A Blue Tsunami For Books?

 

Though they are still counting ballots from this historic midterm election, one thing is abundantly clear: The nation, at least for now, has done a big pendulum swing, rebuking President Trump, to embrace a government of Democrats.  The USA is Blue. For now.

So what does this mean for the book industry, books, authors, education, libraries, and free speech?

It means the best and worst policies and ideas return. We will likely see:

* If the broader economy improves, due to policy changes, more money in consumer hands could yield more consumer and institutional book sales. 

* Tariffs could be removed or decreased, leading to lower inflation, which means books become more affordable to all. Further, any book production costs that rose due to tariffs could disappear Increased funding of libraries and culture centers — and more book buys.

* Increased funding in education, thus, higher book sales.

* Increased spending for social welfare programs, leaving more money for citizens to buy books.

* A comeback for Woke and DEI policies. This could impact what gets read in schools and to a degree, the type of books published.

* Fewer mergers in the book industry as Democrats often see monopolies where Republicans don’t.

* Free speech should win when liberals are in charge but sometimes all that changes is which type of speech gets persecuted. One thing to watch for is the left-wing’s propensity to distort language to meet its political ideology. PC language destroys our culture when we try to blame words for merely reflecting ugly truths and facts that we wish were not so.

* Book bans could see a big decrease after hitting record numbers.  

Lastly, this was a historic election and it will lead up to a contentious presidential election battle for 2028. Many books will be published about this and the upcoming election, as well as about proposed policy and about new political movements and figures. 

 

This election featured a lot of firsts, all of which could be the subject of many books: 

 

* The DSA added five new members to Congress. 

 

* A half-dozen trans women just got into Congress.

 

* MI elected the first Muslim to the US Senate.

 

* TX turned blue and has its first Latina Governor.

 

* GA and FL each elected its first Black Governor.

 

* NH elected the nation’s first openly gay senator.

 

* NM elected the first female Native American Governor in US history.

 

* Ohio had a governor’s race decided by blowback to a controversial commercial.

 

* The majority of state governorships are now blue for the first time in over a generation.

 

There was such an enormous shift from red to blue that complete reversals of policies — locally and nationally — could occur. All of that will impact every aspect of the book industry. Buckle up for an interesting ride.

Marketing Help?

Brian Feinblum can be reached at brianfeinblum@gmail.com  He is available to help authors like you to promote your story, sell your book, and grow your brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator! 

 

About Brian Feinblum

This award-winning blog has generated over 11 million page views. With over 5,700+ posts over the past 15 years, it was named one of the best book marketing blogs by BookBaby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2026, 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.”  Copyright 2026.

 

For the past three decades, Brian Feinblum has helped thousands of authors. He formed his own book publicity firm in 2020. Prior to that, for 21 years as the head of marketing for the nation’s largest book publicity firm, and as the director of publicity at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler.

 

His writings are often featured in The Writer and IBPA’s The Independent (https://pubspot.ibpa-online.org/article/whats-needed-to-promote-a-book-successfully) and (https://pubspot.ibpa-online.org/article/10-things-my-dog-taught-me-about-marketing-books). He was recently interviewed by the IBPA: https://www.youtube.com/watch?v=F0BhO9m8jbs

 

He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, three times at BookCAMP, Independent Book Publishers Association, Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, five times at Morgan James Publishing Red Carpet, and Connecticut Authors and Publishers Association. He served as a judge for the 2024 IBPA Book Awards.

 

His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida Homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.

 

Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog.

 

You can connect with him at: https://www.linkedin.com/in/brianfeinblum/ or https://www.facebook.com/brian.feinblum

 

 

Why Do You Write Books?

 

Writers pen a lot of words together with the intention of saying something. Presumably there is a purpose behind the passion to express oneself through the written word. So, why do you write, and what are your goals?

Do you even know why you write? Do you actually have any goals for your collection of words?

Some people just take to writing for its simple pleasure. It comes naturally to them, to express a thought, an emotion, a fantasy, or an experience. The words flow with the same ease one has to laugh at or cry over something. Writing is part of one’s DNA, for some. It is therapeutic, even cathartic. It is not a job, but rather a labor of love. For some, writing is all that they have in their life. A day without writing is a wasted day.

Others see writing more strategically, as a means to an end.

They write books to:

* Spread a message and impact policy or lives. It is a mission.
* Sell more books. It makes money.
* To help get a job or a promotion. It helps their career.
* Brand themselves. It gives them perceived validation.
* Get interest in their other products or services. It is a business.

Knowing your why can help you figure out the how: How you will write the book. How you will market it. Everything emanates from the reason you are writing a particular book.

Marketing Help?

Brian Feinblum can be reached at brianfeinblum@gmail.com  He is available to help authors like you to promote your story, sell your book, and grow your brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator! 

 

About Brian Feinblum

This award-winning blog has generated over 11 million page views. With over 5,700+ posts over the past 15 years, it was named one of the best book marketing blogs by BookBaby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2026, 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.”  Copyright 2026.

 

For the past three decades, Brian Feinblum has helped thousands of authors. He formed his own book publicity firm in 2020. Prior to that, for 21 years as the head of marketing for the nation’s largest book publicity firm, and as the director of publicity at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler.

 

His writings are often featured in The Writer and IBPA’s The Independent (https://pubspot.ibpa-online.org/article/whats-needed-to-promote-a-book-successfully) and (https://pubspot.ibpa-online.org/article/10-things-my-dog-taught-me-about-marketing-books). He was recently interviewed by the IBPA: https://www.youtube.com/watch?v=F0BhO9m8jbs

 

He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, three times at BookCAMP, Independent Book Publishers Association, Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, five times at Morgan James Publishing Red Carpet, and Connecticut Authors and Publishers Association. He served as a judge for the 2024 IBPA Book Awards.

 

His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida Homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.

 

Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog.

 

You can connect with him at: https://www.linkedin.com/in/brianfeinblum/ or https://www.facebook.com/brian.feinblum

 

Authors Must Say No To No

 

Authors are likely to hear “No” and experience rejection or be ignored more often than almost any professional salesperson. Get used to it. Expect it. Embrace it. Reject rejection!  Turn that frown upside down. 

How? 

·         By never giving up.

·         By not taking it personally.

·         By realizing the only thing that matters is a Yes, and not the 27 No’s leading up to it. 

When you get a No, you should: 

·         Try again — have them reconsider

·         Ask someone else 

·         Re-evaluate your needs/desires and what to ask for

·         Change your method of approach — in person, phone, email, text, social media, mail

·         Alter the substance and style of your pitch

·         Dig for more ammunition

·         Bluff and BS your way to an opportunity 

Be driven by a hope and desire that you won’t stop until you get what you want. This is all 

based on a blind belief that you can get what you want. Your confidence can be stronger than the insecurities or needs of others. 

You do not need to threaten or lie your way to success, though I suppose this can be part of the arsenal of some desperate people. 

The key to all of this is not to let a No to sound like the end or some final judgment. One No or a dozen No’s do not preclude you from trying again nor do they deny the fact that you may offer something of value. It just means that some circumstance in a specific situation led to a No.  

What could lead to a No? 

·         The person you asked misheard or misread your offer

·         That person was not in a good mood when approached 

·         That person was distracted, stressed out, or too exhausted to make an honest evaluation

·         You happened to ask when they were not open-minded or you asked at the wrong time 

It is also possible that your offer was: 

·         Boring

·         Made to the wrong person or organization

·         Mumbled and garbled in its delivery

·         Nothing special

·         Lacking urgency

·         Failing to highlight the best part of your offer 

So, doing a post-mortem audit of why you got rejected can help you realize changes are needed in your approach, ones that you can make, and that some of it is just bad luck or lousy timing. In other words, don’t give up. Make adjustments and try harder, smarter, and more often.  

Success is a numbers game. The more quality attempts that are made, the more chances you have of a Yes. The No’s mean nothing. 

Marketing Help?

Brian Feinblum can be reached at brianfeinblum@gmail.com  He is available to help authors like you to promote your story, sell your book, and grow your brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator! 

 

About Brian Feinblum

This award-winning blog has generated over 11 million page views. With over 5,700+ posts over the past 15 years, it was named one of the best book marketing blogs by BookBaby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2026, 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.”  Copyright 2026.

 

For the past three decades, Brian Feinblum has helped thousands of authors. He formed his own book publicity firm in 2020. Prior to that, for 21 years as the head of marketing for the nation’s largest book publicity firm, and as the director of publicity at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler.

 

His writings are often featured in The Writer and IBPA’s The Independent (https://pubspot.ibpa-online.org/article/whats-needed-to-promote-a-book-successfully) and (https://pubspot.ibpa-online.org/article/10-things-my-dog-taught-me-about-marketing-books). He was recently interviewed by the IBPA: https://www.youtube.com/watch?v=F0BhO9m8jbs

 

He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, three times at BookCAMP, Independent Book Publishers Association, Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, five times at Morgan James Publishing Red Carpet, and Connecticut Authors and Publishers Association. He served as a judge for the 2024 IBPA Book Awards.

 

His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida Homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.

 

Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog.

 

You can connect with him at: https://www.linkedin.com/in/brianfeinblum/ or https://www.facebook.com/brian.feinblum

 

 

Interview With Upcoming Author Linda Stewart Henley

 

1. What inspired you to write this book?  

I wanted to write a book about an older woman who restarts her life after a great loss.

 

2. What exactly is ir about — and who is it written for?

It’s about Nan, a sixty-three-year-old woman who loses almost everything in the 2018 Paradise, California fire.  The book will probably appeal to middle-aged or older women. 

3. What do you hope readers will get out of reading your book?

 That it’s never too late to start again, even after suffering from a great loss. That true friendship and creative expression can be life-enhancing. 

4. How did you decide on your book’s title and cover design?

 The book’s title is significant in a couple of ways. Nan is a former marathoner, and tries to outrun the Paradise fire. She is also running away from herself until she recovers from her losses and gains a new awareness of herself. I wanted the cover design to reflect the California setting. 

5. What advice or words of wisdom do you have for fellow writers – other than run!?

Never give up! If you have a story to tell, keep at it until it’s told. 

6. What trends in the book world do you see -- and where do you think the book publishing industry is heading? 

I see more novels being written about older people. I hope the publishing industry keeps publishing authors who write creatively without AI. 

7. Were there experiences in your personal life or career that came in handy when writing this book? 

I lived in California for many years and I used the setting in the book, though I never went to Paradise. 

8. How would you describe your writing style? Which writers or books is your writing similar to?

I try to make my characters interesting and I use a lot of dialog. I’d love to think my books are like Ann Patchett’s because she can say so much without resorting to drama, but I have a way to go in that regard. 

9. What challenges did you overcome in the writing of this book?

Learning about fires. Tying up the sub-plots (always a challenge). 

10. If people can buy or read one book this week or month, why should it be yours?

The book is due out in June, 2027. My book is uplifting. I believe Nan is a sympathetic character. You can learn a bit about painting and Grandma Moses. 

About The Author: Linda Stewart Henley is the author of three award-winning novels. She lived in California for many years and presently resides in the Pacific Northwest with her husband. For more information, please see: www.lindastewarthenleyauthor.com.

 

Marketing Help?

Brian Feinblum can be reached at brianfeinblum@gmail.com  He is available to help authors like you to promote your story, sell your book, and grow your brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator! 

 

About Brian Feinblum

This award-winning blog has generated over 11 million page views. With over 5,700+ posts over the past 15 years, it was named one of the best book marketing blogs by BookBaby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2026, 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.”  Copyright 2026.

 

For the past three decades, Brian Feinblum has helped thousands of authors. He formed his own book publicity firm in 2020. Prior to that, for 21 years as the head of marketing for the nation’s largest book publicity firm, and as the director of publicity at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler.

 

His writings are often featured in The Writer and IBPA’s The Independent (https://pubspot.ibpa-online.org/article/whats-needed-to-promote-a-book-successfully) and (https://pubspot.ibpa-online.org/article/10-things-my-dog-taught-me-about-marketing-books). He was recently interviewed by the IBPA: https://www.youtube.com/watch?v=F0BhO9m8jbs

 

He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, three times at BookCAMP, Independent Book Publishers Association, Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, five times at Morgan James Publishing Red Carpet, and Connecticut Authors and Publishers Association. He served as a judge for the 2024 IBPA Book Awards.

 

His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida Homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.

 

Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog.

 

You can connect with him at: https://www.linkedin.com/in/brianfeinblum/ or https://www.facebook.com/brian.feinblum