Friday, February 6, 2026

Interview With Military Historical Fiction Author PJ Edgewater


 

1.       What is your debut novel, Passages: A Voyage From War to Peace, about? Passages is a story of transitions, relationships, and healing. Superficially, the character AJ is an aging Vietnam War Navy combat veteran who gets himself in trouble and is committed to a hospital and required to have a psychiatric evaluation. The principal doctor who is assigned to his case is a young foreign medical doctor, what we now call an international medical graduate (IMG), who is just entering a psychiatry residency - the latter training phase for a specialty, the time that follows medical school and internship. So, one of these interlocutors is in a late-life transition under duress and the other is in an early life transition under its own form of duress. Some readers might expect friction with just such a mash-up.

 

During the telling, one learns a lot about how each got to this moment of their meeting and events formative to their character and world view. I had hoped to draw the reader into the narrative with a glimpse of military and medical training reality, if that had not been part of the reader’s own experience. I also tried to be as genuine in the description of scenes, so that those who have been in those or similar places could readily identify with them. You might imagine that working in this platform allows for touching on so many of the relationship flash points in our lives – parents and children, our reactions to authority figures, finding one’s place in the world, and bringing one’s talents and aspirations to bear. Story telling has always been a media for passing down from generation to generation not only history, tradition, and practical knowledge, but lessons on emotional resilience. I didn’t shy away from major taboos that challenge us. We all run up against circumstances that try to break us.

 

Open warfare is the most devastating violence we heap upon each other, but we all experience battles in our lives and strive for victory, or at least peace. No one has all the answers, but stories that carry examples, options of reactions to challenges, can resonate for some of us. Identifying with the challenges of one character or another is what draws thoughtful people into a story and give it meaning. I have always been fascinated with unsung hero-types I’ve encountered, and the courage they demonstrate when confronted with challenges. Passages is more a story of relationships than military engagement or outcomes.

 

2.       What inspired you to write this story? Foremost, I wanted to bring out conversations that I have had with so many patients and families over a long career about emotional pain, family conflict, depression, and suicide - in story form. I drew from the experiences of people who provided me insights I had not considered.

 

3.       You and your five siblings, all served during the Vietnam War, though you did not experience combat. Why did each of you volunteer for a bloody, unpopular war? My sister, the eldest offspring, joined the Marine Corps along with a girl she worked with, just for the adventure and change from working in a cafeteria after high school. The US involvement in the hot war had not begun. At 17, the eldest brother was getting into trouble at home and high school and joined the Navy. The next three brothers followed him as they turned 18. It was during those years that the war ramped up to become increasingly controversial and casualties mounted. I was recruited to the US Air Force Academy by its wrestling coach – it was an offer I couldn’t refuse for many reasons. In the net, the combined experiences that were brought home to our family house was a rich mix for thought and discussion. Without too sharp an attribution, my eldest brother revealed a particular aspect of the psycho-emotional impact of war on young people that most people may not be aware of.

 

4.       As a doctor of 40 years, now retired, you have treated many people, including veterans. Is your book trying to help veterans, or at least to help us understand them? In that the story is re-enacted so often in our society following any hot military deployment, it is helpful to veterans and their families to know that they are not alone, that their unseen wounds are also real, and that the moral injury can be named and reasonably managed. So, yes, the trajectory of the story may be useful to vets and their families. The situations, character portrayals, and therapeutic discussions are intended to have a broader application for many lives beyond military families.

 

5.       Your book has been described as “philosophical and deeply human.” How so? My short answer is any deeply held opinion not supported by reproducible evidence is philosophical. Philosophy is the love of knowledge. Any notion that provokes one to ponder, which this book will, is descriptively philosophical, whether it be philosophy of the mind or ethical philosophy. “Deeply human” would refer to what humans do best of all forms of life – self-awareness.

 

6.       It is a story of healing. How would you define what that process is like? Healing, above all, is finding a path forward despite the damage done and the physical and emotional scars that will remain. I’m hoping readers will perceive Passages as not just a story about war and veterans, but, indeed, about healing. Some reviewers on Amazon have also made comments suggesting they have found the story healing to the reader as well.

 

7.       How would you describe your writing style? I work to be efficient with scenes and exposition where possible, then slow down when I want to convey some concept that may be useful to the reader. The concept may be something hard to face or generate painful mental images. I enjoy carefully dropping a bit of imagery from time to time at the beginning of new chapters to reset the pace or merely to allow for some reflection.

 

8.       The Vietnam War concluded 50 years ago. As you reflect upon it now, what thoughts come to mind?  The decades have provided perspective. The majority of survivors of participation in the conflict are deceased. There has been considerable reconciliation and appreciation of Vietnam veterans and their sacrifices, rather than blame. We have the outward expression from a grateful nation in the form a strikingly beautiful and evocative memorial to our service personnel in that war in the center of our nation’s capital.  That act by our people and government was, may I say, monumental. The American public from that era has also undergone attrition. Perhaps nudged along by US participation in two Gulf Wars and other foreign skirmishes with US participation around the globe, our civilians have a better understanding that unnecessary wars are easy to start and difficult to conclude with definable results, putting the Vietnam conflict into a revised context.

 

9.       How did you draw Miko, your lead character? Is he based on someone? Miko is a composite of many doctors in training, and psychiatrists and psychologists I’ve encountered, not a unique individual. I created his intern experiences from my own flexible internship retrospect, and the psychology acumen from career-long experience and continuing education in navigating difficult personalities, drug seekers, and people in chronic pain.

 

10.   Why are military historical fiction books so popular? War is real, not science fiction, and human history is replete with bloody conflict. There are so many accounts of events to draw on. It’s difficult to imagine a more dramatic arena.

 

11.   What do we need to know about PTSD and the mental well-being of our soldiers? PTSD is a variable manifestation of a conditioned response to a variety of stimuli. The results are often debilitating. I flirted in the novel with Miko writing the case for a defense budget that includes allocations for individualized mental health recovery processes for vets returning from conflict. I understand that some of that already exists, although the penetration in the burden of disease may be  inadequate. 

About The Author: P. K. Edgewater, a military veteran, and doctor of 40 years, is the debut author of a novel, Passages: A Voyage From War To Peace. He was named a Top Doctor by Phoenix Magazine, annually from 2005-2019. He has served as a clinical volunteer in numerous countries, including Vietnam, Guatemala, Peru, Brazil, and Nicaragua, as well as in Guadalupe and Phoenix in Arizona, and published a doctoral dissertation on short-term medical volunteering overseas. He has treated many military veterans in the course of his medical practice. Edgewater served during the Vietnam War in the Air Force but did not see combat. His four brothers served in the Navy and his sister in the Marine Corps during the Vietnam conflict era. All were volunteers. Edgewater attended the US Air Force Academy. Edgewater is married and resides in Depoe Bay, Oregon. Connect with him here: P.K. Edgewater | Facebook. and (21) Paul Caldron | LinkedIn

 

Do You Need Book Marketing Help?

Brian Feinblum can be reached at brianfeinblum@gmail.com  He is available to help authors like you to promote your story, sell your book, and grow your brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator! 

 

About Brian Feinblum

This award-winning blog has generated over 5,400,000 page views. With 5,500+ posts over the past 14 years, it was named one of the best book marketing blogs  by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.”  Copyright 2026.

 

For the past three decades, Brian Feinblum has helped thousands of authors. He formed his own book publicity firm in 2020. Prior to that, for 21 years as the head of marketing for the nation’s largest book publicity firm, and as the director of publicity at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler.

 

His writings are often featured in The Writer and IBPA’s The Independent (https://pubspot.ibpa-online.org/article/whats-needed-to-promote-a-book-successfully). He was recently interviewed by the IBPA: https://www.youtube.com/watch?v=F0BhO9m8jbs

 

He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, BookCAMP, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, Morgan James Publishing, and Connecticut Authors and Publishers Association. He served as a judge for the 2024 IBPA Book Awards.

 

His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida Homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.

 

Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog.

 

You can connect with him at: https://www.linkedin.com/in/brianfeinblum/ or https://www.facebook.com/brian.feinblum

 

 

Wednesday, February 4, 2026

Super Bowl Spot Hits $10M; Should Authors Spend Money On Any Ads?

  

The Super Bowl is upon us again. It is the 60th one — and it will likely be the most-viewed television event ever. Commensurate with the super ratings, pre-game advance media buzz, and post-game commercial reviews, buying ad time during the game is both prudent and a gamble for some companies.   

On a much different scale, authors too, must decide if they should invest in advertising their books, and if so, with what sized budget and to what audience. Many ad opportunities do not pay off for authors. 

Many writers lack a Super Bowl moment to advertise their book. There is no major event for the book world that is televised and captures tens of millions of viewers. Instead, authors mostly look to spend a few hundred or a few thousand dollars on pay-per-click ads on amazon, facebook, or google. Most authors waste their money.  

Ads attempt to: 

Sell some books, but many one-book authors do not come close to recouping their investment. 

Seek to get the attention of not consumers, but of others, such as movie producers, publishers, or literary agents, but these ads do not do the trick. It is a longshot desperation reach. 

Give some type of content away or call attention to a web site. That could work, but again, is there always pay-off? Not necessarily. 

Get readers, even if the book is downloaded for free. Good. Maybe they will leave reviews or spread positive word of mouth on social media. 

The four times that it definitely pays to advertise a book are the following: 

1. When you have a series of books to sell. By advertising one, even at an initial loss, those who buy and enjoy your book will likely buy up your other books and maybe stay with you for future books. 

2. When famous/successful people merely want to announce their newest book is out. The ad serves as an alert, and does not have to be persuasive. 

3. When you want to promote the book as a loss leader, to help you sell other products or services that are money-makers.  

4. If you are fortunate enough to have a timely, newsworthy, and relevant book. For instance, if you wrote about an event with an anniversary, or a famous person or institution, or something wildly popular, like AI, your ad may work well enough. But an ordinary romance novel or solo thriller will struggle.  

Otherwise, stay away from investing in ads, dear author.  

In 1967, when the first Super Bowl was played, covering the 1966 season, a 30-second TV spot cost $37,500. Now, granted with inflation and the growing popularity of the NFL, prices have gone up, but the premium commercial spots have fetched $10,000,000. That is about $333, 000 per second! Most spots this year sold for $8 million — up nearly than 15 percent from last year and 43 percent from 2022.  

The available commercial time for the game is completely sold out. There are roughly 60 spots, so that means around a half-billion dollars will be spent by advertisers for the game.  Advertisers are said to spend an equal amount on the production of the commercial. That means upwards of a billion dollars will be spent. No wonder why consumer prices keep going up. Consumers pay for those ad costs.

 

Do You Need Book Marketing Help?

Brian Feinblum can be reached at brianfeinblum@gmail.com  He is available to help authors like you to promote your story, sell your book, and grow your brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator! 

 

About Brian Feinblum

This award-winning blog has generated over 5,600,000 page views. With 5,500+ posts over the past 14 years, it was named one of the best book marketing blogs  by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.”  Copyright 2026.

 

For the past three decades, Brian Feinblum has helped thousands of authors. He formed his own book publicity firm in 2020. Prior to that, for 21 years as the head of marketing for the nation’s largest book publicity firm, and as the director of publicity at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler.

 

His writings are often featured in The Writer and IBPA’s The Independent (https://pubspot.ibpa-online.org/article/whats-needed-to-promote-a-book-successfully). He was recently interviewed by the IBPA: https://www.youtube.com/watch?v=F0BhO9m8jbs

 

He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, BookCAMP, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, Morgan James Publishing, and Connecticut Authors and Publishers Association. He served as a judge for the 2024 IBPA Book Awards.

 

His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida Homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.

 

Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog.

 

You can connect with him at: https://www.linkedin.com/in/brianfeinblum/ or https://www.facebook.com/brian.feinblum

 

 

 

Tuesday, February 3, 2026

Writers, Don’t Let Your Ego Be Your Downfall


  

“Lindsey Vonn Plans To Compete In Olympics Despite Torn ACL Sustained In fall.”

This was the newest sports headline. 

If you don’t know that she has been a world-class athlete, that is okay. And if you did not realize the 41-year-old skier had been retired for six years until she made another goat making our nation's Olympic skiing team, no worries. All that you need to know is that this once vaunted athlete is letting her pride and ego get in the way of doing what is best for her team and country. 

Authors should learn from this. 

So, here is an exceptional story, of how an older athlete comes back from a long break to qualify to represent America in the Winter Olympics in just a few days. Very inspiring. Then, she gets hurt. Badly. She still wants to compete. Sounds courageous and resilient, but it is just her bloated ego that is now talking, tone deaf to reality. 

How can she expect to be at her best by skiing injured? How can her aging body compensate for a damaged knee?  

If she proves to be instrumental in carrying Team USA to earn Gold, it will be an amazing story, but it would also mean something is wrong with the sport or her level of competition, for what merit is there to a sporting event that can be won by a damaged competitor? For her to stand tall, we would need to scrutinize which chemist drugged her to withstand the pain and perform (steroids?) well at such a high level while on one leg? 

And if she loses, as would be expected, it is a cautionary tale to not let vanity get in your way. Authors, pay attention. 

All too often, an author's ego undermines their success. They either don't believe enough in their talent and ability to influence others -- or they think they are so great that they don't have to do much to gain readership and sales. In both cases, nothing good ever happens.  

As for not believing in yourself, you may need a therapist or a good self-help book to inspire you and instill you with confidence. Maybe you need to just have the courage to take a risk and put yourself out there. You need to feel you are worthy, that your books are good enough, and you need to get out there and market your writings like crazy.  

In the case of acting like there is no need to push your book simply because you think it is great, you are undermining the success such a book deserves. You may think or know it is great. So what? You need to let others know it exists. Every author must not think he or she can just lie back and wait for the readers to come to them. Oh no. You must push, pull, and constantly be in the faces of others. Even word-of-mouth won't help if you don't get enough people to initially read it and spread their praises. 

So, whereas Vonn think, she is entitled to ski in the Olympics, and is putting ego ahead of the team, she is setting up a cold winter of defeat for America. And you, too, are setting up disappointment and defeat for your book if you don't market it and overcome your insecurity or your inflated ego.   

Get the hell out of your way and market like there is no tomorrow for a chance at success today. 

 

Do You Need Book Marketing Help?

Brian Feinblum can be reached at brianfeinblum@gmail.com  He is available to help authors like you to promote your story, sell your book, and grow your brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator! 

 

About Brian Feinblum

This award-winning blog has generated over 5,600,000 page views. With 5,500+ posts over the past 14 years, it was named one of the best book marketing blogs  by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.”  Copyright 2026.

 

For the past three decades, Brian Feinblum has helped thousands of authors. He formed his own book publicity firm in 2020. Prior to that, for 21 years as the head of marketing for the nation’s largest book publicity firm, and as the director of publicity at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler.

 

His writings are often featured in The Writer and IBPA’s The Independent (https://pubspot.ibpa-online.org/article/whats-needed-to-promote-a-book-successfully). He was recently interviewed by the IBPA: https://www.youtube.com/watch?v=F0BhO9m8jbs

 

He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, BookCAMP, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, Morgan James Publishing, and Connecticut Authors and Publishers Association. He served as a judge for the 2024 IBPA Book Awards.

 

His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida Homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.

 

Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog.

 

You can connect with him at: https://www.linkedin.com/in/brianfeinblum/ or https://www.facebook.com/brian.feinblum

 

 

Monday, February 2, 2026

10 Tricks My Dogs Taught Me About Book Marketing


Marketing books can be very frustrating for authors, but it can be quite rewarding and provide a big pay-off to the writer who overcomes the challenges, costs, and time constraints that are often associated with the execution of a book promotions campaign. 

I would suggest that authors can learn a few things from our canine friends when it comes to developing successful habits for marketing a book. I know I have learned a lot from many of my dogs, past and present, including Buzz and El Chapo, pugs, Jackson, a bulldog, and Ferris, a labrador. 

What is a dog, really? Another being in the house that mainly rotates around a few key activities: eating, pooping, sleeping, playing, defending your property, and walking/running. But the parents of America’s 90,000,000 dogs know a canine is much more. Dogs are loving, playful, and protective companions who bring us so many smiles and feelings of warmth and security. They bare us witness to our true selves, but keep our confessions and shortcomings confidential. They just want to be in the room with us — and always accept us for who we are. They are great recipients for our love. And they should inspire your book marketing efforts.
 

Here are 10 things I have learned about marketing books from my dogs:

1. Know How To Communicate — Dogs have those begging eyes and tell us when they want a snack, have to go to the bathroom, or would enjoy a good walk. They may not speak English, but they can express themselves with their body language and display of enthusiasm. A loud bark can tell us many things in a certain situation. And rolling over for a belly rub says something, too. Bottomline, find a way to make your needs known and push to get your message heard. You will need to communicate in a multitude of ways, such as when you are seeking to persuade the news media to interview you, or when you’re on social media and you want to devise content with viral potential, or you want to best present yourself on your web site to potential consumers and readers.  

2. Sometimes You Do Need A Trainer — Several of my dogs had a few obedience training lessons to eliminate problematic habits, and you, as an author, would greatly benefit from receiving some coaching and guidance from a book marketing professional. Make the investment — it will pay off. You can be coached out of your blind spots, gain useful insights, stop bad habits, and feel encouraged to act with good behavior.

3. Be A Creature Of Habit & Consistency — Dogs follow patterns of behavior and seem to know when it is feeding or walking time. They thrive on having their expectations met consistently. As a writer, you should develop clockwork habits of discipline, to make sure you are doing something regularly and often that pertains to book marketing. For example, blog once a week; be on social media with a tasked purpose for 15 minutes a day; and update your website every quarter. 
 

4. Embrace Unconditional Love — Dogs can love anyone. They like to be where you are and are just beautiful, dopey, loyal creatures. They should remind authors that whether you have a great, lousy, or mediocre time marketing your book, life goes on and the people and pets in your life will be there to support and love you — like a good dog. So take risks, work hard, and try new things. Win or lose, your dog will still love you.  

5. Be Persistent — We know dogs can hound us into submitting to their needs and desires. Dogs bring us balls and toys to indicate play time and they will nudge us until we play. They will sometimes grab their leash to push for a walk. They sit by our feet when we eat, bark at the dinner table, and put themselves right on top of us when we snack while sitting on the couch. They keep at it until we give them something to eat. Authors need to be persistent in their pursuits, whether seeking to schedule a speaking event, secure a news media interview, or sell books to a group. Being a dog is a numbers game — if they keep begging, they will eventually get rewarded. Authors, keep trying and asking, and you shall actually get what you want sometimes.  

6. Network All Of The Time — One of my dogs, El Chapo, loves to socialize with other dogs — and people. He knows how to work a park or make new friends anywhere. As an author, you need to be outgoing, too. Your customer can be anywhere at anytime, so don’t be shy. Sniff some butts — and don’t paws until you make new connections. The key is to be engaging with others and not just see others as obstacles to get around. Just by putting yourself out there and showing up to events will increase your chances of success.  

7.  Old Dogs Can Learn New Tricks — They Just Need A Nudge — Ferris, nearly 10, a handsome curmudgeon labrador, who is literally four times the size of El Chapo, learned how to play and be a friend when the little pug arrived two and a half years ago. Ferris is a people person but ignores other dogs except to bark at those who are bigger than him. El Chapo gets in his face, yapping and nudging him to play. The little guy taught him tug of war— which Chapo always loses — how to snuggle and how to chase him around the house. You can teach a dog new tricks — and authors can learn how to promote a book. Authors can do social media, and speak at a book store, and be interviewed on podcasts, and submit to book awards, and many other things.  

8. Be On The Lookout For Opportunity — Ferris is always sniffing for food on his walks. He seems to gear his radar to the task of finding garbage to eat. And he succeeds often. He seems to uncover every dead bird or squirrel in the bushes, any food that was tossed roadside from a car, or any remnants of food disposed of in my man cave garbage pail. His nose is locked on to food, as if on a mission. He pounces opportunistically and feasts quickly. Authors must also have their book’s marketing top of mind so that they can sniff out and readily respond to opportunities that can serve them well. If you seek something, you shall find it. 

9. Brand Names & Unique Images Sell Better — Dog names might be linked to a dog’s personality or size. But they are definitely linked to the dig parent’s brand. We called our pug El Chapo because his backstory was that he was rescued from a drug den in Aruba. I love telling that story and people enjoy the name, which means “shorty.” Ferris is from Ferris Bueller’s Day Off, because everyday with him is like being on an adventure. Anyone who loves the 1980’s will feel a fondness for his name. Buzz, a pug, had an oversized tongue that never seemed to stay in his mouth. It flowed down to the floor, like a carpeted staircase runner. He was tall for a pug and people always commented on his tongue and size. Jackson had a brindle-patterned coat of hair — and an underbite to go with his squished-in but oversized face. That got a lot of looks, too.

Well, for authors, your book’s title is part of your brand. If it is too long, without relevance for the reader, hard to spell, or just not interesting, your book’s image suffers. And your web site’s look needs to give off a certain vibe in order for people to pay attention.  

10. Be Territorial —Hog The Bed — Some of my bigger dogs, like Jackson the 100-pound bulldog or Ferris, also huge, have the habit of taking up a lot of strategic space, even on a king-size bed. They could find acreage by my feet but instead they lie right where my body should be, sometimes with their head on my pillow. I then have to negotiate with them and risk a small hernia to roll them over so that I can reclaim my space. You too, as an author, must lay claim to your marketplace and carve out what you want to take. Assert yourself and lay claim to parts of social media and other marketable realms. Get your content out there and raise your voice in parts that normally don’t hear from you. 


 Do You Need Book Marketing Help?

Brian Feinblum can be reached at brianfeinblum@gmail.com  He is available to help authors like you to promote your story, sell your book, and grow your brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator!

About Brian Feinblum

This award-winning blog has generated over 5,600,000 page views. With 5,500+ posts over the past 14 years, it was named one of the best book marketing blogs  by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.”  Copyright 2026.

 

For the past three decades, Brian Feinblum has helped thousands of authors. He formed his own book publicity firm in 2020. Prior to that, for 21 years as the head of marketing for the nation’s largest book publicity firm, and as the director of publicity at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler.

 

His writings are often featured in The Writer and IBPA’s The Independent (https://pubspot.ibpa-online.org/article/whats-needed-to-promote-a-book-successfully). He was recently interviewed by the IBPA: https://www.youtube.com/watch?v=F0BhO9m8jbs

 

He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, BookCAMP, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, Morgan James Publishing, and Connecticut Authors and Publishers Association. He served as a judge for the 2024 IBPA Book Awards.

 

His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida Homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.

 

Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog.

 

You can connect with him at: https://www.linkedin.com/in/brianfeinblum/ or https://www.facebook.com/brian.feinblum