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Thursday, April 15, 2021

Interview With Thriller Author Barry L. Becker


1. What motivated you to write your book, to force you from taking an idea or experience and turning it into a book?

After I retired in 2013, I began thinking about my experience marketing a high-security technology system around the world and thought I could write a good story. The marketing and selling of the eye-retinal biometrics technology to major aerospace and defense corporations, banks and financial institutions, nuclear power plants, ministries of defense and interior, intelligence agencies, and even access to a president or prime minister of a country constituted the need by these entities to positively identify a person by their unique eye-retina patterns in order to gain access to their sensitive facilities.

Since I had the opportunity of meeting people whose job it was to secure their environment at all costs, and since I enjoyed suspense thriller espionage movies and books, it was natural for me to let my imagination get unrestrained. Thus, I created my protagonist, Mark Ericksen, a former Navy SEAL Team-Six officer, and later a successful high-tech business executive for EyeD4 Systems. The first book, The Ericksen Connection, was completed in November 2014. The second book, The Ryzhkov Vendetta, is book 2 of the Mark Ericksen Thriller Book.

2. What is it about and who is it for?

The Ryzhkov Vendetta is about Alexander Ryzhkov, a former general of the Russian Military Intelligence Directorate (GRU) who ran a covert operation in the Middle East that the CIA thwarted. During the CIA Operation Avenging Eagles, Mark Ericksen and other CIA operatives sabotaged his mission and killed many Russian agents, including his brother, Sergei Ryzhkov. Now Ryzhkov is out for revenge. He manages to obtain the names of the CIA team and launches his vendetta. 

The book is for readers who enjoy espionage suspense thrillers. Primarily, men ages 22-80.

3. What do you hope the reader will be left with after reading it?

I hope the reader can appreciate the high stakes men and women like Mark Ericksen, Lars Wahlberg, and Kate McDonald face in their roles protecting their country’s national security and the threats foreign adversaries pose to our nation.

4.  What advice or words of wisdom do you have for fellow writers?

As a fledgling writer who drew strength on my background in international sales and marketing of security systems, and on my imagination, I had the desire to write a story and finish it. Finishing the story was my reward. I believe everyone has a story and if they have the desire to write it, hopefully, they will be determined to finish it.

5.  What trends in the book world do you see-- and where do you think this book publishing industry is heading?

Truthfully, I’m not sure where the trends are for the book world. All I know is people love to read good stories.

6. What challenges did you overcome to write this book?    

The major challenge I faced in writing my story is being focused each time I sat down by my computer and strived to thread the plots and scenes together, hoping each chapter moved the story further until it was finished.

7. If people can buy or read one book this week or month, why should it be yours? 

That is a good question. There are so many excellent books out in the marketplace, and if people truly enjoy reading an espionage suspense thriller with colorful characters, hopefully, they’ll take a chance and read The Ryzhkov Vendetta.

About The Author: Barry L. Becker retired in 2013 after spending twenty years as a sole proprietor for an independent manufacturers’ representative company covering the Pacific Northwest territory. Also, he has provided marketing consultancy services for corporations in the biometrics technology industry. Mr. Becker previously served as vice-president of international sales and marketing from 1984 to 1991 for Eyedentify, an Oregon company specializing in eye-retinal scanning technology for positive identification in sensitive facilities. In 1987, he wrote an article entitled “Eyedentify Counters Security Threat,” which appeared in the Journal of Defense and Diplomacy. He has a bachelor's degree in broadcast communications arts and marketing from San Francisco State University. The Ericksen Connection is A Mark Ericksen Thriller Book 1. The Ryzhkov Vendetta is A Mark Ericksen Thriller Book 2. For more information, please see: https://www.barrylbeckerauthor.com

Check Out:

Toronto Business Journal Interview With Book Marketing Guru Brian Feinblum

https://www.youtube.com/watch?v=yNahiwP-BZI

Contact Brian For Marketing Help!!

Brian Feinblum, the founder of this award-winning blog, can be reached at brianfeinblum@gmail.com He is available to help authors promote their story, sell their book, and grow their brand.

Learn, Grow, Succeed!!

 

How To Be More Focused, Productive, & Happier

https://bookmarketingbuzzblog.blogspot.com/2021/04/how-to-be-more-focused-productive.html


Why Do Great Books Go Undiscovered Like A Great Treasure?

https://bookmarketingbuzzblog.blogspot.com/2021/04/why-great-books-go-undiscovered-like.html

How Do Authors Make A Favorable Impression?

https://bookmarketingbuzzblog.blogspot.com/2021/04/how-do-authors-make-favorable-impression.html

Are Author Confessionals Traumatizing The Media?

https://bookmarketingbuzzblog.blogspot.com/2021/04/are-author-confessionals-traumatizing.html

Market Your Book Like It’s 1981?

https://bookmarketingbuzzblog.blogspot.com/2021/04/market-your-book-like-its-1981.html

Authors: Don’t Say No So Fast

https://bookmarketingbuzzblog.blogspot.com/2021/03/authors-dont-say-no-so-fast.html

 

How To Get More Social Media Connections

https://bookmarketingbuzzblog.blogspot.com/2021/03/follow-me-on-twitter-theprexpert.html

 

Are Literary Agents – Or Authors – Full Of Crap?

https://bookmarketingbuzzblog.blogspot.com/2021/03/are-literary-agents-or-authors-full-of.html

 

The Psychology of An Author’s Book Marketing

https://bookmarketingbuzzblog.blogspot.com/2021/03/the-psychology-of-book-marketing.html

 

Is Social Media A Bust Or Boon For Authors?

https://bookmarketingbuzzblog.blogspot.com/2021/03/is-social-media-bust-or-boon-for-authors.html

 

About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2021. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. It was also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America. For more information, please consult: linkedin.com/in/brianfeinblum. 

Wednesday, April 14, 2021

How To Be More Focused, Productive & Happier

 


Though I was never diagnosed as suffering from attention deficit disorder, I feel at times so distracted by everything and everyone. I start something and lack the fortitude to finish it. I am always concerned about what is not getting done, obsessing over what is next rather than immersing myself into what I am doing. I procrastinate over doing the things I least want to do.

My to-do list runs longer than any 24-hour day. Beyond my obligations, and they seem to be many, are my desires, an even bigger sum. I feel anxious and overwhelmed. I want to do everything but instead sometimes avoid it all and hide in the den, watching television and snacking my way to a life unfulfilled. I am the victim of too many ideas, too many passions, and too many dreams.

I decided I need help. I sought it by reading a book, Attention Management: How To Create Success and Gain Productivity Every Day, by Maura Nevel Thomas. 

We can do more, be more, and enjoy more — but we need to slow down, prioritize, compartmentalize. We just need to be less distracted and stressed, and to know our limits.  

I enjoyed Thomas’ book and am quoting the following insights she shared in her quick-read: 

 

1.      The problem is that we’re thinking about productivity all wrong, and that’s messing up our lives. We’re hung up on the old-fashioned idea of managing time, but to live the lives we really want to live, what we actually need to master is managing our attention.

 

2.      When you change what you’re doing in response to every incoming distraction, you never get the quiet, uninterrupted time you need to get in “flow” that immersive, highly focused state where you both do your best work and feel most satisfied by your work.

 

3.      Furthermore, if part of your attention is always lured away by these distractions, your mind never gets the calm, restful time it needs to recharge. As a result, you get cranky, impatient, and scattered, and your judgment, learning, creativity, and problem-solving abilities suffer.

 

4.      When you are fully controlling your attention, you can be mindful, present, and focused on the people, tasks, and activities that matter most to you.

 

5.      Even if your daily habits are solid, you’re still at risk for exhaustion, burnout, and dampened creativity and motivation if you never take your attention away from work for longer periods, like weekends and vacations.

 

6.      Make a “do not disturb” sign to hang on your office door, the back of your chair, or a cubicle wall when you are trying to focus. This prevents the inevitable “Do you have a minute?” drop-ins.

 

7.      The persistent belief that distracted work at a frantic pace is beneficial--or at least necessary--is difficult to overcome. One reason for this is that we undervalue the achievement and overvalue the importance of the interruption. Chaos makes our days feel dynamic and busy, and it’s easy to mistake being busy for being productive. But we can only be productive--achieve our significant results-- when we can be proactive. And we can only be proactive when we’re not being reactive. 

 

8.      You have more control than you think--over your technology, your environment, and even your own habits and thoughts. Exerting that control is necessary. Attention management is the path to reclaiming it. 

 

9.      What if you consistently allow your attention to be stolen by the millions of things that are constantly demanding it? Then you end up with too many days where you felt busy but didn’t accomplish much. Those days add up into weeks, months, and years. And eventually, you’ll find yourself wondering why you never accomplished your important goals or why you feel disconnected from the important people in your life.

Check Out:

Toronto Business Journal Interview With Book Marketing Guru Brian Feinblum

https://www.youtube.com/watch?v=yNahiwP-BZI

 

Contact Brian For Marketing Help!!

Brian Feinblum, the founder of this award-winning blog, can be reached at brianfeinblum@gmail.com He is available to help authors promote their story, sell their book, and grow their brand.

 

Learn, Grow, Succeed!!

 

Why Do Great Books Go Undiscovered Like A Great Treasure?

https://bookmarketingbuzzblog.blogspot.com/2021/04/why-great-books-go-undiscovered-like.html

 

How Do Authors Make A Favorable Impression?

https://bookmarketingbuzzblog.blogspot.com/2021/04/how-do-authors-make-favorable-impression.html

 

Are Author Confessionals Traumatizing The Media?

https://bookmarketingbuzzblog.blogspot.com/2021/04/are-author-confessionals-traumatizing.html

 

Market Your Book Like It’s 1981?

https://bookmarketingbuzzblog.blogspot.com/2021/04/market-your-book-like-its-1981.html

 

Authors: Don’t Say No So Fast

https://bookmarketingbuzzblog.blogspot.com/2021/03/authors-dont-say-no-so-fast.html

 

How To Get More Social Media Connections

https://bookmarketingbuzzblog.blogspot.com/2021/03/follow-me-on-twitter-theprexpert.html

 

Are Literary Agents – Or Authors – Full Of Crap?

https://bookmarketingbuzzblog.blogspot.com/2021/03/are-literary-agents-or-authors-full-of.html

 

The Psychology of An Author’s Book Marketing

https://bookmarketingbuzzblog.blogspot.com/2021/03/the-psychology-of-book-marketing.html

 

Is Social Media A Bust Or Boon For Authors?

https://bookmarketingbuzzblog.blogspot.com/2021/03/is-social-media-bust-or-boon-for-authors.html

 

About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2021. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. It was also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America. For more information, please consult: linkedin.com/in/brianfeinblum. 

Tuesday, April 13, 2021

Interview With Neuropsychologist Dr. Barbara Koltuska-Haskin

 


1.      Dr. Koltuska-Haskin, what inspired you to pen How My Brain Works? My patients have been my toughest teachers and inspiration for over 30 years of my professional career. Many of them would say,“ You know so much, you needs to write a book”, so here it is. I cannot fail them, so I have to constantly educate myself   how to serve them better. Now I see in my office the 3rd generation of my patients and they say that they only trust me as their doctor and it is my greatest reward to hear that. 

2.      Why is it so difficult for people to discuss things like head trauma, dementia, or mental illness? Because there is still shame and stigma associated with mental problems and there should be none.  They are just diseases associated with different parts of our body.  As with any other diseases, they require a proper diagnosis and treatment. They can be treated and/or managed well so the patient still has a quality of life and this is the most important thing for all of us. 

3.      For over three decades you have been helping people as a neuropsychologist. Tell us, please: How do we maintain optimal brain health?  I always talk to my patients about a healthy lifestyle. This includes healthy eating, exercising, mindfulness, gratitude, and getting enough sleep. Our brain doesn’t work in isolation. The healthier our body, the better our brain will function. 

4.      What can be done to avoid brain injuries in the first place? Most brain injuries are a result of motor vehicle accidents and falls. Therefore, drive safely and keep yourself physically fit to prevent falls. Doing balance exercises, especially when we get older, is important. Not everybody knows that walking is a balance exercise and also the best Alzheimer’s prevention. I encourage all my patients to walk at least 30 minutes daily.  

5.      What is critical about the evaluation process when determining if one has brain damage -- and if so, to what extent? I would say, the most important is the patient’s cooperation, willingness and openness to the process. I cannot evaluate a patient against his/her will. Therefore, if I the patient is brought to the evaluation by family members, but believes that he/she is OK and does not need it, then we cannot proceed. In that situation, I try to explain how the neuropsychological evaluation can be beneficial for the patient and majority of the time, it works.  

6.      Is it the end of life once someone is diagnosed with a brain problem? Not at all, most brain problems can be treated and/or managed so the patient still has a quality of life.  

7.      How do you help people focus and concentrate better? First, we need to find out what is the source of their attention/ concentration problems. Not all attention/ concentration problems   are a result of   ADHD or ADD. Difficulty in this area can be a result of medical and/or emotional problems, poor sleep, stress, trauma, etc. Once the source is determined then we can provide the proper recommendations.  

8.      Can one get their memory back after a concussion, accident or tumor?  Yes, but it depends on the extend of the injury or location of the tumor and results are also very individual. Some people with quite severe brain injury can recover quite well and some with a mild concussion can have lingering cognitive problems for a long time.  

9.      How do you help care providers -- and the families -- of people who suffer from a brain-related ailment? I always try to include family members into the exit session when the results and recommendations are discussed, unless the patient does not agree to it, but this is very rare. Family participation is critical in the patient’s recovery. Also, all health care providers for whom the patient signs the release of information form are given a report of the neuropsychological evaluation and some are call me to discuss the case even further and this is great!  

10.   What roles do nutrition, exercise, and yoga play in one's brain health? They all are very important because most everything health wise is related to our diet and lifestyle behaviors. I believe that food is our medicine, so it is important to have proper nutrition.   A huge amount of research links physical activity to brain health. Some research suggest that exercising is the best Alzheimer’s prevention. I also strongly believe in Yoga’s therapeutic ability. It helps you center the body mind and spirit, and to manage stress.  

For more information, please visit:  www.drkoltuska.com. 

Check Out:

Toronto Business Journal Interview With Book Marketing Guru Brian Feinblum

https://www.youtube.com/watch?v=yNahiwP-BZI


Contact Brian For Marketing Help!!

Brian Feinblum, the founder of this award-winning blog, can be reached at brianfeinblum@gmail.com He is available to help authors promote their story, sell their book, and grow their brand.

Learn, Grow, Succeed!! 

Why Do Great Books Go Undiscovered Like A Great Treasure?

https://bookmarketingbuzzblog.blogspot.com/2021/04/why-great-books-go-undiscovered-like.html  

How Do Authors Make A Favorable Impression?

https://bookmarketingbuzzblog.blogspot.com/2021/04/how-do-authors-make-favorable- impression.html 

Are Author Confessionals Traumatizing The Media?

https://bookmarketingbuzzblog.blogspot.com/2021/04/are-author-confessionals-traumatizing.html  

Market Your Book Like It’s 1981?

https://bookmarketingbuzzblog.blogspot.com/2021/04/market-your-book-like-its-1981.html  

Authors: Don’t Say No So Fast

https://bookmarketingbuzzblog.blogspot.com/2021/03/authors-dont-say-no-so-fast.html

 

How To Get More Social Media Connections

https://bookmarketingbuzzblog.blogspot.com/2021/03/follow-me-on-twitter-theprexpert.html

 

Are Literary Agents – Or Authors – Full Of Crap?

https://bookmarketingbuzzblog.blogspot.com/2021/03/are-literary-agents-or-authors-full-of.html

 

The Psychology of An Author’s Book Marketing

https://bookmarketingbuzzblog.blogspot.com/2021/03/the-psychology-of-book-marketing.html

 

Is Social Media A Bust Or Boon For Authors?

https://bookmarketingbuzzblog.blogspot.com/2021/03/is-social-media-bust-or-boon-for-authors.html


About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2021. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. It was also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America. For more information, please consult: linkedin.com/in/brianfeinblum. 

 


Monday, April 12, 2021

Book Marketing Expert Brian Feinblum Interviewed By The Toronto Business Journal

 


With 30 years of book marketing experience, and having helped thousands of authors, one earns an appearance on the YouTube channel of The Toronto Business Journal!

Kick back and get 60 minutes of book marketing advice and strategies, book publicity tips, and insider insights into book publishing from someone who has helped several mega best-selling, celebrity authors --and many first-time, self-published, unknown authors.

Toronto Business Journal Interview With Book Marketing Guru Brian Feinblum

https://www.youtube.com/watch?v=yNahiwP-BZI

 

Contact Brian For Marketing Help!!

Brian Feinblum, the founder of this award-winning blog, can be reached at brianfeinblum@gmail.com He is available to help authors promote their story, sell their book, and grow their brand.

Learn, Grow, Succeed!! 

Why Do Great Books Go Undiscovered Like A Great Treasure?https://bookmarketingbuzzblog.blogspot.com/2021/04/why-great-books-go-undiscovered-like.html  

How Do Authors Make A Favorable Impression?https://bookmarketingbuzzblog.blogspot.com/2021/04/how-do-authors-make-favorable-impression.html 

Are Author Confessionals Traumatizing The Media?https://bookmarketingbuzzblog.blogspot.com/2021/04/are-author-confessionals-traumatizing.html  

Market Your Book Like It’s 1981?

https://bookmarketingbuzzblog.blogspot.com/2021/04/market-your-book-like-its-1981.html 

Authors: Don’t Say No So Fast

https://bookmarketingbuzzblog.blogspot.com/2021/03/authors-dont-say-no-so-fast.html

 

How To Get More Social Media Connections

https://bookmarketingbuzzblog.blogspot.com/2021/03/follow-me-on-twitter-theprexpert.html

 

Are Literary Agents – Or Authors – Full Of Crap?

https://bookmarketingbuzzblog.blogspot.com/2021/03/are-literary-agents-or-authors-full-of.html

 

The Psychology of An Author’s Book Marketing

https://bookmarketingbuzzblog.blogspot.com/2021/03/the-psychology-of-book-marketing.html

 

Is Social Media A Bust Or Boon For Authors?

https://bookmarketingbuzzblog.blogspot.com/2021/03/is-social-media-bust-or-boon-for-authors.html


About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2021. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. It was also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America. For more information, please consult: linkedin.com/in/brianfeinblum. 

 

Sunday, April 11, 2021

Why Authors Must Give It Away To Sell Books

  


What will you give away in order to make a book sale?  

Every author needs to answer this question if they hope to be successful.  

Now, you may fancy yourself a high-end brand, too good to have to resort to bribing people. Think again.  

Authors need a give-away on their website – to draw people to it, to capture email addresses, and to provide a risk-free introduction to your brand.

Everyone has something to give away. Authors can easily give away anything with perceived value, including:  

·         an e-book

·         a webinar

·         access to an event

·         a resource guide

·         photos or videos

·         sneak previews

·         an app

·         tips, advice, strategies

·         a white paper

·         a limited trial access to content  

Give-aways can also be used in conjunction with a book purchase offer. “If you buy my book, you’ll get this free gift.”

Book marketing is not just about targeting potential customers and offering a decent book at a fair price. It is about selling books, even giving things away so that you can build a list of followers online and an email list that can be used to sell future books and other services and products. Capturing a name (email/twitter handle/blog subscriber) is almost as important as selling a book.

Authors must create lead generators. Provide something free and attach your brand to it. Provide enormous value for your potential customer. Perception is king. Establish who you are, show why you are an expert, and say the things that establish you as an authority.

Next, create a system that generates referrals. Ask people to recommend you. Have them post about you on social media. Encourage them to post a book review. Give your customer a reason to spread the word. Share more free gifts with them, as a thank you. Offer an incentive, even a reward, to get others to share your information with others.

If you can’t think of something to give away for free digitally, you should not publish books. You simply won’t succeed. Sorry, but it is true. Use your creative mind and salesman mindset to find something to give away. Free leads to sales. Success comes to those who embrace giving something away.

Contact Brian For Marketing Help!!

Brian Feinblum, the founder of this award-winning blog, can be reached at brianfeinblum@gmail.com He is available to help authors promote their story, sell their book, and grow their brand.

Learn, Grow, Succeed!!

 

Why Do Great Books Go Undiscovered Like A Great Treasure?

https://bookmarketingbuzzblog.blogspot.com/2021/04/why-great-books-go-undiscovered-like.html

How Do Authors Make A Favorable Impression?

https://bookmarketingbuzzblog.blogspot.com/2021/04/how-do-authors-make-favorable-impression.html

Are Author Confessionals Traumatizing The Media?

https://bookmarketingbuzzblog.blogspot.com/2021/04/are-author-confessionals-traumatizing.html

Market Your Book Like It’s 1981?

https://bookmarketingbuzzblog.blogspot.com/2021/04/market-your-book-like-its-1981.html

Authors: Don’t Say No So Fast

https://bookmarketingbuzzblog.blogspot.com/2021/03/authors-dont-say-no-so-fast.html

 

How To Get More Social Media Connections

https://bookmarketingbuzzblog.blogspot.com/2021/03/follow-me-on-twitter-theprexpert.html

 

Are Literary Agents – Or Authors – Full Of Crap?

https://bookmarketingbuzzblog.blogspot.com/2021/03/are-literary-agents-or-authors-full-of.html

 

The Psychology of An Author’s Book Marketing

https://bookmarketingbuzzblog.blogspot.com/2021/03/the-psychology-of-book-marketing.html

 

Is Social Media A Bust Or Boon For Authors?

https://bookmarketingbuzzblog.blogspot.com/2021/03/is-social-media-bust-or-boon-for-authors.html


About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2021. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. It was also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America. For more information, please consult: linkedin.com/in/brianfeinblum.