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Tuesday, May 18, 2021

How Taxing Is Your Book Marketing?



This past week I did what I always have done as the tax filing deadline approaches: Panic. 

Fewer things unnerve me more than filing my taxes. It’s never pleasant. The fear of owing overwhelms me. Knowing I need to dig through a year’s worth of receipts and records always puts me in a tizzy. I am forced to confront my life’s reality. 

I used to do my own taxes, when filing was simpler and I didn’t have a family, house, or even a car. I read up on the law and filled out the forms. I even saved a few bucks by not hiring an accountant. Then, about 15 years ago, my wife made me promise to get an accountant. She thought it would alleviate my stress of pouring through bank statements, credit card receipts, and W2’s. It didn’t. 

But the accountant did prove helpful to file the taxes, which over the years, has gotten more complex. Throw in a family, donations, home businesses, a house, and sales of stock and you realize an accountant is the way to go. But in order to get your accountant to work his or her magic, you must get that tax wizard all of your documents and calculations. So, 80% of the work still involves me sifting through the numbers and suffering for a period of weeks of anxiety leading up to getting this stuff to my accountant. 

In piecing a year’s worth of expenditures and purchases, not only did I realize just how much I spend on things like Starbucks and books – or my wife does on her hair – I realized the process of evaluating one’s ledger can be applied to an author’s marketing efforts and results. 

Just as I looked to see how I spent my money last year, an author can take stock of what he or she has done – or plans to do – when it comes to book marketing. Whereas I looked for tax-deductible activities and expenses that I could write off, authors can look to see how they account for their time and money spent on book publicity. 

First, examine what your wish-list is for book publicity. Will you invest enough time, funds, and resources into them – or are you shortchanging your efforts? 

Second, reflect on what you already done – and measure the results. Find a way to do a cost analysis of your efforts. Not everything can immediately be measured, of course. Some things that you do now will have long-term pay-offs. Plus, not everything is about money. You may get something else out of what you put into your publicity efforts – such as spreading a positive message that informs, entertains, inspires, or influences others. 

This year, I procrastinated a bit more than usual and failed to take advantage of the tax-filing deadline being pushed back a month by the government due to the pandemic. I got an extension, mainly because I got my information to the accountant too late for him to turn it around in time. But it’ll be done soon. I already feel some relief in knowing I did my part. 

You, too, can do the same with our book marketing. Take stock of what you have done and plan out what you hope to execute. Fund and staff your efforts accordingly, reflect on the results, and remain in control of your book marketing destiny. 

Hopefully, things end up in the black in your accounting ledger – for your taxes and your book marketing.

 

The Etiquette Show, a cable access television show that airs on MNN in New York City, just featured me for nearly 14 minutes. Would you like to see me in my man cave interviewed by a woman in her attic, dishing on what I love about marketing authors since 1989? Check out the clip below – skip the ads and start at 24:30 on the time counter.

Interview on MNN, a NYC Cable TV Station
https://www.youtube.com/watch?v=h5kXwbYeKD8

 

Contact Brian For Marketing Help!!

Brian Feinblum, the founder of this award-winning blog, can be reached at brianfeinblum@gmail.com He is available to help authors promote their story, sell their book, and grow their brand.


Catch Up With These Posts

 

Authors: Is Your Elevator Speech Taking You To The Penthouse – Or The Basement?

https://bookmarketingbuzzblog.blogspot.com/2021/05/authors-is-your-elevator-speech-taking.html 

Boring Headlines Kill Books – Are You A Killer?

https://bookmarketingbuzzblog.blogspot.com/2021/05/boring-headlines-kill-books-are-you.html

 

What’s The Secret To Marketing Your Book?

https://bookmarketingbuzzblog.blogspot.com/2021/05/whats-secret-to-book-marketing.html

 

Book PR Workshop: Toronto Business Journal Interview With Book Marketing Guru Brian Feinblum

https://www.youtube.com/watch?v=yNahiwP-BZI

 

  Are Writers Heroes, Even The Unpopular or Unpublished?

https://bookmarketingbuzzblog.blogspot.com/2021/05/writers-are-heroes-even-unpopular-or.html

 

Why Authors Must Give It Away To Sell Books

https://bookmarketingbuzzblog.blogspot.com/2021/04/why-authors-must-give-it-away-to-sell.html

 

How To Get More Social Media Connections

https://bookmarketingbuzzblog.blogspot.com/2021/03/follow-me-on-twitter-theprexpert.html

 

Great Book Marketing Podcast Interview With Savvy Book PR Pro Brian Feinblum

https://bookmarketingbuzzblog.blogspot.com/2021/04/great-book-marketing-podcast-interview.html

 

About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2021. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. It was also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America. For more information, please consult: linkedin.com/in/brianfeinblum. 

Monday, May 17, 2021

Why Authors Must Market Books To Their Tribes

 



The race for the mayor of New York City falls, to some degree, along ethnic and gender identities. Voters, misinformed or naturally comfortable with their own kind, vote for someone that represents their tribe, such as Asian, Black, or woman. The same tends to hold true when people in my community vote for people running for the local school board. The process repeats itself in many other contests. Tribal marketing is still a winning formula. It could work for authors peddling books, too.

When people have little to go by, they make decisions based on incomplete data. They look to find something in common with you. Did you grow up in the same city? Follow the same sport? Belong to the same organization? Like the same movies, foods, or fashions? Are you politically matched? Are you from a certain nation, race, or religion? Biases, common interests, or memberships to similar groups all play a role in whether one is drawn to you or not. This holds true on a date, job interview, or college application. We make connections with people not just because of the merits, but because of tribalism.

Authors can sell their books this way, to a degree. They should exploit whatever is a part of their profile and use it to their advantage. Play the cards you are dealt. If someone buys a book because they feel a bond simply based on something like race, gender identity, or religion, don’t turn it down. But find a way to win over those who need a reason beyond having something in common to buy from you.

First, think about what groups you are a part of. Next, find organizations or gathering clusters where those type of people gather or consume information. Then, craft a message that highlights your social heritage or commonality in order to exploit their built-in prejudice to support your kind. Make their bias work for you.

Everyone, whether they choose to or not, is part of multiple groups. You can’t not be part of a group. You have to have a race, a body shape, an eye color, a place of origin, a gender, etc. In some cases, you are defined by what you are not. You are not a southerner. Not a senior citizen. Not a religious person. Not a golf fan. So, that’s who you are. And someone else likes that.

Whomever you are and whatever classifications you willfully or unknowingly belong to, people are sizing you up, labeling you, and then treating you based off of these perceptions and prejudices. The book world is no different.

Ir categorizes you as self-published or traditionally published. Big 5 or small press. POD or not. Audiobook vs print vs e-book. Best-seller? Which list? Award-winner? Which one? Which genre do you write in?

Get the message?

Embrace tribal marketing. Find your kind and guilt them to buy. You are one of them. You know how they think. Have them help their own. Let racism, sexism, politics, religion, regionalism, and any ism work to your advantage. Don’t exclude anyone but do sell to those who should see you as being aligned with them.

Every trait counts. People buy from you because:

* You like the same things
* You have similar habits and styles
* You express similar viewpoints
* You share the same fears, needs, desires, or goals
* You have a shared history
* You suffered a similar loss, pain, disease, victimization
* You are of a certain sex, gender, or sexual preference
* You are a certain race, nationality, and creed
* You are a certain faith, agnostic, or atheistic
* You lived or now live somewhere
* Of your age, height, weight, hair color, or eye color
* Of your intellect or wit
* Of your way of speaking (style, accent, vocabulary)

Play to every stereotype, perception, myth, expectation, and bias. Use it to sell your book and don’t feel a need to apologize. You are not alone in this world, even if your family is small or lack friends or recently relocated and are far from anyone you know. You are part of all kinds of groups, whether you want to be adopted by them or not.

Now go sell to them!

 

The Etiquette Show, a cable access television show that airs on MNN in New York City, just featured me for nearly 14 minutes. Would you like to see me in my man cave interviewed by a woman in her attic, dishing on what I love about marketing authors since 1989? Check out the clip below – skip the ads and start at 24:30 on the time counter.

Interview on MNN, a NYC Cable TV Station
https://www.youtube.com/watch?v=h5kXwbYeKD8

 

Contact Brian For Marketing Help!!

Brian Feinblum, the founder of this award-winning blog, can be reached at brianfeinblum@gmail.com He is available to help authors promote their story, sell their book, and grow their brand.


Catch Up With These Posts

Authors: Is Your Elevator Speech Taking You To The Penthouse – Or The Basement?

https://bookmarketingbuzzblog.blogspot.com/2021/05/authors-is-your-elevator-speech-taking.html 

Boring Headlines Kill Books – Are You A Killer?

https://bookmarketingbuzzblog.blogspot.com/2021/05/boring-headlines-kill-books-are-you.html

 

What’s The Secret To Marketing Your Book?

https://bookmarketingbuzzblog.blogspot.com/2021/05/whats-secret-to-book-marketing.html

 

Book PR Workshop: Toronto Business Journal Interview With Book Marketing Guru Brian Feinblum

https://www.youtube.com/watch?v=yNahiwP-BZI

 

  Are Writers Heroes, Even The Unpopular or Unpublished?

https://bookmarketingbuzzblog.blogspot.com/2021/05/writers-are-heroes-even-unpopular-or.html

 

Why Authors Must Give It Away To Sell Books

https://bookmarketingbuzzblog.blogspot.com/2021/04/why-authors-must-give-it-away-to-sell.html

 

How To Get More Social Media Connections

https://bookmarketingbuzzblog.blogspot.com/2021/03/follow-me-on-twitter-theprexpert.html

 

Great Book Marketing Podcast Interview With Savvy Book PR Pro Brian Feinblum

https://bookmarketingbuzzblog.blogspot.com/2021/04/great-book-marketing-podcast-interview.html


About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2021. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. It was also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America. For more information, please consult: linkedin.com/in/brianfeinblum. 

Wednesday, May 12, 2021

15 Book Blogging Tips From A Decade Of Blogging

 



Blog Like Me — Or Die By A 1,000 Posts

When I began my blog exactly 10 years ago from today, I didn’t know how often I would post, what the response might be, or for how long I would keep at it. Well, it looks like I have some answers — and some useful advice for would-be and fellow bloggers.

First the answers: I post nearly daily and not too long ago there were some days with multiple posts. After some 3,800 posts, I can say the blog has been a success. I proudly claim over 2.75 million blog views. Perhaps my advice, encouragement, strategies, and resources regarding book publicity and author marketing actually help some people!

Now the advice: Blogging is a wonderful tool to get business as a marketer or to sell books as an author. It also can provide a therapeutic outlet to the writer, a place to unleash creativity and dump one’s fears, problems, and complaints. I highly recommend blogging.

However, blogging comes with many responsibilities and obligations, so here are the best practices as I see them:

1. Determine what your blog is supposed to do for you. Define the pay-off that you seek and then do what is necessary to make it successful by the standards you have set.

2. Along the way, set goals and then push the bar higher. Look at the right metrics and judge yourself with a clean yardstick.

3. Decide what you will write aboutand what you won’t. Essentially, figure out what kinds of subjects you will tackle. Set limitations or barriers and funnel your writings through a prism that will benefit you. For instance, if your blog is basically about bullying, stick to that. You can expand into parenting issues, perhaps, but don’t start discussing pro sports, cars, and the elderly. Stay on point, but branch out accordingly. Bullying also has to do with friendships, education, law enforcement, psychology, violence, and other topics, so all of those rich areas are fair game.

4. Develop an editorial calendar — a scheduled map of when you will publish. Will you blog twice a month (the bare minimum)? Once a week (very popular)? Three times a week? Daily (with or without weekends)?

5. Create a blog ideas file. Every time you get an idea for a blog, jot it down in a central location. Devise some rough notes as to what that post would cover. Refer back to it when your mind is blank and you need to post something.

6. Store up content. Save posts for a rainy day, so when you are too busy or not in the mood to blog you are not forced to skip a day or post a hastily-produced, sub-par entry. Sit down and write three or four posts and save them for a future date.

7. Look at other blogs, especially those in your space. At the very least, to be as good as them, borrow or copy their style or subject matter. No piracy or plagiarism, please. Just model them so you are keeping up with the crowd. But that really is boring and not good enough. You need to do better. You have to stick out. You must lead, not follow. Watch your competitors — and kick their asses in!

8. Find your voice or persona. Write in a unique and clearly chiseled style, so that when one reads your blog it is not to be mistaken as someone else’s. If you lack distinction, you invite extinction. That’s right, I just coined that, bitches. See, that’s me: Wordsmith. Humorist. Ideaphoric.

9. Strive not for perfection, but to always do better, and to offer more. Go the extra mile to research, write, and edit a gem.

10. Use bullet points and numbered lists when giving advice — makes it easy and inviting to read and digest.

11. Snappy headlines draw people in, so make use of up to 8 - 10 short or abbreviated words. Be controversial or shocking, ask a question, reveal a secret, offer 5,7, or 10 steps to something, comment on the news, tie into a holiday, event, or celebrity, and make people think or feel.

12. Use a visual. Post with an image get more views. Other multimedia adds to your post – a video or a link to an audio clip would work well on occasion.

13. Share old but not outdated blog posts at the end of every new blog entry. Alert people to your archives. What has not been read is new to someone.

14. Use guest posters or interviews with other people to help you supply blog content – and to get others who will share a link to your post with their followers and connections.

15. Vary the length of your posts. 600-700 words is a sweet spot, but you can easily do one at 400 words or 1200 words. Mix it up.

Here’s my very first post, May 13, 2011:
http://bookmarketingbuzzblog.blogspot.com/2011/05/donald-trump-branding-lessons-for.html

It was about author and book branding. I used then reality television star and billionaire Donald Trump as a model. This was way before he ran for president. He may be a hoaxer and huckster, but let’s face it, he knows how to get attention for himself -- and to magnify his message.

Shout Out: Happy 10th Anniversary Book Marketing Buzz Blog!

Now, you go blog like a pro!


The Etiquette Show, a cable access television show that airs on MNN in New York City, just featured me for nearly 14 minutes. Would you like to see me in my man cave interviewed by a woman in her attic, dishing on what I love about marketing authors since 1989? Check out the clip below – skip the ads and start at 24:30 on the time counter.

Interview on MNN, a NYC Cable TV Station
https://www.youtube.com/watch?v=h5kXwbYeKD8

 


Contact Brian For Marketing Help!!

Brian Feinblum, the founder of this award-winning blog, can be reached at brianfeinblum@gmail.com He is available to help authors promote their story, sell their book, and grow their brand.



Catch Up With These Posts

Authors: Is Your Elevator Speech Taking You To The Penthouse – Or The Basement?

https://bookmarketingbuzzblog.blogspot.com/2021/05/authors-is-your-elevator-speech-taking.html 

Boring Headlines Kill Books – Are You A Killer?

https://bookmarketingbuzzblog.blogspot.com/2021/05/boring-headlines-kill-books-are-you.html

 

What’s The Secret To Marketing Your Book?

https://bookmarketingbuzzblog.blogspot.com/2021/05/whats-secret-to-book-marketing.html

 

Book PR Workshop: Toronto Business Journal Interview With Book Marketing Guru Brian Feinblum

https://www.youtube.com/watch?v=yNahiwP-BZI

 

  Are Writers Heroes, Even The Unpopular or Unpublished?

https://bookmarketingbuzzblog.blogspot.com/2021/05/writers-are-heroes-even-unpopular-or.html

 

Why Authors Must Give It Away To Sell Books

https://bookmarketingbuzzblog.blogspot.com/2021/04/why-authors-must-give-it-away-to-sell.html

 

How To Get More Social Media Connections

https://bookmarketingbuzzblog.blogspot.com/2021/03/follow-me-on-twitter-theprexpert.html

 

Great Book Marketing Podcast Interview With Savvy Book PR Pro Brian Feinblum

https://bookmarketingbuzzblog.blogspot.com/2021/04/great-book-marketing-podcast-interview.html


About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2021. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. It was also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America. For more information, please consult: linkedin.com/in/brianfeinblum. 

Tuesday, May 11, 2021

NYC-Based "Etiquette Show" Airs TV Interview On Book Publicity With Brian Feinblum



The Etiquette Show, a cable access television show that airs on MNN in New York City, just featured me for nearly 14 minutes. Would you like to see me in my man cave, interviewed by a lady in her attic, dishing on what I love about marketing authors since 1989? Check out the clip below – skip the ads and start at 24:30 on the time counter. It runs 14 delicious minutes.

Interview on MNN, a NYC Cable TV Station

           https://www.youtube.com/watch?v=h5kXwbYeKD8


Contact Brian For Marketing Help!!

Brian Feinblum, the founder of this award-winning blog, can be reached at brianfeinblum@gmail.com He is available to help authors promote their story, sell their book, and grow their brand.


Catch Up With These Posts

Authors: Is Your Elevator Speech Taking You To The Penthouse – Or The Basement?

https://bookmarketingbuzzblog.blogspot.com/2021/05/authors-is-your-elevator-speech-taking.html 

Boring Headlines Kill Books – Are You A Killer?

https://bookmarketingbuzzblog.blogspot.com/2021/05/boring-headlines-kill-books-are-you.html

 

What’s The Secret To Marketing Your Book?

https://bookmarketingbuzzblog.blogspot.com/2021/05/whats-secret-to-book-marketing.html

 

Book PR Workshop: Toronto Business Journal Interview With Book Marketing Guru Brian Feinblum

https://www.youtube.com/watch?v=yNahiwP-BZI

 

  Are Writers Heroes, Even The Unpopular or Unpublished?

https://bookmarketingbuzzblog.blogspot.com/2021/05/writers-are-heroes-even-unpopular-or.html

 

Why Authors Must Give It Away To Sell Books

https://bookmarketingbuzzblog.blogspot.com/2021/04/why-authors-must-give-it-away-to-sell.html

 

How To Get More Social Media Connections

https://bookmarketingbuzzblog.blogspot.com/2021/03/follow-me-on-twitter-theprexpert.html

 

Great Book Marketing Podcast Interview With Savvy Book PR Pro Brian Feinblum

https://bookmarketingbuzzblog.blogspot.com/2021/04/great-book-marketing-podcast-interview.html


About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2021. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. It was also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America. For more information, please consult: linkedin.com/in/brianfeinblum. 

Authors: Is Your Elevator Speech Taking You To The Penthouse – Or The Basement?

 


Every day I ask my kids how school was. The typical response I get is: “Good.” No details. Then, after a pause in which I give them the opportunity to say more but get met with silence, I ask them to tell me more. Rather than discuss a highlight or prioritize what is shared with me, they each retell their day in a chronological order.

Boring.

Unfortunately, most authors are no better when I ask them what their book is about.

They say very little, answering the question defensively, as if they were called to testify, reluctantly, in a murder trial. Terse and to the point, they fail to convey information, emotion, energy, or insight. They simply are unable to tell a story and rally someone to be curious about their book.

Others talk a lot, on and on, but say very little. They ramble and fail to emphasize the most important things. They merely, and painfully, spew chapter summaries and offer a dull report in chronological order.  It’s like hearing a joke without a punchline.

So what is the key to a good elevator speech?

Keep it to 20 seconds. If it is five seconds, it is too short and though you may be succinct, you likely under-shared. You do yourself a disservice by not highlighting all of your key points. If it is a minute long, you are burying the highlights and diluting your message. Twenty seconds — or 110 words — is what you need to strive for. Neither be a blabbermouth nor an introvert.

Don’t just sound like you are rattling a memorized, prepped statement. Make it sound natural. Keep it real. Talk to them, not at them.

Speak with enthusiasm in your voice. They won’t be excited if you are not.

Say it with conviction, vision, and mission. Sound like you are part of a movement, conveying a rallying cry for your book. Give them a sense of urgency and momentum to buy the book.

Smile. Exude confidence. Be optimistic. People buy from whom they like, trust, or feel interested in. Sound relatable to them. Say something that lets others know they can identify with you. Find something in common.

Go beyond the book. Talk about yourself. Express shared values. Show there is a meaningful message, one that is bigger than just selling a book. You are really marketing a state of mind or a way of being. A book represents ideas, experiences, feelings, stories, events, and people. Touch upon whatever you think could resonate with another.

Put your book into context. Have an identifiable comparison.  Show how your book counters common thinking, busts myths, or challenges a trend.

Reference your successes: Awards won: Testimonials garnered; Publisher name (if big); Media coverage; Reviews of the book; and Social media platform follower totals (if impressive).

Don’t overhype your message with obvious bluster, baloney, and bragging. Use words and terms that don’t sound salesy or like industry jargon. Say things that are relevant, and fill a need, meet a desire, or serve a purpose.

Your goal here is not just to report back on the facts of the book’s contents, but it is about applying relevance. Build on a foundation that you establish. You reference a specific point in the book, not just to share it for its own value, but to do so with context and perspective.

Customize your elevator speech. Know who you are talking to. Express yourself in a way you want them to perceive you. Play to the crowd.

Is your elevator speech taking you to the penthouse or the basement? You decide.

 

Contact Brian For Marketing Help!!

Brian Feinblum, the founder of this award-winning blog, can be reached at brianfeinblum@gmail.com He is available to help authors promote their story, sell their book, and grow their brand.


Catch Up With These Posts

 

What’s The Secret To Marketing Your Book?

https://bookmarketingbuzzblog.blogspot.com/2021/05/whats-secret-to-book-marketing.html

 

Book PR Workshop: Toronto Business Journal Interview With Book Marketing Guru Brian Feinblum

https://www.youtube.com/watch?v=yNahiwP-BZI

 

  Are Writers Heroes, Even The Unpopular or Unpublished?

https://bookmarketingbuzzblog.blogspot.com/2021/05/writers-are-heroes-even-unpopular-or.html

 

   Are Writers Happy?

   https://bookmarketingbuzzblog.blogspot.com/2021/05/are-writers-happy.html

 

Why Authors Must Give It Away To Sell Books

https://bookmarketingbuzzblog.blogspot.com/2021/04/why-authors-must-give-it-away-to-sell.html

 

How To Get More Social Media Connections

https://bookmarketingbuzzblog.blogspot.com/2021/03/follow-me-on-twitter-theprexpert.html

 

Is Social Media A Bust Or Boon For Authors?

https://bookmarketingbuzzblog.blogspot.com/2021/03/is-social-media-bust-or-boon-for-authors.html

 

Great Book Marketing Podcast Interview With Savvy Book PR Pro Brian Feinblum

https://bookmarketingbuzzblog.blogspot.com/2021/04/great-book-marketing-podcast-interview.html


About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2021. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. It was also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America. For more information, please consult: linkedin.com/in/brianfeinblum.