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Friday, November 27, 2020

How Come Authors Starve While Obama Charges $45 For His Book?

 



 

Book publishing is a tale of two worlds, one where a handful of celebrity authors make millions and the rest earn diner money. Can the book industry survive this way?

Former President Barack Obama, who won the Nobel Prize for Peace and brought America out of The Great Recession, has come out with a book that in its first week equaled the combined sales of the memoirs of his two predecessors. He has already sold 1.7 million book units — ebooks, audiobooks and hardcovers — in just a week since being released. The cover price for his book? 45 freakin’ dollars!!

I am not sure who deserves blame here, but it pisses me off that such a price tag is attached to this book.

Is it the fault of consumers, who want the book so badly, that they will blindly pay any price for it?

Is it Obama’s fault, for demanding such a fat advance from his publisher, that it has no choice but to rip off consumers?

Is it the fault of the publisher, for seeking to exploit hungry consumers to make a buck?

Is there something inherently wrong with the process of capitalism that even during a pandemic and depressed economy, with tens of millions out of work and on the dole, that a book can be sold for a good 50 percent more than most books?

On the other hand, if you don’t want or can’t afford the book, don’t buy it. Something is worth what people are willing to spend, right?

But if books are to be accessible, they must be affordable. However, artists do not need to starve. The majority of authors do not make shit, many of them failing to exceed 1,000 copies sold. Some give away more books than they sell. Both ends of the spectrum should be concerned, even disgusted by this.

Publishers often make money from a handful of best-sellers while the majority of their list barely breaks even. So, from that perspective, high-priced books like Obama’s save the industry. Still, it seems criminal that a one-time public servant sells his story for tens of millions. Books must remain affordable to all — or the industry collapses.

Schools or libraries that want to buy copies are using up limited budgets to do so. The people he hopes to inspire and educate may not be able to afford his book. What happens then? Some people get to read affordable, less important books — and some have access to his tome. Talk about a great divide.

All of this may not matter. By next year President Donald Trump could put out a fifty-dollar book. In fact, you can count on it.

 

Learn, Grow, Succeed!!

 

The SECRET Sauce for Book Sales!

https://bookmarketingbuzzblog.blogspot.com/2020/11/the-secret-sauce-for-book-sales.html

 

Will Books Flourish Under President Joe Biden?

https://bookmarketingbuzzblog.blogspot.com/2020/11/will-books-flourish-under-president-joe.html

 

Authors Want Their Drop-The-Mic Moment

https://bookmarketingbuzzblog.blogspot.com/2020/11/authors-want-their-drop-mic-moment.html

 

Do Writers Know The Power They Wield?

https://bookmarketingbuzzblog.blogspot.com/2020/11/do-writers-know-power-they-yield.html

 

How Do We Break The Red-Blue Book Bubble?

https://bookmarketingbuzzblog.blogspot.com/2020/11/how-do-we-break-red-blue-book-bubble.html

 

The Rights, Responsibilities, & Resources Available To Writers Today

https://bookmarketingbuzzblog.blogspot.com/2020/11/the-rights-responsibilities-resources.html

 

Do Authors Plan Two Moves Ahead?

https://bookmarketingbuzzblog.blogspot.com/2020/11/do-authors-plan-two-moves-ahead.html

 

Why Good Authors Fail Miserably – And Often

https://bookmarketingbuzzblog.blogspot.com/2020/11/why-good-authors-fail-miserably-and.html

 

How Authors Should Build A Platform

https://bookmarketingbuzzblog.blogspot.com/2020/10/how-authors-should-build-platform.html

 

Brian Feinblum, the founder of BookMarketingBuzzBlog, can be reached at  brianfeinblum@gmail.com.  You can – and should -- follow him on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2020. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This was named one of the best book marketing blogs by BookBaby

http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America. For more information, please consult: linkedin.com/in/brianfeinblum. 

Thursday, November 26, 2020

Book Publishing Merger Threatens Choice, Jobs, & Book Prices

 



 

Simon & Schuster, founded nearly a century ago and now a major publishing house with 50 imprints, 1350 employees, ands publishing 2,000 books annually, is about to be swallowed up by the largest publisher, Penguin Random House, for $2.2 billion.

 

The Big 5, which had been the Big 6 not that long ago, will now shrink to the big 4.

 

Such a merger clearly threatens jobs, book pricing, and free speech. The German-owned Penguin Random House could be in violation of anti-trust laws.

 

So why is this a bad deal for America’s consumers, employees, and writers?

 

Let’s start with the obvious. Any merger in any industry bleeds jobs. It’s called eliminating duplication.

 

Next, let’s start with book pricing. A big behemoth wields a lot of clout in the industry. It can start to dictate higher prices for its books and lower discounts to its partnering wholesalers and book stores. As it is, former President Barack Obama’s memoir was retailing with a cover price of 45. Is this the new future for books?

 

Now let’s move on to how this impacts writers. A bigger publisher could shun certain voices or types of books, leaving such writers out in the cold. Their acquisitions editors could decide to pay less on advances and certainly it eliminates a competitor that until now would be competing for the right to publish certain books.

 

As a result of fewer people and companies deciding what gets published, free speech gets impacted as well.

 

Simon & Schuster, owned by ViacomCBS, is the publisher of Ernest Hemingway, F. Scott Fitzgerald, Thomas Wolfe, and thousands of best-sellers and award-winning books.

 

Maybe this opens the door to more acquisitions. There are many small presses out there. A smart publisher could acquire dozens of them and form a modest foe to the Big 5, soon-to-be, Big 4.

 

The media has end-of-the-year consolidation taking place right now. Buzzfeed is buying Huffpost. Meanwhile, a company that owns influential trade magazines Billboard, Vibe, Deadline Hollywood, Rolling Stone, and Variety, wants to buy The Hollywood Reporter. That is messed up.

 

Mergers have been commonplace for many decades in the book and media industries. Little good has come form such mergers. We get less competition and fewer voices calling the shots, while quality journalism and book production suffers as a result.

 

The book world already is down to one main bookstore chain – Barnes & noble; one main wholesaler – Ingram; and one main online retailer – Amazon. Now we are about to be down to four publishing giants.


The book publishing landscape is turning into a scene from the classic movie,  It's A Wonderful Life, where the town's richest man, a cranky, miserable, old guy named Mr. Potter, seeks to own everything and everyone. Soon Penguin Random House will own the ideas, hearts, experiences, and souls of more writers.

 

Unhappy Holidays!

 


Learn, Grow, Succeed!!

 

The SECRET Sauce for Book Sales!

https://bookmarketingbuzzblog.blogspot.com/2020/11/the-secret-sauce-for-book-sales.html

 

Will Books Flourish Under President Joe Biden?

https://bookmarketingbuzzblog.blogspot.com/2020/11/will-books-flourish-under-president-joe.html

 

Authors Want Their Drop-The-Mic Moment

https://bookmarketingbuzzblog.blogspot.com/2020/11/authors-want-their-drop-mic-moment.html

 

Do Writers Know The Power They Wield?

https://bookmarketingbuzzblog.blogspot.com/2020/11/do-writers-know-power-they-yield.html

 

How Do We Break The Red-Blue Book Bubble?

https://bookmarketingbuzzblog.blogspot.com/2020/11/how-do-we-break-red-blue-book-bubble.html

 

The Rights, Responsibilities, & Resources Available To Writers Today

https://bookmarketingbuzzblog.blogspot.com/2020/11/the-rights-responsibilities-resources.html

 

Do Authors Plan Two Moves Ahead?

https://bookmarketingbuzzblog.blogspot.com/2020/11/do-authors-plan-two-moves-ahead.html

 

Why Good Authors Fail Miserably – And Often

https://bookmarketingbuzzblog.blogspot.com/2020/11/why-good-authors-fail-miserably-and.html

 

How Authors Should Build A Platform

https://bookmarketingbuzzblog.blogspot.com/2020/10/how-authors-should-build-platform.html

 

Brian Feinblum, the founder of BookMarketingBuzzBlog, can be reached at  brianfeinblum@gmail.com.  You can – and should -- follow him on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2020. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This was named one of the best book marketing blogs by BookBaby

http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America. For more information, please consult: linkedin.com/in/brianfeinblum. 

 

Wednesday, November 25, 2020

The Best Book Marketing Advice Ever!

 


The best book marketing advice exists, but do you know where to find it? Would you recognize it once you discover it? Can you even act on such advice and execute what others say you should be doing?


Advice comes from people with experience, training, research, observed knowledge, and items picked up from talking to other people.  Sometimes advice comes from instinct and the gut — it is what intuitively feels right. Some advice comes from experimenting or from the imagination. Advice can be deeply personal or universal in nature. You get to decide and prove what works for you.

For advice to be helpful to you, several things need to happen. You:

** Have a way of legitimately evaluating or testing the veracity and accuracy of the advice.
** Are willing to act on such advice.
** Are open to trying out multiple sources of differing advice.
** Try to customize one’s advice to fit your own circumstances, needs, and goals.
** Don’t give up too quickly when acting on one’s advice.

We know that what works for one or a few may not work for many or all. We also know that people cannot act on advice that skips preparatory steps or goes beyond one’s means to implement. Be aware of using advice that is most applicable to your capabilities.

When it comes to book marketing advice, one can read blogs such as 
www.bookmarketingbuzzblog.blogspot.com, as well as magazines, and books. They can take courses, seminars, and webinars. They can attend writers conferences, join a writers group or book-related association, or hire a consultant. They can talk to fellow authors or pick the brains of publishers, editors, and literary agents. There is no harm to listen to others. You determine when and how to take action. Yes, action must be taken.

Now that is the best book marketing advice ever — or at least that I can offer. Go get a second opinion or three.

 

 

Learn, Grow, Succeed!!

 

The SECRET Sauce for Book Sales!

https://bookmarketingbuzzblog.blogspot.com/2020/11/the-secret-sauce-for-book-sales.html

 

Will Books Flourish Under President Joe Biden?

https://bookmarketingbuzzblog.blogspot.com/2020/11/will-books-flourish-under-president-joe.html

 

Authors Want Their Drop-The-Mic Moment

https://bookmarketingbuzzblog.blogspot.com/2020/11/authors-want-their-drop-mic-moment.html

 

Do Writers Know The Power They Wield?

https://bookmarketingbuzzblog.blogspot.com/2020/11/do-writers-know-power-they-yield.html

 

How Do We Break The Red-Blue Book Bubble?

https://bookmarketingbuzzblog.blogspot.com/2020/11/how-do-we-break-red-blue-book-bubble.html

 

The Rights, Responsibilities, & Resources Available To Writers Today

https://bookmarketingbuzzblog.blogspot.com/2020/11/the-rights-responsibilities-resources.html

 

Do Authors Plan Two Moves Ahead?

https://bookmarketingbuzzblog.blogspot.com/2020/11/do-authors-plan-two-moves-ahead.html

 

Why Good Authors Fail Miserably – And Often

https://bookmarketingbuzzblog.blogspot.com/2020/11/why-good-authors-fail-miserably-and.html

 

How Authors Should Build A Platform

https://bookmarketingbuzzblog.blogspot.com/2020/10/how-authors-should-build-platform.html

 

Brian Feinblum, the founder of BookMarketingBuzzBlog, can be reached at  brianfeinblum@gmail.com.  You can – and should -- follow him on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2020. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This was named one of the best book marketing blogs by BookBaby

http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America. For more information, please consult: linkedin.com/in/brianfeinblum.