Sunday, July 19, 2026

Are Writers Cannibalizing Their Best Ideas?



A lot of people enjoy binge-watching a show’s television season, even an entire series, but I am starting to wonder if all of this content can really be condensed. How often do you watch an 8-12- episode season and think, that really could have been done in half that amount of time?

How many shows use the common tool of showing back stories of back stories, of overusing flashbacks, and of seeking to drain characters dry by placing them in every possible situation that a character could possibly be put into?

How often do you lose interest in a show that you initially loved? How many times do you wonder if the show you are watching just “jumped the shark?”

Too often!

This affliction of dragging out content, I am afraid, extends to too many novelists taking a decent book idea and then diluting it by forcing a trilogy to be squeezed out of it.

Yes, too many writers, whether for television or books, are giving us a watered-down product. Great ideas and concepts and wonderfully drawn characters take a nosedive in the writer’s bid to milk it for all it is worth. It seems like the mantra of: “Quit while you are ahead” has now been replaced by: “Once your viewers and fans abandon you, stop writing.”

Trying to find a balance between creating something good vs commercializing mediocrity is always a battle for writers and artists, but the trend of over-writing needs to be corralled or readers and viewers will not want to invest in content that they know will go stale from unnecessary expansion and overkill.

Do you have a good idea for a book? Great. Write it. And stop there!

 

“I suppose most editors are failed writers – but so are most writers.”

--TS Eliot, Poet

 

“Try to leave out the part that readers tend to skip.”

--Elmore Leonard, American Thriller Writer

 

“A good storyteller is a person who has a good memory and hopes other people haven’t.”

--Irvin S. Cobb, American Writer (1876-1944)

 

“Classic! A book which people praise and don’t read.”

--Mark Twain


Do You Need Book Marketing Help?

Brian Feinblum can be reached at brianfeinblum@gmail.com  He is available to help authors like you to promote your story, sell your book, and grow your brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator! 

 

About Brian Feinblum

This award-winning blog has generated over 7,400,000 page views. With nearly 5,700+ posts over the past 15 years, it was named one of the best book marketing blogs by BookBaby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2026, 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.”  Copyright 2026.

 

For the past three decades, Brian Feinblum has helped thousands of authors. He formed his own book publicity firm in 2020. Prior to that, for 21 years as the head of marketing for the nation’s largest book publicity firm, and as the director of publicity at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler.

 

His writings are often featured in The Writer and IBPA’s The Independent (https://pubspot.ibpa-online.org/article/whats-needed-to-promote-a-book-successfully) and (https://pubspot.ibpa-online.org/article/10-things-my-dog-taught-me-about-marketing-books). He was recently interviewed by the IBPA: https://www.youtube.com/watch?v=F0BhO9m8jbs

 

He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, three times at BookCAMP, Independent Book Publishers Association, Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, five times at Morgan James Publishing Red Carpet, and Connecticut Authors and Publishers Association. He served as a judge for the 2024 IBPA Book Awards.

 

His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida Homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.

 

Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog.

 

You can connect with him at: https://www.linkedin.com/in/brianfeinblum/ or https://www.facebook.com/brian.feinblum

 

 

 

Saturday, July 18, 2026

Interview With Fantasy Author Stephen Billias

 

 

1. What inspired you to write this book? The Zen Time Traveler is the culmination of a lifetime of spiritual exploration. I wanted to make the koans of Zen Buddhism come alive for contemporary readers. I am not a Zen priest, abbot, or roshi. I’m a fantasy writer, a storyteller with a Zen practice. I did not write The Zen Time Traveler to make myself important or for fame and fortune, but to spread the dharma in some small way. 

2. What exactly is it about — and who is it written for? The Zen Time Traveler is the story of Stephen Maine, an ordinary human being with a beginner’s Zen practice, who finds himself transported by a mysterious haiku to the Song Dynasty China in the year 1225. Stephen cohabits the body of a young Japanese monk named Wùkōng who is traveling around China collecting the enigmatic, sometimes humorous, seemingly irrational anecdotes and parables that are the koans, which are intended to break one out of rational thinking and experience the world in a new way. 

Readers might be familiar with koans such as  “What is the sound of one hand clapping?” or “What was your original face before your parents were born?” Wùkōng turns out to be an important figure in the history of Zen Buddhism. (To say any more about Wùkōng would be a spoiler.) Stephen/Wùkōng meet Yabaku, a beautiful, mystical Chinese sword maker who has created a weapon named after herself that is the “sword of judgment.” Both Stephen and Wùkōng fall in love with Yabaku, creating a conflict for both men. Stephen must decide whether to stay in the 13th century with Yabaku or return to his life and wife Joanna in the 21st century. Wùkōng must choose between returning to Japan with his bundle of koans or staying in China with the magical swordsmith. 

For people who don’t know much or anything about Zen and koans, I’m hoping this book is a lively introduction to them. For Zen practitioners, I would like this book to be a fresh take on koans from a first-person perspective, as the main character Stephen Maine lives them. I’m hoping The Zen Time Traveler will appeal both to spiritual seekers and fantasy readers. 

3. What do you hope readers will get out of reading your book?  The Zen Time Traveler deals with both familiar issues like mid-life crises and marital struggles, and larger, more cerebral Buddhist concepts like the suffering caused by attachment to the things of the world, and the elastic nature of Time. If the book sends people on their own spiritual quests, I will consider the book a success. If they just enjoy it as a fun time travel adventure, that would be wonderful too. 

4. How did you decide on your book’s title and cover design? The publisher supplied both the design and the title. The elegant cover art is well thought out. The black background represents the Void. The yellow streak down the center is the portal to the past, and the red symbol beneath the title is the kanji for Time. I had a different working title. The editor at Discovery Publishers provided the title, which neatly encapsulates Zen and time travel. 

5. What advice or words of wisdom do you have for fellow writers – other than run!?  I often tell aspiring writers that there are no rules. One can write about anything, in any style, if people want to read it. That’s the only criterium. We have such disparate works as James Joyce’s wildly inventive novel Ulysses, and Gadsby, a 1939 novel by Ernest Vincent Wright, that contains no instances of the letter “e.” 

6. Were there experiences in your personal life or career that came in handy when writing this book?  My whole life has contributed to the writing of this book. That includes early psychedelic experiences that gave me an illusory experience of the Oneness of Everything, my acting career, my marriage,  my practice of the esoteric, transformational martial art Shintaido, even my long years as a technical writer and project manager for software development companies in the San Francisco Bay Area and elsewhere, and finally, my practice of Tai Chi and Zen.   

7. How would you describe your writing style? Which writers or books is your writing similar to? My writing has been described as “whimsical.” Aside from a couple of writing-for-hire cyberpunk novels I wrote in the 1990s in the world of the role-playing fantasy game Cyberpunk 2020, there is little violence in my books, unless you count the events of my first novel, The American Book of the Dead, a black comedy about World War III, in which everybody dies.

The Zen Time Traveler has been compared in reviews to the writing of David Guy (Jake FadesHank Heals) and Ruth Ozeki (The Book of Form and Emptiness, A Tale for the Time Being). The Ozeki comparison is flattering but I don’t believe it for a minute. Ms. Ozeki is a Zen priest and has been shortlisted for the Booker prize.  I’m a genre writer with a Zen practice. A better comparison might be Before the Coffee Gets Cold, a 2015 time travel story by Toshikazu Kawaguchi that was made into the movie Café Funiculi Funicula. 

8. What challenges did you overcome in the writing of this book? I found The Zen Time Traveler easy to write. I used an unusual method to move through the story. I was inspired by Philip K. Dick, who claimed that he wrote my favorite science fiction novel The Man in the High Castle by repeatedly casting the I Ching to see where to go next. There are seventy-eight short chapters in The Zen Time Traveler, with a koan in almost each one. Instead of creating an extended outline as I have done for previous books, as I started the next chapter I would sift through the many collections of koans at my disposal, the Gateless Gate, the Book of Equanimity, the Blue Cliff Record, the Iron Flute, and other sources, until I found a koan that would propel the plot forward. Sometimes this inquiry would take only a minute or two, sometimes a couple of hours. The koans dictated the progression of the novel.

9. If people can buy or read one book this week or month, why should it be yours? The Zen Time Traveler is a fun read and an exploration of serious philosophical topics in a fantastical setting. I would hope that the book both entertains and enlightens. If I had one word for readers, it would be, “Enjoy!”  

About The Author: Stephen Billias is the published author of seven fantasy novels, one collection of short stories, and a literary novel, Pilgrim Maya, that he wrote with his wife Bela Breslau. He is a MacDowell Fellow. Stephen has worked as a professional actor, street-performing juggler, dishwasher, New York City taxi driver, technical writer, and project manager. He is a longtime practitioner of the esoteric Japanese martial art Shintaido. He lives in Deerfield Massachusetts where he and Bela established and ran the Shintaido Farm, a spiritual retreat center for the practice of Shintaido, from 2006-2016. He sits with the Boundless Way Zen group in Northampton, Massachusetts, where he is often jiki (practice leader) or doan (bellringer). For more info, please see:  https://billiasbreslauwriters.com/

 

“The heart of our problem, linguists tell us, is this: English has 44 sounds but only 26 letters. To make up for those missing 18 phonemes, some letters are forced to work multiple jobs. C performs three roles in cup, lace, and charge. H helps out in honor, thicket, and laugh. If 26 employees had to cover 44 positions, the work would suffer, and so would those employees. Another problem is this: Every sound in English has, on average, four ways of spelling it. Ask a toddler to spell cat. Then ask them to spell kid, chrome, and queen.”

--Enough Is Enuf: Our Failed Attempts To Make English Easier To Spell by Gabe Henry

 

Do You Need Book Marketing Help?

Brian Feinblum can be reached at brianfeinblum@gmail.com  He is available to help authors like you to promote your story, sell your book, and grow your brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator! 

 

About Brian Feinblum

This award-winning blog has generated over 7,500,000 page views. With nearly 5,700+ posts over the past 15 years, it was named one of the best book marketing blogs by BookBaby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2026, 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.”  Copyright 2026.

 

For the past three decades, Brian Feinblum has helped thousands of authors. He formed his own book publicity firm in 2020. Prior to that, for 21 years as the head of marketing for the nation’s largest book publicity firm, and as the director of publicity at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler.

 

His writings are often featured in The Writer and IBPA’s The Independent (https://pubspot.ibpa-online.org/article/whats-needed-to-promote-a-book-successfully) and (https://pubspot.ibpa-online.org/article/10-things-my-dog-taught-me-about-marketing-books). He was recently interviewed by the IBPA: https://www.youtube.com/watch?v=F0BhO9m8jbs

 

He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, three times at BookCAMP, Independent Book Publishers Association, Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, five times at Morgan James Publishing Red Carpet, and Connecticut Authors and Publishers Association. He served as a judge for the 2024 IBPA Book Awards.

 

His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida Homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.

 

Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog.

 

You can connect with him at: https://www.linkedin.com/in/brianfeinblum/ or https://www.facebook.com/brian.feinblum

 

 

 

Friday, July 17, 2026

How Do You Get Your Book Marketing Message To Stick Out?

 


 

Press releases. Advertisements. Vlog entries. Social media posts. Web site copy. Emails. Text. Fliers. 

How do you make any of these stand out? 

What can authors or publishers do to make the book s that they market seem needed or desired?

What needs to be said, shown, or done to get another to buy your book? 

Of course, if you know the exact answer for what would sell your book you would already be doing it. Perhaps we need to start by evaluating what it is that you feel you can offer to seduce would-be readers to say yes to your book. 

Step One: What are the best features about your book? Cool cover, a catchy title, and a low price can’t hurt. But what about the quality of the writing, the uniqueness of the subject matter, or your background as it relates to what you write about? Who is your competition and what do they offer to do better than you? 

Step Two: How will you craft a catchy headline or subject line to lure people in – and what message, aside from your front cover image, will draw others in? 

Step Three: Do you make your content relevant to the reader? What do you offer that immediately appeals to that kind of person? 

Step Four: Can you be controversial, dramatic, or even outrageous in what you say – or how you say it? 

Step Five: Are you using lively language with the key words, reference points, or statistics that will grab one’s attention? 

Step Six: Is there something new to emphasize? 

Step Seven: Have you clearly identified what benefits one would get from reading your book? 

Step Eight: Did you dress your book in the third-party credibility wrap? Are there awards, testimonials, or reviews that you can cite to show others think your book is fantastic? 

Step Nine: Do you connect with people in a way that sounds authentic, honest, caring, and that you understand where they are coming from? 

Step Ten: Do you inject humor, emotions, or stop-in-the-tracks predictions, proclamations, or secrets into your content? 

Finally, is there a clear call to action that is defined, asked for, and re-asked for? Have you identified an action-step that you expect readers to take? It all comes down to you making the ask and the push – and then you can hopefully see measurable results.

 

“A good novel tells us the truth about its hero; but a good novel tells us the truth about its author.”

--GK Chesterton, English Novelist, Essayist, Poet (1874-1936)

 

Do You Need Book Marketing Help?

Brian Feinblum can be reached at brianfeinblum@gmail.com  He is available to help authors like you to promote your story, sell your book, and grow your brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator! 

 

About Brian Feinblum

This award-winning blog has generated over 7,400,000 page views. With nearly 5,700+ posts over the past 15 years, it was named one of the best book marketing blogs by BookBaby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2026, 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.”  Copyright 2026.

 

For the past three decades, Brian Feinblum has helped thousands of authors. He formed his own book publicity firm in 2020. Prior to that, for 21 years as the head of marketing for the nation’s largest book publicity firm, and as the director of publicity at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler.

 

His writings are often featured in The Writer and IBPA’s The Independent (https://pubspot.ibpa-online.org/article/whats-needed-to-promote-a-book-successfully) and (https://pubspot.ibpa-online.org/article/10-things-my-dog-taught-me-about-marketing-books). He was recently interviewed by the IBPA: https://www.youtube.com/watch?v=F0BhO9m8jbs

 

He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, three times at BookCAMP, Independent Book Publishers Association, Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, five times at Morgan James Publishing Red Carpet, and Connecticut Authors and Publishers Association. He served as a judge for the 2024 IBPA Book Awards.

 

His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida Homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.

 

Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog.

 

You can connect with him at: https://www.linkedin.com/in/brianfeinblum/ or https://www.facebook.com/brian.feinblum

 

 

 

Wednesday, July 15, 2026

What Can Good Book Promoters Do?


 

Authors, depending on their abilities, may need professional help in a lot of areas in order to get their books ready for publication, marketed, and promoted.  

Many writers will need help with a dozen or more areas, such as: 

·         Creating or updating a web site

·         Making a book available for sale on many retail platforms

·         Creating social media accounts and crafting content to post

·         Ghostwriting blogs for their site

·         Advertising books on Amazon, Google, and Facebook

·         Applying to book awards

·         Finding free or paid book reviewers

·         Seeking out speaking engagement opportunities

·         Putting together a best-seller campaign

·         Reaching out to book clubs

 

Book promoters can do a lot of things. They can: 

·         Advise an author of what needs to be done

·         Coach them on how to do these things

·         Share resources and/or ideas and strategize on how to craft and execute a strong marketing campaign

·         Execute whatever needs to be done to complete a specific promotional task, such as getting an ad created and placed

·         Writing and distributing a press release

·         Connecting with a bookstore to set up a speaking engagement 

Book publicists/promoters tend to focus on the news media, identifying the appropriate news media outlets to approach, crafting targeted pitches building relationships with key journalists and influencers, securing media coverage, and monitoring the media landscape for relevant opportunities to capitalize on.  

A good book promoter brings in outside experiences, knowledge, skills, energy, and a network that can be used to help authors build a brand, obtain more readers and increase book sales. 

Authors, when seeking to hire outside help, need to understand that: 

·         Not all book promoters are good or honest.

·         Each promoter may be good at one or a few things, but not everything.

·         You should be aware of what you need and be clear on what you are looking for.

·         Marketing, like the medical world, is becoming so specialized and focused that you may need two, three, or four different experts to each help you get pieces of what you want or need.

·         No matter what a hired gun does for you, continue to do as much as you can on your own to service other areas that need attention.

·         Whatever is done to promote one book can also help grow your brand to market prior or future books. 

When looking for a book promoter, you will want to find someone who sounds savvy, has a personality that you can get along with, is affordable, seems responsive and reliable and has a decent track record. Avoid those who run off of hype, profusely praise you and your book, and always act like you will be on the best-seller list by tomorrow. You need someone who is cautiously optimistic, grounded in reality but not afraid to reach beyond your means, and who seems to believe in you but does not kiss your butt to the point you find them to be disingenuous. 

Finding a good book promoter is like dating. You may get lucky, even get married, or, you may not get a second date. Just keep trying! 

Do You Need Book Marketing Help?

Brian Feinblum can be reached at brianfeinblum@gmail.com  He is available to help authors like you to promote your story, sell your book, and grow your brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator! 

 

About Brian Feinblum

This award-winning blog has generated over 7,300,000 page views. With 5,600+ posts over the past 15 years, it was named one of the best book marketing blogs by BookBaby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2026, 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.”  Copyright 2026.

 

For the past three decades, Brian Feinblum has helped thousands of authors. He formed his own book publicity firm in 2020. Prior to that, for 21 years as the head of marketing for the nation’s largest book publicity firm, and as the director of publicity at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler.

 

His writings are often featured in The Writer and IBPA’s The Independent (https://pubspot.ibpa-online.org/article/whats-needed-to-promote-a-book-successfully) and (https://pubspot.ibpa-online.org/article/10-things-my-dog-taught-me-about-marketing-books). He was recently interviewed by the IBPA: https://www.youtube.com/watch?v=F0BhO9m8jbs

 

He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, three times at BookCAMP, Independent Book Publishers Association, Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, five times at Morgan James Publishing Red Carpet, and Connecticut Authors and Publishers Association. He served as a judge for the 2024 IBPA Book Awards.

 

His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida Homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.

 

Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog.

 

You can connect with him at: https://www.linkedin.com/in/brianfeinblum/ or https://www.facebook.com/brian.feinblum