Sunday, May 17, 2026

Oh No, Oprah’s Back!

  

As soon as I saw the news flash across my phone — Oprah Winfrey Podcast Comes To Amazon — I knew it would only be a matter of time before I get asked the O question: Can you get me on Oprah?  

Let me pre-announce this now to all authors: No!  

She will air twice-a-week video podcasts. How many guests will she have? Will she have guests? What topics will she want to cover?   

No one knows — but it does not matter. You, dear author, have virtually no shot at getting on her show. Zilch. Nada. Zero.  

Not her show.

Nor in the book club.

Not even on her social media. 

And I am an optimistic and opportunistic kind of guy, a book promoter who has worked with thousands of authors and have executed or oversaw well over 100,000 unique media placements for books — interviews, article mentions, feature stories, and byline articles. Oprah is just on her own planet and an indie author, especially one of fiction, poetry, short stories, essays, or children’s books, has improbably low, low, low odds of getting onto her show. 

Look at reality. She has access to presidents of nations, billionaire entrepreneurs, star athletes, celebrities, best-selling authors, and all kinds of experts. You are not on her radar.  

Look at the numbers. If she is doing two shows a week, and ignoring that she will have vacations, she won’t exceed 100 new shows a year. With as many as four million books published annually, the odds are something like one in 40,000 authors that you will be interviewed — if all interview slots went to authors. And they won’t, so this looks unreal to all but maybe a few dozen authors in the world. 

I don’t care how good your book is, how many reviews it had earned, or how many awards it just won. You are not cracking the Oprah Code. Yes, it is sad but true.  

So, please don’t ask about getting on Oprah. The answer is, and always will be, no!

 

Do You Need Book Marketing Help?

Brian Feinblum can be reached at brianfeinblum@gmail.com  He is available to help authors like you to promote your story, sell your book, and grow your brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator! 

 

About Brian Feinblum

This award-winning blog has generated over 6,200,000 page views. With 5,600+ posts over the past 15 years, it was named one of the best book marketing blogs  by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.”  Copyright 2026.

 

For the past three decades, Brian Feinblum has helped thousands of authors. He formed his own book publicity firm in 2020. Prior to that, for 21 years as the head of marketing for the nation’s largest book publicity firm, and as the director of publicity at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler.

 

His writings are often featured in The Writer and IBPA’s The Independent (https://pubspot.ibpa-online.org/article/whats-needed-to-promote-a-book-successfully) and (https://pubspot.ibpa-online.org/article/10-things-my-dog-taught-me-about-marketing-books). He was recently interviewed by the IBPA: https://www.youtube.com/watch?v=F0BhO9m8jbs

 

He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, three times at BookCAMP, Independent Book Publishers Association, Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, five times at Morgan James Publishing Red Carpet, and Connecticut Authors and Publishers Association. He served as a judge for the 2024 IBPA Book Awards.

 

His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida Homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.

 

Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog.

 

You can connect with him at: https://www.linkedin.com/in/brianfeinblum/ or https://www.facebook.com/brian.feinblum

 

 

 

Saturday, May 16, 2026

Do Self-Help Books Need Help?



Overcoming adversity. 

So many books, movies, and plays are about how one overcomes a major loss, setback, or wound. From Holocaust survivors and rape victims, to people who grew up in abusive homes and people who lost their homes, jobs, loved ones, or marriages due to addiction, scandal, natural disaster, or some other calamity, so many self-help books. That’s fine. We need stories of comebacks, resilience, and success from people who could have just as easily succumb to life’s pains and tragedies.  

But what of ordinary people just trying to find their passion, pleasure, and purpose in life, those individuals who did not get raised by broken or dysfunctional families, or suffer from a disability, poverty, or violence, or did not experience an ism prejudice (ethnic minority, religious outsider, immigrant,  LGBTQ+)? What happens for the ordinary vast majority that is not particularly defined by outside people or events? What motivates them? What self-help book will help them discover or get what they want?

I am wondering if the class of self-help books out there are written by or intended for “regular” people. So many of the authors have an origin story that clearly defined what happened to them, thus their advice is filtered through that lens.  If one does have life-defining events, is what they say always relatable to people who know nothing of that experience?

Now take it a step further. Can anyone really speak to everyone with their book? What really qualifies one to write a self-help book and why should we listen to them?

No singular book meets everyone’s needs. But some books, in their own way, can essentially convey the same ideas and advice as the other. But, the voice in which they are written or the origin story behind the author’s perspective may vary.

Most self-help books seem to take one of these approaches: 
 

** I did it, so can you — lost weight, got off an addiction, found love after broken relationships, survived physical or psychological abuse or loss, came back from a physical or mental trauma, experienced poverty, is a former convict.  

** My success story from nothing to something — how to get wealthy.  

** Common sense steps and sound advice, combined with rah-rah inspirational talk on how to live a balanced life, from the perspective of a therapist, consultant, coach, professor, or manager. 

The question is: Can one who succeeds at one area of life during a certain time and place be the right teacher for all aspects of it? Can one who does something well also have the right skill set of a coach, to help others model another?  

That said, the best self-help book is the one the reader is willing to read and is able to follow through on the advice to improve their life. The reader has to bring a certain mindset to the table, otherwise no piece of advice or bit of strategy will get acted upon.  

Maybe what is needed is a book that just focuses you on why you should change and that encourages you to do so, but saves the instructional tips for another book. No one cares about the how until they embrace the why and muster the courage, discipline, energy, and the time to make changes.  

The first great self-help tome that I read as a young man was the cult classic, bestselling book, Awaken The Giant Within by Tony Robbins. Its teachings and inspirational advice still fuel me decades later. More recently, I enjoyed Unf*ck Yourself by Gary John Bishop. In between I read some great ones by Dale Carnegie, Stephen Covey, Deepak Chopra, M. Scott Peck, and Adam Grant — and hundreds of others. 

Find what works for you. The key to self-help is to take that first step to helping yourself.  

 






Do You Need Book Marketing Help?

Brian Feinblum can be reached at brianfeinblum@gmail.com  He is available to help authors like you to promote your story, sell your book, and grow your brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator! 

 

About Brian Feinblum

This award-winning blog has generated over 6,200,000 page views. With 5,600+ posts over the past 15 years, it was named one of the best book marketing blogs  by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.”  Copyright 2026.

 

For the past three decades, Brian Feinblum has helped thousands of authors. He formed his own book publicity firm in 2020. Prior to that, for 21 years as the head of marketing for the nation’s largest book publicity firm, and as the director of publicity at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler.

 

His writings are often featured in The Writer and IBPA’s The Independent (https://pubspot.ibpa-online.org/article/whats-needed-to-promote-a-book-successfully) and (https://pubspot.ibpa-online.org/article/10-things-my-dog-taught-me-about-marketing-books). He was recently interviewed by the IBPA: https://www.youtube.com/watch?v=F0BhO9m8jbs

 

He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, three times at BookCAMP, Independent Book Publishers Association, Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, five times at Morgan James Publishing Red Carpet, and Connecticut Authors and Publishers Association. He served as a judge for the 2024 IBPA Book Awards.

 

His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida Homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.

 

Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog.

 

You can connect with him at: https://www.linkedin.com/in/brianfeinblum/ or https://www.facebook.com/brian.feinblum

 

 

 




Friday, May 15, 2026

A Free Treasure Trove Of Book Marketing Resources!

 


Sometimes you wonder if you accomplished anything or lived up to your potential. You size-up where you are vs your dreams. You compare yourself to others whom you know and strangers alike. Does your life measure up?

 

Well, something that I have been doing for 15 years (as of May 13), may turn out to be one of my great accomplishments — and it is something I have not been paid to do nor something that I thought would grow into what it has become. But its compensation is very, very high.

With over 5,600 posts and 6,400,000 page views, some awards recognition, and unsolicited positive feedback from random readers, I believe my blog to be a solid success. It positions me not only to get more/better clients for my book marketing business, but it also gives me a platform to help others, and provides me with a creative outlet to workshop my views and connect with those in the world of books.

I encourage you to read from thousands of still-relevant, thought-provoking, useful, and interesting blog posts. They reflect not just book marketing resources and strategies, but bits and pieces of the events that have defined my life and the world around me for the past decade and a half.

It covers all of the things that I care about as it relates to books, including posts on:

*!Books about books
* Book promotion tricks
* Literacy
* Book marketing strategies
* Free Speech
* Quality of books
* How to persuade and influence others
* Better ways of reviewing and cataloguing books
* Bookstore growth
* Author pep talks
* The author marketing mindset
* English language
* Interviews with authors
* Print book supremacy

More recently, I have also written about:

* Limiting AI
* Book bans
* Publishing mergers

In the past 15 years, I have published a few million words to collectively share my views, advice, strategies, and resources. I have enough content to publish 20 books.

Who cares what I have to say? Will anyone care in 50 years? I don’t know, but I am enjoying penning what appears to be popular, useful, and interesting content. That is all that I can ask for.

Happy Anniversary, BookMarketingBuzzBlog !!

 

Do You Need Book Marketing Help?

Brian Feinblum can be reached at brianfeinblum@gmail.com  He is available to help authors like you to promote your story, sell your book, and grow your brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator! 

 

About Brian Feinblum

This award-winning blog has generated over 6,400,000 page views. With 5,600+ posts over the past 15 years, it was named one of the best book marketing blogs  by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.”  Copyright 2026.

 

For the past three decades, Brian Feinblum has helped thousands of authors. He formed his own book publicity firm in 2020. Prior to that, for 21 years as the head of marketing for the nation’s largest book publicity firm, and as the director of publicity at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler.

 

His writings are often featured in The Writer and IBPA’s The Independent (https://pubspot.ibpa-online.org/article/whats-needed-to-promote-a-book-successfully) and (https://pubspot.ibpa-online.org/article/10-things-my-dog-taught-me-about-marketing-books). He was recently interviewed by the IBPA: https://www.youtube.com/watch?v=F0BhO9m8jbs

 

He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, three times at BookCAMP, Independent Book Publishers Association, Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, five times at Morgan James Publishing Red Carpet, and Connecticut Authors and Publishers Association. He served as a judge for the 2024 IBPA Book Awards.

 

His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida Homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.

 

Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog.

 

You can connect with him at: https://www.linkedin.com/in/brianfeinblum/ or https://www.facebook.com/brian.feinblum

 

 

 

Thursday, May 14, 2026

Interview With Inspirational Author Jill Amy Sager

 


 

1. What inspired you to write this book? I’d been reading Tarot cards for many years when I unexpectedly began receiving beautiful loving messages from the universe that profoundly changed my life for the better. At some point, this same guidance asked if I thought the insights were only for me. I immediately recognized that others could also benefit. A book seemed like the most natural way to share what I learned. 

 

2. What exactly is it about — and who is it written for? The book contains thirty loving messages from this invisible source of wisdom that I cannot explain, nor deny, on topics such as judgement, suffering, and grief. I also included my personal stories that reveal how I used the information to increase the quality of my life. Each chapter ends with thought-provoking questions to jumpstart the readers' own musings on the topics. I wrote the book with new agers in mind, those already tuned into non-traditional spirituality and metaphysics. What has surprised me since the book’s publication is that it is being read and & quote, loved by those I would describe as more mainstream, people who have never been interested in the esoteric. I’m thrilled that this book is reaching a diverse audience because it has a

universal message about love, self-acceptance, and how to remain hopeful despite our challenges.

 

3. What do you hope readers will get out of reading your book?

I know from personal experience how important it is to love myself and accept

myself, which isn’t easy because I have so many personal demons that hold me back.

I’ve learned that, although these triggers might never go away, I’ve been able to lessen

their effect on me. I’ve been able to change, and in so doing, I am a much happier and

healthier person. My book shows that a positive shift in perspective is possible.

Therefore, I hope the book continues to find readers who, like me, are searching for

new and inspired ways to live a more fulfilled life.

 

4. How did you decide on your book’s title and cover design? I am not great at coming up with titles. I usually need help so I ran the initial title by Amy Zerner. Amy is an incredibly prolific artist, well-versed in Tarot, and who, along with her husband Monte Farber, has written many books in the mind-body-spirit genre. She told me that a title has to convey what the reader can expect when they open a book. My initial title did not do that. Finding the correct name took a few discussions with friends first, then my publisher, until she and I figured it out. Credit for the beautiful cover, which I was thrilled with, goes to artist and book designer Tabitha Lahr, who won an award in 2025 from Bedside Reading for best cover design in the non-fiction category. 

 

5. What advice or words of wisdom do you have for fellow writers – other than run!? Ha! I can relate to that last sentiment, as it’s taken me years of writing practice to get where I am, and there is still so much I need to learn. My first drafts never feel finished. The only way I know to become a better writer is through revisions. I also show everything I write to others for feedback. When I played music, if I made a mistake, I knew this. Writing is different. I might think I’ve relayed a clear thought, but this isn’t always the case. I count on my beta readers to set me straight. I once met a writer who said he never asked others to critique his work. I can’t even imagine that. 

 

6. What trends in the book world do you see -- and where do you think the book publishing industry is heading?  While I don’t know where the publishing industry is headed, from what I’ve read and from my personal experience, I do have a few opinions about what’s currently taking place. Today, whether you’re a reader, an author, or publisher, we are all being influenced by self-publishing, hybrid publishing, small presses, social media, AI, and the diverse ways people acquire their reading material. If you’re an author who wants a contract with one of the top five English-language publishers, you’re up against required profit margins that are larger than ever before. This means they might be less

 

likely to take a risk on an unknown author. Even if you have the money to hire a publicist, authors must learn how to publicize and market their books, as we are the ones responsible for spreading the word to potential readers. My takeaway concerning the publishing industry hasn’t changed over the years; it’s that we writers are the ones who have to continually adjust our expectations. 

 

7. Were there specific experiences in your personal life or career that came in handy

when writing this book?  My initial intention was to simply offer the profound and beautiful messages from the universe. The idea to include my personal experiences came later as a way to demonstrate what I learned from the messages. For instance, in the chapter on loss, I wrote about how an initial botched surgery when I was nine left me permanently disabled. I reflect on this loss in the book. I write that I may never be able to reconcile the trauma it’s caused me, but that I also value the positive aspects that this event has offered my life. I have come to understand that suffering can function as a great teacher, a concept I learned from the universe. I now know this isn’t a novel idea, but it’s one that I embrace as it’s served me well.

 

8. How would you describe your writing style? Which writers or books is your writing similar to? When I write an essay or memoir, as was the case for my personal stories in “Guidance from the Universe,” it takes several drafts before I am able to brush away all the barriers and blocks that keep my true and honest feelings hidden. It’s not easy being vulnerable, but it’s essential. I couldn’t say which writers my writing is similar to, but David Trotter, the publisher of Awakened Magazine, likened it to Anne Lamott's. I am still trying to take that in.

 

9. What challenges did you overcome in the writing of this book? I started this book when I was still working full-time, so although I woke early to write, it was slow going. I admire women who manage to complete a book while juggling their work and the demands of daily life, such as cleaning, shopping, and

raising children. When I retired from my day job, I had time to write, but then I also had time to doubt my abilities as a writer. I could spend a whole morning procrastinating while I wrestled with negative thoughts like questioning why anyone would want to read what I was writing. Eventually, I’d muster the courage to open my computer to keep going. Thankfully, my desire to finish outweighed all my irrational excuses.

 

10. If people can buy or read one book this week or month, why should it be yours? When I wrote this book, I had no idea it would touch as many people as it has from different backgrounds. I am beyond grateful for all the five-star reader and trade reviews and by the many awards that speak to this book’s reach and importance. One of the gold awards came from Book Excellence, who also reviewed the book. Perhaps what they wrote can better touch on the reader’s experience, which, as the author, is more difficult for me to express.

 

“Guidance from the Universe is a compassionate and hopeful book for anyone searching for clarity during difficult times…shows how even small shifts in perspective can lead to meaningful personal growth. Readers looking for encouragement, reflection, and gentle wisdom will likely find this memoir both comforting and inspiring.”

 

About The Author: Jill Amy Sager is the author of the multi-award-winning book Guidance from the  Universe: Hopeful Messages for Everyday Challenges. She is a public speaker and a celebrated tarot reader with an international clientele. Born with a physical disability, Jill’s journey from low self-esteem to self-love has inspired her to help others find healing. She is a former professional percussionist and drum circle facilitator trained in “Group Empowerment Drumming, and is the author of Beginning Hand 

Drumming: A Guide to Recreation and Wellness. Her stories and articles have appeared in Women Writers Women’s Books, Awakened Magazine, Authority Magazine, and other notable publications. For more info, please see: https://jillamysager.com/  

Do You Need Book Marketing Help?

Brian Feinblum can be reached at brianfeinblum@gmail.com  He is available to help authors like you to promote your story, sell your book, and grow your brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator! 

 

About Brian Feinblum

This award-winning blog has generated over 6,400,000 page views. With 5,600+ posts over the past 15 years, it was named one of the best book marketing blogs  by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.”  Copyright 2026.

 

For the past three decades, Brian Feinblum has helped thousands of authors. He formed his own book publicity firm in 2020. Prior to that, for 21 years as the head of marketing for the nation’s largest book publicity firm, and as the director of publicity at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler.

 

His writings are often featured in The Writer and IBPA’s The Independent (https://pubspot.ibpa-online.org/article/whats-needed-to-promote-a-book-successfully) and (https://pubspot.ibpa-online.org/article/10-things-my-dog-taught-me-about-marketing-books). He was recently interviewed by the IBPA: https://www.youtube.com/watch?v=F0BhO9m8jbs

 

He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, three times at BookCAMP, Independent Book Publishers Association, Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, five times at Morgan James Publishing Red Carpet, and Connecticut Authors and Publishers Association. He served as a judge for the 2024 IBPA Book Awards.

 

His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida Homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.

 

Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog.

 

You can connect with him at: https://www.linkedin.com/in/brianfeinblum/ or https://www.facebook.com/brian.feinblum