        Editors, who help make good books great and great books legendary.  Editors have a lot of power but the truly gifted ones know how to help authors produce a better book.

·        Book promoters and marketers, who give exposure to some interesting, important, and needed books.  They can make anything sound better than it is, so beware, but they do more good than harm.

·        Self-publishing, for even though it allows for some real garbage to see the light of day, more importantly it allows for new voices to be heard that never ever could have gotten past self-appointed gatekeepers. Self-publishers innovate and force traditional publishers to be even better than ever.

I am also thankful for so many others involved  in the book world, from writing coaches, and book shepherds, to cover designers, printers, distributors, and those who earn minimum wage to stack bookshelves or who intern for peanuts at a book publishing company.  Everyone involved in the process  of seeing a book created, published, promoted, sold, taught, and read is precious.

I am especially thankful for those who remind us that free speech is not to be taken for granted, that banning, censoring, or burning books can’t extinguish the forces behind them.

I am thankful for all who post reviews online about a book and those who donate books to help those in need. I am thankful for, the invention of light bulbs to read books 24/7.  I am thankful for comfortable chairs to settle into for the reading of a good book.  I am thankful for Starbucks and good snacks to consume while digesting an appetizing book.

I am thankful to be alive and to be here to say Happy Thanksgiving!  Eat up and go write, read, or buy a book!


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Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.