Wednesday, October 27, 2021

Can Authors Embrace The Tao of Influence?

  


“What do you need to release? What are you hanging on to that no longer serves you?” 

These two questions are posed in author Karen McGregor’s thought-provoking and motivational book, The Tao of Influence. Every author seeking to write and market a book needs to answer them. 

McGregor, whose TedX talk has been viewed over one million times, believes we each need to move from our self-centered ways to creating win-win situations to acting selflessly. So how do we do that? 

She calls into question 10 key reasons that our ego is engaged, and instead wants us to act out of a higher calling. All authors may start out wanting to write a book for fame, fortune, or validation. But the servant author who is moved to write and market out of a desire to help others, change the world, or give something back, is what we should strive for. 

So, start to address the 10 ego traps listed by McGregor. Do you act out of a need to: 

·         Seek approval?

·         Be right?

·         Control?

·         Get something from someone?

·         Stay safe?

·         Obtain more possessions?

·         Get more appreciation and recognition?

·         Be liked, even loved?

·         Feel special?

·         Protect against criticism?

Life gets a lot easier when you can unshackle from many of these ego-driven needs. Instead, you can focus purely on others. What can you say or do — or not say or do — that will help others grow? Think that way — and you will find success, or at least feel good trying. 

The author suggests that you practice gratitude, accept others for who they are, choose humility, seek forgiveness, embrace silence, and experience the power of prayer. 

Whenever we act for the right reasons, we get the right results.  

So, dear author, toss out your ego and replace it with something useful. It is okay to have a healthy sense of self; just don’t let your own belief of self-importance serve as your roadblock. 

 

Contact For Help

Brian Feinblum, the founder of this award-winning blog, can be reached at brianfeinblum@gmail.com He is available to help authors promote their story, sell their book, and grow their brand. He has 30 years of experience in helping thousands of authors in all genres.

 

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Which 7 People Do Authors Need In Their Lives?

https://bookmarketingbuzzblog.blogspot.com/2021/10/which-7-people-do-authors-need-in-their.html

 

Why Are Only Some Authors Successful?

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Top 100 Book PR Blog Posts

https://bookmarketingbuzzblog.blogspot.com/2019/10/the-best-100-book-marketing-pr-blog.html

 

Great Book Marketing Podcast Interview With Savvy Book PR Pro Brian Feinblum

https://bookmarketingbuzzblog.blogspot.com/2021/04/great-book-marketing-podcast-interview.html

 

About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2021. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. It was also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America. For more information, please consult: linkedin.com/in/brianfeinblum. 

 

 

 

 

Interview With Author David Citron

 


1.         What motivated you to write your book, to force you from taking an idea or experience and turning it into a book? My father who is fictionalized as Irv in the book had recently passed and COVID had begun. I had been represented by an entertainment attorney in Los Angeles so while working at one of the first streaming media companies before YouTube I had created what was at first a short story about a man named Caleb Hanau just before leaving for Fort Lee.  

2.         What is it about and who is it for?  It really is for anyone who wants to know what it is like to work on one of the most notorious firms on Wall Street in Media and Healthcare and how the book is right on as Caleb predicted it would be acquired by a UK firm and the very talent agency he was offered a job with when he first arrived in L.A. now after the stock market crash is now in the exact same building. representing the best in music and talent. There is a business plan on Chapter 14 for instance that Caleb or me for that matter had developed while a student at New York University Stern. It was also before what we soon would see with businesses like Kozmo.com, Urban Fetch, and even Amazon which brought music and songs to your home.  

3. What do you hope the reader will be left with after reading it? That there is actual hope and sometimes coincidences can be frightening and exciting.  

4. What advice or words of wisdom do you have for fellow writers? Work with people who have an interest in the end goal and have a mutual interest.  

5. What trends in the book world do you see -- and where do you think the book publishing industry is heading? What I have learned as I just purchased 3 new books in the last few days is that everyone has a story to tell and everyone is unique. Book publishing has changed significantly and really it sometimes becomes a matter of self-promotion and while that's fine I wrote it as a business plan as I find that books with a plan sometimes might have a greater future.   

6. What challenges did you overcome to write this book? Many challenges and I was very fortunate to meet some of the people who helped guide the way on this first book.   

7. If people can buy or read one book this week or month, why should it be yours? It is very timely and relevant to what has happened with artists' development, discovery, and research as it is almost parallel to the adaptations in the healthcare industries. Music is much stronger than healthcare and we all need a great story about music.

About The Author: David Citron hopes to be an everyman as he started his work on Wall Street at the World Trade Center working for Dean Witter, Merrill Lynch and then the other side of the Chinese Wall of corporate finance in media and healthcare at Lehman Brothers. He also founded several online firms including Creative Capital Works and Pipeline-Entertainment in the 90s. He has since then worked for talent agencies on both coasts, been an insurance for multiple firms that merged just as he had predicted in a movie he produced and directed entitled "Modernization." Citron, also was a talent and has an affinity for running marathons, comedy, and dance. Music is his passion and he can read it and write it. David is also a veteran.  For more information, please see:  www.2020.CreativeCapitalWorks.com

 

Contact For Help

Brian Feinblum, the founder of this award-winning blog, can be reached at brianfeinblum@gmail.com He is available to help authors promote their story, sell their book, and grow their brand. He has 30 years of experience in helping thousands of authors in all genres.

 

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Authors, Why Don’t You Have A Business Car Or A Website?

https://bookmarketingbuzzblog.blogspot.com/2021/10/authors-why-dont-you-have-business-card.html

 

Which 7 People Do Authors Need In Their Lives?

https://bookmarketingbuzzblog.blogspot.com/2021/10/which-7-people-do-authors-need-in-their.html

 

Why Are Only Some Authors Successful?

https://bookmarketingbuzzblog.blogspot.com/2021/10/why-are-only-some-authors-successful.html

 

Are Poor Book Sales Preventable?

https://bookmarketingbuzzblog.blogspot.com/2021/10/are-poor-book-sales-preventable.html

 

Discover The Secrets to Getting Published

https://bookmarketingbuzzblog.blogspot.com/2021/10/discover-secrets-to-getting-published.html

 

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https://bookmarketingbuzzblog.blogspot.com/2021/10/breakthrough-marketing-tips-for-authors.html

 

How Should Authors Answer The Social Media Question?

https://bookmarketingbuzzblog.blogspot.com/2021/09/how-should-authors-answer-social-media.html

 

Top 100 Book PR Blog Posts

https://bookmarketingbuzzblog.blogspot.com/2019/10/the-best-100-book-marketing-pr-blog.html

 

Great Book Marketing Podcast Interview With Savvy Book PR Pro Brian Feinblum

https://bookmarketingbuzzblog.blogspot.com/2021/04/great-book-marketing-podcast-interview.html

 

About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2021. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. It was also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America. For more information, please consult: linkedin.com/in/brianfeinblum. 

Monday, October 25, 2021

How Do Authors Plan For Success?

 



The mind of a writer can create amazing books, developing whole worlds out of his or her mind. But that same skill or talent can be used to sabotage the author into thinking there’s no hope for the marketing of their book when initial efforts fail to produce much.  

I call upon authors to use their creativity to turn against failure or the accepting of weak excuses. Their marketing didn’t land their books atop the New York Times Bestseller list, but that is no reason to close up shop.  

Authors must look inward and ask of themselves these questions: 

 

  • What do I want to accomplish?
  • What will it take to get there?
  • Am I willing to do what it takes to get there?
  • What steps should I take today?
  • And tomorrow?
  • And the next day?
  • What are my strengths that can be milked?
  • What are my weaknesses that I can compensate for?
  • What opportunities are in front of me?
  • What threatens my success?
  • Who can help me?

 

Authors need to do the following:

 

  • Make a plan to market a book and a writer’s brand.
  • Take action- now, tomorrow, and always. 
  • Set expectations and goals that can be measured.
  • Reflect on progress and set new goals as needed.
  • Make changes as you go and adapt to circumstances.
  • Set a budget of time that you can dedicate to marketing.
  • Have a budget for how much money you can spend on public relations.

When you try something, such as advertising, social media, or speaking, and you feel you are not getting the type of results that you expect, analyze why. Do not except simple excuses or echo common complaints. Figure out what could be improved, altered, removed, or added to position you to break through.   

For instance, did you:  

·         Merely email only two or three bookstores to inquire about setting up a book signing, or did you also call them, stop by in a person, or try snail mail?

·         Did you try 10 more places and alter your pitch or presentation? 

·         Did you ask for feedback on why they ignored you or declined to work with you?

Try harder, be smarter, for longer. Even when you get a “no”  try to contest it. When all else fails, learn from the rejection. Chalk it up to experience. Then try again. And again. No excuses!  


Contact For Help

Brian Feinblum, the founder of this award-winning blog, can be reached at brianfeinblum@gmail.com He is available to help authors promote their story, sell their book, and grow their brand. He has 30 years of experience in helping thousands of authors in all genres.


Catch Up With These Posts

Authors, Why Don’t You Have A Business Car Or A Website?

https://bookmarketingbuzzblog.blogspot.com/2021/10/authors-why-dont-you-have-business-card.html

 

 

Which 7 People Do Authors Need In Their Lives?

https://bookmarketingbuzzblog.blogspot.com/2021/10/which-7-people-do-authors-need-in-their.html

 

Why Are Only Some Authors Successful?

https://bookmarketingbuzzblog.blogspot.com/2021/10/why-are-only-some-authors-successful.html

 

Are Poor Book Sales Preventable?

https://bookmarketingbuzzblog.blogspot.com/2021/10/are-poor-book-sales-preventable.html

 

Discover The Secrets to Getting Published

https://bookmarketingbuzzblog.blogspot.com/2021/10/discover-secrets-to-getting-published.html

 

Breakthrough Marketing Tips For Authors

https://bookmarketingbuzzblog.blogspot.com/2021/10/breakthrough-marketing-tips-for-authors.html

 

How Should Authors Answer The Social Media Question?

https://bookmarketingbuzzblog.blogspot.com/2021/09/how-should-authors-answer-social-media.html

 

Top 100 Book PR Blog Posts

https://bookmarketingbuzzblog.blogspot.com/2019/10/the-best-100-book-marketing-pr-blog.html

 

Great Book Marketing Podcast Interview With Savvy Book PR Pro Brian Feinblum

https://bookmarketingbuzzblog.blogspot.com/2021/04/great-book-marketing-podcast-interview.html

 

About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2021. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. It was also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America. For more information, please consult: linkedin.com/in/brianfeinblum. 

 

Sunday, October 24, 2021

Authors, Why Don't You Have A Business Card Or A Website?



“Dad, you’re right,” said my 16-yesr-old son, painfully admitting I have a good idea. This is rare — not that I have a good idea, but that he acknowledges I am unequivocally right about something. 

What was I correct about?  

The fact that all authors need business cards -- and that he needs a business card to promote his burgeoning photography and web site design side hustle while he attends high school. 

That’s right, as the world moves further and further into the digital arena, a few truisms in the paper and mortar world still hold true. You need to have a business card, it should look good, and you should always carry it with you. 

Additionally, even as we enjoy a physical world to market an author’s brand, promote ideas, and sell books, all authors need a web site. My son, who designs them, would also agree with that. 

Why does an author need a business card? 

If you network in person, attend an event, speak somewhere, or just meet a stranger while on line at the supermarket, you never know whom you will meet. And when you meet someone who may be able to help you, buy a book, or forge a relationship with, all that you need to do is hand them your business card.  

Not only will it easily and sufficiently supply the key information that you seek to share, it will sell for you. Its style and feel will speak volumes about you. 

Author, you are a business. Create a business card.  

You should include the following: 

·         Your full name 

·         Company name if you have one 

·         Email address  

·         Website address 

·         Phone number 

·         Social media handles 

It is optional to include your physical street address. 

This is what a business card does — it gives identifiable information for people to use to track you down and connect. 

Consider including your: 

·         Photo

(helps people remember you, feels personable) 

·         Book cover 

(promote, promote, promote) 

·         Tag line or mantra 

(state your brand essence) 

You have two sides to a business card — use both. That is valuable real estate. 

Factors that influence card recipients include: 

·         color: use it; black and white is so 1970s 

·         texture: let people feel something  

·         size: standard is fine; you can do slightly bigger or a square — just to be different 

·         stock: quality stock or thickness makes a statement 

·      font: make it readable — not too small, not all caps, no italics, in a color that doesn’t get lost in the card’s background 

Go to Staples or VistaPrint.com and order your business cards. Now. No excuses, delays, or BS. Just do it. Did I stutter? It costs very little, but the pay-off potential has a huge upside. 

Additionally, every author needs a web site. We live in a mobile, digital world as well as a physical one. Your website represents your storefront, and it is your main point of contact with the world.  

Here is what a website offers you: 

·         A place to funnel book sales and transactions. 

·         It explains what you have to offer and showcases testimonials, reviews, excerpts, media coverage, speaking engagements, your blog, your podcast, your biography, descriptive text and images about your book, etc. 

·         Allows you to sell prior books, pre-sell a future book, services, other products, or even the stuff of others. 

·         A place to capture the emails of those just browsing and allows you to build up your mailing list for life. 

Common excuses used by authors for not getting a site include these: 

·         Too cheap to hire someone to design the site. 

·         Too lazy to do it or learn how to launch a site. 

·         Don’t know what to put on it. 

·         Not sure how to promote it. 

·         Think something else will be sufficient — an amazon author page, one’s social media, their blog or podcast, or the publisher has a site that mentions the book. None of these replace what a site could and should do for you. 

So, go design and print your business cards and get your website up. Shelve the excuses, please. 

Contact For Help

Brian Feinblum, the founder of this award-winning blog, can be reached at brianfeinblum@gmail.com He is available to help authors promote their story, sell their book, and grow their brand. He has 30 years of experience in helping thousands of authors in all genres.


Catch Up With These Posts

Which 7 People Do Authors Need In Their Lives?

https://bookmarketingbuzzblog.blogspot.com/2021/10/which-7-people-do-authors-need-in-their.html

 

Why Are Only Some Authors Successful?

https://bookmarketingbuzzblog.blogspot.com/2021/10/why-are-only-some-authors-successful.html

 

Are Poor Book Sales Preventable?

https://bookmarketingbuzzblog.blogspot.com/2021/10/are-poor-book-sales-preventable.html

 

Discover The Secrets to Getting Published

https://bookmarketingbuzzblog.blogspot.com/2021/10/discover-secrets-to-getting-published.html

 

Breakthrough Marketing Tips For Authors

https://bookmarketingbuzzblog.blogspot.com/2021/10/breakthrough-marketing-tips-for-authors.html

 

How Should Authors Answer The Social Media Question?

https://bookmarketingbuzzblog.blogspot.com/2021/09/how-should-authors-answer-social-media.html

 

Top 100 Book PR Blog Posts

https://bookmarketingbuzzblog.blogspot.com/2019/10/the-best-100-book-marketing-pr-blog.html

 

Great Book Marketing Podcast Interview With Savvy Book PR Pro Brian Feinblum

https://bookmarketingbuzzblog.blogspot.com/2021/04/great-book-marketing-podcast-interview.html

 

About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2021. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. It was also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America. For more information, please consult: linkedin.com/in/brianfeinblum.