Does Your Book Marketing Fall Victim To Patterns?

We all tend to fall into patterns of behavior that either help or hurt us.

This plays out when you look at your approach to book marketing.

Sometimes we don’t even realize what has become a habit or why we do what we do, but these patterns can become self-limiting. If you do A, you in essence, reject option B, or at the very least, you are denying yourself a chance to follow other paths.

There are patterns developed based on past choices and results. They come from patterns of our emotions, thinking, physicality, and how people treat us. Think about it. If you think a certain way, you will act accordingly. Afraid of something? You avoid it and limit your choices. If others treat us negatively based on our actions, we feel pressured to not repeat that path. Conversely, where we experience success, we will repeat everything that resembles that until it proves not to work, thus, creating a new pattern of avoidance.

What patterns of behavior do you exhibit when it comes to book marketing?

Do you tend to do nothing at all? Do you prefer to outsource all of your marketing? Do you do a few things, maybe some of them not very well, and then eventually give up? You may be the victim of your own pattern of attitudes, emotions, experience, and physicality.

Human nature can be highly complex but it is often simple and animalistic. You see an attractive person and you want to have sex with them. You see something valuable and you desire it. You feel good after drinking, eating, or smoking something, and so you want more of it.  And if something proves to be hard, involves risk, or could leave you in pain or a state of loss if you fail, you likely avoid it.

Ok, so you don’t need an armchair sociologist or an amateur psychologist to tell you these things. An honest assessment of your life either validates what I am saying or it doesn’t. There are exceptions to these rules, and it is in those moments of contrarian rebellion that we may see our biggest successes and experience ecstasy.

Writers almost always tell me that they:

* Would rather write than market
* Have little time or money to promote
* Are uncomfortable in talking about themselves
* Feel the odds are stacked against them
* See books of lower quality get lots of sales
* Believe their book is either great, important, entertaining, or inspiring but that no one knows it exists
* Are little aware of what specifically needs to be done to market successfully
* Are lacking skill and/or knowledge of how to execute the steps of a marketing campaign

So what do these writers do about their concerns?

Too many are paralyzed. Their pattern of behavior is to ignore and avoid what needs to be done because the thought of just getting started overwhelms them. They wish for sales, hope for discovery, and pray for success — but they take zero affirmative actions and do not take ownership of their book marketing.

Some will outsource their marketing, able and willing to pay for some of what needs to be done, but by not personally doing anything, they won’t learn how to market and will remain dependent on others for the next book and the next one. The truth is, authors can’t afford to just pay others to do everything — it is too cost-prohibitive — and some things are best done by the author.

Plenty will try to do some marketing, but they will start late, end too soon, and only give it a half-assed effort. They may ignore too many of the things that would actually benefit them. The results will reflect this.

These patterns repeat themselves daily. So, what is the answer?

* Be aware that patterns rule you.
* Identify which ones hold you hostage.
* Make changes and start new patterns.
* Give enough effort, time, and resources to nurture the development of these new patterns.
* Assess and review your results periodically, and where needed, make adjustments or wholesale changes

So, don’t get me wrong. It is not like everything that you think, say, or do is wrong or stuck in a harmful pattern, but recognize that not everything that you do or how you do it is actually helpful to you.

Diagnosing where you fall short, discerning how to change, and committing to doing what feels unfamiliar or uncomfortable is your challenge here.  But you have no choice. To continue as is will yield nothing new or better. Experiment and confront your patterns. That will already position you to see new results, likely for the better.

Marketing Help?

Brian Feinblum can be reached at brianfeinblum@gmail.com  He is available to help authors like you to promote your story, sell your book, and grow your brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator! 

 

About Brian Feinblum

This award-winning blog has generated over 9,200,000 page views. With nearly 5,700+ posts over the past 15 years, it was named one of the best book marketing blogs by BookBaby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2026, 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.”  Copyright 2026.

 

For the past three decades, Brian Feinblum has helped thousands of authors. He formed his own book publicity firm in 2020. Prior to that, for 21 years as the head of marketing for the nation’s largest book publicity firm, and as the director of publicity at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler.

 

His writings are often featured in The Writer and IBPA’s The Independent (https://pubspot.ibpa-online.org/article/whats-needed-to-promote-a-book-successfully) and (https://pubspot.ibpa-online.org/article/10-things-my-dog-taught-me-about-marketing-books). He was recently interviewed by the IBPA: https://www.youtube.com/watch?v=F0BhO9m8jbs

 

He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, three times at BookCAMP, Independent Book Publishers Association, Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, five times at Morgan James Publishing Red Carpet, and Connecticut Authors and Publishers Association. He served as a judge for the 2024 IBPA Book Awards.

 

His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida Homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.

 

Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog.

 

You can connect with him at: https://www.linkedin.com/in/brianfeinblum/ or https://www.facebook.com/brian.feinblum

 

 

 

Why Do Authors Choose Optimism Or Pessimism?

  

It would be foolish to live life always being optimistic without making an effort to take ownership of one’s reality. Otherwise, all that you have is wishful thinking, but no muscle behind it. You are just hoping to buck the odds, praying for luck to come your way. You are at the mercy of the world.

It would be equally detrimental to live a life filled with pessimism, where you assume the negative and see everything as a cause for impending failure and doom. Why try, you ask yourself, if you feel doomed before undertaking a challenge. That is a poor attitude that only buys you the misery you are opening yourself to.

In either case, you may not have assessed reality and your prospects properly, nor would you do anything to seize the moment to make something favorable happen. You rendered yourself a hopeless victim, as if you had no say or active role in your life’s journey. You do not have to remain a standby passenger or a voyeur watching your life get defined by others.

I believe in having enough optimism to ignite you to act in an empowering and assertive way. Initiate, not just react. Do, instead of complain. Move in any direction over inertia. Position yourself for success and create your own opportunities. Change your circumstances. No sitting on the sidelines, counting up the excuses as to why you have failed or will fail.

I can’t tell you where my views come from, but I suspect a few factors have played a role in my thinking:

Childhood — I would combat my dad’s pessimism and unfounded fears with optimism and hope, but always tempered by taking action steps to avert doom and to pursue success.

Sports — When I was competing in sports or games, I am reminded there is luck involved but it is one’s skills and motivation that drive the outcomes.

Books — Reading many self-help and inspirational books make it clear that some blend of attitude and action lead to one’s victories or losses.

Results — Once you experience firsthand a favorable result from optimism-fueled action, you can’t but help believe more in your abilities to think, will, and act your way to greater heights.

I know I can’t will you to neither be overly optimistic or pessimistic. You are who you are, and perhaps the older you get, the more entrenched you have become in who you are. But I also know that deep down, something that I say resonates within you, that some part of you yearns for change or better results. You just need encouragement, direction, and perhaps for one thing to change for the better, to act as proof that you can do better, achieve more, and enjoy life. Embrace optimism blended with strategic action. You need both to balance your ability to act and your mindset to be open to opportunity.

Now look at how you view your book marketing. Are you a pessimist or an optimist? What changes can you make in your attitude and actions? 

The answer can be the difference between your book’s success and failure.

Marketing Help?

Brian Feinblum can be reached at brianfeinblum@gmail.com  He is available to help authors like you to promote your story, sell your book, and grow your brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator! 

 

About Brian Feinblum

This award-winning blog has generated over 8,200,000 page views. With nearly 5,700+ posts over the past 15 years, it was named one of the best book marketing blogs by BookBaby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2026, 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.”  Copyright 2026.

 

For the past three decades, Brian Feinblum has helped thousands of authors. He formed his own book publicity firm in 2020. Prior to that, for 21 years as the head of marketing for the nation’s largest book publicity firm, and as the director of publicity at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler.

 

His writings are often featured in The Writer and IBPA’s The Independent (https://pubspot.ibpa-online.org/article/whats-needed-to-promote-a-book-successfully) and (https://pubspot.ibpa-online.org/article/10-things-my-dog-taught-me-about-marketing-books). He was recently interviewed by the IBPA: https://www.youtube.com/watch?v=F0BhO9m8jbs

 

He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, three times at BookCAMP, Independent Book Publishers Association, Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, five times at Morgan James Publishing Red Carpet, and Connecticut Authors and Publishers Association. He served as a judge for the 2024 IBPA Book Awards.

 

His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida Homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.

 

Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog.

 

You can connect with him at: https://www.linkedin.com/in/brianfeinblum/ or https://www.facebook.com/brian.feinblum

 

 

 

Could You Write A Great Book & Market It?

 

 

Can a great writer also be a great marketer?

I always wonder what people would be like in a different setting than the one I see them in. Is the assertive leader at work a bad father at home? Is the aggressive pickleball player with a hard serve a bad driver with no confidence? Is the attractive-looking stranger a horror to listen to?

Everyone who has strengths will have weaknesses. It all depends on the task at hand and the circumstances. In fact, it is quite likely that the better you are at one thing, the worse you will be at something else, for who can be great at everything, all of the time?

And sometimes the stress of our strength or the ego trip that goes with power thrusts us into negative territory and permits us to pursue dangerous behavior.

Some star musicians are drug addicts. Some CEOs cheat on their spouses. Some professional athletes are domestic abusers. Some priests sexually assault kids. Some politicians are corrupt.

Not all, some. Maybe even many.

A great strength or power does not have to be offset by criminal or self-destructive behavior, but it happens often. Still, for most people, for every great asset or skill comes an equally bad deficit. They may not hurt anyone, but they fail miserably in other settings.

We can’t have it all, can we? Workaholics are not exactly family focused. People who are competitive and aggressive are successful in business but not necessarily at home. Those who are very physical may not be intellectual and vice versa. It is hard to turn off a core asset that gets us something, but in certain situations, that very skill can work against you.

Great writers are often not great marketers. Why?

Time — They simply do not have enough time to excel at both.

The way they think —

Ego — They think they should not have to market themselves, that great works simply get discovered and are owed a readership.

Skills — They can write, read, research, and edit but do not know how to persuasively talk to others about themselves, lack techno skills, or don’t know how to push others or themselves.

Knowledge — They know the craft if writing but think Tik Tok is the sound of a clock.

Strategy — They can be creative at writing but not opportunistic or market-savvy.

What great writers need to strive for is to be decent enough at marketing that they can be aware of what needs to be done, hire help for some or many tasks, and to be proficient at executing selected undertakings.

For everything that we do, many more things are not done. For each thing we do well, an equal number of things will get done poorly. The assets that you have led to other deficits. I don’t know that you can call it Feinblum’s Law of Ability, though it has a ring to it, but it should ring true to you.

Authors need to achieve more by way of marketing and generating book sales. The skill of being a great writer and that of a great marketer are not mutually exclusive, but we are all limited by many factors as to how many things we can be great at. Writers can’t afford to lack in the marketing department and they can’t sacrifice any of the resources that make them great writers, so the answer is writers have to give something else up.

Look at your career and personal lives. What aspects of either can be traded in to give you more time, money, and mindshare to both write and market. Something has to give.

Or, remain the greatest unknown, unread writer. You might as well write under the name of Anonymous if you don’t address the marketing deficiency.

You can be great at several things, such as writing and marketing, but be prepared to fail at many other things.

 

Who Do Authors Write For?

America does not stay put in one spot. Its demographics, habits, hobbies, and perspectives change.  We see shifts in political alliances, changes in entertainment, and even alterations to the jobs we seek. People’s tastes, needs, and desires change.  This holds true even for how our members of our nation choose which books to read and how they interpret or appreciate them. So, for whom does the author write for today? Does he or she or they write only for a targeted demographic? Are genres evolving too?

 

Marketing Help?

Brian Feinblum can be reached at brianfeinblum@gmail.com  He is available to help authors like you to promote your story, sell your book, and grow your brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator! 

 

About Brian Feinblum

This award-winning blog has generated over 8,600,000 page views. With nearly 5,700+ posts over the past 15 years, it was named one of the best book marketing blogs by BookBaby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2026, 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.”  Copyright 2026.

 

For the past three decades, Brian Feinblum has helped thousands of authors. He formed his own book publicity firm in 2020. Prior to that, for 21 years as the head of marketing for the nation’s largest book publicity firm, and as the director of publicity at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler.

 

His writings are often featured in The Writer and IBPA’s The Independent (https://pubspot.ibpa-online.org/article/whats-needed-to-promote-a-book-successfully) and (https://pubspot.ibpa-online.org/article/10-things-my-dog-taught-me-about-marketing-books). He was recently interviewed by the IBPA: https://www.youtube.com/watch?v=F0BhO9m8jbs

 

He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, three times at BookCAMP, Independent Book Publishers Association, Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, five times at Morgan James Publishing Red Carpet, and Connecticut Authors and Publishers Association. He served as a judge for the 2024 IBPA Book Awards.

 

His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida Homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.

 

Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog.

 

You can connect with him at: https://www.linkedin.com/in/brianfeinblum/ or https://www.facebook.com/brian.feinblum

 

 

Should Authors Embrace This Business Advice?

Being an author today means you are not only a writer but a small business owner.  

In this case, I want to impart some guidance on how to establish and improve your executive skill functions, meaning your ability to get things done in a timely and efficient manner, to strategically plan and follow-up consistently, and to go from having an idea to taking an action step to making it a reality.  

It is easy to forget a good idea, get distracted by others, or have an inner conflict over something that you need or should want. The key is to remain focused on what is important to the marketing of your book. 

Set some goals and standards for yourself. Be driven by your values — define who you are; know what it is that you want or need — and be ready to execute the necessary steps to achieve what you are pursuing. You don’t have to own permanent answers right now, but begin to think about the qualities and passions that you possess and become aware of what seems to fuel your writing journey.  

Being organized, focused, analytical, action-oriented, and open to receiving help are the key pieces here. You are fully capable of living the fullest life that you envision for yourself. You just need a little boost here and there, which is true for all of us. 

Here is a strategic structure by which you can filter your book marketing world through: 

1. Make To-Do Lists.

Put it on your phone, your laptop, on paper, or anywhere that you can store a list of things that you want to pursue, things that have to get done, or things that need some research and follow-up. Nothing gets done unless you first identify what is that needs to get done and record it so you don’t forget or ignore it. Write up your list and check it often. It is a living and breathing document, as it will change often. 

2. Set Daily, Short-Term, Long-Term Priorities.

Most things on your to-do list are immediate: today, tomorrow, this week, or soon. Some things have real deadlines. Most things require you to assign a deadline to get them done.  

Prioritize what needs to be done by when and give weight to the thing that is more important and that has a real deadline. Set deadlines for yourself and remain vigilant in knowing if there are concrete deadlines dictated by others or circumstances. 

You can work on multiple tasks simultaneously, moving each one along. In fact, the bigger the task, the better off you are if you attack it early—at least to start it.  

3. Break Tasks Into Smaller Ones.

Some things look taxing or burdensome so we put them off, but often, once we zero in on them and get a better understanding of what is needed, the task seems less monumental and more achievable.  Make a list of smaller tasks or steps in order to break up a big task. Take a step towards getting what you want. 

This all takes a focused and dedicated initiation on your part.  

4. Take On Boring, Annoying, or Time-Consuming Tasks.

There will always be things that we want or prefer to do — and things that we despise but know that we need to do.  There are chores, errands, and forms to fill out. There are emails to send and call-backs to people who ignore us. Whatever it is, don’t let these things get in the way of achieving what is needed. Keep your eye on the prize, focused on whatever it is you seek to achieve. 

5. Balance What You React To vs Initiate.

Many things get reacted to, right? Someone says or does something, good or bad, and we react. Or we get an assignment from a class, we react and do it. We get a bill and react by checking its accuracy and paying it. But plenty of things can be done, not because you reacted to something or were asked to do things. You can also initiate and follow-up on an idea, a passion, or an interest. Remember to initiate and create your journey, rather than merely react to the requests, needs, and demands of others. Lead sometimes; don’t always follow.  

6. Be ready to assert yourself. Just because others say this is the price or rules does not mean there can’t be a negotiation. Remember, it is just another person behind something, and nothing more. That person can change his mind. You never know what his needs, fears, desires, or problems are. You know what your needs or fears are, but don’t forget that everything flows two ways. You can demand something as much as the other can. Be prepared to walk away if you can’t get what you want.  

7. Take some time to think, brainstorm, research. Never underestimate the value of practicing some solo thinking. Listen to your inner voice. Then brainstorm with others, take in people’s opinions, and research the facts to anything you are thinking of undertaking. This can be true about bigger things like internships, volunteering, studying abroad, rushing a sorority, selecting a major, etc. or smaller things that still have some importance or appeal to you.  

8. Stop making the same mistakes, bad choices, or wrong assumptions.

We all get to make mistakes, but we must learn from them. If you change some of your habits, way of thinking, or who you listen to, you can avoid the negative results that happened previously.  Recognize when something could have yielded a better result. Analyze what you could have done differently. Contemplate changes to correct or mitigate a negative situation or circumstance. Operate out of a strong belief in yourself, know that you deserve more, and then make the sacrifices and efforts to position yourself for success. 

9. Every situation has a SWOT. Identify it.  If an opportunity comes up, identify the strengths, weaknesses, opportunities, and threats to it. For instance, let’s say I have an opportunity to get an author to hire me as a marketer, I must think of how I can win this person over.  

What are my strengths? I have decades of experience of helping authors and have a good track record. I can show them my blog’s high readership, they can talk to me and hear my thinking and friendliness, and they can see good client testimonials.  

We all have weaknesses or shortcomings. Maybe my pricing is not as low as that of a competitor whom they are talking to. Maybe they do an online search and find something negative about me. Perhaps the client is in a rush to start and I lack the ability to work that fast. 

Opportunities? If I win this client, maybe they have other books to promote or know authors to refer to me. Maybe it will be fun and stimulating to work with them. So the opportunity is something beyond the thing you initially seek. I initially seek them as a paying client but there could be an opportunity for more business or benefits.  

I have threats, meaning I have challenges to winning this campaign. Maybe their book sucks and they will decide it is not worth promoting. Perhaps they have a misconception of what a marketer does and I need to explain my value and they simply fail to understand my offering. Maybe the potential client mistakenly believes he or she can do their own marketing without me and I need to make the case of why that is not so. 

10. Be SMART. Take this approach to a bigger goal or project:

• Specific: Clearly identify what you want to do. Use plain and simple language to make note of what you are looking to accomplish.
• Measurable: Develop a way to count or track your progress. Use numbers or amounts or find a metric to rate or total your efforts and results. 
• Achievable: identify what is needed to actually achieve your goal with the resources, skills, knowledge, and experience in your possession.
• Relevant: Check if the goal matters and fits your main plans. 
• Time-bound: Set a final date or deadline for what you seek to accomplish.  

11. Neither demand perfection nor do the minimum to just get by. Never be so hard on yourself as to set an unreachable standard, but don’t be a lazy, checked-out piece of dung either. Do your best, and work hard and smart. When a situation bores you or causes you to not want to give it your all, think of what could be changed or consider moving on from whatever you find yourself mired in.  

12. Anticipate and identify potential challenges, opposition, delays, errors. By thinking ahead and seeing possible pitfalls or roadblocks you can prepare for them and have a contingency plan should something arise.  

13. Know what you want to do and why you should do it — then figure out how and with who’s help. You can make plans and periodically reevaluate them. You can get help or find alternate paths to achieve the same goal. The harder part is knowing what you want to accomplish and why you want to do it in the first place.  

14. Know your USP — Unique Selling Position. Your strengths, your perspectives, your values — whatever it is that gives you an edge and that makes up your intellectual or emotional DNA — your essence. Your brand.  

15. Always ask questions. They may lead to even more questions. The answers will come. Be ever curious and pursue your passions. Question, in your mind why others say and do what they say and do. Imagine one person, thing, or situation being different — how would that change what you would or could do? 

My concluding advice is this: Own it. Seize control of your book marketing, take responsibility for it, and dedicate your mind, body, and resources to it.  

Book World Loses Dolly Parton

Many people mourned the death of Dolly Parton this week. Multiple generations know her for being a country singer, movie actress, and an amusement park owner. The woman once featured on the cover of Playboy was a philanthropist and an icon. You never heard a bad word about her despite 60+ years of fame. She also launched a literacy program three decades ago that has distributed over 300 million free books around the world.

Marketing Help?

Brian Feinblum can be reached at brianfeinblum@gmail.com  He is available to help authors like you to promote your story, sell your book, and grow your brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator! 

 

About Brian Feinblum

This award-winning blog has generated over 8,600,000 page views. With nearly 5,700+ posts over the past 15 years, it was named one of the best book marketing blogs by BookBaby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2026, 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.”  Copyright 2026.

 

For the past three decades, Brian Feinblum has helped thousands of authors. He formed his own book publicity firm in 2020. Prior to that, for 21 years as the head of marketing for the nation’s largest book publicity firm, and as the director of publicity at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler.

 

His writings are often featured in The Writer and IBPA’s The Independent (https://pubspot.ibpa-online.org/article/whats-needed-to-promote-a-book-successfully) and (https://pubspot.ibpa-online.org/article/10-things-my-dog-taught-me-about-marketing-books). He was recently interviewed by the IBPA: https://www.youtube.com/watch?v=F0BhO9m8jbs

 

He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, three times at BookCAMP, Independent Book Publishers Association, Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, five times at Morgan James Publishing Red Carpet, and Connecticut Authors and Publishers Association. He served as a judge for the 2024 IBPA Book Awards.

 

His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida Homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.

 

Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog.

 

You can connect with him at: https://www.linkedin.com/in/brianfeinblum/ or https://www.facebook.com/brian.feinblum