Wednesday, December 7, 2022

Why Authors Need To Hire The Right Expert

 

 

Never hire a murder defense attorney for a case of house mold. Now there’s a bit of advice most authors have not heard!

Nearly 20 years ago, I tried to save a little on legal fees for the closing on the purchase of a house. A friend of mine had a friend that he used to do the closing on his house. The guy was a defense attorney for some headline-making defendants who were on trial for murder. The lawyer was moonlighting with real estate closings.

On our final walk-through of the house, we discovered some mold and needed our lawyer to renegotiate the deal and to mitigate the problem. My lawyer was not up to the task and we had to fire him. In the end, with lots of aggravation, a few thousand in extra legal fees, and lots of back and forth with a new lawyer, we struck a compromise with the seller. It all worked out, albeit at a mental and financial cost.

The lesson learned here: hire the qualified professional to do the job right. There is a difference between a veterinarian and a physician, even though both are doctors.

No two experts are alike.

Just as there is a difference between college baseball players, the Minor Leagues, and the Major Leagues, authors need to be mindful when hiring someone to help them promote their book.

My advice to authors is that they should hire someone to help then to market their book. Probably a few someones. The person who designs your website may not be the right one to solicit large organizations to schedule speeches and book signings. The individual who might promote you to the news media may not be as good as one who can be your social media surrogate.

Authors need to find a balance between what they will do versus what a paid professional can do for them. And when they utilize outside help, they must drop the desire for one-stop shopping and recognize that they likely will need the help of several different specialized experts.

Going back to the house analogy, think about how many different, specialized workers you will end up using — a plumber, electrician, roofer, fridge repairman, floor guy, window treatment lady, etc. Your book publicity and marketing may very well need the touch of various professionals.

Whatever you do, don’t bring a self-defense lawyer to a mold dispute. It is overkill.
 

Please Contact Me For Book PR Help

Brian Feinblum, the founder of this award-winning blog, can be reached at brianfeinblum@gmail.com He is available to help authors promote their story, sell their book, and grow their brand. He has over 30 years of experience in successfully helping thousands of authors in all genres.

 

Read This!

Top 24 Book Marketing Blog Posts of the Year

https://bookmarketingbuzzblog.blogspot.com/2022/11/top-24-book-marketing-blogs-of-year.html

 

Great Book Marketing Podcast Interview With Book PR Pro Brian Feinblum

https://bookmarketingbuzzblog.blogspot.com/2021/04/great-book-marketing-podcast-interview.html

 

About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2022. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This award-winning blog has generated over 3.2 million pageviews. With 4,400+ posts over the past decade, it was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by WinningWriters.com as a "best resource.” For the past three decades, including 21 years as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Susan RoAne, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, IBPA, Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, NewsdayThe Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult: linkedin.com/in/brianfeinblum

 

 

Tuesday, December 6, 2022

Interview With Author Becky Parker Geist

 


 

1. What motivated you to write your book, to force you from taking an idea or experience and turning it into this book? I was on a bike ride in San Francisco with my (now-ex) husband and he was blocks ahead of me, and I had that thought that my protagonist Hannah has: What if I just turned left? The appurtenant thoughts were: Would he notice? What would my life turn into?  That seed grew into a whole scene in my head that wouldn’t go away. So I finally wrote it down. That kept happening with other scenes that were clearly related. After I had several of these, I outlined how they fit together. Initially, it was more like the book pushed its way through me than that I had a motivation to write a book. 

 

When I had most of the first draft done, it then took some motivation to take it the rest of the way to publication. That was in part knowing that my editor and good friend David Colin Carr was turning more of his attention and writing to dying. I didn’t want to miss out on the chance to work with him because I didn’t get around to it. I felt the pressure to get it done before he departed. I also knew that working on a project together would give him reason to stick around. Thankfully, he’s still with us.

 

2. What is it about and who is it for? It’s about breaking free of despair and discovering the magic of life—and realizing we’re surrounded by clues that there’s something mystical or energetic or spiritual that’s connecting us all. Hannah is struggling with anxiety and childhood trauma. When she’s forced to leave the baggage of her yesterdays behind, she discovers whole new potentials for who she can be. James is torn apart by guilt and grief but finds a path to healing. 

 

In The Left Turn, a pivotal decision splits our protagonists off into different versions of their lives. What is central to the ability to change and grow is letting go of the story we tell ourselves of who we are. The parallel universe split is completely disorienting to Hannah, but it opens a door that she couldn’t even see before that happened. 

 

We all have our “what if” thoughts, and there are an increasing number of books and films that use that as a premise. I think that’s because of the growing awareness that life is so much bigger than we’re generally trained to believe. 

 

The book is for those of us who believe or are hopeful that life is something much bigger than just a physical existence that we have to cope our way through. There’s something magical and spiritual that we can tap into and that changes our lives.   

 

3. What takeaways might the reader be left with after reading it? I hope readers will feel empowered and hopeful, to realize and remember they can create the life they desire. Also, to stay open to the magic of life, so they can see through the illusion that life is a fixed objective “reality” out there. That gratitude is the foundation of happiness and change. And encouraging people to notice the synchronous things we all experience—the clues as I call them—that remind us that there is something bigger going on. 

 

4. How did you decide on your book’s title and cover design? The title not only reflects the most obvious of the pivotal decisions in the book (there’s another one that is more hidden), but also those moments when we think we should take the “right” path even if we feel drawn to an alternate path. The cover design incorporates the dark and light - moving from a dark perception of life to one filled with light. The bike wheel calls in the biking that is a huge part of Hannah’s life, but also movement and change. And the Golden Gate Bridge is not only iconic for San Francisco, but bridges are emblematic of crossing a divide. I really like where my designer Suzanne Parrott went with the design elements.  

 

5. What advice or words of wisdom do you have for fellow writers? Work with a team—a great editor that you trust is priceless. Get beta readers who will be honest with you and accept their feedback with gratitude, even if you disagree with it at first. Stay open. Learn from others, especially in places like IBPA (Independent Book Publishers Assn.) and BAIPA (Bay Area Independent Publishers Assn.). And make the commitment to also do your book in audio or you’ll miss out on a big part of your audience. 

 

6. What trends in the book world do you see -- and where do you think the book publishing industry is heading? Indie publishing has been growing steadily. Similarly, the audiobook growth trend has hit a decade of double-digit growth. One of the particular challenges that I see is that although indie authors now not only do all the creative effort of writing books, they also carry the burden of the expenses for publishing their work. In spite of that, the retail markets are set up in favor of the retailers getting most of the revenue generated by sales. That’s not right. Authors are in a win-lose situation in the marketplace, and usually they are the losers. 

 

The good news is that there are some leaders making inroads to turn this around. In the audiobook world, it’s happening with AMPlify, the new direct-sale platform by Pro Audio Voices. I’m the founder and CEO of the company, and this is something we’ve wanted to be able to offer for years and we’re just now going live with it December 2022. It’s a really big deal and a huge opportunity for authors and small publishers.

 

Consumer awareness is increasing around the power of where dollars are spent: buy local and buy direct. As more people realize the impact they have by buying direct, the more we’ll see a shift away from the Amazon monopoly. If buyers realized just how little of the money they spend for audiobooks on Audible actually get to the authors, they would be shocked. We need to keep educating people about this so they can make informed decisions about purchases. Audible dominates the market and sales—but pays the lowest royalties. 

 

On the other hand, audiobooks sold through AMPlfiy provide the authors with the income and the control they deserve. We’re all about empowering authors. Stories are life. We experience our lives as story and retell it to each other and ourselves every day. 

 

Circling back to The Left Turn, that’s why it’s such a life changer to change the story. 

 

7. What challenges did you overcome to write this book? My primary business and passion is Pro Audio Voices, and my focus has mostly been on bringing other people’s books to life in audio. So finding the time I needed took a big commitment to myself and the book. The first year of writing was sporadic as scenes popcorned into my head over several months. Then for a long time it sat neglected. In 2019 I felt the push to get back to it and get it done, thanks to my editor.

 

8. How would you describe your writing style? I tend to focus mostly on the internal story of the characters, what they’re thinking and feeling, than on what’s happening in their physical surroundings. My great interest is the personal journey of self-discovery. My editor, David, was great at pushing me to find alternatives to internal monologues. I also love metaphors and similes. I think we can actually understand and express feelings better that way, so I lean into that. 

 

9. If people can buy or read one book this week or month, why should it be yours? Because it will change the way you see your own life. You’ll start to notice things you used to consider coincidental or irrelevant, and see from a new perspective. It will plant seeds that with a little nurturing can add magic and mystery to your life. 

About The Author: Becky Parker Geist is the founder and CEO of Pro Audio Voices, which is a Portland based company serving clients internationally as a go-to place for exceptional audiobook production and marketing, and producer of the soon-to-be-released AMPlify app, that offers the highest royalties and most control to authors of audiobooks of any platform in the industry. Her debut novel, The Left Turn, the first in the Split Universe series, which explores self-discovery and discoveries in new science through contemporary metaphysical fiction in the context of parallel universes, is available for purchase on Amazon. For more information, please see: https://beckyparkergeist.com/. 

Please Contact Me For Book PR Help

Brian Feinblum, the founder of this award-winning blog, can be reached at brianfeinblum@gmail.com He is available to help authors promote their story, sell their book, and grow their brand. He has over 30 years of experience in successfully helping thousands of authors in all genres.

 

Read This!

Top 24 Book Marketing Blog Posts of the Year

https://bookmarketingbuzzblog.blogspot.com/2022/11/top-24-book-marketing-blogs-of-year.html


Great Book Marketing Podcast Interview With Book PR Pro Brian Feinblum

https://bookmarketingbuzzblog.blogspot.com/2021/04/great-book-marketing-podcast-interview.html


About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2022. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This award-winning blog has generated over 3.2 million pageviews. With 4,400+ posts over the past decade, it was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by WinningWriters.com as a "best resource.” For the past three decades, including 21 years as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Susan RoAne, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, IBPA, Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, NewsdayThe Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult: linkedin.com/in/brianfeinblum

 

 

Monday, December 5, 2022

Market Your Book Like A Charity

 

 

During the holiday season it seems we are inundated with a barrage of solicitations coming from a multitude of charities. Authors can learn from how solicitors go about extracting donations from people. Perhaps you can employ the same tactics to sell books.

1. Appeal to the heart. If you tug at one’s heart and appeal to their humanity, they will give — and often. Kids are starving? Ka-ching. Innocent people are dying? Ka-ching. Baby kangaroo are being poached? Ka-ching.

2. Connect with one’s values and ideology. People will support all types of movements if they relate to them. It is not just about preventing, healing, or curing pain — it is about people’s morals, politics, and faith. Shape a vision of a better, ideal world and they will step up to soldier the cause. Trigger them — and the wallet gets opened.

3. Tell people how bad things are, how worse they can get, and how they can be the heroes.
People like to feel good and they feel great when they can step and change the trajectory of one’s fate. We all want to save ourselves, and it is easier to just throw a few bucks out to save another. Givers feel the glory of saving the day.

4. Make it sound easy and fast. Allow people to buy any which way:
Venmo/Zelle/PayPal, check, credit card, ApplePay. In a few seconds, it is all done.


5. Offer a low buy-in price. Sure, donate as much as you want or can, but they will take whatever you can give — a one-time or repeat donation. Similarly, lower the price threshold for one to become a reader of your stuff — and a fan for life.

6. Frequent requests made via numerous avenues. You are hit with emails, postal letters, and phone calls. Harassment works! Keep reaching out in a multitude of ways on a frequent basis to the news media, book stores, libraries, lit agents, and potential book buyers.

Market your book like a non-profit solicits donations and you may just see some sales in your stocking from Santa.

 

Please Contact Me For Book PR Help

Brian Feinblum, the founder of this award-winning blog, can be reached at brianfeinblum@gmail.com He is available to help authors promote their story, sell their book, and grow their brand. He has over 30 years of experience in successfully helping thousands of authors in all genres.

 

Read This!

Top 24 Book Marketing Blog Posts of the Year

https://bookmarketingbuzzblog.blogspot.com/2022/11/top-24-book-marketing-blogs-of-year.html

 

Great Book Marketing Podcast Interview With Book PR Pro Brian Feinblum

https://bookmarketingbuzzblog.blogspot.com/2021/04/great-book-marketing-podcast-interview.html

 

About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2022. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This award-winning blog has generated over 3.2 million pageviews. With 4,400+ posts over the past decade, it was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by WinningWriters.com as a "best resource.” For the past three decades, including 21 years as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Susan RoAne, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, IBPA, Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, NewsdayThe Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult: linkedin.com/in/brianfeinblum

 

 

Saturday, December 3, 2022

You Need A New Author Mindset

 


Every author and book publisher wants to know the latest strategy, tip, or resource that will help sell books and get the word out. They may be looking in the wrong direction.

They search high and low, hiring publicists, marketing consultants, influencers, social media gurus, and advertising experts. They read marketing manuals, subscribe to insider newsletters, scour Publishers Weekly, attend seminars and webinars, and watch online tutorials. They buy all kinds of lists of customers, organizations, and media outlets. They make guesses and throw money and time at things that may never work for them.

So, what is the secret sauce to book marketing success? I have three answers for you.

First, there is no one-size-fits-all, guaranteed-to-work formula that one can just microwave for two minutes and expect to get good, consistent results from.

Second, whatever you do, know that you must do it. This means you should look nowhere but to yourself when it comes to marketing your book. You need to consistently approach marketing with an open mind, heart, and wallet. Yes, it will cost you time and money and mindshare. Embrace it and move forward with it. There is no way around it. Be prepared to do a lot, to hire help, and to rely on luck, timing, and place to break through.

Third, let your ideas and creativity lead the way. Pull on your natural resources — your brains, skills, connections, energy, attitude, and time to lead the way. Throw in some money and an open mind.

Try embracing some or all of the approaches below — your book will have a much better chance at success if you do!

I suggest that you:

1. Do what others don’t, won’t, can’t do. Don’t be like everyone else – go where others have not.

2. See opportunity where others don’t even look. Imagine one thing being different, and how what would come if that one thing were done or changed.

3. Try something new — or take a new approach to the old.

4. Take ownership of your marketing. You must never defer your fate to luck or others.

5. Look at other industries for ideas or tools to market yourself better. Copy what you like.

6. Ask for favors and play the damsel in distress. If you ask, someone will give to you.

7. Act as if you can do it and assume success. Believe in yourself and start by doing that which you would do as the new you. In other words, you don’t need to wait for everything to align and fall into place -- act as if they already have.

8. It is a numbers game. The more you try and put out there, the more you will get back.

9. Re-think and evaluate the foundational principles that you operate from. Maybe you operate from some faulty logic or stifling beliefs.

10. Learn the best practices and fundamentals of marketing.

11. Be ready to pounce on an opportunity presented to you.

12. Believe you can create an opportunity in any situation.

13. Beg, trade, pay for, or cash-in favors for help.

14. Discount your book or give your book away to get reviews and word-of-mouth buildup.
 

15. Do not accept ‘no’ for an answer. That is just a temporary state. Try again and again. Present yourself in a different way or contact new people to win over. “No” is just a delayed “yes,” It just means that for the moment, you didn’t say or offer enough that someone would say yes. Change the terms of your offer, alter the way you state your offer, or try selling to other people.

16. Model those who are successful. Don’t copy everything. The world doesn’t need two of anything. Besides, we are not here to worship another; but rather, we are to take the most appealing bits and bits of many people or companies and incorporate them into our act.

17. Collaborate with those who have what you need. Offer them favorable terms and ride their coattails.

18. Feel optimism over negativity. Why not? There is no upside to being negative. Hope for the positive outcome and do what you can to make it happen. It is fine to be aware of when you should be cautious, but you should always trust that more wins come from smiles and enthusiasm than from fear, anger, and criticism.

19. Exude confidence and squash doubt. If you speak forcefully and act like you know what you are saying, people will believe in you.

20. Act instead of forever analyzing a situation. Inertia is a crime. It robs you of success. Move! Now. Always. Act with a sense of urgency, even when no deadlines exist.

 

Please Contact Me For Book PR Help

Brian Feinblum, the founder of this award-winning blog, can be reached at brianfeinblum@gmail.com He is available to help authors promote their story, sell their book, and grow their brand. He has over 30 years of experience in successfully helping thousands of authors in all genres.

 

Read This!

Top 24 Book Marketing Blog Posts of the Year

https://bookmarketingbuzzblog.blogspot.com/2022/11/top-24-book-marketing-blogs-of-year.html

 

Great Book Marketing Podcast Interview With Book PR Pro Brian Feinblum

https://bookmarketingbuzzblog.blogspot.com/2021/04/great-book-marketing-podcast-interview.html

 

About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2022. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This award-winning blog has generated over 3.2 million pageviews. With 4,400+ posts over the past decade, it was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by WinningWriters.com as a "best resource.” For the past three decades, including 21 years as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Susan RoAne, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, IBPA, Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, NewsdayThe Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult: linkedin.com/in/brianfeinblum

 

 

Friday, December 2, 2022

Publishing Industry Is Healthy In The Big Apple

 



Even in the digital age, where anyone with a laptop anywhere in the country and world can do work, New York City realizes that the publishing industry provides a huge economic impact to its city. Thank you, book publishing and media world! 

A just-released economic impact study showed that publishing generates 34 billion dollars in economic impact annually to NYC. In 2020, which was marred by the onset of a shutdown pandemic, the publishing industry supported 95,000 jobs and $11 billion in wages. 

The study defines the publishing industry as four sectors: 

·         Publishing talent — content creators

·         Print production — printers

·         Distribution & Consumption — wholesalers, stores, shippers)

·         Publishers (book, magazine, newspaper, online) 

The publishing industry is more than just the book world, but the book publishing machine is a vital piece of that industry. Book publishing’s Big 5, the heart of the industry, reside inside of NYC. The old saying: “If you can make it in NY, you can make it anywhere” is still true — and to note, just because you can live and work anywhere, many in publishing still choose to call NYC their home.

New York City is still the dominant home to culture. Its breadth of cultural institutions, commitment to the arts, history, and hub of intersecting races, religions, and nationalities make it a rich environment for intellectuals and creative types. 

"As the former Commissioner of The Mayor's Office of Media and Entertainment, I'm proud to see that our city is supporting the publishing industry and expanding its efforts to keep it thriving. Our literary hubs bring billions of dollars in wages, thousands of jobs and the much-needed creativity that makes NYC the cultural center of the world. Releasing the results of the impact study and announcing new initiatives will ensure the publishing industry has continued success in our city's economy, culture and history," said NYC Council Member Julie Menin. 

The full report can be accessed at https://on.nyc.gov/publishingstudy. It shared a number of recommendations on how to grow NYC’s publishing industry, including: 

·         Promote independent bookstores. MOME has launched the "Rediscover Your Local Bookstores" campaign, in collaboration with the NYC Department of Small Businesses (SBS), as part of NYC & Company's 'All in NYC' holiday shopping marketing campaign. A 2022 updated list of independent booksellers is now available, and the campaign is now live digitally and on billboards all over NYC.  

·         Support local media publishers. MOME partners with the Center for Community Media at the CUNY Craig Newmark Graduate School of Journalism to offer a sustainability training series and various workshops, meant to empower journalists and publishers in communities of color and immigrants, with a special focus on building digital skills.  

·         Support local talent. MOME provides access to free and discounted workspaces via the Freelancer's Hub, which officially opened at its new location in Industry City this year.  

·         Ensure equal access to education. MOME supports PEN  

·         America's DREAMing Out Loud tuition-free writing workshop for young immigrant writers, primarily those who are undocumented and/or DACA recipients, who came to the U.S. when they were children. Funding for the program has enabled it to establish new workshop sites at Lehman College in the Bronx, Medgar Evers College in Brooklyn, and Queens College.  

·         Facilitate connections among NYC publishing stakeholders. Explore partnerships with The Pulitzer Prize Board, National Book Awards and National Magazine Awards (Ellie Awards) to highlight and make connections between NYC's publishing businesses, artists, and smaller literary organizations.  

·         Promote NYC as a literary hub. Partner with New York State Council on the Arts (NYSCA) to promote and share the New York City literary map in public libraries, on public transit and in other public spaces. 

·         Promote NYC as a World Book Capital. Apply for NYC to be designated as the first UNESCO World Book Capital in the U.S., which would serve to increase access to books, promote freedom of speech and expression, and facilitate the expansion of public libraries.  

As one who proudly had been a part of the book publishing industry in New York since 1989, I know how important it is for a free and informed society to have a growing, creative, and reliable publishing industry thriving in New York City. I hope we all can appreciate how it is a good thing for NYC to still remain the publishing capital of America.  

Please Contact Me For Book PR Help

Brian Feinblum, the founder of this award-winning blog, can be reached at brianfeinblum@gmail.com He is available to help authors promote their story, sell their book, and grow their brand. He has over 30 years of experience in successfully helping thousands of authors in all genres.

 

Read This!

Top 24 Book Marketing Blog Posts of the Year

https://bookmarketingbuzzblog.blogspot.com/2022/11/top-24-book-marketing-blogs-of-year.html

 

Great Book Marketing Podcast Interview With Book PR Pro Brian Feinblum

https://bookmarketingbuzzblog.blogspot.com/2021/04/great-book-marketing-podcast-interview.html

 

About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2022. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This award-winning blog has generated over 3.2 million pageviews. With 4,400+ posts over the past decade, it was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by WinningWriters.com as a "best resource.” For the past three decades, including 21 years as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Susan RoAne, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, IBPA, Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, NewsdayThe Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult: linkedin.com/in/brianfeinblum

Thursday, December 1, 2022

Breaking News: Where’s Your Book?

 




How often do you notice, when watching one of the cable news channels, a flashing message on the screen saying “Breaking News”? 

I would say it is pretty often, almost to the point that it doesn’t stick out anymore. So, why bother, right?

Well, it turns out that most people still fall for this. So, my advice to authors is that you should take the same tact. Make everything sound special, fresh, or even groundbreaking.

When you send out a press release, post on social media, place an advertisement, or hand out a flier go ahead and announce something as if it is newsworthy. Is it an “exclusive” offer? Are you revealing a “secret”? Do you offer something “new,” “breakthrough,” “unique” or “rare”?

It doesn’t matter if you do or not — but you need to sound like you are.

If you don’t sound enthusiastic about your book, no one else will. Jump up and down as if you are on fire. Exude confidence and excitement. People buy from those who look attractive, offer something of perceived value, or sound wildly cheerful.

Offer your version of a flashing Breaking News that others can rally around. Don’t lie, don’t bait-and-switch, and don’t sell anything harmful. Short of that, go ahead and bullshit, embellish, distract, hype, and dress-up what you have to offer. Give your book its best chance to be bought and read.

Get loud, colorful, and creative. Breaking News: This just in. If you want to sell and promote your book you need to go big and be bold. There is no room to be quiet, no room to be conservative. Go out on a limb and let your smile, energy, and words explode like fireworks. Sparklers need not apply.
  

Please Contact Me For Book PR Help

Brian Feinblum, the founder of this award-winning blog, can be reached at brianfeinblum@gmail.com He is available to help authors promote their story, sell their book, and grow their brand. He has over 30 years of experience in successfully helping thousands of authors in all genres.

 

Read This!

Top 24 Book Marketing Blog Posts of the Year

https://bookmarketingbuzzblog.blogspot.com/2022/11/top-24-book-marketing-blogs-of-year.html

 

Great Book Marketing Podcast Interview With Book PR Pro Brian Feinblum

https://bookmarketingbuzzblog.blogspot.com/2021/04/great-book-marketing-podcast-interview.html

 

About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2022. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This award-winning blog has generated over 3.2 million pageviews. With 4,400+ posts over the past decade, it was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by WinningWriters.com as a "best resource.” For the past three decades, including 21 years as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Susan RoAne, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, IBPA, Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, NewsdayThe Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult: linkedin.com/in/brianfeinblum