Wednesday, March 18, 2026

Should Authors Really Pursue Influencers?

 

 

Authors ask me all of the time about getting their books to online influencers. I tell them that most influencers get paid — and are not worth it when it comes to marketing books. But they still romance about the notion of having someone with supposedly tons of followers saying something positive about their book.

I never liked the word “influencer.” It implies something or someone to be powerful, but not necessarily with merit or justification. It sounds like a power grab: “He has influence.” To do what? Lie? Persuade? Get others to do something they don’t need or should not otherwise want to do?

Influence is merely a perception online, based on a numbers game that could be rigged and riddled with fakery and paid-for popularity.

Anyone famous — celebrities, major CEOs, actors, award-winning musicians, best-selling authors, politicians — has influence. They have fans, voters, subscribers, and customers who will listen to them because something about who they are, what they have accomplished, or what they say actually resonates with others and rings true. They are actually influencers.

Then you have the influencers out there who have manipulated the online world to not only bestow a title upon themselves, regardless of worthiness, and who then commoditize their alleged following into a business of “influencing” others.

Influencers are pay-to-say marketing escorts — these are commercials. They tell people what you want them to say, just like a guy would pay a prostitute to say he is a great lover while he does what he wants to her with no regard for how it makes her feel.

These endorsements are just commercials passed off as something real and pure. And to keep their brand secure, they will present any number of messages and images to desperately keep you hooked. It is little more than a staged persona.

Influencers are little more than whores who will screw the public for the highest bidder. They are the modern-day Big Tobacco Capitol Hill lobbyists and the pretty models who would traffic any product or service no matter how unproven or harmful it is to the public.

Why not just call online influencers lobbyists or muscle? Or escorts or hoaxers? All would be true.

 

Do You Need Book Marketing Help?

Brian Feinblum can be reached at brianfeinblum@gmail.com  He is available to help authors like you to promote your story, sell your book, and grow your brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator! 

 

About Brian Feinblum

This award-winning blog has generated over 5,800,000 page views. With 5,500+ posts over the past 14 years, it was named one of the best book marketing blogs  by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.”  Copyright 2026.

 

For the past three decades, Brian Feinblum has helped thousands of authors. He formed his own book publicity firm in 2020. Prior to that, for 21 years as the head of marketing for the nation’s largest book publicity firm, and as the director of publicity at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler.

 

His writings are often featured in The Writer and IBPA’s The Independent (https://pubspot.ibpa-online.org/article/whats-needed-to-promote-a-book-successfully). He was recently interviewed by the IBPA: https://www.youtube.com/watch?v=F0BhO9m8jbs

 

He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, BookCAMP, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, Morgan James Publishing, and Connecticut Authors and Publishers Association. He served as a judge for the 2024 IBPA Book Awards.

 

His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida Homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.

 

Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog.

 

You can connect with him at: https://www.linkedin.com/in/brianfeinblum/ or https://www.facebook.com/brian.feinblum

 

 

 

Tuesday, March 17, 2026

Interview With Children’s Book Author David L. Gillespie

 


1. What inspired you to write this book? In 2000, our youngest daughter, Hunter—just four years old at the time—slipped on an apron to help her mother make dinner. With a proud smile, she carried a plate over and declared, “Miss Floo Flocky Doo is here to serve YOU!” In that joyful moment, our family knew this delightful character had the heart of a children’s story. Inspired by Hunter’s imagination, Miss Floo Flocky Doo was born. Twenty-six years later, that spark has come to life in my debut picture book, Floo Flocky Doo to the Rescue!  

2. What exactly is it about — and for whom is it written for? Floo Flocky Doo to the Rescue is a beautifully illustrated picture book that celebrates kindness, quick thinking, and the joy of caring for others. The book introduces young readers to Floo Flocky Doo, a spirited and imaginative girl whose motto—“Hootie Hoo, I know what to do!”—guides her through unexpected adventures. When Floo rescues a baby squirrel named Lucky Lou, she never expects him to escape inside a grocery store, launching a wild chase filled with laughter, flying wigs, and blueberry jelly footprints. With help from her hummingbird companion Peanut, Floo uses courage, creativity, and compassion to save the day. Ideal for children ages 2–8 and perfect for bedtime stories, classroom read-alouds, and early readers who love funny animal adventures. Families will enjoy the heartwarming themes of caring, problem-solving, and the magic of friendship. 

3. What do you hope readers will get out of reading your book? A joyful burst of fun, smiles, and giggles! Kids will delight in the book’s whimsical rhymes and love joining in on the catchy, confidence-boosting refrain—“Hootie Hoo, I know what to do!”—as the main character faces each new challenge with imagination and heart. It also combines the musicality of classic rhyming books with a personal, grounded storytelling foundation, which gives it a warm and authentic feel. 

4. How did you decide on your book’s title and cover design? The book was originally titled Floo Flocky Doo in Lucky Lou, Where Are You? But as we approached the finish line, it became clear that the story was about more than just a mischievous squirrel—it’s an adventure built around two heartwarming rescue moments. With that realization, we shifted to the title it carries today. For the cover, I wanted it to capture a glimpse of the playful chaos inside the story while showcasing Floo and her lovable animal friends. The goal was to visually convey a sense of fun, mischief, and energy—and thanks to the illustrator’s work, I believe the cover does exactly that.  

5. What kind of girl is your protagonist, Floo Flocky Doo? First and foremost, we wanted Floo to be a young girl who radiates confidence. At the same time, it was important that she recognizes when her well-meaning choices don’t quite go as planned and understands the value of taking responsibility. We were careful to present this lesson in a way that encourages, rather than discourages, young readers to explore, imagine, and have fun. That’s why we gave the story a gentle, reassuring ending—a soft landing that balances accountability with warmth and joy.  

6. What trends are you seeing in the children's book world?  I’ll be the first to admit that I don’t consider myself an authority on that question. That said, it seems many children’s picture books today focus on hot social themes of the moment. We deliberately chose a different path: to create a simple, fun, and engaging book that would bring joy and put a smile on a child’s face. 

7. Were there experiences in your personal life or career that came in handy when writing this book?  The structure of the story and its plot almost wrote themselves, as so many moments are rooted in our family’s real-life experiences. For example, the lead character, Floo Flocky Doo, was imagined by our daughter. Rescuing a baby squirrel truly happened in our family, as did the trip to the grocery store with it — not one of my finer moments in my youth. The elderly lady in the story is named after my mother, who always wore wigs. And “Hootie Hoo” has long been our family’s playful way of calling out to one another when we’re out and about. Still, nothing prepared me for the challenge of writing a rhyming picture book. Crafting consistent rhyme and rhythm proved far more difficult than expected. In fact, I’m certain I created at least 150 different versions before settling on what ultimately became the final 600-word manuscript.  

8. How would you describe your writing style? Which writers or books is your writing similar to?I found that my writing style for this book evolved over time alongside the manuscript itself. It began with a simple goal: to craft a fun story using playful, imaginative language while staying grounded in relatable experiences. Once I decided to incorporate the repetitive “Hootie Hoo” phrases, the story naturally developed a sing-song rhythm. By the end, this approach produced a rhyming and rhythmic manuscript with a lively, musical flow to it. As for other books with a similar style, I’d say Floo Flocky Doo to the Rescue is a blend of the warmth and gentle storytelling found in Karma Wilson’s The Bear Books series and the high-energy humor, mischief, and imaginative problem-solving of Andy Elkerton’s How to Catch the Easter Bunny. The result is a story that combines heart, rhythm, and playful fun.

9. What challenges did you overcome in the writing of this book? Aside from the fact that I had never written a children’s picture book — nor fully appreciated the artistry involved in doing so — one of the greatest challenges was brevity. No one in my family, me included, has ever mastered the art of saying something in just a few words. We tend to be expressive, both in conversation and in writing. So, when I set out to create a children’s book — which ultimately evolved into a rhyming picture book with its own unique challenges — I was faced with the task of telling a complete story within the space limitations of a traditional 32-page format. My first manuscript was close to 2,000 words, far too many for a typical picture book. Trimming it down required considerable effort, discipline, and multiple revisions, but the process ultimately strengthened the story and sharpened its focus. 

10. If people can buy or read one book this week or month, why should it be yours? If you’re going to choose just one book to share with a child this week, make it Floo Flocky Doo to the Rescue—because it delivers exactly what kids (and parents) are looking for in a read-aloud experience: laughter, rhythm, heart, and a character they’ll want to visit again and again. This isn’t just a story—it’s an interactive adventure. Kids quickly latch onto Floo’s playful catchphrase—“Hootie Hoo, I know what to do!”—and love jumping in to say it out loud. That kind of participation turns reading into a shared moment, not just a quiet activity. It’s also packed with high-energy, laugh-out-loud fun. A mischievous baby squirrel on the loose, a chaotic grocery store chase, and a hummingbird with a clue create the kind of delightful mayhem that keeps kids fully engaged from start to finish. But beneath the humor is something even more important: heart. The story gently weaves in themes of kindness, responsibility, problem-solving, and friendship—giving parents and educators something meaningful to feel good about and to discuss with their children / students. And finally, Floo herself is unforgettable. She’s bold, imaginative, and full of joy—the kind of character children connect with instantly and want to follow into the next adventure. If you want a book that makes kids laugh, invites them to participate, and leaves them smiling at the end…this is the one to bring home. 

About The Author: Award-winning author, David L. Gillespie brings a captivating blend of imagination and real-world experience to children’s literature. Born and raised in Tallahassee, Florida, he began an adventurous global journey with his family after earning his commission in the United States Air Force. Over decades of leadership in military intelligence, public policy, and executive program development, David built a distinguished career before turning his storytelling passion into a highly acclaimed children’s picture book – “Floo Flocky Doo to the Rescue.” For more information, please see: https://www.FlooFlockyDoo.com 

Do You Need Book Marketing Help?

Brian Feinblum can be reached at brianfeinblum@gmail.com  He is available to help authors like you to promote your story, sell your book, and grow your brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator! 

 

About Brian Feinblum

This award-winning blog has generated over 5,800,000 page views. With 5,500+ posts over the past 14 years, it was named one of the best book marketing blogs  by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.”  Copyright 2026.

 

For the past three decades, Brian Feinblum has helped thousands of authors. He formed his own book publicity firm in 2020. Prior to that, for 21 years as the head of marketing for the nation’s largest book publicity firm, and as the director of publicity at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler.

 

His writings are often featured in The Writer and IBPA’s The Independent (https://pubspot.ibpa-online.org/article/whats-needed-to-promote-a-book-successfully). He was recently interviewed by the IBPA: https://www.youtube.com/watch?v=F0BhO9m8jbs

 

He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, BookCAMP, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, Morgan James Publishing, and Connecticut Authors and Publishers Association. He served as a judge for the 2024 IBPA Book Awards.

 

His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida Homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.

 

Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog.

 

You can connect with him at: https://www.linkedin.com/in/brianfeinblum/ or https://www.facebook.com/brian.feinblum

 

 

Monday, March 16, 2026

Who Do Authors Really Compete Against?

 


Are too many authors stooping to play unhealthy, petty mind games when it comes to competing with their fellow authors for the same resources — landing a literary agent, getting published, hitting a best-seller list, scoring big book reviews, getting book award recognition, making it into a major book club, or  garnering a celebrity endorsement?

Competition makes us perform better, which in turn makes others play better, which then continues the cycle of improvement for everyone. Without it, growth happens at slower, uneven paces, and maybe never to the heights that could be reached when competing against others. Ultimately, we compete with ourselves, against our best past and in pursuit of our fantasy future.

Some competition is unhealthy, where it leads us to harmful behaviors, unbearable sacrifices, and maybe even breaking our values if not the law. We find a way to cheat, to bend if not shred rules, to take dangerous risks with our minds, bodies, wealth, or relationships. We threaten losing it all in hopes of gaining something extra.

We measure our bodies, cars, vacations, jobs, education, families and even our pets against others, from strangers to close friends.

The contests range far and come non-stop. Whatever can be measured is competed over, even if you didn’t realize you were participating in someone’s competition.

Does he make more than me? Are her breasts real? How much is their house worth? Can my kids get into elite schools? Is my pure-bred better than their dog? We are always competing and comparing.

The questions, comparisons, and assessments are nonstop, exhaustive, and at times, toxic.

Authors participate in these jealousy games all of the time. But it has to stop. It is not a healthy game to play — nor will it do you any good. Just strive to do your best and accomplish all that you can, regardless of whatever else other authors say or do. Your fate is in your hands — and you are not at the mercy of what others think or do. 

Measure yourself against no one but yourself.

 

Do You Need Book Marketing Help?

Brian Feinblum can be reached at brianfeinblum@gmail.com  He is available to help authors like you to promote your story, sell your book, and grow your brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator! 

 

About Brian Feinblum

This award-winning blog has generated over 5,800,000 page views. With 5,500+ posts over the past 14 years, it was named one of the best book marketing blogs  by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.”  Copyright 2026.

 

For the past three decades, Brian Feinblum has helped thousands of authors. He formed his own book publicity firm in 2020. Prior to that, for 21 years as the head of marketing for the nation’s largest book publicity firm, and as the director of publicity at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler.

 

His writings are often featured in The Writer and IBPA’s The Independent (https://pubspot.ibpa-online.org/article/whats-needed-to-promote-a-book-successfully). He was recently interviewed by the IBPA: https://www.youtube.com/watch?v=F0BhO9m8jbs

 

He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, BookCAMP, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, Morgan James Publishing, and Connecticut Authors and Publishers Association. He served as a judge for the 2024 IBPA Book Awards.

 

His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida Homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.

 

Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog.

 

You can connect with him at: https://www.linkedin.com/in/brianfeinblum/ or https://www.facebook.com/brian.feinblum

 

 

 

Saturday, March 14, 2026

An Oscar Goes To…Books!

 

The Academy Awards are upon us again, and all kinds of movies and Hollywood practitioners will earn an Oscar. There will be buzz on social media and coverage by the news media. Everyone watches movies, right?


Well, apparently the movie theater business peaked nearly 80 years ago. I am not kidding. Back in 1947, when we did not even have 50 states and America’s population was 200 million less than today’s total, the most movie tickets were sold — 4.7 billion. This last year? 780 million — a drop of 84%!

The big difference between now and then? Television.

In 1947, talking movies were just a generation old, they were shot in black and white, and shown in large single-screen theaters. It was special to go to the theater. Teens and young lovers hid from large families to “make out” inside a dark theater. It was inexpensive entertainment. And the only game in town.

Then came network television and the convenience and miracle of having moving, talking images in the comfort of your own home. Then came cable TV, big-screen TV, and finally streaming on any device.

People still watch a ton of movies, maybe more than ever, but not so many go to the theater to consume them. New technologies and market choices alter what we consume — and how we acquire it. But the bottomline is that movie-viewing is forever popular and is still a profitable venture for the creators, actors, production staff, and the executives.

The book industry also has undergone revolutionary changes over how books are consumed and who publishes them. The main reason? The Internet.

The biggest changes in the book industry over the past two decades have been:

* The ability to buy books online
* The rise, fall, and rebirth of chain book stores
* Self-publishing platforms and costs
* Print-on-demand capacity
* The resurrection of bookstores
* Use of social media, blogs, podcasts, and websites to market books
* The rise of audiobooks due to streaming online
* The advent and growth of e-books
* The decline of traditional media book review space and the rise of legitimate paid reviews
* The changing population demographics — fewer English-speaking Americans
* The competition for readers vs. options posed by low-priced or free content providers

But through all of these massive changes,  and despite the challenges or because of new opportunities, book buying and book reading is alive and well in America. The landscape has changed for who publishes, what books sell for, how they buy them, and in what format they gey consumed, but the bottom line overall is that lots of books are being written and read — and that is a wonderful thing.

Do You Need Book Marketing Help?

Brian Feinblum can be reached at brianfeinblum@gmail.com  He is available to help authors like you to promote your story, sell your book, and grow your brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator! 


About Brian Feinblum

This award-winning blog has generated over 5,600,000 page views. With 5,500+ posts over the past 14 years, it was named one of the best book marketing blogs  by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.”  Copyright 2026.

 

For the past three decades, Brian Feinblum has helped thousands of authors. He formed his own book publicity firm in 2020. Prior to that, for 21 years as the head of marketing for the nation’s largest book publicity firm, and as the director of publicity at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler.

 

His writings are often featured in The Writer and IBPA’s The Independent (https://pubspot.ibpa-online.org/article/whats-needed-to-promote-a-book-successfully). He was recently interviewed by the IBPA: https://www.youtube.com/watch?v=F0BhO9m8jbs

 

He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, BookCAMP, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, Morgan James Publishing, and Connecticut Authors and Publishers Association. He served as a judge for the 2024 IBPA Book Awards.

 

His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida Homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.

 

Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog.

 

You can connect with him at: https://www.linkedin.com/in/brianfeinblum/ or https://www.facebook.com/brian.feinblum

 

 

 

Friday, March 13, 2026

Is Your Book Marketing An Expense Or Investment?

 

 

To market your book, you will need to put in a certain amount of time, mindshare, and money into it. Is this an expense or an investment? What is the difference?

When you take $7500 and put it into a CD and earn four percent interest for a year, you are guaranteed to make money — $300 to be exact. One would say you invested your money.

If you take $7500 and put it into amazon stock and within a year it goes up 10%, you make $750, more then double the guaranteed return of a CD. That was an investment with risk.

If you take $7500 and bet on a craps table, that is gambling, an investment with greater immediate risk and reward potential.

But in all cases, the outlay was an expense in the sense that you don’t have access to that money, as if you never had it. Each type of investment has varying degrees of profitability potential and several has loss possibilities.

Well, putting money into book marketing is the same thing. It is initially an expense, but it has the potential to turn a profit or provide a non-monetary payoff of some value. Book marketing is somewhere between having a hobby and running a business.

Yes, I don’t mean to play word games, and yes, by no means do all publicity campaigns bring one riches, but, the assumption that there is a cost and no return hampers authors.

Like with anything, we invest with no guarantees. We invest in our children and not all turn out like we hoped. We invest in a spouse and half of us get divorced. We invest in stocks and some go south. But, we do so because we believe in these things and try to do something to better our lives.

Guaranteed: no investment, no return, and if you don’t get more of what you want, you lost something. Nothing ventured, nothing gained. You can’t put money under your mattress and expect to be better off tomorrow.

You, in my view, should be open to book marketing, and instead of fearing or dismissing it, embrace it. The only question should be: What should you do specifically, not on whether to do anything at all. Also, who you choose to work with is the issue, not whether to work with someone.

So, take the initial expense on book marketing and turn it into a worthwhile investment.

Do You Need Book Marketing Help?

Brian Feinblum can be reached at brianfeinblum@gmail.com  He is available to help authors like you to promote your story, sell your book, and grow your brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator! 

 

About Brian Feinblum

This award-winning blog has generated over 5,400,000 page views. With 5,500+ posts over the past 14 years, it was named one of the best book marketing blogs  by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.”  Copyright 2026.

 

For the past three decades, Brian Feinblum has helped thousands of authors. He formed his own book publicity firm in 2020. Prior to that, for 21 years as the head of marketing for the nation’s largest book publicity firm, and as the director of publicity at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler.

 

His writings are often featured in The Writer and IBPA’s The Independent (https://pubspot.ibpa-online.org/article/whats-needed-to-promote-a-book-successfully). He was recently interviewed by the IBPA: https://www.youtube.com/watch?v=F0BhO9m8jbs

 

He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, BookCAMP, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, Morgan James Publishing, and Connecticut Authors and Publishers Association. He served as a judge for the 2024 IBPA Book Awards.

 

His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida Homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.

 

Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog.

 

You can connect with him at: https://www.linkedin.com/in/brianfeinblum/ or https://www.facebook.com/brian.feinblum