Is book publishing following the path of the big-tent circus – or will it correct course and find a way to still prove profitable and useful to the new world?
Do you take responsibility for your book PR?
Good access so the writer can get something besides
what is being pitched. Tons of athletes and coaches have an endorsement deal or
wrote a book, so it’s hard to do a story about that and make it newsworthy. But
if I’m offered time with them to talk about other topics besides that, I’m much
more receptive. And often, their story gets more attention.
As you reflect back on your career, do any particular events or stories that you reported on stay with you?
Jeremy Lin’s run of Linsanity with the Knicks in 2012
was pretty unforgettable, and the NBA’s work stoppage just before that was an
important story because it meant so much to the fans and there were so few of
us covering it. Michael Jordan’s Hall of Fame induction was fun. But I’d say
covering the 2008 Olympic basketball team will probably always be my career
highlight. Kobe and LeBron will go down as two of the all-time greats and a
bunch of other Hall of Famers were on the team, and the atmosphere in China was
great. Their first game was against the Chinese, and when Yao Ming made a
3-pointer for the first basket of the game, the crowd roar was about as loud as
I’ve ever heard.
Brian, what advice do you have for those interested in pursuing a career in journalism and the media?
First, consider being a doctor or a lawyer instead. But if you really want to be a journalist, particularly in sports, know as much as you can about all of them. Everyone wants to cover the Super Bowl and you may know every football fact there is, but you’re more likely to be doing high school softball instead at first. For me, my first year at a previous job was Tiger Woods’ rookie year on the PGA Tour. I had barely ever watched or played golf, but suddenly the demand for coverage shot up, so I got myself involved in that and sort of figured it out. So, follow a wide array of voices and experts on social media so you can be a jack of all trades.
It’s always fun when you get to talk to someone you
watched as a kid, now that they’re away from the game and more relaxed. Michael
Jordan, believe it or not, was never on the cover of an official NBA video
game until after he retired. I interviewed him about that. I talked to Magic
Johnson when a play was made about his friendship and rivalry with Larry Bird.
They enjoyed talking about that stuff. Mike Krzyzewski, the coach, and Jerry
Colangelo, the USA Basketball chairman, both wrote books after the 2008
Olympics, so it was neat to learn some details I hadn’t already known. And
Chris Mullin, who now coaches St. John’s, was my favorite player when I was a
kid, so it was a thrill when I got to meet him and then cover his Hall of Fame
You have covered the Olympics, NBA Finals, NCAA Finals, and baseball. Which one is the hardest to cover -- why?
They all have certain types of challenges. The
Olympics has the most obstacles with things like security, foreign languages,
etc. Are your phone and internet going to work? Does the person you have to
interview speak any English? But, it’s the most rewarding of them once you get
everything all figured out. With baseball, you never know how long your day is
going to be. You can start around 3 or 3:30 for pregame, then have a game that
goes extra innings and next thing you know you get home at 2 a.m. and they have
a day game the next day.
Have you contemplated writing a book?
Yes, I have. In fact at one point I thought I was
going to do one. I had been asked by a company, and I started working on it but
while I was waiting for all the necessary approvals from my company, they got
someone else. The thing I realized then is how difficult it would be for
someone like myself, whose average story is probably about 600-700 words, to
write long enough. It’s like going from a 40-yard dash to a marathon.
What trends do you see going on in the media that concern you? Do you also see opportunities?
Obviously we all saw the recent layoffs at ESPN. I have a lot of friends out of work. So I think we’re all concerned. Players and teams have found ways to lessen the importance of the media by using their own writers and websites to provide (positive) coverage. But, I also think this last election and what’s gone on since has reinforced the importance of a professional, honest media that’s providing straight facts, so that’s encouraging.
No, I cannot. To his credit, Dolan cares greatly about delivering a good product at Madison Square Garden, and the arena, entertainment, concessions and everything else are as good as you’ll find. But he’s terrible at owning a basketball team and makes poor decisions, such as firing good people too soon and sticking with the wrong ones too long. So, hope for the Knicks is hard to find.