Friday, June 24, 2022

22 Ways To Generate More Book Sales Today

 


I capped the umber of ways to improve your book sales at 22 for this blog post. The truth is there could be twice as many factors that would help you yield higher sales, but we need to start and stop somewhere. Certainly, if you do even a third of these 22 things well, you will most certainly see a significant jump in your book sales. No need to strive for perfection or to be as comprehensive as possible here --- just be good, consistent, and focused in your efforts. 

Let’s start by examining these 22 areas:

 

  1. Do you have the right attitude and optimistic mindset to market your book? If you are not positive, confident, creative, and hungry just pack this up now.  
  1. Do you take ownership of your book’s success? It’s up to you- and no one else- to make sure your book doesn’t die. Even if you have a publisher- or you hire a marketer, it’s your domain. You must manage others, execute tasks, and be immersed in things.  
  1. Are you open and able to learn new skills and things that will enhance your chances to succeed? 
  1. Do you set goals and apply metrics to evaluate the results? What gets measured, gets improved.  
  1. Did you set aside a budget of time, money, and mindshare to properly market your book? 
  1. Did you reach out to book reviewers and send out advance review copies (ARCs) at least 3.5 months prior to your publication date?  
  1. Did you join Goodreads and do you participate actively? 
  1. Did you do some book giveaways, such as on LibraryThing.com or Goodreads? 
  1. Do you have a functioning, clean, up-to-date, complete website? Will you update it regularly? 
  1. Have you applied to as many book awards as you are eligible to enter? 
  1. Have you sought testimonials for your book -- to go on your book cover, inside your book’s first few pages, social media, website, and marketing materials? 
  1. Did you make your book available for sale on all retailers, including Amazon Barnes & Noble, Walmart, Books-A-million, KOBO, indiebound.org, etc.? 
  1. Have you made the book available in as many appropriate formats as possible: hardcover, trade paperback, mass market, e-book, and audiobook? 
  1. Are you regularly posting to several social media platforms? 
  1. Are you making daily attempts to strategically get more followers and connections to your social media platforms? 
  1. Have you committed to signing up for, or buying, the things you need, from MailChimp and Excel, to writer association memberships and attending writer conferences? 
  1. Have you committed to acquiring additional skills needed to market yourself, including hiring a marketing coach, professional consultant, or book publicist?  
  1. Have you created targeted email pitches for the types of people you’ll need to approach, such as one for seeking speaking engagements; another for pitching yourself to the local news media; another to friends and family to get them to buy and or sell your book? 
  1. Did you create a business card? 
  1. Do have a catchy tagline to put on your site, social media, emails, press release, business card, etc?  
  1. Do you have a strong press kit written and designed? 
  1. Have you received media coaching and practiced by doing mock interviews?


Please Contact Me For Help

Brian Feinblum, the founder of this award-winning blog, can be reached at brianfeinblum@gmail.com He is available to help authors promote their story, sell their book, and grow their brand. He has 30 years of experience in successfully helping thousands of authors in all genres.

 

Catch Up & Read These !!

Is There An Urgency of Authors to Act on Their Dreams?

https://bookmarketingbuzzblog.blogspot.com/2022/06/an-urgency-of-authors-to-act-on-dreams.html

 

Do Authors Deserve an Oscar?

https://bookmarketingbuzzblog.blogspot.com/2022/06/do-authors-deserve-oscar.html

 

Authors Can’t Take 3 Tries To Make A First Impression

https://bookmarketingbuzzblog.blogspot.com/2022/06/authors-cant-take-3-tries-to-make-good.html

 

28 Time Management Practices Of Effective Authors

https://bookmarketingbuzzblog.blogspot.com/2022/06/28-time-management-practices-of.html

 

How Can Authors Make Book Sale Connections?

https://bookmarketingbuzzblog.blogspot.com/2022/06/how-can-authors-make-book-sale.html

 

Networking Tips For Shy, Stupid Or Ugly Authors

https://bookmarketingbuzzblog.blogspot.com/2022/06/networking-tips-for-shy-ugly-or-stupid.html

 

Getting Others To Buy -- Or Help You Sell -- Books

https://bookmarketingbuzzblog.blogspot.com/2022/05/getting-others-to-buy-or-sell-your-book.html

 

Will You Sell More Than 200 Copies Of Your Book?

https://bookmarketingbuzzblog.blogspot.com/2022/05/will-you-sell-more-than-200-copies-of.html

 

Why Bad Books Outsell Yours

https://bookmarketingbuzzblog.blogspot.com/2022/05/why-bad-books-outsell-yours.html

 

How Can You Grow Your Writing Career?

https://bookmarketingbuzzblog.blogspot.com/2022/05/how-can-you-grow-your-writing-career.html

 

Do You Have A Good Author Tagline?

https://bookmarketingbuzzblog.blogspot.com/2022/04/do-you-have-good-author-tagline.html

 

The Truth That Authors Need To Hear

https://bookmarketingbuzzblog.blogspot.com/2022/04/the-truth-that-authors-need-to-hear.html

 

Book Publishing Expose For Authors From An Insider

https://bookmarketingbuzzblog.blogspot.com/2022/04/book-publishing-expose-for-authors-from.html

 

About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2022. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This blog, with over 4,000 posts over the past decade, was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by WinningWriters.com as a "best resource.” For the past three decades, including 21 as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Susan RoAne, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, IBPA, Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult: linkedin.com/in/brianfeinblum. 

 

Thursday, June 23, 2022

Why Do Authors Rapidly Release Books?

 


There is a strategy circulating around the book publishing world that is instructing authors to release multiple books a year-- sometimes simultaneously - and it’s the dumbest strategy I have ever heard. Authors are cannibalizing themselves. 

If one is writing full-length books, he or she will devalue their books if they release three or more books a year, especially if they are part of a series or on the same subject matter.  

Not too long ago, most books came from book publishers and not self-published authors. The rule of thumb was as follows:  

--Publish a hardcover edition first.

-A year later, release the trade paperback and mass market book version.

--Do one or two new books a year, per author, spread out every 6-12 months.  

Then it moved to printing a book, more likely as a trade paperback, and then releasing an e-book three or four months later.  

Now, most books have simultaneous releases -- print and e-book, with a growing number doing an audiobook too. Print today is very likely a trade paperback, and with indie authors, the books come in the form of print-on demand. Hardcover books are reserved for select children’s books, photography books, collector’s editions, or books from a prominent author.  

Many authors are writing and publishing at a furious pace. In fact, they are doing more harm than good by flooding the market with so many books. They produce so many books, leaving little time to promote and forcing themselves to operate within a shorter promotional window between books.  

Every author seems to think sequel, trilogy, and series, Then spin-off series. Then new series. Then they go back and revive an older series. But where’s the time, money, effort, and strategy to promote each book -- and all of your back list?   

Write less, sell more, is my belief.  

On the other hand, if you create a lot of different product -- and it’s very good, priced right and promoted well, there is a very good chance that you will be successful.   

But most don’t do that.  

They seemingly are playing catch-up on their book publicity. They also are not adequate test-drivers of their books, to see if they have a market. For instance, if a book fails to gain readership, why push out a sequel or rush the final trilogy installment? Get back in the game and market more. Once you build up a hungry base, it will buy every and anything that you churn out. So, write it, then promote, and promote some more. Then go back to writing.


Please Contact Me For Help

Brian Feinblum, the founder of this award-winning blog, can be reached at brianfeinblum@gmail.com He is available to help authors promote their story, sell their book, and grow their brand. He has 30 years of experience in successfully helping thousands of authors in all genres.

 

Catch Up & Read These !!

Is There An Urgency of Authors to Act on Their Dreams?

https://bookmarketingbuzzblog.blogspot.com/2022/06/an-urgency-of-authors-to-act-on-dreams.html

 

Do Authors Deserve an Oscar?

https://bookmarketingbuzzblog.blogspot.com/2022/06/do-authors-deserve-oscar.html

 

Authors Can’t Take 3 Tries To Make A First Impression

https://bookmarketingbuzzblog.blogspot.com/2022/06/authors-cant-take-3-tries-to-make-good.html

 

28 Time Management Practices Of Effective Authors

https://bookmarketingbuzzblog.blogspot.com/2022/06/28-time-management-practices-of.html

 

How Can Authors Make Book Sale Connections?

https://bookmarketingbuzzblog.blogspot.com/2022/06/how-can-authors-make-book-sale.html

 

Networking Tips For Shy, Stupid Or Ugly Authors

https://bookmarketingbuzzblog.blogspot.com/2022/06/networking-tips-for-shy-ugly-or-stupid.html

 

Getting Others To Buy -- Or Help You Sell -- Books

https://bookmarketingbuzzblog.blogspot.com/2022/05/getting-others-to-buy-or-sell-your-book.html

 

Will You Sell More Than 200 Copies Of Your Book?

https://bookmarketingbuzzblog.blogspot.com/2022/05/will-you-sell-more-than-200-copies-of.html

 

Why Bad Books Outsell Yours

https://bookmarketingbuzzblog.blogspot.com/2022/05/why-bad-books-outsell-yours.html

 

How Can You Grow Your Writing Career?

https://bookmarketingbuzzblog.blogspot.com/2022/05/how-can-you-grow-your-writing-career.html

 

Do You Have A Good Author Tagline?

https://bookmarketingbuzzblog.blogspot.com/2022/04/do-you-have-good-author-tagline.html

 

The Truth That Authors Need To Hear

https://bookmarketingbuzzblog.blogspot.com/2022/04/the-truth-that-authors-need-to-hear.html

 

Book Publishing Expose For Authors From An Insider

https://bookmarketingbuzzblog.blogspot.com/2022/04/book-publishing-expose-for-authors-from.html

 

About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2022. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This blog, with over 4,000 posts over the past decade, was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by WinningWriters.com as a "best resource.” For the past three decades, including 21 as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Susan RoAne, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, IBPA, Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult: linkedin.com/in/brianfeinblum. 

Monday, June 20, 2022

Is Wizardry Needed To Be A Successful Author?

 

 

Today’s world has become a sophisticated playground of people using the newest tools to defraud us, not just of money but our souls. Even authors feel they have to participate in a landscape littered with manipulation and compromise.

Our world today: Criminals launder money to be a cryptonaire and pays fake influencer to hawk bullshit NFTS using Twitter bots from hacked computers. We have Google-manipulated search results. There are paid product mentions that go unmentioned. People are talking things up on robinhood and reddit, and the day traders follow it as gospel.

In every aspect of institutions there is cronyism, nepotism, and favoritism.

We have hoax books and best-seller shams.

Listen to any conversation and wait for the lies, distortions, obfuscations — and diversion from or silence on — inconvenient facts that stray from our biased narratives. It seems like everything is compromised. Where is integrity in anything or anyone?

Authors are asked to compete in a rigged, manipulated, lie-filled marketplace.

How do you get published? Promise a publisher that you will buy books in large quantities, fund a marketing campaign, and accept peanut royalties.

How do you get media coverage? Know somebody or hire someone who knows somebody.

How do you get your book reviewed? Pay for a review, know someone, pay one who knows someone.

Every aspect of the book ecosystem hinges on who you know, what you can afford to pay to gain access or results, or what biases you can appeal to. Merit, honor, and quality of writing seem to be secondary in this equation.

On the other hand, money, connections, and luck aside, one can still make opportunities for themselves. Sure, you need to work harder and smarter, maybe more than ever, but authors can still control their destiny.

Is that a contradictory statement?

Well, we live in two worlds. The rigged, manipulated, and paid for approach is winning and we may all have to play the game a little, but we also should still believe that we have the capacity to steer our fate.

Authors have seemingly had to buck the odds in every generation. There were always cultural obstacles, legal hurdles, and financial challenges to getting a book published, marketed, and sold. There was a time when Blacks couldn’t get published. Women, too. There was a time where certain genres could not exist, such as erotica or LGBTQ. We are beyond all of that now, but new gatekeepers, stumbling blocks, technological challenges, and economic factors serve as real or psychological barriers for many.

Does today’s author need some wizardry and to pay SEO companies, book review companies, and best-seller list outfits? Most certainly. But can authors, with gumption, creativity, savvy, and persistence still be successful? Absolutely.


Please Contact Me For Help

Brian Feinblum, the founder of this award-winning blog, can be reached at brianfeinblum@gmail.com He is available to help authors promote their story, sell their book, and grow their brand. He has 30 years of experience in successfully helping thousands of authors in all genres.

 

Catch Up & Read These !!

28 Time Management Practices Of Effective Authors

https://bookmarketingbuzzblog.blogspot.com/2022/06/28-time-management-practices-of.html

 

How Can Authors Make Book Sale Connections?

https://bookmarketingbuzzblog.blogspot.com/2022/06/how-can-authors-make-book-sale.html

 

Networking Tips For Shy, Stupid Or Ugly Authors

https://bookmarketingbuzzblog.blogspot.com/2022/06/networking-tips-for-shy-ugly-or-stupid.html

 

Why Authors Need The Momentum Of A Yes

https://bookmarketingbuzzblog.blogspot.com/2022/05/why-authors-need-momentum-of-win.html

 

Getting Others To Buy -- Or Help You Sell -- Books

https://bookmarketingbuzzblog.blogspot.com/2022/05/getting-others-to-buy-or-sell-your-book.html

 

Will You Sell More Than 200 Copies Of Your Book?

https://bookmarketingbuzzblog.blogspot.com/2022/05/will-you-sell-more-than-200-copies-of.html

 

Why Bad Books Outsell Yours

https://bookmarketingbuzzblog.blogspot.com/2022/05/why-bad-books-outsell-yours.html

 

How Can You Grow Your Writing Career?

https://bookmarketingbuzzblog.blogspot.com/2022/05/how-can-you-grow-your-writing-career.html

 

Do You Have A Good Author Tagline?

https://bookmarketingbuzzblog.blogspot.com/2022/04/do-you-have-good-author-tagline.html

 

The Truth That Authors Need To Hear

https://bookmarketingbuzzblog.blogspot.com/2022/04/the-truth-that-authors-need-to-hear.html

 

Book Publishing Expose For Authors From An Insider

https://bookmarketingbuzzblog.blogspot.com/2022/04/book-publishing-expose-for-authors-from.html

 

About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2022. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This blog, with over 4,000 posts over the past decade, was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by WinningWriters.com as a "best resource.” For the past three decades, including 21 as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Susan RoAne, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, IBPA, Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult: linkedin.com/in/brianfeinblum.