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Sunday, January 26, 2020

How To Promote Your Book Before It Is Published

Image result for marketing images

How do you market and promote a book successfully? You begin before it is even published.

Years ago businessman Harvey Mackay wrote a best-selling book, Dig Your Well Before You’re Thirsty.  It was all about what one needs to do to be successful – in advance of when something is needed. This approach should be taken by soon-to-be-published authors.

There are three important periods to marketing a book:

·          4-6 months prior to publication
·         The week of the book launch
·         The first three months post-publication

Each of these moments affords you different opportunities. The big lead up to your book’s release allows for you to take key steps to solicit book reviews, schedule events, secure testimonials, and do other timely things. Let’s take a look more closely at the timeline for authors in that pre-publication stage.

All authors should know when their books will be officially released to the public.  It’s the date your publisher gets for your book’s release. If you self-publish, you set the date.  There’s little reason to rush things though you may be eager to get your book out there to the public.

The release date gets posted in a database called Books In Print, where bookstores, Amazon , and libraries go to see when a book is coming out. The release date is also used by the news media, to determine when to review a book and to determine what’s new. Many people try to change or fudge their book’s release date once they stumble upon the significance of the date.

So, getting a date for your book should take a number of factors into consideration, including:

·         Book Reviews – In order to have a shot at getting reviewed by Publishers Weekly, Library Journal, Kirkus Reviews, Booklist, and major magazines or newspapers, a three-to-four-month lead time is needed.  This means you need a printed advance review copy (some will accept a digital copy) ready for mailing about four months prior to your official book release date. If your book is due out September, by May 1 you have a galley ready to go.

·         Testimonials – In order to see a nice blurb or endorsement on the cover of that galley, you’ll need to seek out testimonials at least six months prior to your book's release, in order to give you enough time to reach out to people, get the blurb, and put it on the book cover or on an inside page of the book.  Of course, whenever you get a good testimonial, even after your publication date, you can still put it on your website, in your press kit, and post it on social media. When you reprint the book, you can update it with the latest and best endorsements.

·         Website – One of the very first things that you should do once you set a publication date for your book is to craft a website.  It’s your business card, your storefront, your home.  Use it to pre-sell your book, brand yourself, and get your message out there.

·         Press Kit – In order to send your book for review or contact any news media, you’ll need to create a press kit. This collateral is like a resume, but with a few more parts: press release about the book, your bio, suggested interview questions, book excerpts, and related facts, stats, or background materials.

·         Speaking Engagements – Whether you plan to speak for free or a fee, you need to pursue these early and often since so many bookstores, libraries, and organizations book events months in advance.  Competition is fierce. Some companies or groups plan 8-12 months out. Stores are usually a few months ahead. Libraries too.

·         Social Media – Love it or hate it, social media is part of the formula for increasing book sales and generating brand awareness for yourself. Get on Twitter, Facebook, Linked In, You Tube, Pinterest, or Instagram. Pick two or three to be really active on – and start creating content that you post regularly.  Seek out new connections and followers daily.

·         Media Coaching – Though you may not get interviewed by the media until several weeks prior to your book’s launch, it’s never too early to get trained on what to say, how to say it, how to look and act, and what to expect from the media.

·         Blogging – Create an editorial calendar for yourself, drafting or outlining, blog posts that you plan to start doing several months prior to the book's release. Your blog helps to sell you and gives you a reason for others to engage with you.

·         Podcasting – Determine if you will be a podcaster.  If you will, get started before your book is out. You can record but not release your podcasts until a few months before your release date. This way you build up a trove of content to be released steadily while you are busy doing other things.

·         Best-Seller Plan – Everyone wants to be a best-seller.  Sometimes luck, a great book, and timely media coverage will be enough to get you on a list.  Most often, however, an author needs to help orchestrate sales in a timely fashion in order to land on a best-seller list. The best way to accumulate sales for the book’s launch week is to register pre-sales weeks and months before your book is even out. In order to partner with others and sell your book in a way that sales count towards a best-seller list, you’ll need to start a few months prior to the book’s official release.

Remember, you won’t be late to the game if you start playing it before it even begins.


DON”T MISS THESE!!!

Free 2020 Book Marketing Toolkit for Authors

Try These 10 Ways To Promote Your Book

10 Rules For Authors Promoting Their Books Well

Look For These Book Marketing Lessons All Around You


Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2020. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.

Friday, January 24, 2020

How Can Authors Get Podcast Coverage?


               Microphone, Keyboard, Podcast


Podcasting has exploded – and Americans show no signs of losing interest in the hot medium.  Authors, take note!

Here are some interesting stats, compiled by Musicoomph.com:

·         There are 700,000 active podcasts with 29 million episodes.
·         A year ago, those numbers were 550,000 and 18.5 million.
·         70% of Americans are familiar with podcasting and 1 in 2 Americans has listened to a podcast.
·         Around 1 in 5 Americans listen to podcasts weekly.
·         Those ages 18-44 make up 67% of the podcast listenership.
·         Average podcast listeners listen to seven different shows per week.
·         Weekly podcast listeners spend an average of 6 hours and 37 minutes listening to podcasts.

Podcast listeners tend to be more active on social media, better educated, and wealthier than those who do not listen to podcasts. Many listen to podcasts on their smartphones, and like audiobooks, listen while in the car, at the gym, or at home.

So what does this mean for authors?

To market a book effectively, consider developing your own podcast. Even better, get interviewed on other people’s podcasts. Either strategy nets you more exposure for your book.

Not sure how to get started to create or launch your podcast? Here are three resources worth checking out to find out more about beginning your own podcast:




Looking to get on someone’s podcast? Here are some helpful directories to identify which shows exist in specific categories:


Or you can simply google a topic and the word podcasts after it, such as “health podcasts’ or “business podcasts.” Feel free to go to iTunes and see “top charts” in each category, where you can locate the 200 most popular shows in each category. The list changes daily.

Getting interviewed by someone’s podcast is very hard at times – or very easy. The more popular the show, the harder it is. Further, the more often a podcast episode is created, the more air time that is available to you. If someone only podcasts monthly, you won’t have much of a chance to get on.

Your approach to podcasters is similar to what you would say to any media outlet. You would briefly identify who you are, mention your book, state your message, identify that you know what their show covers, that you like it, and that you would be a great guest. Sound passionate, but not desperate. Appear qualified, but don’t read off a resume or refer them to a zillion links. Summarize your life, book, and message in a paragraph or two and add 4-5 bullet points as to what you hope to discuss in an interview.

Are you ready to create your own podcast or be interviewed by someone’s podcast? You better be. This is now an integral part of the marketing mix for books and authors today.


DON”T MISS THESE!!!
New Year's Resolutions For Every Author

Free 2020 Book Marketing Toolkit for Authors

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The Author Publicity Priority List

Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2020. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.

Thursday, January 23, 2020

How To Manage Your Book Marketing “Staff”


Image result for images of a staff -- free

It is said it takes a village to raise a child.  Well to successfully market a book it takes a staff.

When I bought a house with my wife 16 years ago, we noticed we employed a small army – a housekeeper, a gardener, a nanny and a dog walker – not to mention using a handyman, electrician, plumber, painter, floor guy, and a guy to remove some trees.  Well, to write, publish and market a book, it takes the hands of many helpers.

To get your book published, you may have needed a writing coach, a book editor, and a literary agent.  Or, if you went the self-publish route, you needed an editor, cover designer, a printer, and a distributor.

To launch your book and brand properly, you may need to call on a:

·         Website designer
·         Social media specialist
·         Book marketer
·         Advertising consultant
·         Book publicist
·         Branding expert
·         Speaking agent

Wow, that’s a lot of people!  How does one manage it all effectively?

First, determine what you need.  Will you need to do something or hire out for it?  What’s your budget and what are your expectations?

Second, create a timeline so that you prioritized what gets done by a certain date. Sometimes, things get done simultaneously, while other things flow smoothly, from one to another.

Third, determine how to find the best people who don’t break the bank and are available when you need them. Finding qualified people who you can trust and like to work with is not always easy.

Forth, sometimes it’s good if your experts talk to each other, since what each one does overlaps with what the other does.  A brand consultant impacts a website, social media, and other areas.  There should be alignment on voice, strategy, and image.

Now, you may scoff at all of this and think that you don’t need all of these people.  You may conclude you can’t afford all of them either.  That’s okay.  You can do many things on your own. Some things can be outsourced. Other items will simply have to wait or go ignored. Don’t beat yourself up over it.

Some people, even with all of these experts at their beck and call still fall flat when it comes to becoming successful or their book just wasn’t as good as the staff working on it.

Let your goals and needs dictate your next steps on who to hire. When you get the right person to work for you, hold on to him or her and nurture the relationship. You may want this person to help you on another book or project down the road.

Who knew that launching and marketing a book is a little like planning a wedding?  It makes you want to just elope!


DON”T MISS THESE!!!

Free 2020 Book Marketing Toolkit for Authors

Try These 10 Ways To Promote Your Book



10 Rules For Authors Promoting Their Books Well



Look For These Book Marketing Lessons All Around You



Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2020. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.

Wednesday, January 22, 2020

Interview With An Expert Author on Friendship



New Book  Shows The Importance Of Friendships  & How To Make Friends –    Leading To A Better Job,  Life & Community!

                                    The Friendship Key to Lasting Peace, United Communities,Strong Relationships, Equality, and a Better Job by [Sedhoff, Winfried]
Does the path to having a better job, stronger relationships, and even world peace come down to one thing that we each have control of ?  The answer according to Dr. Winfried Sedhoff’s new book, The Friendship Key, is yes. We simply  need to have more friends, deeper friendships, and to embrace our communities.

“Friendship empowers us to achieve meaning and purpose in our lives, and by connecting with others we can ultimately change the world around us,” says Dr. Sedhoff, who for the past two decades has given therapeutic advice to the patients he has treated as a family physician and therapist in Australia.

“We all yearn for a deeply satisfying life filled with meaning, purpose, joy, and inner peace,” he says.  “Unfortunately, many no longer prioritize and value friendships and the role they can play in our lives.”

From bullying and poverty to environmental destruction and terrorism, Dr. Sedhoff firmly believes the cure is that we all need more and better friends.  He also knows the world can be complex and brutal and change won’t happen overnight.  But it has to begin somewhere, some day.  His book serves as a blueprint for how to make more friends, defines what it means to be a good friend, and shows how to engage others so that the role of human connection is elevated beyond social media interactions or cursory and fleeting moments.

“Friendship, seen and used in a different way, even without much effort, can positively empower us and help us fix more problems in our lives and the world than we might have imagined,” says the author.

His book, recently featured in the UK Daily Mail, is being promoted by the public relations firm that I work for. Here’s an interesting interview with him:


  1. Dr. Sedhoff, what inspired you to write The Friendship Key? I was completely wrong about friendship. I had no idea what it was about let alone its power, influence, around the world. Then I suffered depression. By using principles I discovered to get out of it I began to see friendship in a new way. Curious, I examined the role of friendship in history. I was shocked to learn a persistent decline in friendship has played – and continues to play – a massive role in horrible human and environmental atrocities. We just keep making the same tragic, unnecessary, mistakes over and over again – we have done for over five and a half thousand years. What if we could finally break that destructive cycle? I thought that worth sharing.

  1. Why do you believe your book is the key for people to developing stronger relationships, equality, and even a better job? At the core of every deep, stable, and satisfying relationship is a close friendship. This book outlines how to make that close friendship real and keep it close.  Friendship, by its nature, promotes equality. For example, at the core of friendship is be respected and valued - treated as a worthwhile equal. When friendship is our priority, as opposed to personal greed, gross inequality becomes near impossible.  Friendship also fosters more, higher quality, stable, jobs by promoting prosperous economies, internationally competitive businesses, and better treatment of all working staff in a more satisfying work environment. It also makes us more employable – more likely to get that promotion.  

  1. Why do we seem like a disconnected society even though we are connected to so many people online? There is a difference between being connected online and connecting physically. A good illustration of this is that loneliness levels among the 18 to 25-year-old age group remains high in spite of them being more technologically connected than any generation before them.  An added contributor to our social disconnect is many of us are more obsessed with getting ahead than creating wholesome personal friendships – we are all too busy. I met a father of a young family recently working over 90 hours per week just so they could afford another house to rent for the extra income. Connecting online cannot fill the hole our disconnection leaves behind, only real people, meeting in friendship can do that.

  1. How can we do a better job of making friends? The first step: make friendship our priority. Friendships only happen if we put in the time and effort. With so many of us focusing on other priorities the personal level of connection needed to be good friends gets neglected, or worse, ignored.   Secondly, we can look to everyone as a potential friend – as opposed to a potential enemy. Search for difference in each other and we see potential enemies. Look for commonality and we find lots of potential, and real, friends. Once we find our friend, we work to keep them satisfied as our friend by continuing to meet the 10 friendship desires – to fulfil the essence of friendship we all search for in everyone. 

  1. You break down our human needs or desires into 10 parts.  Tell us what some of them are and how they play a role in our friendships. Three examples of the 10 desires include our desires to feel respected, valued, and heard.  No matter who we are we all seek respect, to be treated as an equal, not ordered around as someone’s servant or slave, but as a compatriot of equal social standing.  We also seek to be valued, to know we are important and worthwhile, to have others make the time to be with us and be on time.  And we all want to tell our story and know that others get where we are coming from, to emotionally connect with our experience of life – to really listen.  Wouldn’t you call someone a friend if they truly valued, respected and listened to you?

  1. Has society underestimated the role of friendship in our lives? Completely. We barely know what friendship is anymore, let alone what it is capable of. How many of us barely give friendship a second thought, as I once did; nice if you have it but not that important? There was a time in history when we needed friends to survive. Now we rely more on wealth and influence instead; friendship barely gets a look in. The result, we have neglected its essential, positive, qualities. We have forgotten, or failed to see, that friendship fills a deep hole inside our hearts, it unites us, promotes respect, caring, goodwill, tolerance, and compassion - it changes how we treat ourselves, each other, and the world.

  1. Is our disconnected world tearing us apart socially and personally? Most definitely. A competitive world where we are encouraged to go it alone – to make our own fortune to survive – promotes the fear others will take what we have worked so hard for. This disconnect and inherent lack of trust encourages us to treat each other as a potential threat – an enemy as opposed to a friend. Soon we have a whole society filled with potential or real enemies, scared, frustrated, angry, worried for their safety and fighting for a better life – tearing itself apart. Amid the turmoil we begin to believe there must be something wrong with me for others not to care and want to know me – we doubt and begin to dislike ourselves. As society fractures so do we.

  1. What role could friendship play in improving worker satisfaction, productivity, communication, and innovation? It can improve them all.  To work in a business that promotes the 10 components of friendship is to work among colleagues who value, respect, care for, support, and listen to us. It is to be treated as a feeling human being rather than a slave, robot, or someone’s property to use and exploit. Friendship applied to business, by its nature, improves communication and worker satisfaction.  A friendship-friendly business also ensures we all reap the rewards in an appreciative environment helping motivate us to increase productivity. Friendship in business also promotes flatter hierarchies – greater connection between staff on every level. This allows for a freer sharing of ideas leading to increased flexibility and innovation, continuing to make the business more competitive and successful.

  1. How can one acquire more friends? First, we have to want them.  If friendship isn’t important to us others will pick up on it and not want to waste their time with us either – friendship must be our priority from the start.  Then we need to start looking for places to find good friends, such as by finding groups of people we have something in common with, like at work, in our church, book club, gym, hiking or cycling group. Better still through friends we already share.  To help entice others to want to be and remain our friend we simply work on meeting their 10 desires of friendship – regularly.

About The Author
In his early 20s, Dr. Winfried Sedhoff suffered from depression.  Over a 12-month internal quest he discovered not only answers to his crisis but uncovered a sense of genuine self.  More than 25 years later, having continuously refined his approaches via his work as a family physician specializing in mental health, he shares his insights with patients, colleagues., medical trainees, and the general public via his books, A Balance of Self, A New Approach to Self -Understanding, Lasting Happiness and Self-Truth (Vivid, 2011), The Fall and Rise of Women, How Women Can Change the World (Ingram, 2016), and now The Friendship Key to Lasting Peace, United Communities, Stronger Relationships, Equality, and a Better Job! (Senraan Publishing).  He was recently featured in the UK Daily Mail (https://www.dailymail.co.uk/news/article-3803406/Brisbane-doctor-believes-men-women-shoud-not-close-friends.html). Winfried lives in Brisbane, Australia.  For more information, please consult:  www.winfriedsedhoff.com. 


DON”T MISS THESE!!!
New Year's Resolutions For Every Author

Free 2020 Book Marketing Toolkit for Authors

17 Book PR Strategies That Work

The Author Publicity Priority List

Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2020. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.