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Thursday, March 4, 2021

How Can Authors Build Their List Of Book Buyers?

 


Over 20 years ago, I promoted The New York Times best-seller, Dig Your Well Before You’re Thirsty. The author, an envelope printing company entrepreneur by the name of Harvey Mackay, believed that to succeed in business you need to plan ahead and anticipate your needs – rather than play catch-up from behind when a need or problem arises. This principle should be applied to authors.

All authors have an arsenal of possible means to promote and market, including social media, traditional media, speaking, advertising, and book fairs. But what authors really need to do first and always is to build a mailing list.

Your mailing list will include everyone you know, divided up by your relationship to each person. You may have lists for people you know as a result of: 

·         Family and friends

·         Career

·         Schooling

·         Faith

·         Community

·         Newsletter subscribers

·         Sports

·         Parenting

·         Politics

·         Charity

·         Hobby

·         Purchasers of your book

You will repeatedly ask your list for favors:

·         Post a book review on amazon or BN.com

·         Share a social media post about your book

·         Tell their connections about your book

·         Introduce you to someone who can help you in some capacity

·         Buy your book and get additional copies as gifts to others

So how do you craft such a list?

Just start making one. Use excel or Mail Chimp or some database software that helps you organize and update the list. You need at least a first name and email. Hopefully you have a last name, too. Include a mailing address and phone number, too. Put in their social media links and if needed, have a notes column to remind you of how you know them or to recall anything useful about them. If you have a spouse or children, encourage them to have their lists together too. You might need them to call upon their peeps for a favor.

One way to build a list is to locate directories of people you are affiliated with. For instance, let’s say you are in a bowling league. Empty out membership information in to a file. Maybe you belong to a church or temple. Download their membership directory. Are you an alumni of a college? Are you in a PTA? Do you belong to a lodge, sorority, or a support group? Think of every group you associate with and see each member as a valuable contact.

Building a list with a giveaway

A great way to build a list is to capture the emails of people who are interested in downloading some freebie or subscribing to something like your blog, newsletter, a webinar, or podcast. The hope is that you can convert subscribers into consumers. In time, you can commoditize and upsell these people.

First, think of what you will give away. Maybe you offer, for free: 

·         Digital guide or resource list

·         Audio version of your book

·         Secret insider information

·         Access to videos and images of exclusive content

·         White apers or research reports helpful worksheets

·         Access to a webinar

·         Entry into a contest

·         A training

·         VIP membership with rewards

·         A discount on your book

·         Copy of an older book

You can also offer freebies from other people. You may ask why, and I will tell you. A friend may have an inviting freebie that she gives to you to serve an email-snatching incentive. Helps you. Your friend benefits because the freebie may send traffic/customers to her site. She wins. Consumers get content they perceive as useful. They win.

Rotate, vary, and publicize the sign-up incentive.

Every few months you should rotate, or add to, the free offering. The more incentives to snag an email, the better. Tweet out your freebie offer to your social media connections. Mention it at the end of every blog post. Feature it at the bottom of your email signature. Prominently display is on your web site.

Remember to automatically email people a “thank you” when they sign up for your freebie and confirm their subscription. Create a welcome or follow-up email if you want to alert them to something, like a new book, course, or social media platform connection request.

You are a fool if you don’t build a list. Why would you turn down something that has a big pay-off but costs nothing, is targeted, easy-to-implement, and is within your means to do?

Think of some opt-in incentives, list the contact info, and build a list now so you will have it for when you need it. You won’t regret it.

Learn, Grow, Succeed!!

Why Authors Must Promote During The Best Time To Publish A Book

https://bookmarketingbuzzblog.blogspot.com/2021/02/why-authors-must-promote-during-best.html

Could Authors Go Broke Trying To Make A Buck?

https://bookmarketingbuzzblog.blogspot.com/2021/02/could-authors-go-broke-trying-to-make.html

Should Authors Advertise Their Books?

https://bookmarketingbuzzblog.blogspot.com/2021/02/should-authors-advertise-their-books.html

Author Report Cards: Do You Make The Grade?

https://bookmarketingbuzzblog.blogspot.com/2021/02/author-report-cards-do-you-make-grade.html

Why Authors Don’t Get What They Want

https://bookmarketingbuzzblog.blogspot.com/2021/02/why-authors-dont-get-what-they-want.html

How Can Authors Market More Efficiently?

https://bookmarketingbuzzblog.blogspot.com/2021/01/how-can-authors-market-more-efficiently.html

Are You A Book Marketing Badass?

https://bookmarketingbuzzblog.blogspot.com/2020/12/are-you-book-marketing-badass.html

How Authors Should Build A Platform

https://bookmarketingbuzzblog.blogspot.com/2020/10/how-authors-should-build-platform.html

Brian Feinblum, the founder of BookMarketingBuzzBlog, can be reached at  brianfeinblum@gmail.com.  You can – and should -- follow him on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2021. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America. For more information, please consult: linkedin.com/in/brianfeinblum. 

Wednesday, March 3, 2021

Can Books Answer America’s Biggest Threat?



A CBS News poll in mid-January showed that the majority of Americans cite fellow Americans as the biggest threat to our nation. Can books change this?

First, look at what Americans see as a huge danger to America: 

·         Military threats and other nations were feared only by 8 %.

·         Natural disasters/weather/or viruses were feared by 17%.

·         Economic forces posed a threat to 20%.

·         Domestic enemies and fellow Americans were feared by 54%.

We need books that help us heal, address issues, resolve problems, establish a positive dialogue, and lead us away from letting our darkest fears rule us.

Whether they be fantasy or non-fiction, books must show us that America is stronger than any threat to it, even when our biggest challenge is how to get along with one another.

So terrorists, diseases, storms, and economies, as devastating as any of them could be, pale in comparison to the threat from within our nation, in the minds of Americans.

Racial intolerance and inequality.

Gender wars.

Political disagreements.

Religious conflicts.

America is united in being disunited. We bleed red or blue now. We listen to either CNN or Fox. We agree on little, from facts to values, whether about our health, economy, or social views.

Books, if they are to unite us with information, or imagination, need to step things up. Now.

 

Learn, Grow, Succeed!!

Why Authors Must Promote During The Best Time To Publish A Book

https://bookmarketingbuzzblog.blogspot.com/2021/02/why-authors-must-promote-during-best.html

Could Authors Go Broke Trying To Make A Buck?

https://bookmarketingbuzzblog.blogspot.com/2021/02/could-authors-go-broke-trying-to-make.html

Should Authors Advertise Their Books?

https://bookmarketingbuzzblog.blogspot.com/2021/02/should-authors-advertise-their-books.html

Author Report Cards: Do You Make The Grade?

https://bookmarketingbuzzblog.blogspot.com/2021/02/author-report-cards-do-you-make-grade.html

Why Authors Don’t Get What They Want

https://bookmarketingbuzzblog.blogspot.com/2021/02/why-authors-dont-get-what-they-want.html

How Can Authors Market More Efficiently?

https://bookmarketingbuzzblog.blogspot.com/2021/01/how-can-authors-market-more-efficiently.html

Are You A Book Marketing Badass?

https://bookmarketingbuzzblog.blogspot.com/2020/12/are-you-book-marketing-badass.html

How Authors Should Build A Platform

https://bookmarketingbuzzblog.blogspot.com/2020/10/how-authors-should-build-platform.html

Brian Feinblum, the founder of BookMarketingBuzzBlog, can be reached at  brianfeinblum@gmail.com.  You can – and should -- follow him on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2021. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America. For more information, please consult: linkedin.com/in/brianfeinblum. 

 

Tuesday, March 2, 2021

Here's How Any Author Can Find Beta Readers

 



Is your book really any good? Can it be made better?

Some authors and publishers consult with readers before deciding to publish a book, often tweaking a manuscript based on critical feedback. Much like the way Hollywood pre-screens TV episodes and movies before they get released, authors can benefit from having some helpful insights before they determine whether to commit to publishing their book as is.

Authors ban use a beta reader program not just to product-test their works, but to rally the ginny-pig reader to become part of the first group to talk it up for the book. Not only might their readers give you constructive criticisms, they can provide early testimonials and reviews that can be circulated during the pre-launch. Encouraging them to spread a positive word-of-mouth is a useful means to build up hype.

So how do you get a galley to your beta readers? You can simply send them a pdf or use NetGalley or GoodReads to share the manuscript for review. 

Authors can locate beta readers by: 

·         Asking friends, family, colleagues, and neighbors to be your readers

·         Inquiring with your network to have them share with their connections and referrals

·         Locating existing groups, associations, non-profits, or companies that would reflect a natural interest in your subject matter

·         Looking up reviewers on Amazon of competing book titles (click on each reviewer to find their public profile)

·         Posting to writer forums and communities, such as Absolute Write, Writer’s circle, or The Writer’s Workshop

·         Befriending other writers or professors

·         Seeking them out on Beta Readers and Critique Partners Facebook Group

·         Going to GoodReads and hitting up its public group specifically designed to find them

·         Asking members of a local writer’s association

You can also hire beta readers. You can post a beta reader job at ziprecruiter.com, for example. You can also find them at upwork.com and fiverr.com. 

Other sites that offer beta readers include:

·         Writerfulbooks.com

·         CPMatchmaking.com

·         NathansBrandsfordForum.com

·         Guru.com

·         YourBetaReader.cm

·         NewCritiqueCircle.com

Good luck in your efforts to find beta readers and may you benefit from their helpful corrections and positive reviews.

Learn, Grow, Succeed!!

Why Authors Must Promote During The Best Time To Publish A Book

https://bookmarketingbuzzblog.blogspot.com/2021/02/why-authors-must-promote-during-best.html

Could Authors Go Broke Trying To Make A Buck?

https://bookmarketingbuzzblog.blogspot.com/2021/02/could-authors-go-broke-trying-to-make.html

Should Authors Advertise Their Books?

https://bookmarketingbuzzblog.blogspot.com/2021/02/should-authors-advertise-their-books.html

Author Report Cards: Do You Make The Grade?

https://bookmarketingbuzzblog.blogspot.com/2021/02/author-report-cards-do-you-make-grade.html

Why Authors Don’t Get What They Want

https://bookmarketingbuzzblog.blogspot.com/2021/02/why-authors-dont-get-what-they-want.html

How Can Authors Market More Efficiently?

https://bookmarketingbuzzblog.blogspot.com/2021/01/how-can-authors-market-more-efficiently.html

Are You A Book Marketing Badass?

https://bookmarketingbuzzblog.blogspot.com/2020/12/are-you-book-marketing-badass.html

How Authors Should Build A Platform

https://bookmarketingbuzzblog.blogspot.com/2020/10/how-authors-should-build-platform.html

Brian Feinblum, the founder of BookMarketingBuzzBlog, can be reached at  brianfeinblum@gmail.com.  You can – and should -- follow him on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2021. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America. For more information, please consult: linkedin.com/in/brianfeinblum. 

 


Monday, March 1, 2021

Stop The PC Police From Killing Dr. Seuss !!



Curious George. Dr. Seuss. 

Those two legendary book series define my childhood — and I suspect they do so for millions of others across the generations. Now, on the eve of Read Across America Day (March 2), a day designated in 1998 to coincide with the birthday of Dr. Seuss book series creator, Theodore Geisel, to promote reading by our youngest generation, we are being told by some in the blind cancel culture movement that runs roughshod across the nation’s cultural landscape, that beloved Dr. Seuss is racist.


Say it ain’t so.

That is right, the cancel culture has come for Dr. Seuss, and all 600 million copies of his books.

Are the PC Woke Terrorists out of their minds?

A Virginia school district, Londoun County Public Schools, has recently given guidance to its schools not to connect Read Across America Day with Dr. Seuss’ birthday exclusively. Though they didn’t ban such books, they certainly crapped all over them and in essence, discourage the reading of these beautiful, award-winning, time-honored books.

It has gotten out of hand, at an alarming rate, as to what these culture killers are going after. The Muppets recently got tagged with aired warning labels by Disney. Now Dr. Seuss is being dissed. Next it will be The Peanuts and Superman. Soon, there will be nothing untarnished by a broad strokes movement to rid the nation of racism — leaving the country angrier and maybe even more racist.

We can improve on the quality of new books moving forward but don’t cross a line of revising everything form the past. Don’t go overboard and look too hard for something that really isn’t there. Saying a book is not diverse enough does not make it racist, does it?

The world wants obvious change. Don’t beat someone up for being different. Don’t bully others. Use peaceful means to resolve issues. Help the less fortunate. Equal pay for equal work for women. Fair access to jobs and government resources. Don’t try to sleep with a subordinate or sexually harass anyone. We can agree on this, right?

But once you hit up Dr. Seuss, you lose currency with most of America.

If you look real closely, most books, movies, and art of the past were not representative of one or more demographics, from color and sex, to religious beliefs, gender identity, age, class, or disability. This does not mean the artist or the creation suffers from an ism. And if it does, let the public decide what it chooses to embrace. Teach about the past, but don’t obliterate it.

Sure some racial, gender, and social reform is necessary in our world, from Wall Street and Capitol Hill, to Main Street and Hollywood, but our books are precious and must not be tossed out like a dress that has become out of fashion.

Our children’s books should be free of adult problems and baggage of generations past. Dr. Seuss books are sacred. Please don’t let the revisionists, censors, book burners and banners come for them. Though well intentioned, perhaps, it seems the cultural thieves are destroying America while trying to repair it. They are throwing the baby out with the bath water.

Children start out pure and innocent. Books help them imagine better worlds, one where anything is possible. Dr. Seuss, more than almost any other children’s book series, has helped open minds and enables children to see a fun, exciting, and wonderful world.

I don’t fully understand what the beef is over these classic tales, but it is bullshit. These books have made-up creatures and languages. They rhyme, make you think, and help kids learn. Can’t we just leave it at that?

Now, does the book world need changes made? Sure. Those who work in publishing and make editorial decisions are overwhelmingly white. Could use some more diversity there, but it is getting  a little better. I don’t think being of a certain race necessarily qualifies or disqualifies one from doing their job, but I understand that in order to have all perspectives heard there needs to be some representation from all kinds of people.

The percentage of white children’s book authors of new books is very high, though it is gradually coming down.  Again, anyone can tell anyone’s story if it is good, but all things being equal, it helps if there is more representation of different voices. Aside from who makes publishing decisions 00 or creates the content -- there is no doubt that non-white characters could be represented more often in children's books, but that is on the upswing according to studies as well.

Let us not forget, self-publishing has no color barriers. And anyone can be an entrepreneur and start a publishing company dedicated to any cause or mission.

But let’s be clear. Dr. Seuss books are not racist. Whatever shortcomings may exist as a result of lacking non-white human characters is made up by the mosaic of animal and make -believe characters that share wisdom and positive values. Dr. Seuss is not yelling the N-word or showing Black people in a disparaging light. He instead, shows us to look beyond even being human and to see beautiful things all around us.

How does the nation wake up one day and suddenly turn its back on a great children's book series? Dr. Seuss has achieved milestone success for many, many decades, not just in the US but abroad. Kids and parents and teachers love these books. 

Look, these books don't mention sexual identity pronouns. They don't show women as CEOs. They don't depict disabled people. There are no homeless, insane,  sexual assault survivors, Alzheimer patients, or cancer sufferers. They don't show Jews. So? No movie or book shows everyone or reflect every ideology. Look at what these books do show -- a creative world that everyone embraces. 

The National Education Association was correct in identifying its day to honor reading with the birthday of a man who created 60 wonderful books that have enlightened, educated, entertained, and inspired hundreds of millions of young minds across the globe.

Perhaps on the day we are to celebrate literacy and children’s books, we now need to teach about the dangers of a woke slither of the nation that has gone too far. We need to learn our numbers and letters -- and now, about censorship and culture revisionists. The danger of racism is children’s books, as serious as it may be, is far secondary to the bigger danger that there is a growing army of fascists seeking to destroy our literary heritage and brainwash us to the point we could turn on our beloved Dr. Seuss.

Dr. Seuss was drawn during a different era but his message is timeless. Read to a child today and encourage a kid to read. Put a Dr. Seuss book in their hands, without apology or heartache.


Learn, Grow, Succeed!!

Why Authors Must Promote During The Best Time To Publish A Book

https://bookmarketingbuzzblog.blogspot.com/2021/02/why-authors-must-promote-during-best.html

Could Authors Go Broke Trying To Make A Buck?

https://bookmarketingbuzzblog.blogspot.com/2021/02/could-authors-go-broke-trying-to-make.html

Should Authors Advertise Their Books?

https://bookmarketingbuzzblog.blogspot.com/2021/02/should-authors-advertise-their-books.html

Author Report Cards: Do You Make The Grade?

https://bookmarketingbuzzblog.blogspot.com/2021/02/author-report-cards-do-you-make-grade.html

Why Authors Don’t Get What They Want

https://bookmarketingbuzzblog.blogspot.com/2021/02/why-authors-dont-get-what-they-want.html

How Can Authors Market More Efficiently?

https://bookmarketingbuzzblog.blogspot.com/2021/01/how-can-authors-market-more-efficiently.html

Are You A Book Marketing Badass?

https://bookmarketingbuzzblog.blogspot.com/2020/12/are-you-book-marketing-badass.html

How Authors Should Build A Platform

https://bookmarketingbuzzblog.blogspot.com/2020/10/how-authors-should-build-platform.html

Brian Feinblum, the founder of BookMarketingBuzzBlog, can be reached at  brianfeinblum@gmail.com.  You can – and should -- follow him on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2021. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America. For more information, please consult: linkedin.com/in/brianfeinblum.