There are far more strangers in the world than
in our circle of family-friends-acquaintances. There are over eight billion
people in the world — and close to 350 million in America. Chances are, you
know a few dozen to a few thousand at best. The biggest pool of potential
help to market your book can come from those you don’t know, never met, or
never even heard of.
So how do you meet strangers?
Join groups on line. Become members of real- life organizations. Get introduced to the connections of your connections. Tall to people in any circumstance — when on a line, next to someone at an event, a passerby. Just make a mindful effort to speak to others. Find something in common with the stranger.
Shared values? Familiar past? A rooting
interest? Maybe you come from the same hometown or live in the same area.
Perhaps you have the same hobby, are a fan of a specific team or sport, belong
to the same house of worship, share someone in common, or volunteer at the same
place?
What will endear a stranger to help you market your book?
Be open, friendly, and kind. Introduce yourself. Get to know them. Offer them
something.
You can then…
* Ask for help. Some people will help you
simply because you asked.
* Beg for help. Some can feel guilted into
assisting you.
* Trade something for help. Give them some
favor or thing that they perceive to be of value.
* Pay them to assist you.
* Reward them if they provide results in their efforts to help you.
Nearly everyone that is in your life was once a stranger to you. Now is the time to meet more strangers and convert them into friends, resources, and allies. The more people that you know — and that they know — will yield success for your book.
Marketing Help?
Brian
Feinblum can be reached at brianfeinblum@gmail.com He is available to help authors like you to promote
your story, sell your book, and grow your brand. He has over 30 years of
experience in successfully helping thousands of authors in all genres. Let him
be your advocate, teacher, and motivator!
About Brian Feinblum
This award-winning blog has generated over
8,200,000 page views. With nearly 5,700+ posts over the past 15 years, it was
named one of the best book marketing blogs by BookBaby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2026, 2021
and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.” Copyright 2026.
For
the past three decades, Brian Feinblum has helped thousands of authors. He
formed his own book publicity firm in 2020. Prior to that, for 21 years as the
head of marketing for the nation’s largest book publicity firm, and as the
director of publicity at two independent presses, Brian has worked with many
first-time, self-published, authors of all genres, right along with
best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen,
Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard,
Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C.
Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler.
His
writings are often featured in The Writer and IBPA’s
The Independent (https://pubspot.ibpa-online.org/article/whats-needed-to-promote-a-book-successfully) and (https://pubspot.ibpa-online.org/article/10-things-my-dog-taught-me-about-marketing-books). He was recently interviewed by the IBPA: https://www.youtube.com/watch?v=F0BhO9m8jbs
He
hosted a panel on book publicity for Book Expo America several years ago, and
has spoken at ASJA, three times at BookCAMP, Independent Book Publishers
Association, Sarah Lawrence College, Nonfiction Writers Association, Cape Cod
Writers Association, Willamette (Portland) Writers Association, APEX, five
times at Morgan James Publishing Red Carpet, and Connecticut Authors and
Publishers Association. He served as a judge for the 2024 IBPA Book Awards.
His
letters-to-the-editor have been published in The Wall Street Journal,
USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester)
and The Washington Post. His first published book was The
Florida Homeowner, Condo, & Co-Op Association Handbook. It
was featured in The Sun Sentinel and Miami Herald.
Born
and raised in Brooklyn, he now resides in Westchester with his wife, two kids,
and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog.
You
can connect with him at: https://www.linkedin.com/in/brianfeinblum/ or https://www.facebook.com/brian.feinblum




