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Thursday, October 18, 2018

Annual Number Of Published Books Hits A New Record




Book publishing is booming with more books published than ever before, according to Bowker Books in Print.

The number of books published in 2017 is not completely known, in part, because those using, Amazon’s KDP platform don’t use ISBNs, which are issued by Bowker, and Amazon doesn’t release its data.  However, based on ISBNs, over 1.35 million books were published last year.  

For the first time, self-published books crossed the one-million threshold, reflecting,a 28% increase from 2016.

This means over 3,500 new books are released every single day of the year – about one-fourth come from traditional publishers and about 10% are for e-only books.

Create Space is essentially the biggest publisher in the world if you look at its number of titles released.  752,000 self-published books came from the POD publisher owned by Amazon, representing some 55% of all books published.

Smashwords, Lulu, and Author House are the other self-publishing leaders but each are just a fraction of the market dominated by Create Space.

“2017 was a landmark year for self-publishers," says a report issued by Bowker.  “The clear message communicated by the 2017 data is that self-publishing is still evolving, still growing at a rapid pace, and shows no signs of slowing down.  The largest increase was in print books, showing an increase of 38%.”

Other highlights from the report show:

*Since 2012, the number of self-published titles increased by 156%.

*13% of all new self-published titles in 2017 were ebooks.

*Small publishers, defined by Bowker as those publishers who have produced 10 or fewer ISBNs, experienced modest growth of 4% to bring their total output to 56,396 for the year.

When I broke into book publishing in 1989, I recall the number of new books released to the public that year was around 45,000.  It’s hard to believe that we release that many in America in just a dozen days.  Think about that. 

Over Christmas break the same number of books that used to take a year to be released will flood our marketplace, one that’s overcrowded with millions of titles published just in the last few years.

With the nation at around 330,000,000 men, women, and children, one new title is released for every 250 Americans each year.

Please feel free to join me on LinkedIn --https://www.linkedin.com/in/brianfeinblum/.

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Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2018. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America and participated in a PR panel at the Sarah Lawrence College Writers Institute Conference.

Wednesday, October 17, 2018

Book Marketing Buzz Blog Posts #3,000!




One Of The Nation’s Leading Book Marketing and Publicity Blogs Celebrates Its 3,000th Post By Turning It Into A Press Release



New York, New York  -- Where should writers and publishers turn for strong, honest, and experienced-based advice about book marketing?

One may not have to look much further than the award-winning blog, www.BookMarketingBuzzBlog.blogspot.com, recognized by Book Baby and Feedster as a top book publicity blog. What began seven-and-a-half years ago as a means for a book marketer, Brian Feinblum, to brand himself, has turned into an important source of inspiration and information. Today it published its 3,000th post.

"I originally wanted the blog to serve as a lead generator to the book publicity firm where I still work --as the chief marketing officer (www.Media-Connect.com) -- and to show my support for the plight of those in the book publishing industry, including authors, publishers, editors, and literary agents,” says the blog’s founder, Brian Feinblum.

He is proud to have hit such a milestone, and is glad he persevered during times of feeling like he should just give it up.

“There were times when I thought it was too much work to write daily posts, promote them on social media, and to keep coming up with useful, original, and engaging content,” reveals Feinblum, a resident of New Rochelle, New York.  “But I kept pushing myself – it’s a thankless addiction.”

His very first blog post, in May, 2011, was about Donald Trump, back then a businessman and star of television’s The Apprentice. 

“I thought then, as I do now, that he’s a master of deflection, deception, and denial,” says Feinblum.  “But book marketers and authors can learn a lot from his style and approach."

He blogs most often on topics that matter to those seeking to build a media resume, develop a brand, get an empowering message out there, sell books, and get discovered.  www.BookMarketingBuzzBlog.blogspot.com frequently posts useful content and resources on the following:

·         How to promote a book successfully
·         Ways to market a brand cost-effectively
·         How to use social media wisely
·         Keys to crafting a message that’s embraced by others
·         How to become a best-selling author
·         Ways to impress the news media, despite a ton of competition

He also likes to advocate for books, and often pens posts on censorship, book bans, free speech, literacy, visiting libraries, patronizing indie book stores, how Barnes & Noble can stay afloat, and why books matter to society and each of us.


His all-time, most-clicked blog posts are as follows: 

2016 Book Marketing & Book Publicity Toolkit

So where does he draw his ideas from?

“I scour books on communication, sales, marketing, and publishing,” says Feinblum.  “I also read trade publications such as The Writer, Publishers Weekly, and Writer’s Digest, but I rarely check out other book publicity blogs.  I don’t want to copy others or produce more of the same.  I strive to be timely, relevant, insightful, and unique.”

He also draws from his many interactions and experiences with those in the book world, especially the authors and publishers that he has met during three decades of a vibrant publishing career.  He’s spent nearly the last 20 years at www.Media-Connect.com, and also has worked for several small presses, authored a book, and has contributed articles to various publications that serve writers.

His insights also come form the many talented authors whose books he has promoted over the years, a list that includes Henry Winkler, Jeff Foxworthy, Dr. Ruth, Ken Blanchard, Seth Godin, Kevin Leman, George Wallace, Harvey Mackay, Cindy Adams, Jackie Collins, and Stephen Covey. It also includes many first-time authors, self-published authors, and a handful of university press writers.

“I enjoy educating, enlightening and helping those who need direction, resources, and inspiration to succeed at promoting their books,” says Feinblum.  “I love books too much to see them go unread, ignored, and devalued.”

Though he admits to checking the traffic to his blog about a dozen times a day he likes blogging because it gives instantaneous gratification. “Anything that happens to us can be fodder for the blog,” he says. “I’ve related all kinds of events and experiences to the act of book marketing, drawing on lessons from youth, sports, my children, what’s in the news, movies, death, dogs, and history.”

Feinblum estimates his seven-and-a-half-years of blog posts could easily add up to 1,200,000 words, based on an average 400-word blog post.  That’s roughly 20 books at 60,000 words each.

“For all of that output, I haven’t made a cent, never took an ad dollar, and don’t allow any product placement,” he proudly says.  “But I’m enriched by knowing that I’m writing what I want to, what I know best, and what’s useful to so many struggling writers, curious publishers, and lovers of books.”

So what advice does he have for those seeking to be mentioned, featured, or interviewed for his blog?

“I enjoy writing on books about books – all books that talk about writing, writers, publishing, language, bookstores, literacy, free speech – and I have interviewed hundreds of authors from all genres and welcome authors to email me to arrange for an interview," says Feinblum. "I also like to shine a light on book industry organizations such as The Authors Guild, ABA, BISG, ALA, AAP, AAUP, PEN, IBPA, National Book Foundation, etc."

From books of poetry, children's books, compilation books of essays and gift books, to books on business, health, parenting, politics, lifestyle, memoir, self-help, inspirational and religion, he has promoted well over a thousand authors over the years, representing every possible book imaginable. His blog certainly reflects a wide variety of experiences and interests.

For more information about www.BookMarketingBuzzBlog.blogspot.com, please consult Brian Feinblum, 914-462-2038, brianfeinblum@gmail.com.

Please feel free to join me on LinkedIn --https://www.linkedin.com/in/brianfeinblum/.


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http://bookmarketingbuzzblog.blogspot.com/2018/10/how-to-have-successful-book.html

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Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2018. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America and participated in a PR panel at the Sarah Lawrence College Writers Institute Conference.


Tuesday, October 16, 2018

The Challenges & Needs To Setting Book Standards




We have standards in place when we evaluate industries, events, and people.  Look at sports. We apply a statistical analysis to determine how good an athlete is and then seek to make comparisons with players from other eras. Sometimes such comparisons fall short because too much has changed over the years to be able to fairly judge one over another. What standards do we have when it comes to evaluating books?

Some questions come to mind:

Is there a single standard used to compare books?  Does using a standard, even if inferior, help others compete to become better writers?
Does a standard exist, not for everyone to follow, but to provide a baseline for others to deviate from?
Do our standards change over time – as well as our tastes, preferences, needs and desires?

One can judge a book based on any number of individual standards, such as:

·         Total book sales
·         Ranking on best-seller lists
·         Number of book reviews – and overall rating
·         Number and types of awards won
·         Number of Google searches or social media posts about a book
·         Opinion polls about a book

In the end, individual readers determine if they like a book, and if so, to what degree.  Do they read a book and say they love it?  Do they think about the book a year later or recommend it to others?  Do they refer back to it in a decade or mention its relevance to their life?  Did this book deeply influence and impact them?

But in order to rank a book, one must have read other books, have some life experience, and/or have some sense of expectation or need or desire that needs to be met and fulfilled by a book.  Perhaps, when our lives are a clean slate and our reading history is brief, when we are young and not fully aware of the world it is then that a book’s significance to us is magnified and it has the greatest sway over our minds and emotions.

Books, like people, can appear to be one thing to us at a certain point in our lives, but then seem very different at other times.  Friends can become enemies; books that seemed amazing become downgraded when revisited after many life changes.  And people that didn’t seem to figure in our earlier lives may go on to play a greater role as we mature -- and age. Some books that we may not have been in a position to fully understand or deeply appreciate at one stage of life could prove to be indispensable at another stage.

Books don’t change – but people and the times they live in do. Once we determine a list of great books, how much can that list be changed over time?  Will we replace titles on it or simply add more to it?  Will newer titles displace some old ones – or will we find some older books need to replace other old or even some recent books?

With the creation of a reading list, do we permanently close ourselves off from ever reading other books -- given we have limited time?  Or does the list seem tentative, a mere place holder until we discover or are guided to read other books?

Look at life to help us understand books.
·         There’s more than one religion – if one chooses to believe in any – to help people live life and discover truth.
·         There’s more than one person we could fall in love with.
·         There’s more than one piece of artwork that we can value.
·         There’s more than one town or country that we could live in.
·         There’s more than one standard of beauty.
·         There’s more than one brand that we feel loyal to.

Get the picture. If it’s hard to develop a consistent standard in all other facets of our lives – and if society struggles to agree on any standard for anything – can we really expect to have a standard in place for books?  And even if we agree on the standard or methodology by which to judge the writings of others, how consistently will not be applied by everyone?

I don’t believe having standards is the answer.  In fact, we should have a standard always – but it should allow for flexibility, change and growth. Standards can and should change, but there should always be one that is upheld and defended – until it’s deservedly dethroned.  We shouldn’t falsely or blindly defend our standards and preferences when it comes to books. No, we should constantly test the standard, push it to new heights, or find the proper evidence to reaffirm it the way one may decide to renew their wedding vows after seriously reflecting on their marriage and contemplating the possibilities.  You can only declare a renewed commitment after crunching all other options and scenarios.

Books today are greenlighted for several reasons:

1.      Belief the book will be a commercial success (with no deep concern for its quality).
2.      Belief the book is great and deserves the opportunity to find a readership (even if it doesn’t sell a ton).
3.      Ego: the self-published author needs no one’s approval and elects to publish a book simply because he or she can, and because he or she, perhaps with an overinflated view of things, believes the book needs to be published.
4.      The publisher or author believes the book, separate from its literary merits or commercial viability, has a message that needs to be shared and consumed by others.
5.      There’s a belief the book contributes something of value to existing books or to a particular subject.  Sure there may be lots of books on Elvis Presley, JFK, or the Beatles, but maybe this one adds something to the subject that needs to be recorded from a historical perspective.
6.      The hope the book influences public policy or powerful forces, just as political candidates lay out their platform or agenda with books during election season.  The government or other powerful forces seek to get a certain message out to influence public opinion or undermine a viewpoint or value. 

How do we set standards for books when wild numbers of them are being published for a variety of reasons and not simply based on whether a book, by some standard, is truly good (in quality and purpose)?

We are pretty good at knowing when a book is terrible. It bores us.  It is poorly edited. It prints obvious lies or is not grounded in reliable, source-based facts.  It is confusing, too long, or filled with offensive concepts.  But do we really recognize genius – and can we agree on what’s great vs. merely a good, flavor–of–the- month book?

Maybe we don’t need lists of books or agreed-upon standards to permanently judge books.  Society will decide what gets read, remembered, or used as a basis of influence.

Each reader declares what he or she will read, draw his or her own conclusions, and choose which books to praise, share, recommend, and live by.  But in order for people to even know a book exists, we’ll need lists and standards to get exposure for such a book.  You may not necessarily discover 1984, Romeo & Juliet, or Crime & Punishment on your own unless you’ve been exposed to it in school, by friends and family, book critics, or some other authoritative source.  Of course, once given a chance to read a book, each reader decides whether to read it, and how it is to impact their lives.

How often will we read out of our comfort zone?  How experimental will you be with the genres, eras, authors, and subject matter of books you plan to read?  How will you determine the place any book will have in your reading list or lifestyle?

We would like to think there are agreed-upon standards out there, but they are lacking in certain respects.  We, even if agreement of the standards to evaluate a book is achieved, will still wildly disagree on how a specific book measures up to the standard.

So where does all of this leave us?  It would serve us well if we collaborated to build a greater standard for books and then educated others on this standard – even if, and hopefully we do, disagree.

Please feel free to join me on LinkedIn --https://www.linkedin.com/in/brianfeinblum/.


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Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2018. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America and participated in a PR panel at the Sarah Lawrence College Writers Institute Conference.

Monday, October 15, 2018

Interview with Literary Agent & Hollywood Producer Ken Atchity




Ken Atchity, who has successfully negotiated hundreds of publishing and Hollywood deals, edited and written numerous books, was a professor of comparative literature and creative writing, and produced over 30 stories for television and film, is interviewed here by BookMarketing BuzzBlog:


1.      Ken, are you working with authors today?
I certainly am, more than ever, now that I’ve found a better way to do it. Through my webinars and storymerchant.com services we can help with nearly every writer’s needs.

2.      What are some of the biggest properties that you’ve handled?
By far the biggest to date is THE MEG, which has recently passed half a billion dollars at the box office! The next biggest is the franchise DR. FUDDLE AND THE GOLD BATON, slated to be three live-action animation films.

3.      What do you enjoy about working with creative talent?
I enjoy almost every aspect of it, except for the bad craziness part. I love discovery, development, perfecting the story, publishing the story, and producing the story.

4.      As an author yourself, what advice do you have for other struggling writers?
Never stop learning your craft, never stop being grateful that you’re a writer, and never stop writing.

5.      What trends do you see in entertainment and book publishing?
The trend is toward an insatiable demand for better and better stories. It’s the greatest time for storytellers since the world began talking.

6.      You used to be a frequent columnist for The Los Angeles Times Book Review. How have the changes in the news media impacted the book world?
Changes have made it even more difficult for books to become visible, though the internet offers countless ways to achieve visibility.

7.      What’s a boy from Louisiana doing in LA and NYC?
Just back from a trip to Louisiana, I ask myself that every day. I’m the luckiest guy in the world to have spent a lifetime in the story marketplace directing the power of stories.

8.      Which genres excite you the most? Why?
Action and thrillers are my favorites, as well as Christmas stories, and powerful dramas; all of them have a huge attraction to the marketplace.

For more information, please consult: www.storymerchant.com

Please feel free to join me on LinkedIn --https://www.linkedin.com/in/brianfeinblum/.


DON”T MISS THESE!!!
8 ways for authors to work efficiently with book publicists

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Why authors need coaches, just like athletes

Know the media’s purpose in order to have them cover your book

Can we launch a TV show for books?

How do you find more book reviewers?

Valuable Info On Book Marketing Landscape For First-Time Authors

Scores of Best-Selling Book PR Tips from Book Expo PR Panel

Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2018. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America and participated in a PR panel at the Sarah Lawrence College Writers Institute Conference.