Friday, May 22, 2026

Does Social Media Math Add Up?

 

Does social media pay off for authors? Let’s explore.

The number of followers one has does not always translate onto actual viewings of a post.

The number of viewings of a post does not exactly mean the number of people who viewed it.

All social media numbers are suspect.

People pay unscrupulous marketers to buy followers or give people incentives to sign up as a follower and then they disappear.

The number of likes and loves for posts are also suspicious and not necessarily an indicator of anything.

The only number an author or publisher cares about is the number of books sold. No one cares about social media clicks if they don’t translate into readers and book sales. Clicks get commoditized by influencers and media outlets who charge for advertising.

The facts on social media are brutal:

* Not all of your connections and followers receive your post.
* Not all who receive it scroll deep into their feeds to discover it.
* Not all those who get your post and see it pop up bother to open and view it.
* Not all those who view your post enjoy it, act on it, bother to share it, or respond with a comment or a like — let alone buy something.

There are just way too many apps, memberships, and services that provide content, along with emails, texts, and voice messages.

And mix in hoaxes, scams, and frauds with communications seeking to trick you and separate you from your money, identity, or valuable information. It is a brutal digital landscape out there.

Too many passwords, security alerts, and sign-ups or sign-ins. Too many auto pays. Too much addictive garbage,  input, and time wasted on line.

Of course there are many positives that we overlook about social media, including:

* It is free, instantaneous, and always available
* It can be used for good, for fun, and for book sales
* It is something that allows us access to the globe from our pajamas

Social media, like anything, is a tool for good or bad, depending on who uses it and how. Is there a net benefit to social media? It seems like there should be one but given the number of scams, how it leads to addictions, spreads lies, and manipulates us, you have to wonder if that is the case. The social media math may actually not add up favorably.

Do You Need Book Marketing Help?

Brian Feinblum can be reached at brianfeinblum@gmail.com  He is available to help authors like you to promote your story, sell your book, and grow your brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator! 

 

About Brian Feinblum

This award-winning blog has generated over 6,200,000 page views. With 5,600+ posts over the past 15 years, it was named one of the best book marketing blogs  by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.”  Copyright 2026.

 

For the past three decades, Brian Feinblum has helped thousands of authors. He formed his own book publicity firm in 2020. Prior to that, for 21 years as the head of marketing for the nation’s largest book publicity firm, and as the director of publicity at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler.

 

His writings are often featured in The Writer and IBPA’s The Independent (https://pubspot.ibpa-online.org/article/whats-needed-to-promote-a-book-successfully) and (https://pubspot.ibpa-online.org/article/10-things-my-dog-taught-me-about-marketing-books). He was recently interviewed by the IBPA: https://www.youtube.com/watch?v=F0BhO9m8jbs

 

He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, three times at BookCAMP, Independent Book Publishers Association, Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, five times at Morgan James Publishing Red Carpet, and Connecticut Authors and Publishers Association. He served as a judge for the 2024 IBPA Book Awards.

 

His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida Homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.

 

Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog.

 

You can connect with him at: https://www.linkedin.com/in/brianfeinblum/ or https://www.facebook.com/brian.feinblum

 

 

 

Thursday, May 21, 2026

Interview With Children’s Book Author Heidi Solomon-Orlick




  

1. What inspired you to write this book? I was inspired to write Just a Dot? I Think Not! A Book of Connection by a lifelong belief in the power of bringing people together. After decades in global sales, I saw firsthand how meaningful relationships, empathy, and collaboration can transform not only businesses, but lives. I wanted to take those lessons—the importance of seeing and valuing every “dot,” every person—and translate them into a story children could understand and carry with them. In a world that often feels divided, I felt called to create a book that celebrates diversity, encourages inclusion, and reminds young readers that connection is a form of magic they can use to shape a kinder future.  

 

2. What exactly is it about — and who is it written for? This book is geared towards children ages 4-9.  Being that the book fits firmly into the SEL genre, with interactive worksheets to spark conversation and practice key concepts, it is a great book for educators and parents who have a desire to teach children about the power of diversity and community.  

 

Just a Dot? I Think Not! A Book of Connection is an invitation for every child to discover the extraordinary power hidden inside something small. At first glance, Dottie may look like “just a dot,” but her magic lies in the way she brings people together—showing young readers that when we connect, collaborate, and celebrate our differences, we create something far bigger and more beautiful than we ever could alone.

 

This book shines a light on the truth children instinctively understand: community matters. Kindness matters. Every voice, every story, every “dot” matters. Through vibrant illustrations and heart-opening moments, Dottie guides children to see that our uniqueness is not something to hide but something to share. When dots unite, walls fall, bridges form, and a more compassionate world begins to take shape.

 

More than a story, this book is a movement toward belonging. It encourages children to honor what makes them special, to welcome those who are different from them, and to recognize that connection is a superpower we all carry. Just a Dot? I Think Not! reminds every child that they are part of something meaningful—and that together, we can create a world filled with understanding, acceptance, and joy.

 

 Dottie — The Magical Connector

Dottie is the bright, spirited heart of the story, a tiny and magical dot with a mighty purpose to connect the world.

 

Dottie’s magic isn’t about spells or wands—it’s about connection. She sees the world not as scattered pieces, but as a vibrant tapestry waiting to be woven together. With her “magical powers” to bring people closer, she becomes a guide for young readers, showing them that unity, kindness, and curiosity can transform the world.

 

She is hopeful, wise, and endlessly encouraging. Whether she’s reminding us that “dots come in all sizes and shapes” or celebrating the beauty of diversity, Dottie models what it means to lead with love. Her mission is simple yet profound: to help every child see that they matter, they belong, and they are part of something bigger.  

 

The Dot Squad!  Throughout the book, Dottie introduces readers to a joyful cast of dot characters who reflect the richness of the world around us. Each one represents a different shape, size, color, or style—proof that uniqueness is something to be celebrated.

 

These dots aren’t just illustrations—they’re personalities. They stand “side by side, proud and bold,” showing children that differences are not barriers but beautiful variations that make the world more interesting.

 

While some dots prefer to stand alone, while others dream of a world painted in gray, Dottie meets them with compassion, gently reminding readers that connection is always possible if we are willing to listen and understand.

 

More than a book, Just a Dot?  I Think Not!  is a movement toward a more compassionate, tolerant and inclusive world. 

 

3. What do you hope readers will get out of reading your book? I hope readers walk away from Just a Dot? I Think Not! A Book of Connection with a deeper understanding that every person—every “dot”—matters. My wish is that children see themselves reflected in Dottie’s journey and recognize that their uniqueness is a strength, not something to hide. I want them to feel empowered to reach out, include others, and build bridges across differences. In a world that can feel divided, this book reminds young readers that connection is a superpower, kindness is a choice, and together we can create something brighter, braver, and more beautiful than we ever could alone. 

 

4. How did you decide on your book’s title and cover design? As a person who spent over 4-decades in professional sales, I was always called a "master dot connector."    What better way to teach children the power of connection and community than to feature a dot as the main character!  The book takes a simple concept, a dot, and turns it into a powerful metaphor for connection, kindness, and inclusion. Dottie the magical dot and her vibrant friends show young readers how unity and respect can build bridges across differences. The cover, with its bright, playful illustration of Dottie and her friends, signals a joyful, uplifting reading experience while tackling a very culturally relevant and important topic, especially in today's disconnected world.

 

5. What advice or words of wisdom do you have for fellow writers – other than run!? Don't hide.  Tackle the tough topics.  The world needs your voice and representation.   

 

6. What trends in the book world do you see -- and where do you think the book publishing industry is heading?    As a fairly new author, I don’t consider myself an industry expert, but I do see several powerful trends shaping the future of publishing. First, the use of AI is transforming how authors ideate, edit, and even market their work, making the creative process more accessible and efficient. While there is a place for AI, and I understand that it is here to stay,  I believe it is also degrading the authenticity of works published.  The industry needs oversight, regulations and there needs to be a balance.  Second, direct‑to‑consumer marketing is becoming essential, with authors building their own audiences rather than relying solely on traditional publishers or sales outlets like Amazon, Ingram Spark and Barnes & Noble.  The fees are too high and it is difficult to see an ROI. Third- the importance of social media continues to grow—platforms like Instagram, BookTok, and LinkedIn are now critical spaces for visibility, community-building, and book discovery. If an author does not have a strong social media presence, it will be very difficult for their books to get discovered.  Finally,  I do see a trend of authors using hybrid and self-publishing options for more creative control and speed to market. Together, these trends signal a shift toward greater author autonomy, more personalized reader engagement, and a publishing landscape where creativity and connection matter more than ever.  

 

7. Were there experiences in your personal life or career that came in handy when writing this book?    My four-decade career in global sales deeply shaped the heart of this book. Throughout my professional journey, I learned that success is never just about transactions — it’s about people, relationships, and the magic that happens when we connect across differences. I became known as a “master dot connector,” someone who could bring individuals, teams, and communities together to create something greater than the sum of its parts. Those experiences taught me the power of collaboration, empathy, and inclusion, and they inspired Dottie’s mission. This book is my way of sharing that wisdom with children, showing them that connection is a superpower they can carry throughout their lives.

 

8. How would you describe your writing style? Which writers or books is your writing similar to? My writing style is warm, rhythmic, and intentionally simple—designed to make big ideas feel accessible to young readers. I love using playful language, repetition, and gentle rhyme to spark curiosity while guiding children toward deeper lessons about kindness, identity, and connection. In many ways, my approach is inspired by Dr. Seuss, who had a remarkable gift for tackling tough or meaningful topics in fun, imaginative, and engaging ways. Like his work, my stories use whimsy and metaphor to open the door to important conversations. My goal is to create books that feel joyful on the surface yet leave children thinking, feeling, and growing long after the final page.  

 

9. What challenges did you overcome in the writing of this book? One of the biggest challenges I faced while writing this book was overcoming my own self‑doubt and lifelong pull toward perfectionism. Every story I create feels deeply personal because it reflects my values, my experiences, and the legacy I hope to leave behind. That weight can make the creative process both meaningful and intimidating. I had to remind myself that perfection isn’t the goal—impact is. Pushing past the fear of not being “good enough” allowed me to focus on what truly matters: writing a book that inspires connection, celebrates diversity, and, in its own small way, contributes to leaving the world a better place.

 

10. If people can buy or read one book this week or month, why should it be yours? If someone can read just one children's book this week or this month, I believe Just a Dot? I Think Not! A Book of Connection deserves to be that choice because it speaks directly to the challenges we’re facing in the world today. We are more divided, more distracted, and more disconnected than ever, and those fractures often begin in childhood. This book opens the door to early conversations about diversity, equity, inclusion, and the transformative power of community. By helping children understand that every “dot” matters and that connection is a superpower, we plant seeds of empathy, belonging, kindness, understanding, tolerance and unity. Our children are the future, and if these lessons are instilled early, they truly can change the direction we’re heading—one connected dot at a time. 

 

About The Author Heidi Solomon-Orlick is a trailblazing sales leader, author, and advocate who proves purpose has no age limit. After a four-decade global sales career, she reinvented herself in her 60s to champion diversity, equity, inclusion, and active aging. As founder of GirlzWhoSell, she is building a diverse pipeline of young women in B2B sales, expanding access to economic opportunity. An award-winning author, Heidi has published Heels to DealsI Have a Voice, and Just a Dot? I Think Not! with More Than Pretty on the way. Driven by impact, she uses her platform to elevate underrepresented voices and spark meaningful change. For more info, please see: https://heidisolomonorlick.com.

 

Do You Need Book Marketing Help?

Brian Feinblum can be reached at brianfeinblum@gmail.com  He is available to help authors like you to promote your story, sell your book, and grow your brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator! 

 

About Brian Feinblum

This award-winning blog has generated over 6,400,000 page views. With 5,600+ posts over the past 15 years, it was named one of the best book marketing blogs by BookBaby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.”  Copyright 2026.

 

For the past three decades, Brian Feinblum has helped thousands of authors. He formed his own book publicity firm in 2020. Prior to that, for 21 years as the head of marketing for the nation’s largest book publicity firm, and as the director of publicity at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler.

 

His writings are often featured in The Writer and IBPA’s The Independent (https://pubspot.ibpa-online.org/article/whats-needed-to-promote-a-book-successfully) and (https://pubspot.ibpa-online.org/article/10-things-my-dog-taught-me-about-marketing-books). He was recently interviewed by the IBPA: https://www.youtube.com/watch?v=F0BhO9m8jbs

 

He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, three times at BookCAMP, Independent Book Publishers Association, Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, five times at Morgan James Publishing Red Carpet, and Connecticut Authors and Publishers Association. He served as a judge for the 2024 IBPA Book Awards.

 

His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida Homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.

 

Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog.

 

You can connect with him at: https://www.linkedin.com/in/brianfeinblum/ or https://www.facebook.com/brian.feinblum

 

 

 

Wednesday, May 20, 2026

NYC Mayor Destroys Library Budget

 

The man who is already vilified for his lack of support for the police, wants to make America a Communist dump, and exhibits support for anti-Semitism at every chance, now wants to further hurt people by proposing a significant cut to the public library system. After restoring some of his other earlier proposed cuts to the library budget, Mayor Zohar Mamdani still is shorting the library community $100 million next year — a 20 percent cut!

Who does that help? Not the people who use the library, who need its computer resources, collection of reference materials, books, periodicals, educational workshops, quiet desks, and a safe neighborhood gathering space.

Library budgets should go up — not go down!
 

I understand everything is on the table when you run deficit, as NYC has been spending more than it takes in, but in a 124-billion-dollar budget, the library budget is a 250th of that. You don’t save anything when you fail to invest in education, literacy, and a sense of community.  

The combined annual operating budgets for America’s more than 17,000 public libraries total over $11.5 billion. This network serves nearly 1.3 billion visits each year. NYC tends to spend more on libraries, per capita, than most cities and states — but it is imperative that every library system be funded to its fullest capacity to serve society’s needs. 

New York City must lead the way of the nation in many areas, especially when it comes to serving the reading public. 

Do You Need Book Marketing Help?

Brian Feinblum can be reached at brianfeinblum@gmail.com  He is available to help authors like you to promote your story, sell your book, and grow your brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator! 

 

About Brian Feinblum

This award-winning blog has generated over 6,400,000 page views. With 5,600+ posts over the past 15 years, it was named one of the best book marketing blogs  by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.”  Copyright 2026.

 

For the past three decades, Brian Feinblum has helped thousands of authors. He formed his own book publicity firm in 2020. Prior to that, for 21 years as the head of marketing for the nation’s largest book publicity firm, and as the director of publicity at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler.

 

His writings are often featured in The Writer and IBPA’s The Independent (https://pubspot.ibpa-online.org/article/whats-needed-to-promote-a-book-successfully) and (https://pubspot.ibpa-online.org/article/10-things-my-dog-taught-me-about-marketing-books). He was recently interviewed by the IBPA: https://www.youtube.com/watch?v=F0BhO9m8jbs

 

He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, three times at BookCAMP, Independent Book Publishers Association, Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, five times at Morgan James Publishing Red Carpet, and Connecticut Authors and Publishers Association. He served as a judge for the 2024 IBPA Book Awards.

 

His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida Homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.

 

Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog.

 

You can connect with him at: https://www.linkedin.com/in/brianfeinblum/ or https://www.facebook.com/brian.feinblum

 

 

 

Tuesday, May 19, 2026

What Can Writers Learn From Drew Maggi?

 

Will you make the most of your opportunity at book marketing success? Learn from Drew Maggi. 

Who is Drew Maggi, you ask? 

He was a professional baseball player who waited nearly 13 years of playing in the Minor Leagues before finally getting called up to play Major League Baseball. The 33-year-old rookie  hit .333 and drove in a run over just six at-bats for the Pittsburgh Pirates  Then, he got sent back down, never to be seen in the Big Leagues again. 

Why was he never seen as good enough to get called up earlier in his career? Why did he not get another chance after producing in his brief stint with the Pirates? I don’t know. Scouts and general managers evaluate their talent and make judgments. Not all are correct or good. But Drew, even though he never had much of a career at the highest level of baseball, enjoyed playing his childhood sport for a living for a decade and a half – and he did realize his dream of playing in the Major Leagues. 

Authors can take this to heart. Many writers are toiling in the minors, waiting to get discovered, either by a literary agent, publisher, or readers. Like Drew, writers can break through and perform their best on the biggest stage.  But the odds are stacked against them. And even when you write something beautiful, sometimes the experts/critics/customers misjudge it. 

Writers should realize there is lots of good competition out there. But those who endure rejection and keep perfecting their craft and never stop marketing can have a shot at the big time, and maybe they will last longer than Drew Maggi. 

Do You Need Book Marketing Help?

Brian Feinblum can be reached at brianfeinblum@gmail.com  He is available to help authors like you to promote your story, sell your book, and grow your brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator! 

 

About Brian Feinblum

This award-winning blog has generated over 6,200,000 page views. With 5,600+ posts over the past 15 years, it was named one of the best book marketing blogs  by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.”  Copyright 2026.

 

For the past three decades, Brian Feinblum has helped thousands of authors. He formed his own book publicity firm in 2020. Prior to that, for 21 years as the head of marketing for the nation’s largest book publicity firm, and as the director of publicity at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler.

 

His writings are often featured in The Writer and IBPA’s The Independent (https://pubspot.ibpa-online.org/article/whats-needed-to-promote-a-book-successfully) and (https://pubspot.ibpa-online.org/article/10-things-my-dog-taught-me-about-marketing-books). He was recently interviewed by the IBPA: https://www.youtube.com/watch?v=F0BhO9m8jbs

 

He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, three times at BookCAMP, Independent Book Publishers Association, Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, five times at Morgan James Publishing Red Carpet, and Connecticut Authors and Publishers Association. He served as a judge for the 2024 IBPA Book Awards.

 

His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida Homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.

 

Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog.

 

You can connect with him at: https://www.linkedin.com/in/brianfeinblum/ or https://www.facebook.com/brian.feinblum