“82% of US adults reported reading fewer than 10 books in 2023, according to data analytics firm YouGov,” reports USA Today. It added: “An elite 1% reported reading 50 or more books annually.”
My first instinct was to merely react to the obvious, and conclude that a handful of people do a lot more reading than most, and I wondered why so few read a lot and so many so little.
Of course, I quickly mumbled: “Why aren’t people more curious? Why are so many people dumb? What’s wrong with our education system that it fails to produce readers?”
But maybe I was drawing the wrong conclusions and not properly putting things into a fresh context.
I got fixated on the article’s use of the word “elite” instead of the use of “rare.”
Elite, as defined by Oxford Dictionary, is “a select group that is superior in terms of ability or qualities to the rest of a group or society.”
Is it really a “superior” quality to read more books than others?
Don’t get me wrong, I love reading books and treasure the knowledge, inspiration, wisdom, comfort, and entertainment that they can provide, but who are we to judge people merely based on how many books one reads? What matters most is what kind of books we read and how we convert what was consumed to living a better life and contributing to the lives of others.
In other words, what good does it do to read bad books, or to poorly read them, or to consume them selfishly and not improve much of your life or the world around it as a result?
Books can provide some amazing things but they also can waste one’s time, fill us with useless facts, focus our thoughts on the wrong things, and allow us an escape from life when we may actually need to engage it. As much as I embrace the beauty and power of books, like anything else, it can be used in a good, bad, or useless way.
Everything is like that.
A gun can be used to kill or commit crimes; it can be used to protect and save lives.
Food can bring joy and energy; it can cause deadly diseases and chronic health problems.
Sex can be an act of love and even produce a human being; it can be used to rape and hurt others.
A parent can nurture and raise us well; or abuse, abandon, and fail us.
A car can put us on a journey of exploration or at least get us to work and do errands; or it can be a weapon for terrorists and a danger posed by drunk drivers.
Books are the same way.
They can tell us things that alter our feelings and mood in a good or bad way; they show us things that can cure, fix, and heal people and problems or cause us more harm; they can inspire us to do good things or enable us to do bad. Even the act of reading takes us away from something else. Was that other activity always second to reading a book, or did we lose out?
What one reads is important — and what we do with it matters. Elite or not, all book readers should strive to read better books, not just more — and to apply what is read to doing good in the real world.
Do You Need Book Marketing Help?
Brian
Feinblum can be reached at brianfeinblum@gmail.com He is available to help authors like you to promote
your story, sell your book, and grow your brand. He has over 30 years of
experience in successfully helping thousands of authors in all genres. Let him
be your advocate, teacher, and motivator!
About Brian Feinblum
This award-winning blog has generated over
5,600,000 page views. With 5,500+ posts over the past 14 years, it was named
one of the best book marketing blogs by BookBaby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2021
and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.” Copyright 2026.
For
the past three decades, Brian Feinblum has helped thousands of authors. He
formed his own book publicity firm in 2020. Prior to that, for 21 years as the
head of marketing for the nation’s largest book publicity firm, and as the
director of publicity at two independent presses, Brian has worked with many
first-time, self-published, authors of all genres, right along with
best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen,
Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard,
Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C.
Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler.
His
writings are often featured in The Writer and IBPA’s
The Independent (https://pubspot.ibpa-online.org/article/whats-needed-to-promote-a-book-successfully). He was recently interviewed by the IBPA: https://www.youtube.com/watch?v=F0BhO9m8jbs
He
hosted a panel on book publicity for Book Expo America several years ago, and
has spoken at ASJA, BookCAMP, Independent Book Publishers Association Sarah
Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association,
Willamette (Portland) Writers Association, APEX, Morgan James Publishing, and
Connecticut Authors and Publishers Association. He served as a judge for the
2024 IBPA Book Awards.
His
letters-to-the-editor have been published in The Wall Street Journal,
USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester)
and The Washington Post. His first published book was The
Florida Homeowner, Condo, & Co-Op Association Handbook. It
was featured in The Sun Sentinel and Miami Herald.
Born
and raised in Brooklyn, he now resides in Westchester with his wife, two kids,
and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog.
You
can connect with him at: https://www.linkedin.com/in/brianfeinblum/ or https://www.facebook.com/brian.feinblum



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