Wednesday, March 11, 2026

Can A Blog Sell Lots Of Books?

 


I get asked often by many authors as to what works to help sell their books. The answer is always the same: Plenty of tings – provided you do them well, have a good book that’s priced right, and remain persistent in your efforts. One of these areas is to have a blog. 

Authors can use their blogs to:


·         Build up site traffic and get people to discover your books.

·         Showcase your writing skills and personality.

·         Post on social media something of substance.


A blog works best when: 


·         You publish consistently (ie: every Tuesday or every 1st and 15th of the month).

·         You publish often (ie: weekly).

·         Your content relates to your book (s), on being a writer, or about your background if it is linked to your book’s themes.

·         It is well-written.

·         Not too long (usually no more than 1,000 words) and not too short (no less than 450 words).

·         It has a catchy, short headline and an attractive image to draws a reader in.

·         It concludes by mentioning the name of your book, your website, and if you like, a tagline about who you are.

 

So, what should you write about, you ask?

 

You can:

 

·         Interview other authors or experts related to your book. This allows you to not have to create content while still having the blog post link to their list of people and expose you to new people. They may decide to return the favor and you can be interviewed on their blog and gain additional access to his or her platform.

 

·         Discuss writing techniques, challenges to dialogue writing, how you develop characters m trends in your genre, or the challenges and rewards of being a writer.

 

·         Provide storis that relate to the subject matter that you write about. If you write fiction, discuss tips and ideas that are helpful. For instance, if you write a historical fiction romance story, write a blog about “how romance in 1850 differs from today” or provide “7 ways to date a woman in 1865.”

 

·         Look at www.brownielocks.com and see if nay one of over 1500 honorary days, weeks, months, holidays or anniversaries of significant events can prompt you to write about something that connects to these special dates. 

 

·         Publish poems, essays, or short stories as a blog post, showcasing your work.

 

·         Make outrageous claims, pose provocative things, start a debate, or protest, launch into a tirade, or anything else that makes your post viral worthy.

 

·         Give advice, tell jokes, celebrate something, or provide a favorite list or resources. 

 

Your blog should reflect your creative spirit, cover topics of interest that connect to your books, and above all, be interesting enough to inspire people to want to check out your books.

 

A blog can help you sell books, provided you follow my tips AND promote the blog on social media. Try it.


Do You Need Book Marketing Help?

Brian Feinblum can be reached at brianfeinblum@gmail.com  He is available to help authors like you to promote your story, sell your book, and grow your brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator! 

 

About Brian Feinblum

This award-winning blog has generated over 5,750,000 page views. With 5,500+ posts over the past 14 years, it was named one of the best book marketing blogs  by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.”  Copyright 2025.

 

For the past three decades, Brian Feinblum has helped thousands of authors. He formed his own book publicity firm in 2020. Prior to that, for 21 years as the head of marketing for the nation’s largest book publicity firm, and as the director of publicity at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler.

 

His writings are often featured in The Writer and IBPA’s The Independent (https://pubspot.ibpa-online.org/article/whats-needed-to-promote-a-book-successfully). He was recently interviewed by the IBPA: https://www.youtube.com/watch?v=F0BhO9m8jbs

 

He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, BookCAMP, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, Morgan James Publishing, and Connecticut Authors and Publishers Association. He served as a judge for the 2024 IBPA Book Awards.

 

His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida Homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.

 

Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog.

 

You can connect with him at: https://www.linkedin.com/in/brianfeinblum/ or https://www.facebook.com/brian.feinblum

 

Tuesday, March 10, 2026

Interview With Carnegie Hall Performer & Suspense Thriller Author Nick Greenberg

 

 

1. What inspired you to write this book?

I'm passionate about music and food. When I decided to put pen to paper, or rather, fingertips to keyboard, these were the subjects that came to mind. The story itself seemed to have a mind of its own. 


2. What exactly is it about — and who is it written for?

Buried Treasure, set in Cincinnati, follows Danny Pasko, a struggling musician whose fortunes change when his golden retriever unearths a colossal truffle in the woods. When a chef neighbor eagerly pays cash for the prized fungus, Danny is introduced to a hidden gastronomic economy where rare ingredients are worth killing for — and where the line between culinary passion and criminal obsession is dangerously thin.

The audience for this book is anyone who likes food, music and a dash of mystery.

3. What do you hope readers will get out of reading your book?

A good story. Perhaps a laugh or two. Also, some fascinating and unexpected knowledge about truffles.


4. How did you decide on your book’s title and cover design?

I thought the title was a perfect description for these underground jewels we call truffles. 

I wanted the cover to give a hint about the plot, but not give too much away.


5. What advice or words of wisdom do you have for fellow writers –
other than run!?

Write. Write every day. Keep writing no matter what.

6. What trends in the book world do you see -- and where do you think
the book publishing industry is heading?

I am a musician and writer. This is way above my pay grade.

7. Were there experiences in your personal life or career that came in
handy when writing this book?

When I'm writing, I always try to pull in experiences from my life and career. I believe this helps give the story some authenticity. Except the crime part. I don't know anything about any of that. 

8. How would you describe your writing style? Which writers or books is
your writing similar to?

If I had to define my writing style, I guess I would call it humor-forward. As far as which books are similar to mine, I've always been uncertain about that. 

9. What challenges did you overcome in the writing of this book?
The usual author issues: Finding an agent, getting published, selling books.

10. If people can buy or read one book this week or month, why should it
be yours?

They should read this book because it's funny, they might learn some interesting culinary facts, it features a golden retriever, and it will make them hungry.

Author Bio: I am a bassist, composer and writer. I have performed in a wide variety of styles including classical, jazz, rock, Broadway shows, and even the occasional polka gig. I have played at Carnegie Hall and the Kennedy Center, as well as international stages in Taiwan. My previous novel, The Culinary Caper was published in May of 2025. My short story EAT was published in the literary journal, Jelly Bucket. You can learn more at: https://nickgreenberg-author.com/ or connect with me on Instagram @nickgreenbergauthor. 

Do You Need Book Marketing Help?

Brian Feinblum can be reached at brianfeinblum@gmail.com  He is available to help authors like you to promote your story, sell your book, and grow your brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator! 

 

About Brian Feinblum

This award-winning blog has generated over 5,600,000 page views. With 5,500+ posts over the past 14 years, it was named one of the best book marketing blogs  by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.”  Copyright 2026.

 

For the past three decades, Brian Feinblum has helped thousands of authors. He formed his own book publicity firm in 2020. Prior to that, for 21 years as the head of marketing for the nation’s largest book publicity firm, and as the director of publicity at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler.

 

His writings are often featured in The Writer and IBPA’s The Independent (https://pubspot.ibpa-online.org/article/whats-needed-to-promote-a-book-successfully). He was recently interviewed by the IBPA: https://www.youtube.com/watch?v=F0BhO9m8jbs

 

He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, BookCAMP, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, Morgan James Publishing, and Connecticut Authors and Publishers Association. He served as a judge for the 2024 IBPA Book Awards.

 

His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida Homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.

 

Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog.

 

You can connect with him at: https://www.linkedin.com/in/brianfeinblum/ or https://www.facebook.com/brian.feinblum

 

 

 

Sunday, March 8, 2026

Do Avid Book Readers Improve Their Lives Or The World?




“82% of US adults reported reading fewer than 10 books in 2023, according to data analytics firm YouGov,” reports USA Today. It added: “An elite 1% reported reading 50 or more books annually.”  

My first instinct was to merely react to the obvious, and conclude that a handful of people do a lot more reading than most, and I wondered why so few read a lot and so many so little. 

Of course, I quickly mumbled: “Why aren’t people more curious? Why are so many people dumb? What’s wrong with our education system that it fails to produce readers?” 

But maybe I was drawing the wrong conclusions and not properly putting things into a fresh context.  

I got fixated on the article’s use of the word “elite” instead of the use of “rare.” 

Elite, as defined by Oxford Dictionary, is “a select group that is superior in terms of ability or qualities to the rest of a group or society.”  

Is it really a “superior” quality to read more books than others?  

Don’t get me wrong, I love reading books and treasure the knowledge, inspiration, wisdom, comfort, and entertainment that they can provide, but who are we to judge people merely based on how many books one reads? What matters most is what kind of books we read and how we convert what was consumed to living a better life and contributing to the lives of others. 

In other words, what good does it do to read bad books, or to poorly read them, or to consume them selfishly and not improve much of your life or the world around it as a result?   

Books can provide some amazing things but they also can waste one’s time, fill us with useless facts, focus our thoughts on the wrong things, and allow us an escape from life when we may actually need to engage it. As much as I embrace the beauty and power of books, like anything else, it can be used in a good, bad, or useless way.   

Everything is like that.   

A gun can be used to kill or commit crimes; it can be used to protect and save lives. 

Food can bring joy and energy; it can cause deadly diseases and chronic health problems. 

Sex can be an act of love and even produce a human being; it can be used to rape and hurt others. 

A parent can nurture and raise us well; or abuse, abandon, and fail us. 

A car can put us on a journey of exploration or at least get us to work and do errands; or it can be a weapon for terrorists and a danger posed by drunk drivers. 

Books are the same way.  

They can tell us things that alter our feelings and mood in a good or bad way; they show us things that can cure, fix, and heal people and problems or cause us more harm; they can inspire us to do good things or enable us to do bad. Even the act of reading takes us away from something else. Was that other activity always second to reading a book, or did we lose out?   

What one reads is important — and what we do with it matters. Elite or not, all book readers should strive to read better books, not just more — and to apply what is read to doing good in the real world.  

Do You Need Book Marketing Help?

Brian Feinblum can be reached at brianfeinblum@gmail.com  He is available to help authors like you to promote your story, sell your book, and grow your brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator! 

 

About Brian Feinblum

This award-winning blog has generated over 5,600,000 page views. With 5,500+ posts over the past 14 years, it was named one of the best book marketing blogs  by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.”  Copyright 2026.

 

For the past three decades, Brian Feinblum has helped thousands of authors. He formed his own book publicity firm in 2020. Prior to that, for 21 years as the head of marketing for the nation’s largest book publicity firm, and as the director of publicity at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler.

 

His writings are often featured in The Writer and IBPA’s The Independent (https://pubspot.ibpa-online.org/article/whats-needed-to-promote-a-book-successfully). He was recently interviewed by the IBPA: https://www.youtube.com/watch?v=F0BhO9m8jbs

 

He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, BookCAMP, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, Morgan James Publishing, and Connecticut Authors and Publishers Association. He served as a judge for the 2024 IBPA Book Awards.

 

His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida Homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.

 

Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog.

 

You can connect with him at: https://www.linkedin.com/in/brianfeinblum/ or https://www.facebook.com/brian.feinblum

 

 

 

Friday, March 6, 2026

What Is The Future Of Books?



 

Can we speculate, with any certainty, about the future of books, any more than we can speculate what the world and society will be like centuries or millennia henceforth?

I am currently binge-watching a show, The Last Kingdom (Netflix), that is set in late ninth century England, and wondering if I could have survived in a world filled of war, disease, and ignorance. But then I realized that every generation has to confront some level of challenge and to live by a standard that future generations will neither understand nor accept. And so, today’s world will seem as bizarre to people in the 33rd century as the 800’s seem to us now.

In the year 3225, if the world has not been annihilated by nuclear catastrophe, climate meltdown, or an ET invasion, likely there will still be wars, diseases, and ignorance dictating things. It may also have robots enslaving humans or humans that are significantly engineered by, and outfitted with, pieces of technology. The human experience may not be so human.

I am not a futurist, nor can futurists really estimate anything with any accuracy more than a generation or two ahead of us. But we know about human nature and have thousands of years of history to reflect upon. Whatever the world will be like, we can predict its fate based on patterns of human behavior — unless the very essence of being human changes.

The use of prosthetic limbs, mind-altering and life-extending drugs, manufactured foods, surgical enhancements of body parts for function or appearances, and the co-management of life through our smart phones have begun altering the human experience. But these are all crude and rudimentary compared to what is to come, though I can’t tell you exactly what those inventions and applied resources will be.

At some point, there will be game-changers that not only revolutionize our lives but transform who we are and what it means to be human. The landscape for life will at some point expand beyond our planet and will include outside entities influencing and impacting us. The alien world likely exists, and if it does, we shall either find them or they us. When is the only question. Some believe it has already happened.

But visits from Mars and galaxies beyond aside, our development and application of new technologies will greatly alter the core of who we are — physically, mentally, spiritually.

So where will books be in a decade? A century? A millennia?

Books are beautiful but they may not be with us at some point. Why do I say this?

Well, historically, almost all inventions come and go. Some have a good run, like the knife, fire, or bed sheets, but many come and go and become obsolete in a relatively short window of time. 
 

The book, for it to become no more or simply a rarer thing, could be from one of these events:

** Some type of computer processor is embedded into our brains that renders the need to read books useless.

** Our digital capacities get destroyed, and those who rely on reading books from a device will be screwed.

** Wars or fires destroy libraries and bookstores or data centers. 

** Some disease or chemical warfare destroys our cognitive ability to read books.

** A new invention simply makes the reading of books not necessary.

** Behavioral patterns and societal change could simply shun the book for other forms of entertainment, such as television, and other ways to consume content, such as audiobooks.

** More people will choose to get book summaries and read just a few pages in order to get the distilled ideas of a 240-page non-fiction book.

** The world falls to a dictator who bans the creation and distribution of books. 

Perhaps the biggest challenge to books is not whether we will have them or how we will consume them, but rather, who will pen them and how they will be edited. The era of AI-assisted book writing is upon us. How long before the majority of books are printed without a trace of human involvement? 

The book world keeps evolving.  

We went from only hardcover books with no images. Then we got illustrated texts and later with photographs. We expanded to trade paperbacks and mass market books. Then books on records, eight tracks and audiotape cassette. Then came CD-Roms and e-books. Then streaming audio.  

There is always talk of having blended digital content that incorporates video, maybe 3D, and audio, but it has not taken off.  

The future is to have books consumed through osmosis. Maybe you pop a pill and literally digest a book. Maybe we get bionic eyes to read way faster than ever before. Perhaps we get a microchip yo expand our brain’s capacity to absorb, analyze, and act on tremendous amounts of data and content.  

As I said, I am not a futurist — nor a scientist, doctor, or technologist — but I fully expect and fear that one day beyond my lifetime we will have a Frankenstein-type hybrid human — half -machine and chemical substances, half-natural and biological.   

The end of humanity and of the book may be on a parallel track.

 

Do You Need Book Marketing Help?

Brian Feinblum can be reached at brianfeinblum@gmail.com  He is available to help authors like you to promote your story, sell your book, and grow your brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator! 

 

About Brian Feinblum

This award-winning blog has generated over 5,250,000 page views. With 5,400+ posts over the past 14 years, it was named one of the best book marketing blogs  by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.”  Copyright 2025.

 

For the past three decades, Brian Feinblum has helped thousands of authors. He formed his own book publicity firm in 2020. Prior to that, for 21 years as the head of marketing for the nation’s largest book publicity firm, and as the director of publicity at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler.

 

His writings are often featured in The Writer and IBPA’s The Independent (https://pubspot.ibpa-online.org/article/whats-needed-to-promote-a-book-successfully). He was recently interviewed by the IBPA: https://www.youtube.com/watch?v=F0BhO9m8jbs

 

He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, BookCAMP, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, Morgan James Publishing, and Connecticut Authors and Publishers Association. He served as a judge for the 2024 IBPA Book Awards.

 

His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida Homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.

 

Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog.

 

You can connect with him at: https://www.linkedin.com/in/brianfeinblum/ or https://www.facebook.com/brian.feinblum